What’s the point of a website with no content?
For the whole history of human existence, we’ve been telling stories.
Maybe for a variety of different reasons — to pass the time, to teach lessons, or to create community.
And as time has gone on, new methods of telling stories have developed — campfire stories, novels, radio plays, movies. And there’s an element of storytelling that goes into business as well.
But to obtain effective sales results, we need to strategise.