Google ads, Facebook ads. You see ads all over the internet. Yeah, that’s us doing performance.

No, we’re not doing a performance. We’re not going up on-stage to sing a song or recite poetry. 

Performance, in this instance, is one of those marketing terms that sounds great, but no one really stops to ask what it means.

But you’ve come to the right place!


For us, performance deals with paid advertising.

When you get down to brass tacks, we both want to get paid. So, before anything else, we have to set a budget.

You want to be assured that we’re making decisions in your best interests, that we’re not pouring your money down the drain. You want to know your investment is going to bear fruit. That’s why we always study your business before making any decisions. Do we think Google ads or Facebook ads (or both?) are the best way forward? We want to work to your strengths and get you the most bang for your buck.

We all know money doesn’t grow on trees. You’ve worked hard for what you’ve earned, and you don’t want to risk it on a game of chance. You want to have some sort of guarantee that the money you invest is going to yield results. As far as we’re aware, using the two approaches exemplified by Google ads and Facebook ads is the most effective method for targeting customers.

(But who knows? Tomorrow some new marketing guru could come up with a better way of doing things and we’ll have to rewrite all of this! At least with accounting, two plus two is always going to equal four!)

Search Engine Marketing (SEM) and Social Ads:

The Two Legs of Performance

No, these terms aren’t going to change your life. But they could certainly change your business. That’s why it’s important to distinguish between them and determine which one will best suit your needs.

But don’t get your knickers in a twist! We’ve got you covered!

We’re not trying to pull the wool over your eyes. If we make a suggestion to you, it’s because we sincerely believe it’ll benefit your company. We’ve studied how Google ads differ from Facebook ads, and with what we learn about your business, we can advise you on how best to take advantage of each one.

Search Engine Marketing (SEM)

SEM takes advantage of pre-existing customer demand.

Imagine, if you will, that you run a florist business. A young waiter needs to buy a bouquet of flowers for his partner. It’s our SEM service that brings the two of you together. We can use Google ads to make sure that customers looking for what you have to offer are certain to find you.

We know what the customer wants, and we utilise Google ads to point them in your direction. All you need to do is sell them the product.

Social Ads

We can use social media to create demand.

Let us consider another scenario. You have written a fantastic historical novel. But you’re still a budding author, and not a household name. How do you get your book into people’s hands? By making use of Facebook advertising, we can ensure that the people who already like the historical fiction genre take notice of your new book when considering what to read next. Facebook ads are targeted towards people based on the interests that they’ve shared.

SEM or Social Ads? Which one should I go with?

In theory, the best option is to combine both services – taking advantage of Google ads and Facebook ads to cast your net as wide as possible.

But in practice, we always try to adapt to the situation. We recognise that one size doesn’t fit all. 

So this is what we want to emphasise: at IsAura Media, we tailor each strategy according to your specific requirements.

If that sounds good to you, performance could be the thing you’re looking for.