SEO

Top Spot

There is a top spot for you on Google, and we will find it!

There’s a rumour floating around that the top spots on a search engine results page are reserved for a privileged few.

But that’s just what those who have those positions want everyone else to believe.

The internet is a big place, though, and there’s plenty of room for everybody. Anyone could appear in those top spots if they have a professional Search Engine Optimisation (SEO) strategy.

Belle of the ball

Get ready for your close-up, because you’re going to be turning a lot of heads.

With our SEO services, you’ll be the belle of the ball.

The fact that search engines look at your site is all well and good, but the goal of any skilled SEO consultant is to get more traffic going to their client’s website, which will lead, in turn, to more customers.

We think our SEO agency is pretty neat, and we’ve definitely got the hang of this positioning thing. So let us share with you a brief overview of our recipe for success.

First of all, we do a professional analysis of your business. Then, we combine technical SEO and SEO copywriting. 

What does that even mean, you ask? Allow me to explain!

Technical SEO

Dealing with search engines like Google is like a dance. But Google is very picky as to whom it chooses to dance with. It doesn’t wish to be seen associating with poorly performing websites, so if it doesn’t think your site is up to snuff, it’s going to dance with someone else’s site instead.

That’s why our first order of business is optimising your website and improving the user experience.

We want your users to spend time exploring your webpage (and not because they’ve got trapped in an unnavigable labyrinth!). When Google sees that what you have to offer is worth people’s time, it will reward you with a dance, or, in other words, with a good spot among its search results.

SEO Copywriting

SEO copywriting means employing professional online writing techniques and using the right words so that Google knows how and where to index (or place) your website in its tables.

Google’s Artificial Intelligence isn’t quite at the level of Blade Runner’s Replicants, so we’re going to have to give it a little help in reading your site.

That means the general content, the advertising, and the metadata – everything needs to be optimised to make it as simple as possible for Google to read. Google has a set of rules, and in order to appeal to its algorithms, an SEO consultant has to familiarise themselves with those rules and ensure that their client’s website conforms to them, in order to earn a search engine’s favour.

Do you need Technical SEO or SEO Copywriting?

You could employ one or the other (after all, you’re a free agent, and can do what you like), but in this case the old adage is true: “Unity is Strength”.

A combination of the two improves your odds of getting good spots in Google’s results and those of other search engines, like Bing and the rest.

As with everything in life, it’s better to experience something than hear about it. So, if you feel your business deserves a top spot on the search engine results page, but don’t know how to go about getting it, or even if you just want to chat through some ideas, our fantastic consultants are just a click away.

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