Web Analytics

THE BLUE PILL

If you can’t measure it, you can’t improve it

What if Neo had taken the blue pill? Neo waking up in his bed and going about his day would not have made for a compelling story. And we would have been left wondering what the Matrix really was. We don’t long to see an alternate version of The Matrix to find out what would have happened had he chosen the blue pill – because the lie doesn’t interest us.

In digital marketing, not all is as it seems

You may think everything is hunky-dory because your cousin said your website was good, or because your campaigns got a bunch of Likes. But Likes don’t put bread on the table.

THE RED PILL

At IsAuraMedia, we are Team Morpheus. We choose the red pill, because reality is always better than deceiving ourselves.

That’s why we focus on tracking and interpreting the data, to determine the real results of each strategy and campaign. This is what is called “web analytics”.

Numbers don’t lie, and neither do web analytics

You just need to know how to read those numbers and metrics.

Website analytics and metrics take into account, among other things, the frequency with which a page is being visited, the number of unique and repeat visitors, and the length of time that is spent on your site. We use the information we get from web analytics and metrics measurement to enable us to optimise all the marketing actions we carry out, and to help your business achieve its objectives in a much more efficient manner.

And, as an added bonus, we help you save money by directing your funds towards investments that will be the most beneficial to you.

What types of analytical services can we offer you at IsAuraMedia?

Basic Analytics (SEO)

This is the starting point for any business seeking to position themselves organically. And, before you ask: yes, our SEO service incorporates basic analytics as a matter of course.

Own Analytics

We define what metrics need to be controlled based on your business’ objectives and particularities.

Key Performance Indicators (KPIs), databases, specific monitoring of campaigns, mailing, Artificial Intelligence. Don’t worry. We can explain all these scary words to you without any commitment on your part.

So. This is your last chance. After this there is no turning back.

 You take the blue pill: the story ends, you wake up in your bed, and forget all about this web analytics thing. You take the red pill: you enter the wonderful world of metrics, and change everything you thought you knew about digital marketing. And you will begin to see things as they are.

We know which pill we’re taking. Do you?

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