THE BLUE PILL
If you can’t measure it, you can’t improve it
What if Neo had taken the blue pill? Neo waking up in his bed and going about his day would not have made for a compelling story. And we would have been left wondering what the Matrix really was. We don’t long to see an alternate version of The Matrix to find out what would have happened had he chosen the blue pill – because the lie doesn’t interest us.
In digital marketing, not all is as it seems
You may think everything is hunky-dory because your cousin said your website was good, or because your campaigns got a bunch of Likes. But Likes don’t put bread on the table.