{"id":24108,"date":"2023-08-14T10:30:00","date_gmt":"2023-08-14T08:30:00","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=24108"},"modified":"2023-08-11T09:46:31","modified_gmt":"2023-08-11T07:46:31","slug":"claves-para-crear-una-web-amigable-y-facil-de-usar","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/en\/claves-para-crear-una-web-amigable-y-facil-de-usar\/","title":{"rendered":"Claves para crear una web amigable y f\u00e1cil de usar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24108\" class=\"elementor elementor-24108\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97dfd3b elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97dfd3b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-335274eb elementor-hidden-desktop\" data-id=\"335274eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35212c42 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"35212c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-11.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-24112\" alt=\"Una habitaci\u00f3n en tonos blancos para un texto sobre web amigable.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-11.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-11-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-11-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-11-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43ec7252 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"43ec7252\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-26fbe35d\" data-id=\"26fbe35d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1059106 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1059106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Claves para crear una <b> web amigable y f\u00e1cil de usar <\/b>\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-640b3b0c\" data-id=\"640b3b0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b5456dd elementor-widget elementor-widget-text-editor\" data-id=\"7b5456dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 marca la diferencia entre una web <\/span><i><span style=\"font-weight: 400;\">user friendly<\/span><\/i><span style=\"font-weight: 400;\"> y otra que no lo es? Si vas a poner en marcha un sitio web o revisar con otros ojos el que ya tienes, te interesa saber cu\u00e1les son los ingredientes b\u00e1sicos para <\/span><b>una buena usabilidad y una gran experiencia de usuario.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d708bc0 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d708bc0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21b7698\" data-id=\"21b7698\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6ad6cd elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b6ad6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-11.png\" class=\"attachment-full size-full wp-image-24112\" alt=\"Una habitaci\u00f3n en tonos blancos para un texto sobre web amigable.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-11.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-11-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-11-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-11-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b410373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b410373\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67a9771c\" data-id=\"67a9771c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c462ef elementor-widget elementor-widget-text-editor\" data-id=\"57c462ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Haz que los visitantes de tu web se sientan como en su casa\u201d.<\/b><\/p><p><span style=\"font-weight: 400;\">No hay nada m\u00e1s frustrante que encontrarse con una web, quiz\u00e1 interesante, pero que parece <\/span><b>dise\u00f1ada por el enemigo del usuario.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Si la web es innavegable y est\u00e1 llena de \u201ctrampas\u201d, el tiempo de permanencia y la fidelizaci\u00f3n bajan (\u00a1normal!, el usuario no quiere volver). Adem\u00e1s, Google cada vez vigila m\u00e1s la experiencia de usuario y acabar\u00e1 penalizando al sitio con <\/span><b>un descenso en el posicionamiento.<\/b><\/p><p><span style=\"font-weight: 400;\">Si no quieres que eso ocurra en tu p\u00e1gina, has llegado al post correcto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-376bc790 elementor-widget elementor-widget-heading\" data-id=\"376bc790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ten en cuenta estas <b> 3 claves para que tu web sea user friendly <\/b>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302c5207 elementor-widget elementor-widget-text-editor\" data-id=\"302c5207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Crear una buena experiencia para los visitantes debe ser una prioridad. No solo te ayudar\u00e1 a <\/span><b>conseguir m\u00e1s tr\u00e1fico<\/b><span style=\"font-weight: 400;\">, tambi\u00e9n har\u00e1 que los visitantes permanezcan durante m\u00e1s tiempo en la p\u00e1gina y se reduzca la tasa de rebote<\/span><\/p><p><span style=\"font-weight: 400;\">No hay una f\u00f3rmula maestra, sino <\/span><b>una suma de ingredientes. <\/b><span style=\"font-weight: 400;\">Estos 3 son los m\u00e1s importantes:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56769ce4 elementor-widget elementor-widget-heading\" data-id=\"56769ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. dise\u00f1o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc0d1b5 elementor-widget elementor-widget-text-editor\" data-id=\"bc0d1b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un buen dise\u00f1o es m\u00e1s que una cuesti\u00f3n est\u00e9tica. Sabemos que quieres que tu web sea chula, pero <\/span><b>no pierdas de vista la usabilidad.<\/b><span style=\"font-weight: 400;\"> El dise\u00f1o tiene que estar al servicio de la navegaci\u00f3n. Lo contrario (si entorpece al usuario, si resulta confuso, etc.) es tirar piedras contra tu propio tejado.<\/span><\/p><p><span style=\"font-weight: 400;\">Estos son los elementos que tienes que vigilar:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tipograf\u00eda y colores: <\/b><span style=\"font-weight: 400;\">lo importante del tipo de letra es que sea clara y f\u00e1cil de leer. Igualmente, la paleta de colores debe facilitar la legibilidad y, sobre todo, no molestar. Busca la coherencia en las elecciones que hagas, para mantener un aspecto uniforme y agradable.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Im\u00e1genes y elementos multimedia:<\/b><span style=\"font-weight: 400;\"> optimiza las fotos porque, si no, ser\u00e1n un problema para la <\/span><a href=\"https:\/\/www.isauramedia.com\/cuanto-afecta-al-posicionamiento-la-velocidad-de-carga-de-tu-web\/\"><span style=\"font-weight: 400;\">velocidad de carga<\/span><\/a><span style=\"font-weight: 400;\">. En cuanto a las animaciones y otros extras, cuidado con el protagonismo que tienen. Si es demasiado pueden distraer o abrumar al usuario.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Uso del espacio:<\/b><span style=\"font-weight: 400;\"> seguro que has o\u00eddo alguna vez eso de \u201cmenos es m\u00e1s\u201d&#8230; No es imprescindible que tu web sea minimalista, pero aseg\u00farate de que no tiene excesivos elementos y no resulta agobiante.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dise\u00f1o responsive: <\/b><span style=\"font-weight: 400;\">es fundamental que la web se adapte bien a todos los dispositivos, sin errores.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-540b0fb elementor-widget elementor-widget-heading\" data-id=\"540b0fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. legibilidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3613864 elementor-widget elementor-widget-text-editor\" data-id=\"3613864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si el usuario no puede <\/span><b>leer y comprender f\u00e1cilmente el contenido<\/b><span style=\"font-weight: 400;\"> de un sitio web, apaga y v\u00e1monos.<\/span><\/p><p><span style=\"font-weight: 400;\">Es necesario que <\/span><b>el texto sea sencillo y claro,<\/b><span style=\"font-weight: 400;\"> con un tama\u00f1o de fuente adecuado y un contraste que haga la lectura c\u00f3moda. Si el usuario tiene que hacer un esfuerzo para leer (porque la letra es demasiado fina, o porque se mata con el color de fondo, por ejemplo) acabar\u00e1 abandonando la p\u00e1gina.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pon atenci\u00f3n a estos puntos:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fuente:<\/b><span style=\"font-weight: 400;\"> elige una letra legible, preferiblemente sans-serif (Arial o Helv\u00e9tica pueden ser buenas opciones) y utiliza un tama\u00f1o que sea f\u00e1cil de leer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Texto:<\/b><span style=\"font-weight: 400;\"> usa p\u00e1rrafos cortos y frases simples. Evita el uso de jerga o lenguaje complejo, que pueda dificultar la comprensi\u00f3n. Coloca t\u00edtulos y subt\u00edtulos para dividir el contenido en secciones y facilitar la lectura.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Im\u00e1genes y gr\u00e1ficos: <\/b><span style=\"font-weight: 400;\">util\u00edzalos de forma inteligente para apoyar la lectura para que sea m\u00e1s f\u00e1cil de comprender el contenido.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Finalmente, haz pruebas de legibilidad en los diferentes dispositivos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e178a83 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e178a83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c2c7b08\" data-id=\"5c2c7b08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170b9f9 elementor-widget elementor-widget-image\" data-id=\"170b9f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-fotos-blog-cuadradas-FINAL-10.png\" class=\"attachment-large size-large wp-image-24122\" alt=\"Una taza con melocotones para ilustrar un texto sobre claves para crear uana web amigable.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-fotos-blog-cuadradas-FINAL-10.png 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-fotos-blog-cuadradas-FINAL-10-250x300.png 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ba3d9f5 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ba3d9f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d5c6d4\" data-id=\"6d5c6d4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d7380d3 elementor-widget elementor-widget-spacer\" data-id=\"2d7380d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cb0fe9\" data-id=\"4cb0fe9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d3074b elementor-widget elementor-widget-spacer\" data-id=\"79d3074b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-375b4883 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"375b4883\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2007e1f9\" data-id=\"2007e1f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b36ca04 elementor-widget elementor-widget-heading\" data-id=\"b36ca04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. estructura y navegaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c7868 elementor-widget elementor-widget-text-editor\" data-id=\"e1c7868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El usuario tiene que <\/span><b>navegar intuitivamente, sin jerogl\u00edficos<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Estructura tu web de forma l\u00f3gica para que sea imposible perderse. El men\u00fa debe estar siempre disponible y a la vista, de forma que el usuario pueda <\/span><b>identificar r\u00e1pidamente d\u00f3nde est\u00e1 la informaci\u00f3n <\/b><span style=\"font-weight: 400;\">que busca.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Todas las acciones propuestas deben<\/span><b> tener un enunciado claro, <\/b><span style=\"font-weight: 400;\">indicando qu\u00e9 hay que hacer: descargar un archivo, rellenar un formulario, acceder a otra secci\u00f3n, visualizar una galer\u00eda de im\u00e1genes\u2026 lo que sea.<\/span><\/p><p><span style=\"font-weight: 400;\">El objetivo es que la interactuaci\u00f3n con la p\u00e1gina sea lo m\u00e1s <\/span><b>sencilla, c\u00f3moda y agradable posible.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb22c3a elementor-widget elementor-widget-heading\" data-id=\"cb22c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b> \u00bfTu web es amigable? \n <\/b> Veamos...\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-360ebc2 elementor-widget elementor-widget-text-editor\" data-id=\"360ebc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfTus visitantes est\u00e1n c\u00f3modos? \u00bfSe orientan bien? <\/span><b>\u00bfTodo est\u00e1 funcionando como debe?<\/b><\/p><p><span style=\"font-weight: 400;\">Ten en cuenta que Google comprueba la calidad de la experiencia de usuario con unas m\u00e9tricas espec\u00edficas, las <\/span><a href=\"https:\/\/www.isauramedia.com\/experiencia-de-usuario-google-te-ayuda-con-las-core-web-vitals\/\"><span style=\"font-weight: 400;\">Core Web Vitals<\/span><\/a><span style=\"font-weight: 400;\">. Luego, saca conclusiones y las utiliza para <\/span><b>decidir las posiciones en los resultados de b\u00fasqueda.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Si quieres, y comprobamos c\u00f3mo es la experiencia de usuario: dise\u00f1o, legibilidad, navegaci\u00f3n, seguridad, aspectos t\u00e9cnicos\u2026 \u00bf<\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\">Te echamos una mano<\/span><\/a><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ce430 elementor-widget elementor-widget-image\" data-id=\"10ce430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-14-1024x473.png\" class=\"attachment-large size-large wp-image-24117\" alt=\"Una pareja haciendo una compra por el ordenador para ilustrar un texto sobre claves para una web amigable.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-14-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-14-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-14-768x355.png 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/08\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-14.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71d6066f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71d6066f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526d3e8\" data-id=\"526d3e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454557ca elementor-widget elementor-widget-heading\" data-id=\"454557ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6277f1b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6277f1b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42fac695\" data-id=\"42fac695\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-253c1968 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"253c1968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5043243b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5043243b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-588056d7\" data-id=\"588056d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5163c5e3 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"5163c5e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32752 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/en\/una-estrategia-de-anuncios-en-buscadores-no-debe-venir-sola\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25.png\" class=\"attachment-full size-full wp-image-32759\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/en\/una-estrategia-de-anuncios-en-buscadores-no-debe-venir-sola\/\" >\n\t\t\t\tUna estrategia de anuncios en buscadores no debe venir sola\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32722 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/en\/como-integrar-la-gestion-de-anuncios-en-buscadores-en-tu-rutina\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-23.png\" class=\"attachment-full size-full wp-image-32728\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-23.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-23-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-23-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-23-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/en\/como-integrar-la-gestion-de-anuncios-en-buscadores-en-tu-rutina\/\" >\n\t\t\t\tC\u00f3mo integrar la gesti\u00f3n de anuncios en buscadores en tu rutina\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32698 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/en\/que-tipos-de-anuncios-en-buscadores-pueden-beneficiar-a-tu-negocio\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21.png\" class=\"attachment-full size-full wp-image-32714\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/en\/que-tipos-de-anuncios-en-buscadores-pueden-beneficiar-a-tu-negocio\/\" >\n\t\t\t\t\u00bfQu\u00e9 tipos de anuncios en buscadores pueden beneficiar a tu negocio?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e737015 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e737015\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25b97340\" data-id=\"25b97340\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63c4ecc5 elementor-widget elementor-widget-html\" data-id=\"63c4ecc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"500\" src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66c66f34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66c66f34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36dfb313\" 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size-full wp-image-23578\" alt=\"Una silla de madera para ilustrar un texto sobre c\u00f3mo aumentar el ticket medio de tu eCommerce.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Claves para crear una web amigable y f\u00e1cil de usar \u00bfQu\u00e9 marca la diferencia entre una 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