{"id":10969,"date":"2021-04-01T13:09:52","date_gmt":"2021-04-01T13:09:52","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=10969"},"modified":"2021-04-01T13:14:35","modified_gmt":"2021-04-01T13:14:35","slug":"google-ads-apporte-des-modifications-a-la-correspondance-et-donne-la-hache-a-la-correspondance-large-modifiee","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/fr\/google-ads-apporte-des-modifications-a-la-correspondance-et-donne-la-hache-a-la-correspondance-large-modifiee\/","title":{"rendered":"Google Ads apporte des modifications \u00e0 la correspondance (et donne la hache \u00e0 la correspondance large modifi\u00e9e)."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10969\" class=\"elementor elementor-10969\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-3ac261f6 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"3ac261f6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_sticky_section_sticky&quot;:&quot;yes&quot;,&quot;jet_sticky_section_sticky_visibility&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35cbf3a5\" data-id=\"35cbf3a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-386ceeaf elementor-widget elementor-widget-spacer\" data-id=\"386ceeaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d276030\" data-id=\"6d276030\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70cbacd6 elementor-nav-menu__align-center elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"70cbacd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-70cbacd6\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30412\"><a 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class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-70cbacd6\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30412\"><a href=\"https:\/\/www.isauramedia.com\/fr\/qui-nous-sommes\/\" class=\"elementor-item\" tabindex=\"-1\">QUI NOUS SOMMES<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30413\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30409\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contenu\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Contenu<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30408\"><a href=\"https:\/\/www.isauramedia.com\/fr\/web-design-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Conception Web<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30407\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-3\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30406\"><a href=\"https:\/\/www.isauramedia.com\/fr\/community-management-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Gestion des R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30405\"><a href=\"https:\/\/www.isauramedia.com\/fr\/annonces-dans-les-moteurs-de-recherche\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Annonces sur les Moteurs de Recherche<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30401\"><a href=\"https:\/\/www.isauramedia.com\/fr\/analyse-des-donnees\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Analyse des Donn\u00e9es<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30404\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-pour-les-intelligences-artificielles\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO pour l\u2019intelligence Artificielle<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30403\"><a href=\"https:\/\/www.isauramedia.com\/fr\/publicites-sur-les-reseaux-sociaux\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Publicit\u00e9 sur les R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30402\"><a href=\"https:\/\/www.isauramedia.com\/fr\/production-de-contenus\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Production de Contenus<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30410\"><a href=\"https:\/\/www.isauramedia.com\/fr\/blog-3\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30411\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contacts\/\" class=\"elementor-item\" tabindex=\"-1\">Contacts<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f3535bd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f3535bd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31e44fe7\" data-id=\"31e44fe7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43030d10 elementor-widget elementor-widget-heading\" data-id=\"43030d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Google Ads apporte des modifications \u00e0 la correspondance<\/b> (et donne la hache \u00e0 la correspondance large modifi\u00e9e).<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-46bfc35b\" data-id=\"46bfc35b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e12d34 elementor-widget elementor-widget-text-editor\" data-id=\"6e12d34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il y a quelques semaines, Google nous a surpris en annon\u00e7ant qu&rsquo;il allait apporter des modifications imm\u00e9diates \u00e0 la mani\u00e8re dont il d\u00e9finit<\/span><b> la correspondance des mots cl\u00e9s dans ses annonces<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12bedf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12bedf9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3822d03\" data-id=\"3822d03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1680c9f elementor-widget elementor-widget-image\" data-id=\"1680c9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/10-4wj6kvnby4p8c8xg12w23qf1g8vonzp3jb3qtbqo44.png\" title=\"10\" alt=\"Una hoja y cuadernos para ilustrar un texto sobre Google Ads y cambios en la concordancia.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68e9ebda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68e9ebda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1324bd77\" data-id=\"1324bd77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79b4f9c6 elementor-widget elementor-widget-text-editor\" data-id=\"79b4f9c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Avez-vous d\u00e9j\u00e0 r\u00e9ussi \u00e0 comprendre (et \u00e0 g\u00e9rer) le match large modifi\u00e9 ? Tant mieux pour vous ! Mais sachez que ses jours sont compt\u00e9s&#8230;<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40233db5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40233db5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17498f41\" data-id=\"17498f41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-498d7e5 elementor-widget elementor-widget-text-editor\" data-id=\"498d7e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Plus pr\u00e9cis\u00e9ment, deux concordances vont changer, <\/span><b>la concordance des phrases et la concordance large modifi\u00e9e.<\/b><\/p><p><span style=\"font-weight: 400;\">Aujourd&rsquo;hui, nous allons nous arr\u00eater un moment et essayer de comprendre ce que sont ces changements, pourquoi Google les fait et<\/span><b> comment ils vous affectent (si tant est qu&rsquo;ils vous affectent).<\/b><\/p><p><span style=\"font-weight: 400;\">Ne vous inqui\u00e9tez pas : c&rsquo;est plus facile qu&rsquo;il n&rsquo;y para\u00eet et les coll\u00e8gues d&rsquo;IsAuraMedia vous donneront un coup de main.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fcf32c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fcf32c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40bf37ab\" data-id=\"40bf37ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e60add3 elementor-widget elementor-widget-heading\" data-id=\"6e60add3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Rafra\u00eechir les concepts :<\/b> qu'est-ce que la correspondance Google Ads ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f1ebc60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f1ebc60\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3155e16c\" data-id=\"3155e16c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3426041f elementor-widget elementor-widget-text-editor\" data-id=\"3426041f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lorsque vous cr\u00e9ez une campagne sur Google, vous devez indiquer \u00e0 l&rsquo;algorithme<\/span><b> comment et quand vous souhaitez qu&rsquo;il diffuse vos annonces<\/b><span style=\"font-weight: 400;\">. C&rsquo;est-\u00e0-dire que vous devez lui donner des instructions.<\/span><\/p><p><span style=\"font-weight: 400;\">Cela est n\u00e9cessaire car lorsqu&rsquo;une personne effectue une recherche,<\/span><b> elle ne tape pas toujours exactement le mot cl\u00e9 qui d\u00e9clenche votre annonce<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Il se peut qu&rsquo;ils en tapent une partie, qu&rsquo;ils<\/span><b> fassent une faute d&rsquo;orthographe<\/b><span style=\"font-weight: 400;\"> ou qu&rsquo;ils tapent un mot diff\u00e9rent du <\/span><i><span style=\"font-weight: 400;\">mot-cl\u00e9<\/span><\/i><span style=\"font-weight: 400;\"> mais appartenant au m\u00eame champ s\u00e9mantique.<\/span><\/p><p><span style=\"font-weight: 400;\">Toutefois, en fonction des instructions que vous avez donn\u00e9es, il est possible qu&rsquo;avec ces termes de recherche, <\/span><b>votre annonce soit activ\u00e9e et affich\u00e9e<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">La cl\u00e9 pour y parvenir est de<\/span><b> d\u00e9terminer les correspondances<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fb2464 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fb2464\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-48b1406d\" data-id=\"48b1406d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e786c79 elementor-widget elementor-widget-image\" data-id=\"4e786c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/45-4wj6kvn5uuuh1s6hyymypz7akmir0jhlp94w82ie7w.png\" title=\"45\" alt=\"45\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37f98ed7\" data-id=\"37f98ed7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b4ecbaf elementor-widget elementor-widget-text-editor\" data-id=\"1b4ecbaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Jusqu&rsquo;\u00e0 pr\u00e9sent, Google a propos\u00e9 plusieurs types de correspondances :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4c689 elementor-widget elementor-widget-text-editor\" data-id=\"2b4c689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La correspondance exacte<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accord de la phrase<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L&rsquo;accord g\u00e9n\u00e9ral<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accord g\u00e9n\u00e9ral modifi\u00e9<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-347ceba elementor-widget elementor-widget-text-editor\" data-id=\"347ceba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nous n&rsquo;allons pas nous \u00e9tendre sur ce point car ce n&rsquo;est pas le sujet du jour et nous ne voulons pas franchir les collines d&rsquo;Ubeda, mais <\/span><b>nous vous recommandons de lire ce billet sur la fa\u00e7on d&rsquo;utiliser<\/b><a href=\"https:\/\/www.isauramedia.com\/fr\/google-ads-utilisez-la-correspondance-large-et-modifiee-pour-faire-exploser-vos-campagnes\/\"><span style=\"font-weight: 400;\"> la correspondance large et la correspondance large modifi\u00e9e dans vos campagnes.<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Qu&rsquo;a fait Google \u00e0 ce moment-l\u00e0, et<\/span><b> que va-t-il se passer \u00e0 partir de maintenant <\/b><span style=\"font-weight: 400;\">? Jetons un coup d&rsquo;\u0153il.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-595fbca7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"595fbca7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cdde7c9\" data-id=\"4cdde7c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b348d12 elementor-widget elementor-widget-heading\" data-id=\"5b348d12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Quelles <\/b>sont les concordances qui changent et <b>pourquoi ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a4168b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a4168b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42540916\" data-id=\"42540916\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25c8d29d elementor-widget elementor-widget-text-editor\" data-id=\"25c8d29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google va mettre en \u0153uvre ces changements parce qu&rsquo;il estime que de cette mani\u00e8re<\/span><b>, vos annonces atteindront mieux vos clients potentiels<\/b><span style=\"font-weight: 400;\">, ou du moins les clients les plus pertinents (ceux qui recherchent les produits ou services que vous proposez) Google.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour ce faire, ils ont modifi\u00e9 deux param\u00e8tres :<\/span><b> la correspondance de l&rsquo;expression et la correspondance large modifi\u00e9e.<\/b><\/p><p><b>La correspondance de l&rsquo;expression<\/b><span style=\"font-weight: 400;\"> est celle qui fait appara\u00eetre vos annonces dans <\/span><b>les recherches qui incluent la signification<\/b><span style=\"font-weight: 400;\"> du mot cl\u00e9 que vous avez indiqu\u00e9.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ab23e13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ab23e13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a337e6b\" data-id=\"a337e6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2923678e elementor-widget elementor-widget-text-editor\" data-id=\"2923678e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Par exemple, si votre mot cl\u00e9 est \u00ab\u00a0costume de mariage\u00a0\u00bb, votre annonce sera \u00e9galement affich\u00e9e pour les recherches de \u00ab\u00a0costume de mariage\u00a0\u00bb ou \u00ab\u00a0costume de mariage bon march\u00e9\u00a0\u00bb ou \u00ab\u00a0costume de mariage d&rsquo;occasion\u00a0\u00bb.<\/span><\/p><p><b>La signification du <\/b><b><i>mot-cl\u00e9 <\/i><\/b><b>est implicite<\/b><span style=\"font-weight: 400;\">. Il n&rsquo;appara\u00eetra pas pour \u00ab\u00a0costume\u00a0\u00bb ou pour \u00ab\u00a0organisateur de mariage\u00a0\u00bb.<\/span><\/p><p><span style=\"font-weight: 400;\">Et la correspondance large modifi\u00e9e, qui consiste (ou on peut presque dire consiste) \u00e0 modifier avec un signe \u00ab\u00a0+\u00a0\u00bb <\/span><b>les mots-cl\u00e9s que vous voulez pour faire ressortir votre annonce dans les recherches.<\/b><\/p><p><span style=\"font-weight: 400;\">Google a observ\u00e9 que, dans la pratique, les deux correspondances servaient plus ou moins le m\u00eame objectif. Et elle a pens\u00e9 qu&rsquo;en <\/span><b>combinant les deux fonctions<\/b><span style=\"font-weight: 400;\">, on pouvait atteindre des clients plus int\u00e9ressants.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71777a3e\" data-id=\"71777a3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23d8ca8b elementor-widget elementor-widget-image\" data-id=\"23d8ca8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/46-4wj6kvn5uuura2un4zz6zj4arjqunhh6zzvt8jrvqo.png\" title=\"46\" alt=\"46\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2816c5e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2816c5e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-349b55f2\" data-id=\"349b55f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15522fb0 elementor-widget elementor-widget-heading\" data-id=\"15522fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Remarque : il s'agit des 2 nouvelles fonctionnalit\u00e9s\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f03f10c elementor-widget elementor-widget-text-editor\" data-id=\"3f03f10c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Prenez note des deux petites choses qui changent :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beed356 elementor-widget elementor-widget-text-editor\" data-id=\"beed356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><p><span style=\"font-weight: 400;\">\u00a0<\/span><b>La correspondance des expressions sera \u00e9tendue<\/b><span style=\"font-weight: 400;\"> afin d&rsquo;inclure le trafic suppl\u00e9mentaire g\u00e9n\u00e9r\u00e9 par le modificateur de correspondance large, bien qu&rsquo;il soit<\/span><b> pr\u00e9cis\u00e9 qu&rsquo;elle respectera toujours l&rsquo;ordre des mots lorsqu&rsquo;il est important pour le sens<\/b><span style=\"font-weight: 400;\"> (par exemple, votre annonce ne sera pas diffus\u00e9e pour \u00ab\u00a0mariage en costume\u00a0\u00bb si Google estime que cela modifie le sens original).<\/span><\/p><p><span style=\"font-weight: 400;\">Les correspondances ne seront plus aussi sp\u00e9cifiques et pourront <\/span><b>montrer des annonces avec une plus grande vari\u00e9t\u00e9 de types de recherche.<\/b><\/p><\/li><li><p><b>La correspondance large modifi\u00e9e n&rsquo;existe plus<\/b><span style=\"font-weight: 400;\">. Ne vous inqui\u00e9tez pas pour les mots \u00e0 concordance large modifi\u00e9s que vous avez d\u00e9j\u00e0 dans vos groupes d&rsquo;annonces : ils continueront \u00e0 fonctionner.\u00a0<\/span><\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739c012 elementor-widget elementor-widget-text-editor\" data-id=\"739c012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mais \u00e0 partir de juillet 2021, date \u00e0 laquelle cette mesure entrera en vigueur, <\/span><b>vous ne pourrez plus modifier ceux que vous avez ou en cr\u00e9er de nouveaux, vous ne pourrez que les supprimer<\/b><span style=\"font-weight: 400;\">. Cette fonction sera incluse dans la correspondance de l&rsquo;expression et Google activera votre annonce avec les mots inclus dans ce mot cl\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3890aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3890aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78d795ae\" data-id=\"78d795ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-647855b elementor-widget elementor-widget-image\" data-id=\"647855b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Isaura-_-Cabecera-blog-3-1-1-4wj6kvnby4p8c8xg12w23qf1g8vonzp3jb3qtbqo44.png\" title=\"Isaura _ Cabecera blog 3 (1)\" alt=\"Isaura _ Cabecera blog 3 (1)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5095a2f3 elementor-widget elementor-widget-text-editor\" data-id=\"5095a2f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Et ce que vous pensez depuis un moment : <\/span><b>dois-je m&rsquo;inqui\u00e9ter ?<\/b><\/p><p><span style=\"font-weight: 400;\">Il est clair que lorsque Google modifie les r\u00e8gles,<\/span><b> il est temps de s&rsquo;activer et de les int\u00e9grer le plus rapidement possible.<\/b><\/p><p><span style=\"font-weight: 400;\">Dans ces cas-l\u00e0, la nostalgie n&rsquo;est pas bonne, et <\/span><b>plus vite vous vous habituerez aux changements<\/b><span style=\"font-weight: 400;\">, mieux ce sera pour vous.<\/span><\/p><p><span style=\"font-weight: 400;\">Voici une liste de choses qui peuvent arriver :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3d997 elementor-widget elementor-widget-text-editor\" data-id=\"1b3d997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Que vous deviez <\/span><b>adapter votre strat\u00e9gie<\/b><span style=\"font-weight: 400;\"> parce que la correspondance des phrases commence \u00e0 inclure des mots-cl\u00e9s non rentables qui d\u00e9clenchent vos annonces.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous devriez peut-\u00eatre<\/span><b> adapter votre budget<\/b><span style=\"font-weight: 400;\">, en particulier pour les comptes qui l&rsquo;allouent en fonction des types de correspondance.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous pouviez avoir l&rsquo;impression (momentan\u00e9e) que vous <\/span><b>perdez un peu le contr\u00f4le<\/b><span style=\"font-weight: 400;\"> de vos campagnes.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3275453 elementor-widget elementor-widget-text-editor\" data-id=\"3275453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans tous les cas, ces changements p\u00e9riodiques font partie de la vie et de Google, et il suffit de <\/span><b>les int\u00e9grer et de continuer \u00e0 travailler.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6947a27f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6947a27f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d4b144c\" data-id=\"1d4b144c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46d6b67 elementor-widget elementor-widget-heading\" data-id=\"46d6b67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous avez<b> besoin d'aide pour vos campagnes<\/b> Google Ads ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3f180 elementor-widget elementor-widget-text-editor\" data-id=\"2e3f180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Car si vous voulez <\/span><b>un coup de pouce pour les optimiser<\/b><span style=\"font-weight: 400;\">, il suffit de le demander. <\/span><a href=\"https:\/\/www.isauramedia.com\/fr\/\"><span style=\"font-weight: 400;\">Appelez-nous et dites-nous ce que vous avez et ce que vous aimeriez avoir.\u00a0<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">C&rsquo;est aussi simple que cela, et nous nous mettrons au travail pour <\/span><b>tirer le maximum de vos campagnes publicitaires.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d02324d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d02324d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e4fa0e9\" data-id=\"5e4fa0e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-779491fe elementor-widget elementor-widget-heading\" data-id=\"779491fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vous avez aim\u00e9 ce contenu ? Eh bien, nous en avons d'autres ! Inscrivez-vous juste en dessous et nous vous enverrons un email pour vous pr\u00e9venir lorsque nous publierons un nouvel article \ud83d\ude42 .\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2896aead elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2896aead\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f1489e2\" data-id=\"2f1489e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b0be26 elementor-widget elementor-widget-spacer\" data-id=\"14b0be26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Ads apporte des modifications \u00e0 la correspondance (et donne la hache \u00e0 la correspondance large modifi\u00e9e). Il y a quelques semaines, Google nous a surpris en annon\u00e7ant qu&rsquo;il allait apporter des modifications imm\u00e9diates \u00e0 la mani\u00e8re dont il d\u00e9finit la correspondance des mots cl\u00e9s dans ses annonces. Avez-vous d\u00e9j\u00e0 r\u00e9ussi \u00e0 comprendre (et \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-10969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads change la correspondance | IsAura Media<\/title>\n<meta name=\"description\" content=\"Google Ads \u00e9limine la correspondance large modifi\u00e9e et d\u00e9veloppe la correspondance par expression. 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