{"id":11219,"date":"2021-04-08T13:04:20","date_gmt":"2021-04-08T13:04:20","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=11219"},"modified":"2021-04-08T13:14:14","modified_gmt":"2021-04-08T13:14:14","slug":"le-marketing-push-et-le-marketing-pull-ou-comment-deux-forces-opposees-tirent-dans-la-meme-direction","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/fr\/le-marketing-push-et-le-marketing-pull-ou-comment-deux-forces-opposees-tirent-dans-la-meme-direction\/","title":{"rendered":"Le marketing push et le marketing pull, ou comment deux forces oppos\u00e9es tirent dans la m\u00eame direction."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11219\" class=\"elementor elementor-11219\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-406cbe3f elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"406cbe3f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37ed0e6\" data-id=\"37ed0e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c0a0a16 elementor-nav-menu__align-end elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"4c0a0a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;&quot;},&quot;layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-4c0a0a16\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-4c0a0a16\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f7eefd elementor-nav-menu__align-center elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"19f7eefd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-19f7eefd\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30412\"><a href=\"https:\/\/www.isauramedia.com\/fr\/qui-nous-sommes\/\" class=\"elementor-item\">QUI NOUS SOMMES<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30413\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30409\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contenu\/\" class=\"elementor-sub-item\">Contenu<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30407\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-3\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30406\"><a href=\"https:\/\/www.isauramedia.com\/fr\/community-management-2\/\" class=\"elementor-sub-item\">Gestion des R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30405\"><a href=\"https:\/\/www.isauramedia.com\/fr\/annonces-dans-les-moteurs-de-recherche\/\" class=\"elementor-sub-item\">Annonces sur les Moteurs de Recherche<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30401\"><a href=\"https:\/\/www.isauramedia.com\/fr\/analyse-des-donnees\/\" class=\"elementor-sub-item\">Analyse des Donn\u00e9es<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30404\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-pour-les-intelligences-artificielles\/\" class=\"elementor-sub-item\">SEO pour l\u2019intelligence Artificielle<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30403\"><a href=\"https:\/\/www.isauramedia.com\/fr\/publicites-sur-les-reseaux-sociaux\/\" class=\"elementor-sub-item\">Publicit\u00e9 sur les R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30402\"><a href=\"https:\/\/www.isauramedia.com\/fr\/production-de-contenus\/\" class=\"elementor-sub-item\">Production de Contenus<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30410\"><a href=\"https:\/\/www.isauramedia.com\/fr\/blog-3\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30411\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contacts\/\" class=\"elementor-item\">Contacts<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Permuter le menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-19f7eefd\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30412\"><a href=\"https:\/\/www.isauramedia.com\/fr\/qui-nous-sommes\/\" class=\"elementor-item\" tabindex=\"-1\">QUI NOUS SOMMES<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30413\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30409\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contenu\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Contenu<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30407\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-3\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30406\"><a href=\"https:\/\/www.isauramedia.com\/fr\/community-management-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Gestion des R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30405\"><a href=\"https:\/\/www.isauramedia.com\/fr\/annonces-dans-les-moteurs-de-recherche\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Annonces sur les Moteurs de Recherche<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30401\"><a href=\"https:\/\/www.isauramedia.com\/fr\/analyse-des-donnees\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Analyse des Donn\u00e9es<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30404\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-pour-les-intelligences-artificielles\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO pour l\u2019intelligence Artificielle<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30403\"><a href=\"https:\/\/www.isauramedia.com\/fr\/publicites-sur-les-reseaux-sociaux\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Publicit\u00e9 sur les R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30402\"><a href=\"https:\/\/www.isauramedia.com\/fr\/production-de-contenus\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Production de Contenus<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30410\"><a href=\"https:\/\/www.isauramedia.com\/fr\/blog-3\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30411\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contacts\/\" class=\"elementor-item\" tabindex=\"-1\">Contacts<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dd67907 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dd67907\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78a68a02\" data-id=\"78a68a02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d09c77 elementor-widget elementor-widget-heading\" data-id=\"18d09c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Le marketing push et le marketing pull<\/b>, ou comment deux forces oppos\u00e9es tirent dans la m\u00eame direction.\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cbfb764\" data-id=\"cbfb764\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69b36 elementor-widget elementor-widget-text-editor\" data-id=\"69b36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aujourd&rsquo;hui, vous pourriez avoir l&rsquo;impression d&rsquo;\u00eatre dans un cours de physique. Mais vous ne l&rsquo;\u00eates pas. Nous continuons \u00e0 faire notre travail. Nous allons parler de deux concepts qui sont comme<\/span><b> les forces centrifuges et centrip\u00e8tes du marketing : les strat\u00e9gies <\/b><b><i>pull <\/i><\/b><b>et push.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ecadccb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ecadccb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efcb722\" data-id=\"efcb722\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72012383 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"72012383\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-_-Cabecera-blog-3-2.jpg\" class=\"attachment-full size-full wp-image-11211\" alt=\"Una mesa de comedor para ilustrar un texto sobre marketing Push y marketing pull.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-_-Cabecera-blog-3-2.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-_-Cabecera-blog-3-2-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-_-Cabecera-blog-3-2-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-_-Cabecera-blog-3-2-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-898157c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"898157c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f39d90\" data-id=\"1f39d90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-199f071 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"199f071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-_-Cabecera-blog-3-2-1024x576.jpg\" class=\"attachment-large size-large wp-image-11211\" alt=\"Una mesa de comedor para ilustrar un texto sobre marketing Push y marketing pull.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-_-Cabecera-blog-3-2-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-_-Cabecera-blog-3-2-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-_-Cabecera-blog-3-2-768x432.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-_-Cabecera-blog-3-2.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7389d054 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7389d054\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bc51b77\" data-id=\"1bc51b77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3e4f1a elementor-widget elementor-widget-text-editor\" data-id=\"a3e4f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Est-il possible de vendre en tirant dans une direction et en m\u00eame temps dans la direction oppos\u00e9e ? Aujourd&rsquo;hui, dans \u00ab\u00a0Les myst\u00e8res du marketing\u00a0\u00bb, nous d\u00e9voilons les secrets des strat\u00e9gies<\/b><b><i> pull et push<\/i><\/b><b>\u00ab\u00a0. <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7252e466 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7252e466\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-147900ba\" data-id=\"147900ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-721a43c1 elementor-widget elementor-widget-text-editor\" data-id=\"721a43c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;une des d\u00e9cisions que vous devez prendre avant de lancer une campagne est de savoir laquelle de ces forces, tirer ou pousser, <\/span><b>est la plus pratique \u00e0 utiliser.<\/b><\/p><p><span style=\"font-weight: 400;\">Cela d\u00e9pendra d&rsquo;un certain nombre de facteurs, qui doivent \u00eatre<\/span><b> analys\u00e9s dans chaque cas sp\u00e9cifique <\/b><span style=\"font-weight: 400;\">:<\/span><\/p><p><span style=\"font-weight: 400;\">Quels sont vos objectifs ? Quel est l&rsquo;\u00e9tat actuel de votre marque ? Quelles sont vos ressources du moment ?<\/span><\/p><p><span style=\"font-weight: 400;\">Tout d&rsquo;abord,<\/span><b> il est int\u00e9ressant que vous connaissiez les deux types de strat\u00e9gie<\/b><span style=\"font-weight: 400;\">. Nous vous les pr\u00e9sentons.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-563f769 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"563f769\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c882fae\" data-id=\"7c882fae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75cc5244 elementor-widget elementor-widget-heading\" data-id=\"75cc5244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Quelles sont les strat\u00e9gies \"push\" et \"pull\" ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b90dc19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b90dc19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-156e6a01\" data-id=\"156e6a01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75edc60c elementor-widget elementor-widget-text-editor\" data-id=\"75edc60c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tous deux ont<\/span><b> le m\u00eame objectif : vendre<\/b><span style=\"font-weight: 400;\">. Mais ils le font de mani\u00e8re oppos\u00e9e.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4303a459 elementor-widget elementor-widget-heading\" data-id=\"4303a459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Push : pousser les produits vers le client\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42843657 elementor-widget elementor-widget-text-editor\" data-id=\"42843657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Imaginons que<\/span><b> vous alliez ouvrir une salle de sport dans votre ville<\/b><span style=\"font-weight: 400;\">. Vous avez d\u00e9j\u00e0 pr\u00e9par\u00e9 vos installations, les machines sont pr\u00eates et vous envisagez bient\u00f4t d&rsquo;ouvrir les portes.<\/span><\/p><p><span style=\"font-weight: 400;\">Mais vos voisins (et clients potentiels) ne sont pas encore au courant de tout cela. Vous devez faire en sorte que<\/span><b> la nouvelle de l&rsquo;ouverture imminente d&rsquo;un nouveau gymnase les atteigne<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En outre, vous avez probablement pr\u00e9par\u00e9 une offre de bienvenue. Ils doivent \u00e9galement en \u00eatre inform\u00e9s.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ce qui vous convient le mieux dans ce cas est d&rsquo;utiliser une strat\u00e9gie de type \u00ab\u00a0<\/span><i><span style=\"font-weight: 400;\">push<\/span><\/i><span style=\"font-weight: 400;\">\u00a0\u00bb : <\/span><b>placer des annonces dans les m\u00e9dias<\/b><span style=\"font-weight: 400;\">, mener une campagne sur les r\u00e9seaux sociaux.<\/span><\/p><p><span style=\"font-weight: 400;\">D&rsquo;une mani\u00e8re g\u00e9n\u00e9rale, on peut dire que<\/span><b> tout type de publicit\u00e9 entre dans la cat\u00e9gorie \u00ab\u00a0push\u00a0\u00bb<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">L&rsquo;id\u00e9e est de<\/span><b> faire conna\u00eetre votre entreprise ou votre marque<\/b><span style=\"font-weight: 400;\">, ou encore vos produits, services, offres&#8230;<\/span><\/p><p><span style=\"font-weight: 400;\">Montrez, enseignez, diffusez votre message dans le monde entier. <\/span><b>Faites savoir \u00e0 votre public que vous existez et ce que vous offrez<\/b><span style=\"font-weight: 400;\">. C&rsquo;est une strat\u00e9gie qui va de la marque au client.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df6f07a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df6f07a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e0d8a4d\" data-id=\"2e0d8a4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7147f4d2 elementor-widget elementor-widget-image\" data-id=\"7147f4d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Isaura-_-Fotos-blog-2-4wj6kvn5uuuh1s6hyymypz7akmir0jhlp94w82ie7w.png\" title=\"_Isaura _ Fotos blog 2\" alt=\"_Isaura _ Fotos blog 2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d87cd65\" data-id=\"6d87cd65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32cb9bd9 elementor-widget elementor-widget-text-editor\" data-id=\"32cb9bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Normalement, nous utilisons le marketing <\/span><i><span style=\"font-weight: 400;\">pull <\/span><\/i><span style=\"font-weight: 400;\">lorsque :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b8369a elementor-widget elementor-widget-text-editor\" data-id=\"4b8369a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Votre marque n&rsquo;est pas encore assez connue.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les produits que vous proposez ne sont pas bien diff\u00e9renci\u00e9s.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il n&rsquo;y a pas une grande demande pour ce type de produit.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il y a trop de concurrence et trop d&rsquo;offre sur le march\u00e9.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e0bc9 elementor-widget elementor-widget-text-editor\" data-id=\"26e0bc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nous voulons pr\u00e9parer une campagne \u00e0 une date pr\u00e9cise : No\u00ebl, <\/span><a href=\"https:\/\/www.isauramedia.com\/fr\/anticipez-strategies-pour-vendre-plus-le-vendredi-noir\/\"><span style=\"font-weight: 400;\">Black Friday<\/span><\/a><span style=\"font-weight: 400;\">, etc.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ad6702 elementor-widget elementor-widget-text-editor\" data-id=\"70ad6702\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ce que nous devons faire dans ces cas-l\u00e0, c&rsquo;est pr\u00e9parer une campagne avec<\/span><b> l&rsquo;objectif d&rsquo;avoir un impact sur le public.<\/b><\/p><p><span style=\"font-weight: 400;\">Cela demande un<\/span><b> grand effort de communication<\/b><span style=\"font-weight: 400;\"> et \u00e9ventuellement nous devons nous aider d&rsquo;une offre qui sert d&rsquo;incitation pour le premier achat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3676b09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3676b09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d926bc\" data-id=\"1d926bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f703a9 elementor-widget elementor-widget-heading\" data-id=\"6f703a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pull : attirer votre client vers vos produits\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d083cb elementor-widget elementor-widget-text-editor\" data-id=\"0d083cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Passons \u00e0 l&rsquo;autre cas. La strat\u00e9gie oppos\u00e9e \u00e0 celle qui consiste \u00e0 se faire conna\u00eetre est d&rsquo;amener votre <\/span><b>public \u00e0 vouloir conna\u00eetre votre produit.<\/b><\/p><p><span style=\"font-weight: 400;\">Si vous remarquez, nous faisons maintenant le voyage inverse, le mouvement va du consommateur au produit ou \u00e0 la marque. <\/span><b>Votre client est celui qui va vous chercher.<\/b><\/p><p><span style=\"font-weight: 400;\">C&rsquo;est une bonne strat\u00e9gie lorsque :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1239542 elementor-widget elementor-widget-text-editor\" data-id=\"1239542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous avez d\u00e9j\u00e0 une marque \u00e9tablie que vos utilisateurs connaissent bien.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vos produits ou services sont g\u00e9n\u00e9ralement tr\u00e8s demand\u00e9s.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous avez travaill\u00e9 sur votre proposition de valeur pour diff\u00e9rencier vos produits de ceux de la concurrence.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vous avez un public suffisamment fid\u00e8le, qui attend vos nouvelles.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-295cd7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"295cd7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d3b6ff8\" data-id=\"4d3b6ff8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-277efaa3 elementor-widget elementor-widget-text-editor\" data-id=\"277efaa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;utilisateur sait d\u00e9j\u00e0 qui vous \u00eates et ce que vous vendez.<\/span><b> Et ce qui est encore mieux : ils sont int\u00e9ress\u00e9s.<\/b><\/p><p><span style=\"font-weight: 400;\">Comme vous pouvez l&rsquo;imaginer, il s&rsquo;agit d&rsquo;un <\/span><b>type de strat\u00e9gie largement utilis\u00e9 par les grandes marque<\/b><span style=\"font-weight: 400;\">s. Qui n&rsquo;a pas vu l&rsquo;attente suscit\u00e9e par le lancement d&rsquo;un nouveau produit par Apple : ses fid\u00e8les veulent \u00eatre les premiers \u00e0 le conna\u00eetre et<\/span><b> se ruent dessus<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">C&rsquo;est l&rsquo;un des plus gros exemples, mais il est tr\u00e8s pratique pour vous de voir comment la marque renforce son pouvoir d&rsquo;attraction en mettant en avant <\/span><b>les \u00e9normes files d&rsquo;attente devant les portes de ses magasins.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Avez-vous d\u00e9j\u00e0 pens\u00e9 \u00ab\u00a0qu&rsquo;est-ce que je rate ?\u00a0\u00bb en passant devant un endroit o\u00f9 il y a des gens qui attendent dehors ? Eh bien, en extrapolant l&rsquo;id\u00e9e, c&rsquo;est ce dont il s&rsquo;agit.<\/span><\/p><p><span style=\"font-weight: 400;\">Sans aller jusqu&rsquo;\u00e0 ces g\u00e9ants, si votre entreprise dispose d&rsquo;une certaine visibilit\u00e9,<\/span><b> il existe des moyens de renforcer cet attrait<\/b><span style=\"font-weight: 400;\">, par exemple en se tournant vers<\/span><a href=\"https:\/\/www.isauramedia.com\/fr\/le-marketing-dinfluence-bien-faire-parler-les-autres-de-votre-produit\/\"><span style=\"font-weight: 400;\"> le marketing d&rsquo;influence<\/span><\/a><span style=\"font-weight: 400;\"> ou en cr\u00e9ant des programmes de fid\u00e9lit\u00e9 exclusifs qui augmentent l&rsquo;attractivit\u00e9 de votre marque.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b38d004\" data-id=\"6b38d004\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43b7b437 elementor-widget elementor-widget-image\" data-id=\"43b7b437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1100\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-_-Fotos-Blog-V.png\" class=\"attachment-full size-full wp-image-11188\" alt=\"Elementos de decoraci\u00f3n de interiores para ilustrar un texto sobre marketing Push y marketing Pull.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-_-Fotos-Blog-V.png 800w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-_-Fotos-Blog-V-218x300.png 218w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-_-Fotos-Blog-V-745x1024.png 745w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-_-Fotos-Blog-V-768x1056.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b69d598 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b69d598\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14bf24fc\" data-id=\"14bf24fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46493d2a elementor-widget elementor-widget-heading\" data-id=\"46493d2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Qu'est-ce qui vous convient ?<\/b> Tirer ou pousser ? <b>Passons en revue votre strat\u00e9gie\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b9166ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b9166ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-201ab773\" data-id=\"201ab773\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b38a6d2 elementor-widget elementor-widget-text-editor\" data-id=\"b38a6d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si vous \u00eates curieux et que<\/span><b> vous souhaitez savoir comment appliquer ces concepts, push et pull<\/b><span style=\"font-weight: 400;\">, \u00e0 votre strat\u00e9gie de marketing, ne restez pas \u00e0 mi-chemin. La chose la plus simple \u00e0 faire est de demander.<\/span><\/p><p><span style=\"font-weight: 400;\">En fonction de vos objectifs et du moment o\u00f9 se trouve votre marque, vous pouvez concevoir une strat\u00e9gie ou l&rsquo;autre, voire <\/span><b>une combinaison des deux<\/b><span style=\"font-weight: 400;\">. En d&rsquo;autres termes, sur mesure. C&rsquo;est le seul moyen d&rsquo;obtenir les meilleurs r\u00e9sultats possibles.<\/span><\/p><p><span style=\"font-weight: 400;\">Cela dit, tu ne crois pas qu&rsquo;il est temps de parler ? Si vous r\u00e9fl\u00e9chissez \u00e0 la mani\u00e8re dont <\/span><b>vous pouvez vendre d\u2019avantage<\/b><span style=\"font-weight: 400;\">, votre principal atout est le marketing. <\/span><a href=\"https:\/\/www.isauramedia.com\/fr\/contacter\/\"><span style=\"font-weight: 400;\">Appelez-nous et dites-nous ce dont vous avez besoin<\/span><\/a><span style=\"font-weight: 400;\">. Nous avons beaucoup d&rsquo;id\u00e9es qui vous attendent.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f5004eb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f5004eb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22cf3d3a\" data-id=\"22cf3d3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ebc6ff2 elementor-widget elementor-widget-heading\" data-id=\"6ebc6ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vous avez aim\u00e9 ce contenu ? Eh bien, nous en avons d'autres ! Inscrivez-vous juste en dessous et nous vous enverrons un email pour vous pr\u00e9venir lorsque nous publierons un nouvel article\ud83d\ude09.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le marketing push et le marketing pull, ou comment deux forces oppos\u00e9es tirent dans la m\u00eame direction. Aujourd&rsquo;hui, vous pourriez avoir l&rsquo;impression d&rsquo;\u00eatre dans un cours de physique. Mais vous ne l&rsquo;\u00eates pas. Nous continuons \u00e0 faire notre travail. Nous allons parler de deux concepts qui sont comme les forces centrifuges et centrip\u00e8tes du marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-11219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le marketing push et le marketing pull | IsAuraMedia<\/title>\n<meta name=\"description\" content=\"Aujourd&#039;hui nous allons vous parler de deux forces oppos\u00e9es qui tirent dans la m\u00eame direction : la vente. Vous voulez en apprendre plus ? Lisez cet article !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isauramedia.com\/fr\/le-marketing-push-et-le-marketing-pull-ou-comment-deux-forces-opposees-tirent-dans-la-meme-direction\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le marketing push et le marketing pull | IsAuraMedia\" \/>\n<meta property=\"og:description\" content=\"Aujourd&#039;hui nous allons vous parler de deux forces oppos\u00e9es qui tirent dans la m\u00eame direction : la vente. Vous voulez en apprendre plus ? 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