{"id":11717,"date":"2021-04-29T13:08:28","date_gmt":"2021-04-29T13:08:28","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=11717"},"modified":"2021-04-29T13:16:50","modified_gmt":"2021-04-29T13:16:50","slug":"faites-de-la-magie-avec-le-storytelling-pour-seduire-votre-public","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/fr\/faites-de-la-magie-avec-le-storytelling-pour-seduire-votre-public\/","title":{"rendered":"Faites de la magie avec le storytelling pour s\u00e9duire votre public"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11717\" class=\"elementor elementor-11717\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-5e93315f elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5e93315f\" 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class=\"elementor-section elementor-top-section elementor-element elementor-element-69004ab0 elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69004ab0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1209cdf elementor-hidden-desktop\" data-id=\"1209cdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-777efba5 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"777efba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-Cabecera-blog-2.jpg\" class=\"attachment-full size-full wp-image-11685\" alt=\"Un libro y una puesta de sol para ilustrar un post sobre storyletting.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-Cabecera-blog-2.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-Cabecera-blog-2-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-Cabecera-blog-2-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Isaura-Cabecera-blog-2-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d5959b9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d5959b9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64d1e9ba\" data-id=\"64d1e9ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1212a788 elementor-widget elementor-widget-heading\" data-id=\"1212a788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Faites de la magie avec le storytelling <\/b>pour s\u00e9duire votre public<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70677a68\" data-id=\"70677a68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12286c13 elementor-widget elementor-widget-text-editor\" data-id=\"12286c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">N&rsquo;aimiez-vous pas les histoires quand vous \u00e9tiez petite ? Eh bien, maintenant que tu as quelques ann\u00e9es,<\/span><b> tu aimes quand les marques te racontent une histoire<\/b><span style=\"font-weight: 400;\">. En marketing, on parle de storytelling : une baguette magique capable de <\/span><b>cr\u00e9er des liens puissants avec vos clients<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38f2a682 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38f2a682\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34a5d6fc\" data-id=\"34a5d6fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d564257 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"1d564257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Isaura-Cabecera-blog-2-4wj6kvnby4p8c8xg12w23qf1g8vonzp3jb3qtbqo44.jpg\" title=\"Isaura Cabecera blog 2\" alt=\"Un libro y una puesta de sol para ilustrar un post sobre storyletting.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1949dab2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1949dab2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44c66405\" data-id=\"44c66405\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-160f36b1 elementor-widget elementor-widget-text-editor\" data-id=\"160f36b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00ab\u00a0Vous pensez que vous n&rsquo;avez rien d&rsquo;int\u00e9ressant \u00e0 raconter ? Il y a toujours une histoire. Il faut juste savoir comment la raconter\u00a0\u00bb.<\/b><\/p><p><span style=\"font-weight: 400;\">Si <\/span><b>vous aimez qu&rsquo;on vous raconte des histoires<\/b><span style=\"font-weight: 400;\">, il est clair que vos clients le font aussi.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Alors si vous avez une entreprise ou une marque \u00e0 d\u00e9fendre, prenez note de ceci : <\/span><b>le storytelling est l&rsquo;une de vos meilleures armes<\/b><span style=\"font-weight: 400;\"> pour mettre votre public dans votre poche.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00cates-vous pr\u00eat \u00e0 raconter des histoires ?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1178a450 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1178a450\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-689ba54a\" data-id=\"689ba54a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10441a99 elementor-widget elementor-widget-heading\" data-id=\"10441a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le <b>storytelling<\/b> n'est pas r\u00e9serv\u00e9 aux grandes entreprises\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-669467d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669467d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44b6f389\" data-id=\"44b6f389\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e6f6e5b elementor-widget elementor-widget-text-editor\" data-id=\"4e6f6e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si nous prenons un caf\u00e9 et commen\u00e7ons \u00e0 parler de marketing, vous vous souvenez certainement de <\/span><b>plus d&rsquo;une publicit\u00e9 qui vous a frapp\u00e9<\/b><span style=\"font-weight: 400;\"> pour une raison ou une autre.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c7a fait peut-\u00eatre des ann\u00e9es, mais c&rsquo;est toujours l\u00e0, <\/span><b>dans votre m\u00e9moire.<\/b><\/p><p><span style=\"font-weight: 400;\">Les grandes marques en savent long \u00e0 ce sujet.<\/span><\/p><p><span style=\"font-weight: 400;\">Mais aujourd&rsquo;hui,<\/span><b> nous n&rsquo;allons pas parler d&rsquo;Apple, de Nike ou d&rsquo;Audi<\/b><span style=\"font-weight: 400;\">. Vous ne les connaissez que trop bien.<\/span><\/p><p><span style=\"font-weight: 400;\">Nous pourrions \u00e9galement vous donner des exemples plus \u00ab\u00a0locaux\u00a0\u00bb. Vous souvenez-vous d&rsquo;une <\/span><b>publicit\u00e9 pour la loterie de No\u00ebl ?\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Ce sont d\u00e9j\u00e0 des classiques, si l&rsquo;on parle de narration. Ils poussent la strat\u00e9gie jusqu&rsquo;\u00e0 la limite des larmes. <\/span><b>Et \u00e7a marche, \u00e7a marche vraiment.<\/b><\/p><p><span style=\"font-weight: 400;\">Mais vous n&rsquo;\u00eates pas Apple et vous n&rsquo;\u00eates pas la loterie de No\u00ebl. Pouvez-vous utiliser cette strat\u00e9gie ?<\/span><\/p><p><span style=\"font-weight: 400;\">Bien s\u00fbr que vous pouvez.<\/span><b> Et vous en retirerez beaucoup.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-219ebd2f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"219ebd2f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8b0158\" data-id=\"c8b0158\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2025e6c elementor-widget elementor-widget-video\" data-id=\"2025e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=0POyBNQgD3I&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c40a8ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c40a8ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f7bc114\" data-id=\"4f7bc114\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24f50398 elementor-widget elementor-widget-heading\" data-id=\"24f50398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>O\u00f9 <\/b>vous racontez votre histoire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b87ad0 elementor-widget elementor-widget-text-editor\" data-id=\"4b87ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il y a des endroits qui semblent \u00eatre<\/span><b> faits pour raconter des histoires<\/b><span style=\"font-weight: 400;\">. Votre blog, par exemple. Ou les <\/span><b>m\u00e9dias sociaux<\/b><span style=\"font-weight: 400;\"> (les histoires ne s&rsquo;appellent pas ainsi pour rien).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Mais aujourd&rsquo;hui, nous allons nous concentrer sur ces trois-l\u00e0 :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ed3fe3 elementor-widget elementor-widget-heading\" data-id=\"52ed3fe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Et vous, vous \u00eates qui ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4a5580 elementor-widget elementor-widget-text-editor\" data-id=\"6f4a5580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il y a un endroit sur votre site web o\u00f9 vous ne pouvez pas manquer <\/span><b>une bonne histoire.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Saviez-vous que la page \u00ab\u00a0\u00e0 propos de moi\u00a0\u00bb ou \u00ab\u00a0qui nous sommes\u00a0\u00bb est l&rsquo;une des pages les plus visit\u00e9es ? C&rsquo;est exact, car<\/span><b> les clients veulent conna\u00eetre la personne qui se cache derri\u00e8re l&rsquo;entreprise.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Et c&rsquo;est parce que les histoires sont tr\u00e8s int\u00e9ressantes, que tout ne sera pas<\/span><b> l&rsquo;achat impersonnel sur Amazon ou Aliexpress.<\/b><\/p><p><span style=\"font-weight: 400;\">Qui \u00eates-vous, quel est votre parcours, pourquoi avez-vous atterri dans ce secteur, quelles sont les valeurs qui vous animent, quel est votre but, qu&rsquo;aimez-vous faire quand vous ne travaillez pas, <\/span><b>que dirait votre grand-m\u00e8re de vous si on lui donnait un micro<\/b><span style=\"font-weight: 400;\">&#8230; En d&rsquo;autres termes : le storytelling.<\/span><\/p><p><span style=\"font-weight: 400;\">Un petit conseil : <\/span><b>\u00e9vitez d&rsquo;utiliser des phrases d&rsquo;accroche<\/b><span style=\"font-weight: 400;\">. Personne ne sera ravi que vous ayez vingt ans d&rsquo;exp\u00e9rience dans le secteur. Ni que vous disposez d&rsquo;une \u00e9quipe multidisciplinaire de collaborateurs. Et encore moins, que dans votre entreprise, tradition et avant-garde vont de pair, ou que vous \u00eates le fer de lance de quelque chose.\u00a0<\/span><\/p><p><b>Osez \u00eatre un peu original.<\/b><span style=\"font-weight: 400;\"> Et peu importe ce que vous faites ou si vous pensez que votre entreprise n&rsquo;est pas \u00ab\u00a0\u00e0 la hauteur\u00a0\u00bb, car c&rsquo;est s\u00e9rieux. Quoi, vous vendez des assurances ? Alors ?<\/span><\/p><p><span style=\"font-weight: 400;\">Si vous \u00eates passionn\u00e9 par votre travail, il doit y avoir une raison. Jetez un coup d&rsquo;\u0153il \u00e0 cette rubrique <\/span><a href=\"https:\/\/www.segurisimoseguros.com\/sobre-nosotros\/\"><span style=\"font-weight: 400;\">\u00ab\u00a0\u00c0 propos de nous\u00a0\u00bb<\/span><\/a><span style=\"font-weight: 400;\">, puis dites-nous ce que vous en pensez.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59e5e439 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59e5e439\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b52c69b\" data-id=\"1b52c69b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3113584b elementor-widget elementor-widget-image\" data-id=\"3113584b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Isaura-Fotos-blog-2-4wj6kvn5uuuh1s6hyymypz7akmir0jhlp94w82ie7w.jpg\" title=\"_Isaura Fotos blog 2\" alt=\"_Isaura Fotos blog 2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35cd6583\" data-id=\"35cd6583\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10a8cc3d elementor-widget elementor-widget-heading\" data-id=\"10a8cc3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. vos produits sont aussi des histoires<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22606f43 elementor-widget elementor-widget-text-editor\" data-id=\"22606f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ne manquez pas l&rsquo;occasion de rendre vos fiches produits \u00ab\u00a0belles\u00a0\u00bb avec une bonne histoire.<\/span><\/p><p><b>Une histoire rend tout produit plus attrayant.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Imaginez que <\/span><b>vous voulez acheter du fromage&#8230;<\/b><\/p><p><span style=\"font-weight: 400;\">Saviez-vous que dans les ann\u00e9es 90, des fromagers italiens sont venus s&rsquo;installer dans la r\u00e9gion galicienne d&rsquo;Arz\u00faa et que l&rsquo;on y fabrique d\u00e9sormais du Galmesano, <\/span><b>un fromage qu&rsquo;ils appellent \u00ab\u00a0le parmesan galicien\u00a0\u00bb ?<\/b><\/p><p><span style=\"font-weight: 400;\">Ou peut-\u00eatre aimeriez-vous essayer le Sugaar, fabriqu\u00e9 \u00e0 partir de lait de brebis et produit dans le Guip\u00fazcoa, apr\u00e8s avoir appris que ce fromage est n\u00e9 lorsqu&rsquo;un grand ma\u00eetre fromager est d\u00e9c\u00e9d\u00e9 et qu&rsquo;un de ses ouvriers a trouv\u00e9 <\/span><b>une formule spectaculaire.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c34c26a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c34c26a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4211ad2\" data-id=\"4211ad2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a05ad43 elementor-widget elementor-widget-text-editor\" data-id=\"a05ad43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Et n&rsquo;aimeriez-vous pas <\/span><b>aider le fromage Pata de Mulo \u00e0 ne pas dispara\u00eetre ?<\/b><span style=\"font-weight: 400;\"> Et en m\u00eame temps, on a envie de le go\u00fbter, bien s\u00fbr, apr\u00e8s avoir connu l&rsquo;histoire de Francisco, Teresita et de leur fromagerie.<\/span><\/p><p><span style=\"font-weight: 400;\">Les fiches produits de<\/span><a href=\"https:\/\/queseriacultivo.com\/\"><span style=\"font-weight: 400;\"> Queser\u00eda Cultivo <\/span><\/a><span style=\"font-weight: 400;\">donnent faim. Nous vous avertissons.<\/span><\/p><p><span style=\"font-weight: 400;\">Et en attendant de satisfaire votre faim, voici un ap\u00e9ritif qu&rsquo;il est recommand\u00e9 de connaitre : <\/span><a href=\"https:\/\/www.isauramedia.com\/fr\/boom-attirez-lattention-avec-des-titres-cool\/\"><span style=\"font-weight: 400;\">Captez l&rsquo;attention avec des titres originaux.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a83498d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a83498d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-65baf09c\" data-id=\"65baf09c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2c3d39 elementor-widget elementor-widget-heading\" data-id=\"a2c3d39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Exprimez-vous sur le marketing par courriel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d9b4cc2 elementor-widget elementor-widget-text-editor\" data-id=\"5d9b4cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le marketing par courriel est d\u00e9j\u00e0 <\/span><b>une strat\u00e9gie gagnante<\/b><span style=\"font-weight: 400;\"> (tant que vous faites les choses comme il faut), mais si vous y ajoutez une bonne dose de narration, <\/span><b>vous accrocherez votre public pour toujours.<\/b><\/p><p><span style=\"font-weight: 400;\">On dit qu&rsquo;aujourd&rsquo;hui les gens ne lisent pas, ou tr\u00e8s peu.<\/span><\/p><p><span style=\"font-weight: 400;\">Ce n&rsquo;est pas vrai. <\/span><b>Nous lisons ce qui attire notre attention <\/b><span style=\"font-weight: 400;\">et suscite suffisamment d&rsquo;int\u00e9r\u00eat. Et le courrier \u00e9lectronique est un m\u00e9dia au potentiel fabuleux.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Vous voyez, au 19\u00e8me si\u00e8cle, les lecteurs \u00e9taient accros aux romans en s\u00e9rie. C&rsquo;est ainsi qu&rsquo;ont \u00e9t\u00e9 \u00e9crits <\/span><i><span style=\"font-weight: 400;\">Les 3 Mousquetaires<\/span><\/i><span style=\"font-weight: 400;\"> ou <\/span><i><span style=\"font-weight: 400;\">Le Comte de Monte Cristo.<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Nous ne disons pas qu&rsquo;il faut devenir un Dumas pour avoir du succ\u00e8s, mais nous disons que<\/span><b> les histoires fragment\u00e9es, avec une dose bien g\u00e9r\u00e9e de battage publicitaire<\/b><span style=\"font-weight: 400;\">, peuvent faire des merveilles aujourd&rsquo;hui comme elles le faisaient il y a deux si\u00e8cles.<\/span><\/p><p><span style=\"font-weight: 400;\">Des courriels quotidiens contenant une pilule de narration <\/span><b>peuvent maintenir l&rsquo;int\u00e9r\u00eat de votre public.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2757c60f\" data-id=\"2757c60f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3809424c elementor-widget elementor-widget-image\" data-id=\"3809424c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"800\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Copia-de-Isaura-Fotos-blog.jpg\" class=\"attachment-full size-full wp-image-11693\" alt=\"Chica leyendo un libro para ilustrar un texto sobre storytelling.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Copia-de-Isaura-Fotos-blog.jpg 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/04\/Copia-de-Isaura-Fotos-blog-188x300.jpg 188w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-714a52d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"714a52d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-452a646c\" data-id=\"452a646c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75644426 elementor-widget elementor-widget-text-editor\" data-id=\"75644426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tu sais qui est Migue ? Eh bien, Migue est un agriculteur et recueille des olives dans l&rsquo;Olivar de San Miguel, \u00e0 Cordoue.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Lorsque vous achetez de l&rsquo;huile sur le site Web de <\/span><a href=\"https:\/\/miolivagourmet.com\/fr\/\"><span style=\"font-weight: 400;\">Mi Oliva Gourmet<\/span><\/a><span style=\"font-weight: 400;\"> et que vous vous abonnez \u00e0 leurs courriels, <\/span><b>vous recevez des histoires.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Par exemple, cette ann\u00e9e, la production de l&rsquo;huile de la r\u00e9colte pr\u00e9coce a \u00e9t\u00e9 un peu retard\u00e9e \u00e0 cause de la pluie. S&rsquo;il pleut, tu ne peux pas aller cueillir les olives. <\/span><b>Tu ne le sais pas, mais Migue te le dit.<\/b><\/p><p><span style=\"font-weight: 400;\">N&rsquo;est-ce pas plus excitant de conna\u00eetre l&rsquo;histoire de l&rsquo;huile que vous utiliserez dans quelques semaines pour assaisonner vos salades ?<\/span><\/p><p><span style=\"font-weight: 400;\">Nous le pensons \ud83d\ude09<\/span><\/p><p><span style=\"font-weight: 400;\">Si vous voulez plus d&rsquo;id\u00e9es sur la fa\u00e7on de parler \u00e0 votre public,<strong> nous vous recommandons<\/strong> ce billet sur<\/span><a href=\"https:\/\/www.isauramedia.com\/fr\/copywritting-emotionnel-des-emotions-qui-font-vendre\/\"><span style=\"font-weight: 400;\"> le copywriting \u00e9motionnel.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33732c4c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33732c4c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6dae93\" data-id=\"c6dae93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4058da14 elementor-widget elementor-widget-heading\" data-id=\"4058da14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous \u00eates membre du <b>fan club du storytelling<\/b>?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-462ab808 elementor-widget elementor-widget-text-editor\" data-id=\"462ab808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si vous aimez conna\u00eetre l&rsquo;histoire du petit h\u00f4tel rural que vous choisissez pour le week-end, ou l&rsquo;histoire du sac artisanal que vous allez acheter en ligne, ou l&rsquo;histoire de la cave qui produit le vin que vous avez d\u00e9gust\u00e9 le week-end dernier&#8230; Pourquoi ne pas raconter vos propres histoires pour susciter l&rsquo;\u00e9motion de vos clients ?<\/span><\/p><p><span style=\"font-weight: 400;\">Hey, et si vous avez besoin d&rsquo;id\u00e9es, nous avons ce qu&rsquo;il vous faut. Mais bien s\u00fbr, vous devez d&rsquo;abord <\/span><a href=\"https:\/\/www.isauramedia.com\/fr\/contacter\/\"><span style=\"font-weight: 400;\">nous appeler.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35fd811a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35fd811a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54027756\" data-id=\"54027756\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ecd1685 elementor-widget elementor-widget-heading\" data-id=\"6ecd1685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vous avez aim\u00e9 ce contenu ? Eh bien, nous en avons d'autres ! Inscrivez-vous juste en dessous et nous vous enverrons un email pour vous pr\u00e9venir lorsque nous publierons un nouvel article\ud83d\ude09.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d1eff63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d1eff63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5436cbae\" data-id=\"5436cbae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79700abc elementor-widget elementor-widget-spacer\" data-id=\"79700abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b4e2ab1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b4e2ab1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ebf8481\" data-id=\"3ebf8481\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46454d96 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"46454d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tPOST <b>ASSOCI\u00e9s<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6ecc8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6ecc8a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ef80339\" data-id=\"3ef80339\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b010ffa elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"b010ffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32217 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/deja-de-perder-clientes-vip-llega-a-ellos-con-redes-sociales\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4.png\" class=\"attachment-full size-full wp-image-32218\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/deja-de-perder-clientes-vip-llega-a-ellos-con-redes-sociales\/\" >\n\t\t\t\t\u00a1Deja de perder clientes VIP! Llega a ellos con redes sociales\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tavril 21, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/las-redes-sociales-mal-gestionadas-te-estan-costando-miles\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/las-redes-sociales-mal-gestionadas-te-estan-costando-miles\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tavril 14, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tavril 8, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d3f17f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d3f17f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e6d3395\" data-id=\"6e6d3395\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f648059 elementor-widget elementor-widget-html\" data-id=\"5f648059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"500\" src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c16f2f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c16f2f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16250ea\" data-id=\"16250ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3589ab9a elementor-widget elementor-widget-spacer\" data-id=\"3589ab9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Faites de la magie avec le storytelling pour s\u00e9duire votre public N&rsquo;aimiez-vous pas les histoires quand vous \u00e9tiez petite ? Eh bien, maintenant que tu<\/p>\n","protected":false},"author":1,"featured_media":11687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-11717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Storytelling] L&#039;art de raconter des histoires \ud83d\udc96| IsAuraMedia<\/title>\n<meta name=\"description\" content=\"Avez-vous une id\u00e9e de l&#039;impact d&#039;une bonne histoire ? En marketing, nous le savons. 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