{"id":13345,"date":"2021-06-29T10:09:03","date_gmt":"2021-06-29T10:09:03","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=13345"},"modified":"2021-06-29T10:15:46","modified_gmt":"2021-06-29T10:15:46","slug":"marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/","title":{"rendered":"Marketing de gu\u00e9rilla : promouvoir votre marque par des actions cr\u00e9atives dans la rue"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13345\" class=\"elementor elementor-13345\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-3e95e120 elementor-section-content-middle elementor-section-full_width elementor-hidden-desktop elementor-section-height-default elementor-section-height-default\" data-id=\"3e95e120\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78bad8f3\" data-id=\"78bad8f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ca1caaa elementor-nav-menu__align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"5ca1caaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-none\">\n\t\t\t\t<ul id=\"menu-1-5ca1caaa\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Permuter le menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-5ca1caaa\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-32028cd6 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"32028cd6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d667bc2\" data-id=\"1d667bc2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54e330ac elementor-nav-menu__align-end elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"54e330ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;&quot;},&quot;layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-54e330ac\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-54e330ac\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9baa54 elementor-nav-menu__align-center elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"1d9baa54\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-1d9baa54\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30412\"><a href=\"https:\/\/www.isauramedia.com\/fr\/qui-nous-sommes\/\" class=\"elementor-item\">QUI NOUS SOMMES<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30413\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30409\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contenu\/\" class=\"elementor-sub-item\">Contenu<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30407\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-3\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30406\"><a href=\"https:\/\/www.isauramedia.com\/fr\/community-management-2\/\" class=\"elementor-sub-item\">Gestion des R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30405\"><a href=\"https:\/\/www.isauramedia.com\/fr\/annonces-dans-les-moteurs-de-recherche\/\" class=\"elementor-sub-item\">Annonces sur les Moteurs de Recherche<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30401\"><a href=\"https:\/\/www.isauramedia.com\/fr\/analyse-des-donnees\/\" class=\"elementor-sub-item\">Analyse des Donn\u00e9es<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30404\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-pour-les-intelligences-artificielles\/\" class=\"elementor-sub-item\">SEO pour l\u2019intelligence Artificielle<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30403\"><a href=\"https:\/\/www.isauramedia.com\/fr\/publicites-sur-les-reseaux-sociaux\/\" class=\"elementor-sub-item\">Publicit\u00e9 sur les R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30402\"><a href=\"https:\/\/www.isauramedia.com\/fr\/production-de-contenus\/\" class=\"elementor-sub-item\">Production de Contenus<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30410\"><a href=\"https:\/\/www.isauramedia.com\/fr\/blog-3\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30411\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contacts\/\" class=\"elementor-item\">Contacts<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Permuter le menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-1d9baa54\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30412\"><a href=\"https:\/\/www.isauramedia.com\/fr\/qui-nous-sommes\/\" class=\"elementor-item\" tabindex=\"-1\">QUI NOUS SOMMES<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30413\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30409\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contenu\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Contenu<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30407\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-3\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30406\"><a href=\"https:\/\/www.isauramedia.com\/fr\/community-management-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Gestion des R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30405\"><a href=\"https:\/\/www.isauramedia.com\/fr\/annonces-dans-les-moteurs-de-recherche\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Annonces sur les Moteurs de Recherche<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30401\"><a href=\"https:\/\/www.isauramedia.com\/fr\/analyse-des-donnees\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Analyse des Donn\u00e9es<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30404\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-pour-les-intelligences-artificielles\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO pour l\u2019intelligence Artificielle<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30403\"><a href=\"https:\/\/www.isauramedia.com\/fr\/publicites-sur-les-reseaux-sociaux\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Publicit\u00e9 sur les R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30402\"><a href=\"https:\/\/www.isauramedia.com\/fr\/production-de-contenus\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Production de Contenus<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30410\"><a href=\"https:\/\/www.isauramedia.com\/fr\/blog-3\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30411\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contacts\/\" class=\"elementor-item\" tabindex=\"-1\">Contacts<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53c0c510 elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53c0c510\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cdcd1e7 elementor-hidden-desktop\" data-id=\"2cdcd1e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25f4dd03 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"25f4dd03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-13324\" alt=\"Chica con mangas abullonadas para ilustrar un texto sobre marketing de guerrilla.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b968328 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b968328\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6940161\" data-id=\"6940161\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b4cccb elementor-widget elementor-widget-heading\" data-id=\"8b4cccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Marketing de gu\u00e9rilla <\/b>: promouvoir votre marque par des actions cr\u00e9atives dans la rue<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3944eb79\" data-id=\"3944eb79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bbc3311 elementor-widget elementor-widget-text-editor\" data-id=\"4bbc3311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ne vous inqui\u00e9tez pas, nous n&rsquo;allons pas vous envoyer dans les tranch\u00e9es. Il s&rsquo;agit d&rsquo;<\/span><b>attirer l&rsquo;attention et d&rsquo;amener votre public \u00e0 agir comme un haut-parleur<\/b><span style=\"font-weight: 400;\">. L&rsquo;un des moyens d&rsquo;y parvenir est le marketing de gu\u00e9rilla.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63195a14 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63195a14\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fd7d70b\" data-id=\"5fd7d70b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75492049 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"75492049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15.jpg\" class=\"attachment-full size-full wp-image-13324\" alt=\"Chica con mangas abullonadas para ilustrar un texto sobre marketing de guerrilla.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4824898c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4824898c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72061a33\" data-id=\"72061a33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51ef5044 elementor-widget elementor-widget-text-editor\" data-id=\"51ef5044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00a0\u00ab\u00a0Descendons dans la rue pour promouvoir votre marque, osez-vous sortir et mettre le bazar ?<\/b><\/p><p><span style=\"font-weight: 400;\">Le marketing de gu\u00e9rilla n&rsquo;est pas nouveau, mais si vous \u00eates malin et qu&rsquo;il arrive au bon moment, <\/span><b>il fonctionne tr\u00e8s, tr\u00e8s bien.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Et en plus, il peut \u00eatre tr\u00e8s bon march\u00e9, ce qui est toujours int\u00e9ressant.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Aujourd&rsquo;hui, nous allons vous expliquer ce qu&rsquo;est le marketing de gu\u00e9rilla et comment il peut \u00eatre <\/span><b>appliqu\u00e9 avec succ\u00e8s \u00e0 une strat\u00e9gie.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Commen\u00e7ons&#8230;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353cbbd1 elementor-widget elementor-widget-heading\" data-id=\"353cbbd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Comment va votre imagination ? <\/b>Si vous vous donnez un 10, la gu\u00e9rilla marketing est peut-\u00eatre votre truc.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-354e6954 elementor-widget elementor-widget-text-editor\" data-id=\"354e6954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le marketing de gu\u00e9rilla fait r\u00e9f\u00e9rence \u00e0 des actions promotionnelles qui se caract\u00e9risent par un <\/span><b>impact \u00e9lev\u00e9 pour un co\u00fbt minimal.<\/b><\/p><p><span style=\"font-weight: 400;\">Malgr\u00e9 tout, le co\u00fbt est nuanc\u00e9. Elle a la r\u00e9putation d&rsquo;\u00eatre une option pour les entrepreneurs et les entreprises aux budgets serr\u00e9s, mais<\/span><b> les grandes entreprises utilisent aussi occasionnellement ce type de promotion<\/b><span style=\"font-weight: 400;\"> (et elles ne d\u00e9pensent pas peu).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Le fait est qu&rsquo;ici, ce n&rsquo;est pas tant l&rsquo;argent qui compte que<\/span><b> la capacit\u00e9 \u00e0 avoir un impact sur l&rsquo;action et \u00e0 la rendre virale.<\/b><\/p><p><span style=\"font-weight: 400;\">Quoi qu&rsquo;il en soit, ce n&rsquo;est pas parce que c&rsquo;est de la \u00ab\u00a0gu\u00e9rilla\u00a0\u00bb que ce n&rsquo;est pas \u00e9tudi\u00e9 au millim\u00e8tre pr\u00e8s, surtout si cela vient d&rsquo;une marque dont<\/span><b> l&rsquo;\u00e9quipe marketing se presse les m\u00e9ninges pour cr\u00e9er un impact.<\/b><\/p><p><span style=\"font-weight: 400;\">Comme toutes les autres campagnes, les actions de gu\u00e9rilla marketing impliquent de d\u00e9finir le public cible, de fixer des objectifs, de choisir les canaux de diffusion les plus appropri\u00e9s et de<\/span><b> contr\u00f4ler l&rsquo;impact.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Ils ne sont donc<\/span><b> pas tr\u00e8s d\u00e9contract\u00e9s<\/b><span style=\"font-weight: 400;\">, m\u00eame s&rsquo;ils essaient de le faire croire.<\/span><\/p><p><span style=\"font-weight: 400;\">(Vous voulez en savoir plus sur les strat\u00e9gies de marketing ?<\/span><a href=\"https:\/\/www.isauramedia.com\/fr\/nous-allons-frapper-un-grand-coup-en-2021-les-strategies-marketing-a-venir\/\"><span style=\"font-weight: 400;\"> Nous vous pr\u00e9sentons ici les tendances pour 2021).<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6367f13e elementor-widget elementor-widget-image\" data-id=\"6367f13e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-13-1024x576.jpg\" class=\"attachment-large size-large wp-image-13304\" alt=\"Dos. Chicas cerca de una piscina para ilustrar un texto sobre marketing de guerrilla.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-13-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-13-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-13-768x432.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-13.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9cfbe elementor-widget elementor-widget-heading\" data-id=\"bb9cfbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3 Ingr\u00e9dients pour la recette d'une bonne campagne de gu\u00e9rilla marketing\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5bafc4 elementor-widget elementor-widget-text-editor\" data-id=\"3a5bafc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour qu&rsquo;il fonctionne, le marketing de gu\u00e9rilla doit <\/span><b>remplir un certain nombre de conditions<\/b><span style=\"font-weight: 400;\">. Notez les 3 plus pertinentes :<\/span><\/p><p><b>1. l&rsquo;opportunit\u00e9 :<\/b><span style=\"font-weight: 400;\"> \u00eatre sur la bonne sc\u00e8ne au bon moment. Il s&rsquo;agit g\u00e9n\u00e9ralement de campagnes li\u00e9es \u00e0 un \u00e9v\u00e9nement r\u00e9cent, \u00e0 un aspect sur lequel la soci\u00e9t\u00e9 est sensibilis\u00e9e ou \u00e0 une \u00e9motion tr\u00e8s proche de la surface.<\/span><b> Le contexte est fondamental.<\/b><\/p><p><b>2.Surprise :<\/b><span style=\"font-weight: 400;\"> pour vraiment attirer l&rsquo;attention, il faut surprendre ou \u00e9tonner, de quelque mani\u00e8re que ce soit. Il est n\u00e9cessaire de capter l&rsquo;int\u00e9r\u00eat des utilisateurs et pour cela il faut <\/span><b>sortir du conventionnel.<\/b><\/p><p><b>3.Imagination :<\/b><span style=\"font-weight: 400;\"> en lien avec le point pr\u00e9c\u00e9dent, seules les id\u00e9es brillantes peuvent \u00eatre couronn\u00e9es de succ\u00e8s. Pour cela, il vous faut une bonne dose de cr\u00e9ativit\u00e9 et d&rsquo;imagination. Vous avez eu une id\u00e9e folle, mais vous sentez qu&rsquo;elle pourrait fonctionner ? <\/span><b>Avant de le jeter, donnez-lui une chance.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d66e6 elementor-widget elementor-widget-heading\" data-id=\"a4d66e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Histoires de r\u00e9ussite : d\u00e9couvrez ces actions de gu\u00e9rilla marketing\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fbc6dc elementor-widget elementor-widget-text-editor\" data-id=\"1fbc6dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il existe diff\u00e9rentes fa\u00e7ons de cr\u00e9er ce type d&rsquo;actions. Nous vous en racontons quelques-unes.<\/span><\/p><p><span style=\"font-weight: 400;\">Le <\/span><b><i>flashmob<\/i><\/b><span style=\"font-weight: 400;\">, par exemple, est un <\/span><b>groupe de personnes qui font \u00ab\u00a0spontan\u00e9ment\u00a0\u00bb quelque chose ensemble dans un lieu public<\/b><span style=\"font-weight: 400;\"> : une danse, une chanson, une repr\u00e9sentation th\u00e9\u00e2trale&#8230;<\/span><\/p><p><span style=\"font-weight: 400;\">Regardez celui de <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=HyE9KqIeTg8\"><span style=\"font-weight: 400;\">British Airways<\/span><\/a><span style=\"font-weight: 400;\"> \u00e0 l&rsquo;a\u00e9roport de Moscou, dans le but d&rsquo;inviter les usagers \u00e0 visiter le Royaume-Uni.<\/span><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=4N22-SsJtAg\"><span style=\"font-weight: 400;\">Nivea <\/span><\/a><span style=\"font-weight: 400;\">a \u00e9galement fait la promotion d&rsquo;une de ses cr\u00e8mes dans la rue, avec des pompiers. Une grande f\u00eate.<\/span><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=GBaHPND2QJg\"><span style=\"font-weight: 400;\">Banco Sabadel<\/span><\/a><span style=\"font-weight: 400;\">l a pari\u00e9 sur Beethoven dans la rue, avec une chorale \u00e0 faire dresser les cheveux sur la t\u00eate. Directement \u00e0 l&rsquo;\u00e9motion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e4959a1 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e4959a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52409041\" data-id=\"52409041\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8ee398 elementor-widget elementor-widget-image\" data-id=\"c8ee398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Copia-de-Isaura-Fotos-blog-8.jpg\" class=\"attachment-large size-large wp-image-13316\" alt=\"Rama de flores en tonos salm\u00f3n para ilustrar un texto sobre marketing. de guerrilla.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Copia-de-Isaura-Fotos-blog-8.jpg 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Copia-de-Isaura-Fotos-blog-8-250x300.jpg 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a4bdb12 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a4bdb12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-465dd516\" data-id=\"465dd516\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-428d7047 elementor-widget elementor-widget-spacer\" data-id=\"428d7047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b9e8e18\" data-id=\"7b9e8e18\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1636c5d1 elementor-widget elementor-widget-spacer\" data-id=\"1636c5d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b0c0c42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b0c0c42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-278b68de\" data-id=\"278b68de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e21a12 elementor-widget elementor-widget-text-editor\" data-id=\"5e21a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le <\/span><b><i>marketing ambiant <\/i><\/b><span style=\"font-weight: 400;\">est une autre forme de marketing de gu\u00e9rilla. Elle consiste \u00e0 <\/span><b>modifier des \u00e9l\u00e9ments du quotidien<\/b><span style=\"font-weight: 400;\"> (g\u00e9n\u00e9ralement urbains, dans des lieux tr\u00e8s fr\u00e9quent\u00e9s) avec des caract\u00e9ristiques de la marque que vous souhaitez promouvoir.<\/span><\/p><p><span style=\"font-weight: 400;\">Par exemple : peindre des fresques murales, d\u00e9corer des bus, accorder des lampadaires&#8230; Vous pouvez \u00e9galement placer des \u00e9l\u00e9ments dans la rue qui invitent les pi\u00e9tons \u00e0 faire quelque chose, afin de<\/span><b> les impliquer dans le message que vous souhaitez transmettre.<\/b><\/p><p><span style=\"font-weight: 400;\">Vous pouvez voir ici plusieurs exemples de<\/span><a href=\"https:\/\/www.sumac.com\/blog\/fundraising\/ambient-marketing-for-nonprofits-2\/\"><span style=\"font-weight: 400;\"> marketing ambiant \u00e0 des fins de solidarit\u00e9<\/span><\/a><span style=\"font-weight: 400;\">, ainsi que les r\u00e9sultats de ces actions.<\/span><\/p><p><span style=\"font-weight: 400;\">(Si vous \u00eates int\u00e9ress\u00e9, il existe d&rsquo;autres moyens pour<\/span><a href=\"https:\/\/www.isauramedia.com\/fr\/71-facons-pour-votre-entreprise-de-sengager-dans-des-causes-sociales-sans-faire-de-dons\/\"><span style=\"font-weight: 400;\"> votre entreprise de s&rsquo;engager dans des causes sociales).<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Et nous allons vous parler du <\/span><b>dernier exemple en date sur les r\u00e9seaux : Cruzcampo et sa campagne Con Mucho Acento<\/b><span style=\"font-weight: 400;\"> (vous n&rsquo;avez pas vu<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=Yewm6TfLZ3Q\"><span style=\"font-weight: 400;\"> la vid\u00e9o dans laquelle ils \u00ab\u00a0ressuscitent\u00a0\u00bb Lola Flores <\/span><\/a><span style=\"font-weight: 400;\">? Vous \u00eates un retardataire alors).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Eh bien, ils sont r\u00e9cemment descendus dans la rue pour rep\u00e9rer les murs couverts de graffitis haineux et les remplacer par d&rsquo;autres comportant des <\/span><b>messages inclusifs<\/b><span style=\"font-weight: 400;\">. Avec leurs seaux de colle et leurs pinceaux pour coller des affiches.<\/span><\/p><p><span style=\"font-weight: 400;\">Vous pouvez le voir <\/span><a href=\"https:\/\/twitter.com\/Cruzcampo\/status\/1395650827323420675?s=20\"><span style=\"font-weight: 400;\">ici<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5248ee4c elementor-widget elementor-widget-heading\" data-id=\"5248ee4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Oserez-vous essayer<\/b> le marketing de gu\u00e9rilla ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf84883 elementor-widget elementor-widget-text-editor\" data-id=\"1cf84883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">H\u00e9, si vous le faites bien, peut-\u00eatre que<\/span><b> cela deviendra viral et que votre marque deviendra une c\u00e9l\u00e9brit\u00e9<\/b><span style=\"font-weight: 400;\">. Ou si vous n&rsquo;atteignez pas ce niveau, vous l&rsquo;aurez renforc\u00e9 par une campagne originale et accrocheuse. Et tout cela s&rsquo;additionne.<\/span><\/p><p><span style=\"font-weight: 400;\">Il peut s&rsquo;agir d&rsquo;un type de publicit\u00e9 tr\u00e8s efficace, surtout<\/span><b> si vous le combinez \u00e0 d&rsquo;autres strat\u00e9gies<\/b><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/www.isauramedia.com\/fr\/contacter\/\"><span style=\"font-weight: 400;\">Avez-vous des id\u00e9es folles dont vous aimeriez nous faire part ?<\/span><\/a><span style=\"font-weight: 400;\"> Nous sommes impatients d&rsquo;entendre des propositions imaginatives et audacieuses. Le marketing est fait pour les courageux !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70dc2a56 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70dc2a56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b604a75\" data-id=\"5b604a75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63acd451 elementor-widget elementor-widget-heading\" data-id=\"63acd451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vous avez aim\u00e9 ce contenu ? Eh bien, nous en avons d'autres ! Inscrivez-vous juste en dessous et nous vous enverrons un email pour vous pr\u00e9venir lorsque nous publierons un nouvel article\ud83d\ude09.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-184a5c8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"184a5c8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59194af7\" data-id=\"59194af7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb8064a elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"cb8064a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tDERNIERS <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-224df1ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"224df1ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f90ca59\" data-id=\"3f90ca59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63755a91 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"63755a91\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32552 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/posiciona-tu-negocio-de-interiorismo-en-buscadores-isaura-media\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-13.png\" class=\"attachment-full size-full wp-image-32556\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-13.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-13-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-13-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-13-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/posiciona-tu-negocio-de-interiorismo-en-buscadores-isaura-media\/\" >\n\t\t\t\tPosiciona tu negocio de interiorismo en buscadores | Isaura Media\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32521 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/como-puedes-sacar-provecho-de-long-tail-keywords-en-tu-negocio\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-10.png\" class=\"attachment-full size-full wp-image-32522\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-10.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-10-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-10-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-10-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/como-puedes-sacar-provecho-de-long-tail-keywords-en-tu-negocio\/\" >\n\t\t\t\tC\u00f3mo puedes sacar provecho de long tail keywords en tu negocio\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32468 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-estudio-de-diseno-de-interiores-no-esta-posicionando-en-buscadores\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6.png\" class=\"attachment-full size-full wp-image-32472\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-estudio-de-diseno-de-interiores-no-esta-posicionando-en-buscadores\/\" >\n\t\t\t\t\u00bfTu estudio de dise\u00f1o de interiores no est\u00e1 posicionando en buscadores?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d540b28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d540b28\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d0564ca\" data-id=\"6d0564ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2583bbcb elementor-widget elementor-widget-html\" data-id=\"2583bbcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"500\" src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd8b235 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd8b235\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a8b98ad\" data-id=\"6a8b98ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6402e4b9 elementor-widget elementor-widget-spacer\" data-id=\"6402e4b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing de gu\u00e9rilla : promouvoir votre marque par des actions cr\u00e9atives dans la rue Ne vous inqui\u00e9tez pas, nous n&rsquo;allons pas vous envoyer dans les<\/p>\n","protected":false},"author":1,"featured_media":13326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-13345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guerrilla marketing : ce que c&#039;est et exemples | IsAura Media<\/title>\n<meta name=\"description\" content=\"Allons-nous descendre dans la rue pour promouvoir votre marque ? Le marketing de gu\u00e9rilla cherche \u00e0 surprendre, \u00e0 avoir un impact et \u00e0 viraliser.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guerrilla marketing : ce que c&#039;est et exemples | IsAura Media\" \/>\n<meta property=\"og:description\" content=\"Allons-nous descendre dans la rue pour promouvoir votre marque ? Le marketing de gu\u00e9rilla cherche \u00e0 surprendre, \u00e0 avoir un impact et \u00e0 viraliser.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/\" \/>\n<meta property=\"og:site_name\" content=\"Isaura Media - Agencia de Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/isauramedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-29T10:09:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-29T10:15:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"787\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\\\/\"},\"author\":{\"name\":\"Fran\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/person\\\/293b042e32c39a3aa603de78e04e6ac7\"},\"headline\":\"Marketing de gu\u00e9rilla : promouvoir votre marque par des actions cr\u00e9atives dans la rue\",\"datePublished\":\"2021-06-29T10:09:03+00:00\",\"dateModified\":\"2021-06-29T10:15:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\\\/\"},\"wordCount\":1045,\"publisher\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Isaura-Cabecera-blog-3-15.jpg\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\\\/\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\\\/\",\"name\":\"Guerrilla marketing : ce que c'est et exemples | IsAura Media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Isaura-Cabecera-blog-3-15.jpg\",\"datePublished\":\"2021-06-29T10:09:03+00:00\",\"dateModified\":\"2021-06-29T10:15:46+00:00\",\"description\":\"Allons-nous descendre dans la rue pour promouvoir votre marque ? Le marketing de gu\u00e9rilla cherche \u00e0 surprendre, \u00e0 avoir un impact et \u00e0 viraliser.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Isaura-Cabecera-blog-3-15.jpg\",\"contentUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Isaura-Cabecera-blog-3-15.jpg\",\"width\":1400,\"height\":787,\"caption\":\"Chica con mangas abullonadas para ilustrar un texto sobre marketing de guerrilla.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing de gu\u00e9rilla : promouvoir votre marque par des actions cr\u00e9atives dans la rue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#website\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/\",\"name\":\"Isaura Media - Agencia de Marketing Digital\",\"description\":\"Marketing digital para negocios brillantes\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.isauramedia.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\",\"name\":\"IsAuraMedia\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/LOGO_ISAURAMEDIA.png\",\"contentUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/LOGO_ISAURAMEDIA.png\",\"width\":1640,\"height\":127,\"caption\":\"IsAuraMedia\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/isauramedia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/isauramedia\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/person\\\/293b042e32c39a3aa603de78e04e6ac7\",\"name\":\"Fran\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guerrilla marketing : ce que c'est et exemples | IsAura Media","description":"Allons-nous descendre dans la rue pour promouvoir votre marque ? Le marketing de gu\u00e9rilla cherche \u00e0 surprendre, \u00e0 avoir un impact et \u00e0 viraliser.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/","og_locale":"fr_FR","og_type":"article","og_title":"Guerrilla marketing : ce que c'est et exemples | IsAura Media","og_description":"Allons-nous descendre dans la rue pour promouvoir votre marque ? Le marketing de gu\u00e9rilla cherche \u00e0 surprendre, \u00e0 avoir un impact et \u00e0 viraliser.","og_url":"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/","og_site_name":"Isaura Media - Agencia de Marketing Digital","article_publisher":"https:\/\/www.facebook.com\/isauramedia\/","article_published_time":"2021-06-29T10:09:03+00:00","article_modified_time":"2021-06-29T10:15:46+00:00","og_image":[{"width":1400,"height":787,"url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15.jpg","type":"image\/jpeg"}],"author":"Fran","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Fran","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/#article","isPartOf":{"@id":"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/"},"author":{"name":"Fran","@id":"https:\/\/www.isauramedia.com\/#\/schema\/person\/293b042e32c39a3aa603de78e04e6ac7"},"headline":"Marketing de gu\u00e9rilla : promouvoir votre marque par des actions cr\u00e9atives dans la rue","datePublished":"2021-06-29T10:09:03+00:00","dateModified":"2021-06-29T10:15:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/"},"wordCount":1045,"publisher":{"@id":"https:\/\/www.isauramedia.com\/#organization"},"image":{"@id":"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15.jpg","articleSection":["Non classifi\u00e9(e)"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/","url":"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/","name":"Guerrilla marketing : ce que c'est et exemples | IsAura Media","isPartOf":{"@id":"https:\/\/www.isauramedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/#primaryimage"},"image":{"@id":"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15.jpg","datePublished":"2021-06-29T10:09:03+00:00","dateModified":"2021-06-29T10:15:46+00:00","description":"Allons-nous descendre dans la rue pour promouvoir votre marque ? Le marketing de gu\u00e9rilla cherche \u00e0 surprendre, \u00e0 avoir un impact et \u00e0 viraliser.","breadcrumb":{"@id":"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/#primaryimage","url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15.jpg","contentUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/06\/Isaura-Cabecera-blog-3-15.jpg","width":1400,"height":787,"caption":"Chica con mangas abullonadas para ilustrar un texto sobre marketing de guerrilla."},{"@type":"BreadcrumbList","@id":"https:\/\/www.isauramedia.com\/fr\/marketing-de-guerilla-promouvoir-votre-marque-par-des-actions-creatives-dans-la-rue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.isauramedia.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Marketing de gu\u00e9rilla : promouvoir votre marque par des actions cr\u00e9atives dans la rue"}]},{"@type":"WebSite","@id":"https:\/\/www.isauramedia.com\/#website","url":"https:\/\/www.isauramedia.com\/","name":"Isaura Media - Agencia de Marketing Digital","description":"Marketing digital para negocios brillantes","publisher":{"@id":"https:\/\/www.isauramedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.isauramedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.isauramedia.com\/#organization","name":"IsAuraMedia","url":"https:\/\/www.isauramedia.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.isauramedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/01\/LOGO_ISAURAMEDIA.png","contentUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/01\/LOGO_ISAURAMEDIA.png","width":1640,"height":127,"caption":"IsAuraMedia"},"image":{"@id":"https:\/\/www.isauramedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/isauramedia\/","https:\/\/www.instagram.com\/isauramedia\/"]},{"@type":"Person","@id":"https:\/\/www.isauramedia.com\/#\/schema\/person\/293b042e32c39a3aa603de78e04e6ac7","name":"Fran"}]}},"_links":{"self":[{"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/posts\/13345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/comments?post=13345"}],"version-history":[{"count":4,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/posts\/13345\/revisions"}],"predecessor-version":[{"id":13349,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/posts\/13345\/revisions\/13349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/media\/13326"}],"wp:attachment":[{"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/media?parent=13345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/categories?post=13345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/tags?post=13345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}