{"id":13440,"date":"2021-07-08T10:59:16","date_gmt":"2021-07-08T10:59:16","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=13440"},"modified":"2021-07-08T11:03:54","modified_gmt":"2021-07-08T11:03:54","slug":"voulez-vous-devenir-un-crack-de-la-persuasion-alors-prenez-note-de-ces-livres-de-copywriting","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/fr\/voulez-vous-devenir-un-crack-de-la-persuasion-alors-prenez-note-de-ces-livres-de-copywriting\/","title":{"rendered":"Voulez-vous devenir un crack de la persuasion ? Alors, prenez note de ces livres de copywriting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13440\" class=\"elementor elementor-13440\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-578a9d59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"578a9d59\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46d2009b\" data-id=\"46d2009b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-482afb3d elementor-widget elementor-widget-spacer\" data-id=\"482afb3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-3187421c elementor-section-content-middle elementor-section-full_width elementor-hidden-desktop elementor-section-height-default elementor-section-height-default\" data-id=\"3187421c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f3dddb7\" data-id=\"5f3dddb7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d9a0074 elementor-nav-menu__align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"2d9a0074\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-none\">\n\t\t\t\t<ul id=\"menu-1-2d9a0074\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Permuter le menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-2d9a0074\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-426e2b40 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"426e2b40\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59c0a035\" data-id=\"59c0a035\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ab25158 elementor-nav-menu__align-end elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"5ab25158\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;&quot;},&quot;layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-5ab25158\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-5ab25158\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-652154e2 elementor-nav-menu__align-center elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"652154e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-652154e2\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30412\"><a href=\"https:\/\/www.isauramedia.com\/fr\/qui-nous-sommes\/\" class=\"elementor-item\">QUI NOUS SOMMES<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30413\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30409\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contenu\/\" class=\"elementor-sub-item\">Contenu<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30407\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-3\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30406\"><a href=\"https:\/\/www.isauramedia.com\/fr\/community-management-2\/\" class=\"elementor-sub-item\">Gestion des R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30405\"><a href=\"https:\/\/www.isauramedia.com\/fr\/annonces-dans-les-moteurs-de-recherche\/\" class=\"elementor-sub-item\">Annonces sur les Moteurs de Recherche<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30401\"><a href=\"https:\/\/www.isauramedia.com\/fr\/analyse-des-donnees\/\" class=\"elementor-sub-item\">Analyse des Donn\u00e9es<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30404\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-pour-les-intelligences-artificielles\/\" class=\"elementor-sub-item\">SEO pour l\u2019intelligence Artificielle<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30403\"><a href=\"https:\/\/www.isauramedia.com\/fr\/publicites-sur-les-reseaux-sociaux\/\" class=\"elementor-sub-item\">Publicit\u00e9 sur les R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30402\"><a href=\"https:\/\/www.isauramedia.com\/fr\/production-de-contenus\/\" class=\"elementor-sub-item\">Production de Contenus<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30410\"><a href=\"https:\/\/www.isauramedia.com\/fr\/blog-3\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30411\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contacts\/\" class=\"elementor-item\">Contacts<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Permuter le menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav 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tabindex=\"-1\">Contacts<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1993ed53 elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1993ed53\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70d93593 elementor-hidden-desktop\" data-id=\"70d93593\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48a2666a elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"48a2666a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Isaura-Cabecera-blog-3-16.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-13381\" alt=\"Una pared naranja y beige para ilustrar un texto sobre estrategia de LinkedIn.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Isaura-Cabecera-blog-3-16.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Isaura-Cabecera-blog-3-16-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Isaura-Cabecera-blog-3-16-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Isaura-Cabecera-blog-3-16-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ea69a4b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ea69a4b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e792a7f\" data-id=\"1e792a7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-536625d2 elementor-widget elementor-widget-heading\" data-id=\"536625d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Voulez-vous devenir un crack de la persuasion ? <\/b>Alors, prenez note de ces livres de copywriting\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6370fd61\" data-id=\"6370fd61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e7bdcdf elementor-widget elementor-widget-text-editor\" data-id=\"4e7bdcdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00c9crire pour persuader<\/b><span style=\"font-weight: 400;\"> vous semble-t-il compliqu\u00e9 ? Ne vous laissez pas submerger, vous pouvez tout apprendre dans cette vie. Pour vous donner un coup de pouce, nous allons aujourd&rsquo;hui vous recommander <\/span><b>quelques livres sur le copywriting<\/b><span style=\"font-weight: 400;\">, ceux que nous aimons le plus (et auxquels nous retournons de temps en temps si nous avons besoin d&rsquo;inspiration).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38c274f2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38c274f2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e38dbbb\" data-id=\"3e38dbbb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ec87110 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"3ec87110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Isaura-Cabecera-blog-3-16.jpg\" class=\"attachment-full size-full wp-image-13381\" alt=\"Una pared naranja y beige para ilustrar un texto sobre estrategia de LinkedIn.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Isaura-Cabecera-blog-3-16.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Isaura-Cabecera-blog-3-16-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Isaura-Cabecera-blog-3-16-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Isaura-Cabecera-blog-3-16-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f4c1288 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f4c1288\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a1616d\" data-id=\"1a1616d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59d4eae8 elementor-widget elementor-widget-text-editor\" data-id=\"59d4eae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00ab\u00a0Si vous voulez que vos textes soient efficaces, lisez les meilleurs et apprenez les techniques de copywriting qui n&rsquo;\u00e9chouent pas\u00a0\u00bb.<\/b><\/p><p><span style=\"font-weight: 400;\">Conna\u00eetre les techniques des r\u00e9dacteurs qui ont des callosit\u00e9s sur les doigts \u00e0 force de taper \u00e0 la machine <\/span><b>vous aidera beaucoup \u00e0 am\u00e9liorer vos textes<\/b><span style=\"font-weight: 400;\">. Ensuite, c&rsquo;est \u00e0 vous de pratiquer et de pratiquer et de pratiquer.<\/span><\/p><p><span style=\"font-weight: 400;\">Jetez donc un coup d&rsquo;\u0153il \u00e0 la liste ci-dessous et <\/span><b>choisissez votre prochaine lecture<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-510f73ae elementor-widget elementor-widget-heading\" data-id=\"510f73ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>4 livres sur le copywriting <\/b>que vous devez ajouter \u00e0 votre liste \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40656a8d elementor-widget elementor-widget-text-editor\" data-id=\"40656a8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il est \u00e9vident qu&rsquo;il existe d&rsquo;autres livres hautement recommand\u00e9s, mais l&rsquo;espace \u00e9tant ce qu&rsquo;il est, nous avons fait l&rsquo;effort d&rsquo;<\/span><b>en choisir quelques-uns que vous pourrez utiliser comme r\u00e9f\u00e9rence<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Si vous restez sur votre faim,<\/span><b> demandez-nous une deuxi\u00e8me partie<\/b><span style=\"font-weight: 400;\"> et nous nous mettrons au travail \ud83d\ude1d.<\/span><\/p><p><span style=\"font-weight: 400;\">Oh, et nous n&rsquo;avons pas pu r\u00e9sister \u00e0 l&rsquo;envie d&rsquo;en inclure un en anglais qui (malheureusement) n&rsquo;a toujours pas de traduction espagnole. Si vous le pouvez,<\/span><b> donnez des avis <\/b><span style=\"font-weight: 400;\">\u00e0 chacun d&rsquo;entre eux.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200a169c elementor-widget elementor-widget-image\" data-id=\"200a169c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Isaura-Cabecera-blog-3-17-1024x576.jpg\" class=\"attachment-large size-large wp-image-13385\" alt=\"Una persona al ordenador en la cama para ilustrar un texto sobre c\u00f3mo mejorar tu presencia en LinkedIn.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Isaura-Cabecera-blog-3-17-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Isaura-Cabecera-blog-3-17-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Isaura-Cabecera-blog-3-17-768x432.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Isaura-Cabecera-blog-3-17.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-667b1ff8 elementor-widget elementor-widget-heading\" data-id=\"667b1ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comme j'\u00e9cris, de Stephen King\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3f2390 elementor-widget elementor-widget-text-editor\" data-id=\"6b3f2390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Et que fait-il ici ? N&rsquo;est-il pas un <\/span><b>auteur de romans d&rsquo;horreur<\/b><span style=\"font-weight: 400;\">, de myst\u00e8re et de science-fiction ?<\/span><\/p><p><span style=\"font-weight: 400;\">Eh bien, oui, mais faites attention aux faits : 61 romans et plus de 350 millions de livres vendus (en r\u00e9alit\u00e9, <\/span><b>nous ne savons probablement m\u00eame pas combien il en a vendu<\/b><span style=\"font-weight: 400;\">). Pourquoi ?<\/span><b> Parce que ses livres vous collent aux mains et vous ne pouvez pas les l\u00e2cher.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Des millions de lecteurs ne s&rsquo;y trompent pas : Stephen King sait hypnotiser avec ses textes.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00cates-vous int\u00e9ress\u00e9 ? Eh bien, dans ce livre,<\/span><b> il r\u00e9v\u00e8le les secrets de l&rsquo;\u00e9criture<\/b><span style=\"font-weight: 400;\"> du d\u00e9but \u00e0 la fin. Et, d&rsquo;accord, nous avons trich\u00e9 : ce n&rsquo;est pas du copywriting, mais c&rsquo;est <\/span><b>un livre de chevet pour de nombreux copywriters.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Nous ne sommes pas Stephen King, mais nous pouvons vous dire <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.isauramedia.com\/fr\/boom-attirez-lattention-avec-des-titres-cool\/\"><span style=\"font-weight: 400;\">comment capter l&rsquo;attention avec des titres sympas.\u00a0\u00a0<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f09cf27 elementor-widget elementor-widget-heading\" data-id=\"f09cf27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">27 Techniques de persuasion, par Chris St. Hilaire &amp; Lynette Padwa\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7679e elementor-widget elementor-widget-text-editor\" data-id=\"4e7679e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">C&rsquo;est un livre que vous pourrez appliquer dans toutes les facettes de votre vie car <\/span><b>qui n&rsquo;est pas int\u00e9ress\u00e9 par l&rsquo;am\u00e9lioration de sa capacit\u00e9 de persuasion ?<\/b><\/p><p><span style=\"font-weight: 400;\">Il vous initie aux <\/span><b>techniques de communication persuasive<\/b><span style=\"font-weight: 400;\">, que ce soit \u00e0 l&rsquo;oral ou que vous les appliquiez ensuite \u00e0 l&rsquo;\u00e9crit.<\/span><\/p><p><span style=\"font-weight: 400;\">Premi\u00e8re \u00e9tape, et la plus importante : analyser notre public pour <\/span><b>cr\u00e9er le message le plus appropri\u00e9 <\/b><span style=\"font-weight: 400;\">pour lui.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c0 partir de l\u00e0, vous pouvez mettre en pratique les 27 techniques pour vous connecter, en mettant l&rsquo;accent sur l'\u00a0\u00bbhame\u00e7on\u00a0\u00bb :<\/span><b> le d\u00e9but est essentiel pour accrocher votre lecteur !\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Nous sommes d&rsquo;accord avec cela, et c&rsquo;est pourquoi nous voulons que vous en sachiez plus sur la r\u00e9daction des <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.isauramedia.com\/fr\/copywriting-pour-les-metabalises-declencher-le-pouvoir-de-la-premiere-impression\/\"><span style=\"font-weight: 400;\">m\u00e9tabalises : le pouvoir de la premi\u00e8re impression.<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ed6ab elementor-widget elementor-widget-heading\" data-id=\"c6ed6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les id\u00e9es qui collent, par Chip et Dan Heath\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e56d8e elementor-widget elementor-widget-text-editor\" data-id=\"0e56d8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;un des meilleurs moyens d&rsquo;int\u00e9resser votre public n&rsquo;est pas seulement de raconter une bonne histoire, mais de la raconter bien. Et pour cela, il faut avoir des <\/span><b>notions de narration<\/b><span style=\"font-weight: 400;\">, sinon on est perdu.<\/span><\/p><p><span style=\"font-weight: 400;\">Et c&rsquo;est de cela qu&rsquo;il s&rsquo;agit dans Ideas que pegan, un titre un peu ambigu, dont il vaut mieux consulter la version anglaise : Made to stick. En d&rsquo;autres termes, il s&rsquo;agit d&rsquo;id\u00e9es qui vous collent \u00e0 la peau (comme un chewing-gum) et que vous suivez,<\/span><b> dont vous vous souvenez et<\/b> <b>qui vous rendent accro<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Et pour ce faire, <\/span><b>il existe une formule <\/b><span style=\"font-weight: 400;\">dont les initiales forment le mot SUCCES : simple, inattendu, concret, cr\u00e9dible, \u00e9motionnel et histoire.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En bref, ce dont vous avez besoin pour<\/span><b> am\u00e9liorer la copie de vos textes.<\/b><\/p><p><span style=\"font-weight: 400;\">Voici d&rsquo;autres id\u00e9es pour vous permettre de <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.isauramedia.com\/fr\/faites-de-la-magie-avec-le-storytelling-pour-seduire-votre-public\/\"><span style=\"font-weight: 400;\">faire de la magie avec le storytelling et faire en sorte que votre public tombe amoureux de vous.<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34e454f elementor-widget elementor-widget-heading\" data-id=\"34e454f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Adweek copywriting handbook, de Joseph Sugarman\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-612d75b6 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"612d75b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69c384b6\" data-id=\"69c384b6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41c7d7eb elementor-widget elementor-widget-spacer\" data-id=\"41c7d7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dcd2908\" data-id=\"dcd2908\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c2d530c elementor-widget elementor-widget-spacer\" data-id=\"7c2d530c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83f5eac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83f5eac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05c8172\" data-id=\"05c8172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7187dc elementor-widget elementor-widget-text-editor\" data-id=\"f7187dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il s&rsquo;agit d&rsquo;un classique de la publicit\u00e9, \u00e9crit par<\/span><b> l&rsquo;un des plus grands r\u00e9dacteurs am\u00e9ricains<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Dans ce livre, il passe en revue les techniques de construction des textes et explique comment les doter de <\/span><b>d\u00e9clencheurs psychologiques<\/b><span style=\"font-weight: 400;\"> pour susciter des \u00e9motions chez le lecteur.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Par exemple, il explique <\/span><b>comment provoquer l&rsquo;urgence ou la curiosit\u00e9<\/b><span style=\"font-weight: 400;\">. Comment cibler la peur ou la culpabilit\u00e9 ou comment utiliser l&rsquo;exclusivit\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">Ce qui est tr\u00e8s int\u00e9ressant, c&rsquo;est qu&rsquo;il l&rsquo;accompagne d&rsquo;exemples comment\u00e9s de publicit\u00e9s r\u00e9elles. Beaucoup d&rsquo;entre eux vous rappelleront quelque chose, car<\/span><b> ils font partie de l&rsquo;histoire de la publicit\u00e9.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Ne restez pas sur votre faim, vous trouverez ici une lecture suppl\u00e9mentaire sur<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.isauramedia.com\/fr\/copywritting-emotionnel-des-emotions-qui-font-vendre\/\"><span style=\"font-weight: 400;\"> le copywriting \u00e9motionnel.<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44942cd9 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44942cd9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72cac7ee\" data-id=\"72cac7ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-167a33ee elementor-widget elementor-widget-image\" data-id=\"167a33ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Copia-de-Isaura-Fotos-blog-10.jpg\" class=\"attachment-large size-large wp-image-13401\" alt=\"Persona con en m\u00f3vil en LinkedIn para ilustrar un texto de c\u00f3mo mejorar prensencia en LinkedIn.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Copia-de-Isaura-Fotos-blog-10.jpg 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/07\/Copia-de-Isaura-Fotos-blog-10-250x300.jpg 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd09f6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd09f6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2391fed0\" data-id=\"2391fed0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ace05a4 elementor-widget elementor-widget-heading\" data-id=\"6ace05a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Vous avez la th\u00e9orie pour am\u00e9liorer votre copywriting <\/b> : maintenant, passons \u00e0 la pratique.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29149562 elementor-widget elementor-widget-text-editor\" data-id=\"29149562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;am\u00e9lioration de vos textes consiste \u00e0 <\/span><b>ajouter des techniques et des ressources<\/b><span style=\"font-weight: 400;\"> \u00e0 votre bagage de r\u00e9dacteur. Vous verrez bient\u00f4t comment cela <\/span><b>se traduit dans les conversions de vos textes.<\/b><\/p><p><span style=\"font-weight: 400;\">Et sinon, posez-nous toutes vos questions. <\/span><a href=\"https:\/\/www.isauramedia.com\/fr\/contacter\/\"><span style=\"font-weight: 400;\">Contactez-nous<\/span><\/a><span style=\"font-weight: 400;\"> et nous vous aiderons \u00e0<\/span><b> optimiser ce dont vous avez besoin<\/b><span style=\"font-weight: 400;\"> pour que vos textes obtiennent un 10.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25ebe1c6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25ebe1c6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-572cc7a\" data-id=\"572cc7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a892a23 elementor-widget elementor-widget-heading\" data-id=\"3a892a23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vous avez aim\u00e9 ce contenu ? Eh bien, nous en avons d'autres ! Inscrivez-vous juste en dessous et nous vous enverrons un e-mail pour vous pr\u00e9venir lorsque nous publierons un nouvel article \ud83d\ude42 .\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aa1f0a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aa1f0a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b32fcaa\" data-id=\"3b32fcaa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64b8f15d elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"64b8f15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div 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srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/deja-de-perder-clientes-vip-llega-a-ellos-con-redes-sociales\/\" >\n\t\t\t\t\u00a1Deja de perder clientes VIP! Llega a ellos con redes sociales\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/las-redes-sociales-mal-gestionadas-te-estan-costando-miles\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/las-redes-sociales-mal-gestionadas-te-estan-costando-miles\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29113665 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29113665\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52df19c2\" data-id=\"52df19c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6913eafc elementor-widget elementor-widget-html\" data-id=\"6913eafc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"500\" src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29cb0875 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29cb0875\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f9ac6f7\" data-id=\"3f9ac6f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69a74e1c elementor-widget elementor-widget-spacer\" data-id=\"69a74e1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Voulez-vous devenir un crack de la persuasion ? Alors, prenez note de ces livres de copywriting \u00c9crire pour persuader vous semble-t-il compliqu\u00e9 ? Ne vous<\/p>\n","protected":false},"author":1,"featured_media":13448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-13440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83e\udd29 4 livres sur le copywriting pour persuader | IsAura Media<\/title>\n<meta name=\"description\" content=\"Que donneriez-vous pour am\u00e9liorer vos textes afin de vendre plus et mieux ? 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