{"id":19964,"date":"2022-11-28T19:28:02","date_gmt":"2022-11-28T19:28:02","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=19964"},"modified":"2022-12-18T07:47:16","modified_gmt":"2022-12-18T07:47:16","slug":"curacion-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/fr\/curacion-de-contenidos\/","title":{"rendered":"Qu\u00e9 es la curaci\u00f3n de contenidos y c\u00f3mo ayuda a posicionar tu web"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19964\" class=\"elementor elementor-19964\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9e0658 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9e0658\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b191138\" data-id=\"b191138\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97826d2 elementor-widget elementor-widget-image\" data-id=\"97826d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-1024x473.jpg\" class=\"attachment-large size-large wp-image-20021\" alt=\"Una persona en el desierto para ilustrar un texto sobre curaci\u00f3n de contenidos para posicionar web.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-768x355.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6661826c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6661826c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49ad18a2\" data-id=\"49ad18a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-915788a elementor-widget elementor-widget-heading\" data-id=\"915788a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>\u00a1Prep\u00e1rate para el A\u00f1o Nuevo! Tendencias de marketing en 2023<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a46c87e\" data-id=\"5a46c87e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4100f34c elementor-widget elementor-widget-text-editor\" data-id=\"4100f34c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfCalentando motores para el a\u00f1o que comienza? Si quieres que tus estrategias de marketing est\u00e9n a la \u00faltima, tienes que echar un vistazo a las <\/span><b>tendencias que veremos en marketing en 2023. <\/b><span style=\"font-weight: 400;\">\u00a1Te hacemos un resumen!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-897f0fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"897f0fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c27d923\" data-id=\"c27d923\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47e3d4b elementor-widget elementor-widget-image\" data-id=\"47e3d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-1024x473.jpg\" class=\"attachment-large size-large wp-image-20021\" alt=\"Una persona en el desierto para ilustrar un texto sobre curaci\u00f3n de contenidos para posicionar web.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-768x355.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68794ec2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68794ec2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ff067d1\" data-id=\"5ff067d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72e84291 elementor-widget elementor-widget-text-editor\" data-id=\"72e84291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfVas a hacer marketing vintage o vas a sumarte a las \u00faltimas tendencias? Te contamos cu\u00e1les son.<\/span><\/p><p><span style=\"font-weight: 400;\">En marketing todo cambia muy r\u00e1pido\u2026 pero nosotros corremos m\u00e1s. Queremos adelantarnos, y adelantarte a ti a qu\u00e9 tienes que estar atento el pr\u00f3ximo a\u00f1o para <\/span><b>sacarle el m\u00e1ximo partido a tus esfuerzos marketeros.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df79bbe elementor-widget elementor-widget-heading\" data-id=\"df79bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Presta atenci\u00f3n a estas <b>5 tendencias de marketing para 2023<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-101203a2 elementor-widget elementor-widget-text-editor\" data-id=\"101203a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si te duermes, te quedas atr\u00e1s.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pero eso no te va a pasar, porque aqu\u00ed estamos para ponerte al d\u00eda. Hemos echado un vistazo general a lo que viene y estas son <\/span><b>las tendencias m\u00e1s interesantes <\/b><span style=\"font-weight: 400;\">y que pensamos aprovechar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cefc59 elementor-widget elementor-widget-heading\" data-id=\"2cefc59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Potencia los formularios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83875ae elementor-widget elementor-widget-text-editor\" data-id=\"83875ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Por un lado, <\/span><b>los datos cada vez son m\u00e1s importantes<\/b><span style=\"font-weight: 400;\"> para poder lanzar campa\u00f1as de marketing masivas\u2026 \u00a1y efectivas!<\/span><\/p><p><span style=\"font-weight: 400;\">Por otro lado, las leyes de protecci\u00f3n de datos, tanto en Espa\u00f1a como en la UE, vigilan que las empresas no se pasen de la raya y<\/span><b> respeten la privacidad de los usuarios<\/b><\/p><p><span style=\"font-weight: 400;\">\u00bfC\u00f3mo combinamos las dos cosas, que parece que van en direcci\u00f3n contraria?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Apostando fuertemente por las estrategias (legales, huelga decirlo pero lo decimos) para <\/span><b>captar datos.<\/b><\/p><p><span style=\"font-weight: 400;\">Y la m\u00e1s efectiva es <\/span><b>potenciar los formularios. <\/b><span style=\"font-weight: 400;\">Si ten\u00edas en tu web un formulario perdido en alguna pesta\u00f1a del men\u00fa, ponte las pilas y rev\u00edsalo:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hazlo atractivo con un buen copy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Col\u00f3calo en diferentes lugares.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crea modelos con mensajes distintos, seg\u00fan la ubicaci\u00f3n.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofrece siempre algo a cambio, para incentivar el registro.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Consigue que tu <\/span><a href=\"https:\/\/www.isauramedia.com\/lista-de-correo-por-que-es-importante-y-como-aumentarla\/\"><span style=\"font-weight: 400;\">lista de correo<\/span><\/a><span style=\"font-weight: 400;\"> crezca. Lo agradecer\u00e1s mucho en 2023<\/span><\/p><p><span style=\"font-weight: 400;\">(Por cierto, si no tienes muy claro c\u00f3mo est\u00e1 tu web con respecto a la protecci\u00f3n de datos, nuestro consejo es que no te la juegues. <\/span><b>Revisa que cumpla la ley a rajatabla. <\/b><span style=\"font-weight: 400;\">Puede echar un vistazo a e<\/span><a href=\"https:\/\/www.isauramedia.com\/proteccion-de-datos-seguro-que-tu-web-cumple-la-ley\/\"><span style=\"font-weight: 400;\">ste post<\/span><\/a><span style=\"font-weight: 400;\"> para orientarte).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a032710 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a032710\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40b19ffa\" data-id=\"40b19ffa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-143a4b08 elementor-widget elementor-widget-image\" data-id=\"143a4b08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-fotos-blog-cuadradas-FINAL-14.jpg\" class=\"attachment-large size-large wp-image-20034\" alt=\"Una chica posando para ilustrar un texto sobre curaci\u00f3n de contenidos.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-fotos-blog-cuadradas-FINAL-14.jpg 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-fotos-blog-cuadradas-FINAL-14-250x300.jpg 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c539440 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c539440\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc9e3aa\" data-id=\"dc9e3aa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4780f332 elementor-widget elementor-widget-spacer\" data-id=\"4780f332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51ea1d09\" data-id=\"51ea1d09\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f939906 elementor-widget elementor-widget-spacer\" data-id=\"1f939906\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-172f31b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"172f31b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c4245ac\" data-id=\"6c4245ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f701912 elementor-widget elementor-widget-heading\" data-id=\"6f701912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Vu\u00e9lcate en el email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3320b617 elementor-widget elementor-widget-text-editor\" data-id=\"3320b617\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para las empresas peque\u00f1as y medianas, el <\/span><a href=\"https:\/\/www.isauramedia.com\/ideas-para-exprimir-tu-estrategia-de-email-marketing\/\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\"> es una herramienta a\u00fan por explotar.<\/span><\/p><p><span style=\"font-weight: 400;\">Si ya lo utilizas, en hora buena, pero que sepas que el pr\u00f3ximo a\u00f1o es una tendencia clar\u00edsima, as\u00ed que c\u00e9ntrate en explotarla tanto para lanzamientos puntuales de productos como para <\/span><b>mantener un contacto regular con prospectos y clientes.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c4036 elementor-widget elementor-widget-heading\" data-id=\"d8c4036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. No te olvides de la mensajer\u00eda a tiempo real\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7918e48d elementor-widget elementor-widget-text-editor\" data-id=\"7918e48d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Personalizar las estrategias de venta<\/b><span style=\"font-weight: 400;\"> ya es una apuesta ganadora, y va a serlo m\u00e1s el pr\u00f3ximo a\u00f1o.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Una de las formas m\u00e1s accesibles de tirar en esa direcci\u00f3n es tener <\/span><b>un chat para comunicarse directamente con los clientes potenciales, <\/b><span style=\"font-weight: 400;\">solucionar sus dudas y ofrecerles informaci\u00f3n y ayuda sobre el producto o servicio que est\u00e1n valorando.<\/span><\/p><p><span style=\"font-weight: 400;\">Para ayudarte, te dejamos aqu\u00ed este post en el que comparamos <\/span><a href=\"https:\/\/www.isauramedia.com\/telegram-vs-whatsapp-para-empresas\/\"><span style=\"font-weight: 400;\">Telegram vs WhatsApp para empresas.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0292180 elementor-widget elementor-widget-image\" data-id=\"0292180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-22-1024x473.jpg\" class=\"attachment-large size-large wp-image-20045\" alt=\"Una revista de moda para ilustrar un texto sobre curaci\u00f3n de contenidos.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-22-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-22-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-22-768x355.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/11\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-22.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ddc00b6 elementor-widget elementor-widget-heading\" data-id=\"7ddc00b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Contacta con microinfluencers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602088b6 elementor-widget elementor-widget-text-editor\" data-id=\"602088b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O con macro, depende de tu alcance y presupuesto. Lo que te queremos decir es que los influencers son el puente hacia <\/span><b>comunidades ya segmentadas, con usuarios muy activos<\/b><span style=\"font-weight: 400;\"> y pendientes de las novedades sobre los temas que les interesan.<\/span><\/p><p><span style=\"font-weight: 400;\">Lo m\u00e1s importante en este caso es que <\/span><b>encuentres al influencer adecuado, <\/b><span style=\"font-weight: 400;\">con una comunidad que encaje como un guante con tu p\u00fablico objetivo y tu nicho de inter\u00e9s.<\/span><\/p><p><span style=\"font-weight: 400;\">El <\/span><a href=\"https:\/\/www.isauramedia.com\/marketing-de-influencers\/\"><span style=\"font-weight: 400;\">marketing de influencers<\/span><\/a><span style=\"font-weight: 400;\"> es una forma muy natural de llevar m\u00e1s lejos tu negocio y que no (necesariamente) se te dispare el presupuesto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-335db74e elementor-widget elementor-widget-heading\" data-id=\"335db74e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Aprovecha el User Generated Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e4a5fa4 elementor-widget elementor-widget-text-editor\" data-id=\"6e4a5fa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Crece el uso y el \u00e9xito del <\/span><a href=\"https:\/\/www.isauramedia.com\/ugc-publicidad-que-no-es-publicidad\/\"><span style=\"font-weight: 400;\">UGC, o contenido generado por los propios usuarios. <\/span><\/a><span style=\"font-weight: 400;\">As\u00ed es como se llama a cualquier material, texto o v\u00eddeo, <\/span><b>creado por personas que no pertenecen a tu marca<\/b><span style=\"font-weight: 400;\"> pero que tienen algo (bueno) que decir sobre ella.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pueden ser clientes satisfechos, trabajadores, seguidores en redes\u2026 Hoy por hoy a los usuarios les gusta crear contenidos, y hacerlo para una marca a la que le son fieles es <\/span><b>atractivo para ellos y una oportunidad para ti.<\/b><\/p><p><span style=\"font-weight: 400;\">Es algo que <\/span><b>puedes incentivar haciendo concursos,<\/b><span style=\"font-weight: 400;\"> proponiendo retos o de la manera que se te ocurra.<\/span><\/p><p><span style=\"font-weight: 400;\">Funciona bien porque <\/span><b>es natural y genera confianza.<\/b><span style=\"font-weight: 400;\"> Si hablan bien de ti (o de tu producto o servicio)\u2026 por algo ser\u00e1, \u00bfno?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b22c449 elementor-widget elementor-widget-heading\" data-id=\"3b22c449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfY si quieres ir m\u00e1s all\u00e1 en 2023?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-548f6e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"548f6e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-734228a2\" data-id=\"734228a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b844e1c elementor-widget elementor-widget-text-editor\" data-id=\"6b844e1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Entonces lo que te recomendamos es que <\/span><b>dise\u00f1es una estrategia a largo plazo,<\/b><span style=\"font-weight: 400;\"> que abarque el a\u00f1o completo.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfQue c\u00f3mo se hace eso? Se hace estableciendo <\/span><b>objetivos adaptados a tu negocio<\/b><span style=\"font-weight: 400;\"> y eligiendo, de entre todas las herramientas y tendencias, aquellas que m\u00e1s r\u00e1pido te van a llevar hasta \u00e9l.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">No te rompas la cabeza. Lo m\u00e1s sencillo es que <\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\">te pongas en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> y que charlemos sobre uno de los temas que m\u00e1s nos gustan: <\/span><b>el marketing digital.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c0e9fe2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c0e9fe2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d3282cd\" data-id=\"5d3282cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-620ab0d5 elementor-widget elementor-widget-heading\" data-id=\"620ab0d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4983606c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4983606c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-144b2cc4\" data-id=\"144b2cc4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1759fef5 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"1759fef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-342ef8d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"342ef8d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e9ebb9b\" data-id=\"5e9ebb9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3de294da elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3de294da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32120 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png\" class=\"attachment-full size-full wp-image-32121\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" >\n\t\t\t\tEstrategias que todo servicio marketing digital deber\u00eda implementar ya\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-475c0bfb elementor-section-boxed elementor-section-height-default 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Tendencias de marketing en 2023 \u00bfCalentando motores para el a\u00f1o que comienza? Si quieres que tus estrategias de marketing est\u00e9n<\/p>\n","protected":false},"author":1,"featured_media":20021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[18,24],"tags":[],"class_list":["post-19964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udca3 Curaci\u00f3n de contenidos: qu\u00e9 es y c\u00f3mo ayuda al SEO de tu web<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres ir un paso m\u00e1s all\u00e1 de tus competidores, con contenido de alto valor que posicione mejor? 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