{"id":20101,"date":"2022-12-06T08:22:59","date_gmt":"2022-12-06T08:22:59","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=20101"},"modified":"2022-12-07T08:27:20","modified_gmt":"2022-12-07T08:27:20","slug":"tendencias-de-marketing-2023","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/fr\/tendencias-de-marketing-2023\/","title":{"rendered":"\u00a1Prep\u00e1rate para el A\u00f1o Nuevo! Tendencias de marketing en 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20101\" class=\"elementor elementor-20101\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-730313f6 elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"730313f6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72db75f1 elementor-hidden-desktop\" data-id=\"72db75f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62a74a40 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"62a74a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-23.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-20139\" alt=\"Pormenos de un sofa blanco para las tendencias de marketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-23.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-23-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-23-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-23-768x355.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e5f137c elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5e5f137c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54dae820\" data-id=\"54dae820\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79b81b0e elementor-widget elementor-widget-heading\" data-id=\"79b81b0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00a1Prep\u00e1rate para el A\u00f1o Nuevo! \n<b>Tendencias de marketing en 2023<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ff50f5d\" data-id=\"5ff50f5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-319f770 elementor-widget elementor-widget-text-editor\" data-id=\"319f770\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfCalentando motores para el a\u00f1o que comienza? Si quieres que tus estrategias de marketing est\u00e9n a la \u00faltima, tienes que echar un vistazo a las <\/span><b>tendencias que veremos en marketing en 2023. <\/b><span style=\"font-weight: 400;\">\u00a1Te hacemos un resumen!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f866b07 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1f866b07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab61c8c\" data-id=\"ab61c8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f4f762c elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"5f4f762c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-23.jpg\" class=\"attachment-full size-full wp-image-20139\" alt=\"Pormenos de un sofa blanco para las tendencias de marketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-23.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-23-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-23-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-23-768x355.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-283b8774 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"283b8774\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57ffc9f2\" data-id=\"57ffc9f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49b7043e elementor-widget elementor-widget-text-editor\" data-id=\"49b7043e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u201c\u00bfVas a hacer marketing vintage o vas a sumarte a las \u00faltimas tendencias? Te contamos cu\u00e1les son\u201d.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">En marketing todo cambia muy r\u00e1pido\u2026 pero nosotros corremos m\u00e1s. Queremos adelantarnos, y adelantarte a ti a qu\u00e9 tienes que estar atento el pr\u00f3ximo a\u00f1o para <\/span><b>sacarle el m\u00e1ximo partido a tus esfuerzos marketeros.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e402f4 elementor-widget elementor-widget-heading\" data-id=\"36e402f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Presta atenci\u00f3n a estas\n<b>5 tendencias de marketing<\/b>  para 2023\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0d4bc5 elementor-widget elementor-widget-text-editor\" data-id=\"1f0d4bc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si te duermes, te quedas atr\u00e1s.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pero eso no te va a pasar, porque aqu\u00ed estamos para ponerte al d\u00eda. Hemos echado un vistazo general a lo que viene y estas son <\/span><b>las tendencias m\u00e1s interesantes <\/b><span style=\"font-weight: 400;\">y que pensamos aprovechar.<\/span><\/p><p><span style=\"font-weight: 400;\">Y tras el Black Friday, e<\/span><b>l lunes siguiente tenemos el Cyber Monday.<\/b><span style=\"font-weight: 400;\"> Ofertas para repescar a los que han esperado hasta ultim\u00edsima hora.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfVas t\u00fa a esperar al \u00faltimo momento para <\/span><b>preparar tu estrategia?<\/b><span style=\"font-weight: 400;\"> No te la juegues. Te damos algunas indicaciones que te ayudar\u00e1n a que tus ventas exploten en este pr\u00f3ximo Black Friday.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-151f92ca elementor-widget elementor-widget-heading\" data-id=\"151f92ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Potencia los formularios\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af116ea elementor-widget elementor-widget-text-editor\" data-id=\"af116ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Por un lado, <\/span><b>los datos cada vez son m\u00e1s importantes<\/b><span style=\"font-weight: 400;\"> para poder lanzar campa\u00f1as de marketing masivas\u2026 \u00a1y efectivas!<\/span><\/p><p><span style=\"font-weight: 400;\">Por otro lado, las leyes de protecci\u00f3n de datos, tanto en Espa\u00f1a como en la UE, vigilan que las empresas no se pasen de la raya y<\/span><b> respeten la privacidad de los usuarios<\/b><\/p><p><span style=\"font-weight: 400;\">\u00bfC\u00f3mo combinamos las dos cosas, que parece que van en direcci\u00f3n contraria?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Apostando fuertemente por las estrategias (legales, huelga decirlo pero lo decimos) para <\/span><b>captar datos.<\/b><\/p><p><span style=\"font-weight: 400;\">Y la m\u00e1s efectiva es <\/span><b>potenciar los formularios. <\/b><span style=\"font-weight: 400;\">Si ten\u00edas en tu web un formulario perdido en alguna pesta\u00f1a del men\u00fa, ponte las pilas y rev\u00edsalo:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hazlo atractivo con un buen copy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Col\u00f3calo en diferentes lugares.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crea modelos con mensajes distintos, seg\u00fan la ubicaci\u00f3n.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofrece siempre algo a cambio, para incentivar el registro.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Consigue que tu <\/span><a href=\"https:\/\/www.isauramedia.com\/lista-de-correo-por-que-es-importante-y-como-aumentarla\/\"><span style=\"font-weight: 400;\">lista de correo<\/span><\/a><span style=\"font-weight: 400;\"> crezca. Lo agradecer\u00e1s mucho en 2023<\/span><\/p><p><span style=\"font-weight: 400;\">(Por cierto, si no tienes muy claro c\u00f3mo est\u00e1 tu web con respecto a la protecci\u00f3n de datos, nuestro consejo es que no te la juegues. <\/span><b>Revisa que cumpla la ley a rajatabla. <\/b><span style=\"font-weight: 400;\">Puede echar un vistazo a e<\/span><a href=\"https:\/\/www.isauramedia.com\/proteccion-de-datos-seguro-que-tu-web-cumple-la-ley\/\"><span style=\"font-weight: 400;\">ste post<\/span><\/a><span style=\"font-weight: 400;\"> para orientarte).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39d2923e elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39d2923e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-393a0110\" data-id=\"393a0110\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-435776ef elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"435776ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-139ed3ae\" data-id=\"139ed3ae\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ceb14a2 elementor-widget elementor-widget-spacer\" data-id=\"1ceb14a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a8a9ec9\" data-id=\"7a8a9ec9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43a3b652 elementor-widget elementor-widget-spacer\" data-id=\"43a3b652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7263ef52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7263ef52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a596eda\" data-id=\"a596eda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a8b4896 elementor-widget elementor-widget-heading\" data-id=\"3a8b4896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Vu\u00e9lcate en el email marketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4304e045 elementor-widget elementor-widget-text-editor\" data-id=\"4304e045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para las empresas peque\u00f1as y medianas, el <\/span><a href=\"https:\/\/www.isauramedia.com\/ideas-para-exprimir-tu-estrategia-de-email-marketing\/\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\"> es una herramienta a\u00fan por explotar.<\/span><\/p><p><span style=\"font-weight: 400;\">Si ya lo utilizas, enhorabuena, pero que sepas que el pr\u00f3ximo a\u00f1o es una tendencia clar\u00edsima, as\u00ed que c\u00e9ntrate en explotarla tanto para lanzamientos puntuales de productos como para <\/span><b>mantener un contacto regular con prospectos y clientes.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3393e7dc elementor-widget elementor-widget-heading\" data-id=\"3393e7dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. No te olvides de la mensajer\u00eda a tiempo real\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656f34ef elementor-widget elementor-widget-text-editor\" data-id=\"656f34ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Personalizar las estrategias de venta<\/b><span style=\"font-weight: 400;\"> ya es una apuesta ganadora, y va a serlo m\u00e1s el pr\u00f3ximo a\u00f1o.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Una de las formas m\u00e1s accesibles de tirar en esa direcci\u00f3n es tener <\/span><b>un chat para comunicarse directamente con los clientes potenciales, <\/b><span style=\"font-weight: 400;\">solucionar sus dudas y ofrecerles informaci\u00f3n y ayuda sobre el producto o servicio que est\u00e1n valorando.<\/span><\/p><p><span style=\"font-weight: 400;\">Para ayudarte, te dejamos aqu\u00ed este post en el que comparamos <\/span><a href=\"https:\/\/www.isauramedia.com\/telegram-vs-whatsapp-para-empresas\/\"><span style=\"font-weight: 400;\">Telegram vs WhatsApp para empresas.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd7e3db elementor-widget elementor-widget-heading\" data-id=\"3dd7e3db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Contacta con microinfluencers\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc07a12 elementor-widget elementor-widget-text-editor\" data-id=\"dc07a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O con macro, depende de tu alcance y presupuesto. Lo que te queremos decir es que los influencers son el puente hacia <\/span><b>comunidades ya segmentadas, con usuarios muy activos<\/b><span style=\"font-weight: 400;\"> y pendientes de las novedades sobre los temas que les interesan.<\/span><\/p><p><span style=\"font-weight: 400;\">Lo m\u00e1s importante en este caso es que <\/span><b>encuentres al influencer adecuado, <\/b><span style=\"font-weight: 400;\">con una comunidad que encaje como un guante con tu p\u00fablico objetivo y tu nicho de inter\u00e9s.<\/span><\/p><p><span style=\"font-weight: 400;\">El <\/span><a href=\"https:\/\/www.isauramedia.com\/marketing-de-influencers\/\"><span style=\"font-weight: 400;\">marketing de influencers<\/span><\/a><span style=\"font-weight: 400;\"> es una forma muy natural de llevar m\u00e1s lejos tu negocio y que no (necesariamente) se te dispare el presupuesto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe9a2ca elementor-widget elementor-widget-image\" data-id=\"7fe9a2ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-24-1024x473.jpg\" class=\"attachment-large size-large wp-image-20160\" alt=\"Una influencer grabando para ilustrar un texto sobre tendencias de marketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-24-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-24-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-24-768x355.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-24.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-622e1f54 elementor-widget elementor-widget-heading\" data-id=\"622e1f54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Aprovecha el User Generated Content\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9fbe70 elementor-widget elementor-widget-text-editor\" data-id=\"4a9fbe70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Crece el uso y el \u00e9xito del <\/span><a href=\"https:\/\/www.isauramedia.com\/ugc-publicidad-que-no-es-publicidad\/\"><span style=\"font-weight: 400;\">UGC, o contenido generado por los propios usuarios. <\/span><\/a><span style=\"font-weight: 400;\">As\u00ed es como se llama a cualquier material, texto o v\u00eddeo, <\/span><b>creado por personas que no pertenecen a tu marca<\/b><span style=\"font-weight: 400;\"> pero que tienen algo (bueno) que decir sobre ella.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pueden ser clientes satisfechos, trabajadores, seguidores en redes\u2026 Hoy por hoy a los usuarios les gusta crear contenidos, y hacerlo para una marca a la que le son fieles es <\/span><b>atractivo para ellos y una oportunidad para ti.<\/b><\/p><p><span style=\"font-weight: 400;\">Es algo que <\/span><b>puedes incentivar haciendo concursos,<\/b><span style=\"font-weight: 400;\"> proponiendo retos o de la manera que se te ocurra.<\/span><\/p><p><span style=\"font-weight: 400;\">Funciona bien porque <\/span><b>es natural y genera confianza.<\/b><span style=\"font-weight: 400;\"> Si hablan bien de ti (o de tu producto o servicio)\u2026 por algo ser\u00e1, \u00bfno?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27661f9e elementor-widget elementor-widget-heading\" data-id=\"27661f9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfY si quieres ir <b>m\u00e1s all\u00e1<\/b> en 2023?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5314903f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5314903f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218e50c6\" data-id=\"218e50c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d36ae5d elementor-widget elementor-widget-text-editor\" data-id=\"6d36ae5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Entonces lo que te recomendamos es que <\/span><b>dise\u00f1es una estrategia a largo plazo,<\/b><span style=\"font-weight: 400;\"> que abarque el a\u00f1o completo.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfQue c\u00f3mo se hace eso? Se hace estableciendo <\/span><b>objetivos adaptados a tu negocio<\/b><span style=\"font-weight: 400;\"> y eligiendo, de entre todas las herramientas y tendencias, aquellas que m\u00e1s r\u00e1pido te van a llevar hasta \u00e9l.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">No te rompas la cabeza. Lo m\u00e1s sencillo es que <\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\">te pongas en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> y que charlemos sobre uno de los temas que m\u00e1s nos gustan: <\/span><b>el marketing digital.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c91c6ba elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c91c6ba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f76ac11\" data-id=\"5f76ac11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2f37c1 elementor-widget elementor-widget-heading\" data-id=\"b2f37c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-793f4e63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"793f4e63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-171eb0f0\" data-id=\"171eb0f0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6abb5b81 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"6abb5b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5815d260 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5815d260\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bd1d91f\" data-id=\"1bd1d91f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37e45aaa elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"37e45aaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32120 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png\" class=\"attachment-full size-full wp-image-32121\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" >\n\t\t\t\tEstrategias que todo servicio marketing digital deber\u00eda implementar ya\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dadd2f3 elementor-section-boxed elementor-section-height-default 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src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fcd9d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fcd9d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c149fd3\" data-id=\"7c149fd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef56c5c elementor-widget elementor-widget-spacer\" data-id=\"ef56c5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a1Prep\u00e1rate para el A\u00f1o Nuevo! Tendencias de marketing en 2023 \u00bfCalentando motores para el a\u00f1o que comienza? Si quieres que tus estrategias de marketing est\u00e9n<\/p>\n","protected":false},"author":1,"featured_media":20139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-20101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udca5 5 tendencias de marketing para no perderse en 2023<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres saber qu\u00e9 va a funcionar en 2023 en marketing digital? 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