{"id":20379,"date":"2022-12-23T08:21:37","date_gmt":"2022-12-23T08:21:37","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=20379"},"modified":"2022-12-23T08:22:56","modified_gmt":"2022-12-23T08:22:56","slug":"remarketing-y-como-sacarle-rendimiento-en-tus-campanas","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/fr\/remarketing-y-como-sacarle-rendimiento-en-tus-campanas\/","title":{"rendered":"Qu\u00e9 es el remarketing y c\u00f3mo sacarle rendimiento en tus campa\u00f1as"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20379\" class=\"elementor elementor-20379\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-465a2396 elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"465a2396\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a02d18 elementor-hidden-desktop\" data-id=\"7a02d18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7010806b elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"7010806b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-29.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-20384\" alt=\"Una habitaci\u00f3n de un ni\u00f1o con decoraci\u00f3n navide\u00f1a para ilustrar un texto sobre remarketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-29.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-29-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-29-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-29-768x355.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a37c293 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1a37c293\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45f337df\" data-id=\"45f337df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e4a0bea elementor-widget elementor-widget-heading\" data-id=\"2e4a0bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Qu\u00e9 es el remarketing<\/b> y c\u00f3mo sacarle rendimiento en tus campa\u00f1as\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6da04bee\" data-id=\"6da04bee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b146501 elementor-widget elementor-widget-text-editor\" data-id=\"3b146501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfVerdad que a veces te encuentras una y otra vez con el mismo anuncio cuando navegas? Adem\u00e1s, justo ese producto que te interesa y que estabas pensando comprar. \u00a1Qu\u00e9 casualidad!, \u00bfeh? Pues no: <\/span><b>es remarketing y t\u00fa tambi\u00e9n puedes utilizarlo en tus campa\u00f1as.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45839879 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"45839879\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7888cda\" data-id=\"7888cda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-219ff6d8 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"219ff6d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-29.jpg\" class=\"attachment-full size-full wp-image-20384\" alt=\"Una habitaci\u00f3n de un ni\u00f1o con decoraci\u00f3n navide\u00f1a para ilustrar un texto sobre remarketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-29.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-29-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-29-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-29-768x355.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-219bcc38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"219bcc38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a3f1e09\" data-id=\"6a3f1e09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-228b1a8e elementor-widget elementor-widget-text-editor\" data-id=\"228b1a8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00a0\u201c\u00bfConoces el remarketing? O lo que es lo mismo, la t\u00e9cnica de llover sobre mojado para conseguir conversiones\u201d.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Hoy vamos a explicarte a fondo qu\u00e9 es el remarketing y c\u00f3mo utilizarlo en tus campa\u00f1as. As\u00ed que, si estabas buscando la forma de <\/span><b>llevar el marketing de tu negocio al siguiente nivel,<\/b><span style=\"font-weight: 400;\"> \u00a1empieza con el remarketing hoy mismo!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692f4d14 elementor-widget elementor-widget-heading\" data-id=\"692f4d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>C\u00f3mo crear<\/b> una campa\u00f1a <br>de remarketing \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fcc45bf elementor-widget elementor-widget-text-editor\" data-id=\"5fcc45bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El remarketing es la pr\u00e1ctica de promocionar productos o servicios, <\/span><b>mostrando anuncios a personas que previamente han visitado tu sitio web, <\/b><span style=\"font-weight: 400;\">se han puesto en contacto para pedir informaci\u00f3n o se han suscrito a tu newsletter.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Esto permite a los anunciantes llegar a aquellos usuarios <\/span><b>que tienen m\u00e1s probabilidades de convertirse en clientes<\/b><span style=\"font-weight: 400;\">, ya que, o bien ya antes han mostrado su inter\u00e9s en el producto o servicio (visitando la web, por ejemplo) o bien ya han sido clientes en alg\u00fan momento y pueden volver a serlo.<\/span><\/p><p><span style=\"font-weight: 400;\">El remarketing utiliza la segmentaci\u00f3n de p\u00fablicos para personalizar la estrategia publicitaria y <\/span><b>mostrar anuncios muy alineados con los intereses particulares<\/b><span style=\"font-weight: 400;\"> de cada usuario.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e35a54 elementor-widget elementor-widget-heading\" data-id=\"2e35a54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 es el remarketing y <b>c\u00f3mo puede ayudar a tu negocio<\/b>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63bcf7c5 elementor-widget elementor-widget-text-editor\" data-id=\"63bcf7c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El remarketing parece una forma estupenda de llegar a clientes potenciales, \u00bfverdad? Y lo es. Pero para que tenga \u00e9xito tienes que utilizar el conjunto de datos adecuados para tu campa\u00f1a. Es decir, <b>debes dirigirte al p\u00fablico correcto. <\/b><\/span><\/p><p><span style=\"font-weight: 400;\">A continuaci\u00f3n, tienes que asegurarte de que <\/span><b>tus anuncios sean relevantes, <\/b><span style=\"font-weight: 400;\">es decir, est\u00e9n bien dise\u00f1ados para captar la atenci\u00f3n y estimular el inter\u00e9s, con un buen <\/span><a href=\"https:\/\/www.isauramedia.com\/libros-de-copywriting\/\"><span style=\"font-weight: 400;\">copywriting<\/span><\/a><span style=\"font-weight: 400;\"> y buenas im\u00e1genes.<\/span><\/p><p><span style=\"font-weight: 400;\">Por muy bien que hayas segmentado la audiencia, si el anuncio es flojo perder\u00e1s opciones de conversi\u00f3n.<\/span><\/p><p><span style=\"font-weight: 400;\">&gt;&gt; Pincha aqu\u00ed si quieres saber <\/span><a href=\"https:\/\/www.isauramedia.com\/preguntas-para-potenciar-la-conversion-de-tu-ecommerce\/\"><span style=\"font-weight: 400;\">c\u00f3mo aumentar la tasa de conversi\u00f3n de tu ecommerce.<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">La \u00faltima clave es <\/span><b>gestionar la campa\u00f1a con eficacia.<\/b><span style=\"font-weight: 400;\"> Medir los resultados y hacer los cambios necesarios para corregir desviaciones u obtener mejores resultados.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2979fe7a elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2979fe7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7cb812\" data-id=\"f7cb812\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32adde71 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"32adde71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-fotos-blog-cuadradas-FINAL-22.jpg\" class=\"attachment-large size-large wp-image-20403\" alt=\"Un regalo de navidad para ilustrar un texto sobre remarketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-fotos-blog-cuadradas-FINAL-22.jpg 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-fotos-blog-cuadradas-FINAL-22-250x300.jpg 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ae0c8d6 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ae0c8d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39c58952\" data-id=\"39c58952\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b3a99c5 elementor-widget elementor-widget-spacer\" data-id=\"7b3a99c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6015f929\" data-id=\"6015f929\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13c254b3 elementor-widget elementor-widget-spacer\" data-id=\"13c254b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79e20ea2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79e20ea2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15d144a7\" data-id=\"15d144a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ba17926 elementor-widget elementor-widget-text-editor\" data-id=\"5ba17926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para que te hagas una idea, te resumimos los pasos b\u00e1sicos para iniciar una <\/span><b>campa\u00f1a de remarketing en Google:<\/b><\/p><p><span style=\"font-weight: 400;\">Primero, <\/span><b>crea una cuenta en Google AdWords.<\/b><\/p><p><span style=\"font-weight: 400;\">A continuaci\u00f3n, tendr\u00e1s que <\/span><b>crear una campa\u00f1a: <\/b><span style=\"font-weight: 400;\">entre otras cosas, deber\u00e1s seleccionar el p\u00fablico objetivo y especificar los anuncios que quieres publicar.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Una vez que hayas creado tu campa\u00f1a, <\/span><b>selecciona las ubicaciones<\/b><span style=\"font-weight: 400;\"> a las que quieres dirigir tus anuncios. Esto puede hacerse introduciendo c\u00f3digos postales espec\u00edficos, o seleccionando todas las ubicaciones de tu cuenta.<\/span><\/p><p><span style=\"font-weight: 400;\">Por \u00faltimo, tendr\u00e1s que <\/span><b>definir tus anuncios, <\/b><span style=\"font-weight: 400;\">incluyendo el texto del anuncio, las creatividades y el precio de la puja. Una vez que hayas completado estos pasos, podr\u00e1s empezar a publicar anuncios en Google AdWords.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b17b742 elementor-widget elementor-widget-heading\" data-id=\"7b17b742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Consejos finales<\/b> para tu campa\u00f1a de remarketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62fb5079 elementor-widget elementor-widget-text-editor\" data-id=\"62fb5079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Estos son algunos consejos que tienes que tener en cuenta para crear una campa\u00f1a de remarketing que impulse el tr\u00e1fico y convierta a los visitantes en compradores:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Elige las palabras clave adecuadas: <\/b><span style=\"font-weight: 400;\">una buena selecci\u00f3n de keywords es fundamental para llegar al p\u00fablico objetivo.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Traza un plan con objetivos:<\/b><span style=\"font-weight: 400;\"> como en cualquier campa\u00f1a de marketing, debes tener una idea clara de lo que quieres conseguir. Decide qu\u00e9 tipo de tr\u00e1fico quieres atraer y c\u00f3mo vas a medir el \u00e9xito.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Configura las listas de remarketing:<\/b><span style=\"font-weight: 400;\"> Una vez que hayas elegido tus palabras clave, tienes que configurar una lista de remarketing que contenga los criterios de segmentaci\u00f3n.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crea grupos de anuncios:<\/b><span style=\"font-weight: 400;\"> crea grupos de anuncios basados en los criterios de segmentaci\u00f3n que has preparado, con distintas actividades enfocadas a cada p\u00fablico.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prueba y optimiza: <\/b><span>Prueba diversas variaciones de anuncios para ver qu\u00e9 funciona mejor para tu p\u00fablico y qu\u00e9 formato es m\u00e1s eficaz. Perfecciona peri\u00f3dicamente tus campa\u00f1as bas\u00e1ndote en los datos de rendimiento para que sigan funcionando al m\u00e1ximo.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b52f59d elementor-widget elementor-widget-image\" data-id=\"b52f59d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-30-1024x473.jpg\" class=\"attachment-large size-large wp-image-20408\" alt=\"Decoraciones navide\u00f1as para ilustrar un texto sobre remarketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-30-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-30-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-30-768x355.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-30.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b85f9d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b85f9d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c999625\" data-id=\"5c999625\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23a5e213 elementor-widget elementor-widget-heading\" data-id=\"23a5e213\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>\u00bfListo para lanzar<\/b> tus campa\u00f1as de remarketing?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6848ee84 elementor-widget elementor-widget-text-editor\" data-id=\"6848ee84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Antes de que te tires a la piscina, deja que te digamos algunos factores a tener en cuenta.<\/span><\/p><p><span style=\"font-weight: 400;\">El primero es el dinero. Obviamente estamos hablando de campa\u00f1as de pago, as\u00ed que tienes que <\/span><b>afinar lo m\u00e1ximo posible<\/b><span style=\"font-weight: 400;\"> y obtener resultados sin gastarte un ri\u00f1\u00f3n.<\/span><\/p><p><span style=\"font-weight: 400;\">Esto implica <\/span><b>mirar las m\u00e9tricas regularmente y hacer cambios sobre la marcha<\/b><span style=\"font-weight: 400;\"> para optimizar el presupuesto. Si no, estar\u00e1s desperdiciando tiempo y dinero.<\/span><\/p><p><span style=\"font-weight: 400;\">Por \u00faltimo, si tu mercado objetivo es reducido, el remarketing puede no ser una opci\u00f3n viable. Pero no te preocupes \u00a1hay otras! Para eso estamos nosotros, <\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\">ll\u00e1manos<\/span><\/a><span style=\"font-weight: 400;\"> y p\u00eddenos ideas y posibilidades ajustadas a lo que necesitas.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-610ea412 elementor-widget elementor-widget-text-editor\" data-id=\"610ea412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Barajar alternativas publicitarias, innovar y <\/span><b>ser creativos forma parte de la profesi\u00f3n,<\/b><span style=\"font-weight: 400;\"> as\u00ed que contamos con ello. Y, adem\u00e1s, nos gusta que sea as\u00ed. Nos mantiene en forma.<\/span><\/p><p><span style=\"font-weight: 400;\">Por tanto, no pienses que, pase lo que pase, nos vamos a quedar parados o sin opciones. Siempre <\/span><b>hay una estrategia de marketing posible y nuestra misi\u00f3n es encontrarla.<\/b><span style=\"font-weight: 400;\"> \u00bfTe gustar\u00eda saber c\u00f3mo lo hacemos? Pues nada, <\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\">contacta y te contamos<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-611778d9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"611778d9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6843445e\" data-id=\"6843445e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d411457 elementor-widget elementor-widget-heading\" data-id=\"3d411457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e85d8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e85d8a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70fcfa1\" data-id=\"70fcfa1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-222b4572 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"222b4572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57daa048 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57daa048\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4393b0c6\" data-id=\"4393b0c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d31c3f8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"1d31c3f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32120 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png\" class=\"attachment-full size-full wp-image-32121\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" >\n\t\t\t\tEstrategias que todo servicio marketing digital deber\u00eda implementar ya\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68fefd8b elementor-section-boxed elementor-section-height-default 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anuncio<\/p>\n","protected":false},"author":8,"featured_media":20384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[17,19],"tags":[],"class_list":["post-20379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-sem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udca3 [Remarketing] Qu\u00e9 es y c\u00f3mo usarlo en tus campa\u00f1as de Google<\/title>\n<meta name=\"description\" content=\"Una gu\u00eda b\u00e1sica sobre qu\u00e9 es el remarketing, y c\u00f3mo sacarle partido en tus campa\u00f1as para aumentar las conversiones de tu negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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