{"id":20899,"date":"2023-02-28T09:28:05","date_gmt":"2023-02-28T09:28:05","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=20899"},"modified":"2023-02-28T10:06:16","modified_gmt":"2023-02-28T10:06:16","slug":"que-es-la-venta-cruzada-5-maneras-de-potenciarla","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/fr\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/","title":{"rendered":"\u00bfQu\u00e9 es la venta cruzada? 5 maneras de potenciarla"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20899\" class=\"elementor elementor-20899\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fb1964e elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fb1964e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d0b4ea5 elementor-hidden-desktop\" data-id=\"1d0b4ea5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78d8199c elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"78d8199c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-20901\" alt=\"Persona ocultando su cara con una rama de hibiscos para ilustrar un texto sobre venta cruzada.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9626046 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9626046\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-500648f8\" data-id=\"500648f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e65bff9 elementor-widget elementor-widget-heading\" data-id=\"2e65bff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\n\n<b>\u00bfQu\u00e9 es la venta cruzada?<\/b> 5 maneras de potenciarla\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a186179\" data-id=\"6a186179\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f39877c elementor-widget elementor-widget-text-editor\" data-id=\"2f39877c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfY si tu cliente, en vez de comprar un solo producto se llevase dos, tres o m\u00e1s? Te gustar\u00eda, \u00bfverdad? Claro, porque <\/span><b>aumentar el ticket de compra<\/b><span style=\"font-weight: 400;\"> es uno de los sue\u00f1os de todo vendedor. Se puede hacer de manera (m\u00e1s o menos) f\u00e1cil <\/span><b>con t\u00e9cnicas de venta cruzada o cross selling.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11eff746 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"11eff746\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2aaf12a3\" data-id=\"2aaf12a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2404c46b elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"2404c46b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead.png\" class=\"attachment-full size-full wp-image-20901\" alt=\"Persona ocultando su cara con una rama de hibiscos para ilustrar un texto sobre venta cruzada.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34aaafd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34aaafd8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6965ff7b\" data-id=\"6965ff7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bd9efcb elementor-widget elementor-widget-text-editor\" data-id=\"4bd9efcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Ponte en modo Sherlock Holmes, investiga qu\u00e9 productos se suelen comprar juntos y potencia el cross selling.<\/b><\/p><p><span style=\"font-weight: 400;\">Poner en marcha estrategias de venta cruzada ayuda a tus clientes a descubrir nuevos productos y mejorar su experiencia, mientras t\u00fa<\/span><b> obtienes ingresos adicionales<\/b><span style=\"font-weight: 400;\"> y mejoras tus n\u00fameros.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Vamos a ver en qu\u00e9 consiste y <\/span><b>cu\u00e1les son las estrategias m\u00e1s utilizadas.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c621c1 elementor-widget elementor-widget-heading\" data-id=\"9c621c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cross selling: una f\u00f3rmula para <b>mejorar tus ventas<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-549e58e0 elementor-widget elementor-widget-text-editor\" data-id=\"549e58e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La venta cruzada es una t\u00e9cnica muy utilizada en marketing que consiste en<\/span><b> ofrecer productos o servicios adicionales<\/b><span style=\"font-weight: 400;\"> a un cliente que muestra inter\u00e9s en un art\u00edculo o que ya lo ha adquirido con anterioridad. <\/span><\/p><p><span style=\"font-weight: 400;\">El objetivo es aumentar el valor de su pedido, <\/span><b>anim\u00e1ndole a que haga otras compras<\/b><span style=\"font-weight: 400;\"> que mejoran su selecci\u00f3n original.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Si la estrategia est\u00e1 bien implementada, el beneficio ha de ser mutuo:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El vendedor <\/span><b>obtiene m\u00e1s ingresos, <\/b><span style=\"font-weight: 400;\">aumentando su ticket medio de compra.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El cliente <\/span><b>descubre productos o servicios de su inter\u00e9s<\/b><span style=\"font-weight: 400;\"> que no conoc\u00eda o que quiz\u00e1 no hab\u00eda contemplado.\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">La clave de la venta cruzada es que lo que se ofrece debe realmente <\/span><b>complementar una elecci\u00f3n previa del cliente,<\/b><span style=\"font-weight: 400;\"> o aportarle valor de la manera que sea.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Para eso, es importante identificar <\/span><b>qu\u00e9 productos o servicios puedes ofrecer juntos. <\/b><span style=\"font-weight: 400;\">Normalmente esos datos los vas a obtener de tus propias anal\u00edticas, comprobando qu\u00e9 suelen comprar los clientes para complementar determinados productos.<\/span><\/p><p><span style=\"font-weight: 400;\">&gt;&gt; \u00bfSabes <\/span><a href=\"https:\/\/www.isauramedia.com\/los-kpi-que-tienes-que-seguir-en-marketing-digital\/\"><span style=\"font-weight: 400;\">qu\u00e9 son los KPI y por qu\u00e9 son importantes en marketing digital?<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Haz tambi\u00e9n un estudio en profundidad de tu cliente potencial, para <\/span><b>conocer mejor sus necesidades y sus preferencias.<\/b><\/p><p><span style=\"font-weight: 400;\">El cliente debe percibir las sugerencias como valiosas para \u00e9l. Si siente que le est\u00e1s ofreciendo extras que no son relevantes <\/span><b>puede sentirse molesto o frustrado<\/b><span style=\"font-weight: 400;\"> porque est\u00e1s intentando venderle cosas que no le interesan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7896d23d elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7896d23d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-462e13ae\" data-id=\"462e13ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6929137c elementor-widget elementor-widget-image\" data-id=\"6929137c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/2.png\" class=\"attachment-large size-large wp-image-20912\" alt=\"Flores blancas para ilustrar un texto sobre que es la venta cruzada.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/2.png 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/2-250x300.png 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ccb60c4 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ccb60c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3565f35e\" data-id=\"3565f35e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-721b6d98 elementor-widget elementor-widget-spacer\" data-id=\"721b6d98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28699e08\" data-id=\"28699e08\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55ce9c48 elementor-widget elementor-widget-spacer\" data-id=\"55ce9c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4785b321 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4785b321\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-493e3b9c\" data-id=\"493e3b9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33920899 elementor-widget elementor-widget-heading\" data-id=\"33920899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Potencia la venta cruzada en tu negocio online con estas 5 estrategias\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-588e0a1 elementor-widget elementor-widget-text-editor\" data-id=\"588e0a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hay varias estrategias que puedes utilizar para aumentar las ventas cruzadas en tu negocio digital:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-568c3932 elementor-widget elementor-widget-heading\" data-id=\"568c3932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Recomienda productos relacionados<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ed9de92 elementor-widget elementor-widget-text-editor\" data-id=\"7ed9de92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Utiliza los datos de tu sitio web para <\/span><b>identificar y recomendar productos<\/b><span style=\"font-weight: 400;\"> que complementen lo que el cliente ha metido en el carrito durante el proceso de compra o incluso mientras est\u00e1 mirando las p\u00e1ginas de productos.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Por ejemplo, si tu cliente va a comprar un tel\u00e9fono nuevo, recomi\u00e9ndale una funda o un seguro. Le ser\u00e1n de utilidad.<\/span><\/p><p><span style=\"font-weight: 400;\">Si est\u00e1 mirando ropa, puedes mostrarle tambi\u00e9n complementos o prendas que puedan redondear su compra. Es muy habitual ver un apartado que muestre <\/span><b>lo que \u201cotros clientes tambi\u00e9n vieron\u201d.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce78633 elementor-widget elementor-widget-heading\" data-id=\"ce78633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Crea ofertas combinadas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9dc277 elementor-widget elementor-widget-text-editor\" data-id=\"e9dc277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Haz un \u201cpack\u201d con dos o m\u00e1s productos que suelen adquirirse juntos y <\/span><b>ofr\u00e9celos a un precio ventajoso. <\/b><span style=\"font-weight: 400;\">Los descuentos animan a los clientes a comprar art\u00edculos adicionales que a lo mejor no se hab\u00edan planteado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d83c0d6 elementor-widget elementor-widget-heading\" data-id=\"d83c0d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Utiliza t\u00e9cnicas de upselling<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4ecda elementor-widget elementor-widget-text-editor\" data-id=\"7a4ecda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El upselling consiste en intentar vender al cliente una versi\u00f3n <\/span><b>m\u00e1s cara o de mayor calidad <\/b><span style=\"font-weight: 400;\">de un producto o servicio.<\/span><\/p><p><span style=\"font-weight: 400;\">Por ejemplo, si est\u00e1 interesado en comprar un smartphone b\u00e1sico, puedes <\/span><b>ofrecerle otro modelo m\u00e1s caro y con m\u00e1s funciones, <\/b><span style=\"font-weight: 400;\">para que lo valore.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Complementar el cross selling con el up selling puede ser efectivo, siempre y cuando se utilice con moderaci\u00f3n, para <\/span><b>no abrumar al cliente con nuestros intentos de que compre m\u00e1s.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6800afd8 elementor-widget elementor-widget-image\" data-id=\"6800afd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/letterscups-1024x473.png\" class=\"attachment-large size-large wp-image-20922\" alt=\"Una carta y elementos operativos para ilustrar que es la venta cruzada.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/letterscups-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/letterscups-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/letterscups-768x355.png 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/letterscups.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cfef27b elementor-widget elementor-widget-heading\" data-id=\"5cfef27b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Aprovecha el email marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5914cbcb elementor-widget elementor-widget-text-editor\" data-id=\"5914cbcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfTienes el email de tu cliente? \u00a1Perfecto! <\/span><b>Env\u00edale recomendaciones personalizadas, <\/b><span style=\"font-weight: 400;\">en funci\u00f3n de su historial de compras o su comportamiento de navegaci\u00f3n.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">No olvides que los datos que tienes son valiosos si sabes c\u00f3mo aprovecharlos. Y tampoco olvides que, cada vez m\u00e1s, los usuarios <\/span><b>valoran las comunicaciones personalizadas.<\/b><\/p><p><span style=\"font-weight: 400;\">Combina ambas cosas para<\/span><b> crear una estrategia de cross selling ganadora.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f65c86c elementor-widget elementor-widget-heading\" data-id=\"f65c86c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Usa las redes sociales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22fe520 elementor-widget elementor-widget-text-editor\" data-id=\"22fe520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Crea publicaciones <\/span><b>destacando las ventajas de adquirir productos o servicios adicionales,<\/b><span style=\"font-weight: 400;\"> que complementen la compra principal.<\/span><\/p><p><span style=\"font-weight: 400;\">Si trabajas el <\/span><a href=\"https:\/\/www.isauramedia.com\/marketing-de-influencers\/\"><span style=\"font-weight: 400;\">marketing de influencers,<\/span><\/a><span style=\"font-weight: 400;\"> trata de que incluyan en sus recomendaciones esos otros productos relacionados, para que el cliente potencial <\/span><b>comprenda el valor de adquirirlos juntos.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590e65de elementor-widget elementor-widget-heading\" data-id=\"590e65de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00a1Vamos a <b>aumentar tu ticket medio<\/b> con ventas cruzadas!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148cc9c elementor-widget elementor-widget-text-editor\" data-id=\"148cc9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hablamos en plural porque, si quieres, te ayudamos con esta estrategia. \u00bfC\u00f3mo? Tan f\u00e1cil como <\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\">ponerte en contacto con nosotros<\/span><\/a><span style=\"font-weight: 400;\"> y explicarnos qu\u00e9 te gustar\u00eda conseguir.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a1Y no olvides preguntarnos <\/span><b>qu\u00e9 m\u00e1s podemos hacer por ti!<\/b><span style=\"font-weight: 400;\"> Si algo tenemos, es ideas \ud83d\ude09<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36f0a373 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36f0a373\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bff68ec\" data-id=\"2bff68ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b34b324 elementor-widget elementor-widget-heading\" data-id=\"6b34b324\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5edb055f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5edb055f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5aacb70b\" data-id=\"5aacb70b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f349a28 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"1f349a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e5e22b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e5e22b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2874579d\" data-id=\"2874579d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-355aee69 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"355aee69\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32521 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/como-puedes-sacar-provecho-de-long-tail-keywords-en-tu-negocio\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-10.png\" class=\"attachment-full size-full wp-image-32522\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-10.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-10-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-10-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-10-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/como-puedes-sacar-provecho-de-long-tail-keywords-en-tu-negocio\/\" >\n\t\t\t\tC\u00f3mo puedes sacar provecho de long tail keywords en tu negocio\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32468 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-estudio-de-diseno-de-interiores-no-esta-posicionando-en-buscadores\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6.png\" class=\"attachment-full size-full wp-image-32472\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-estudio-de-diseno-de-interiores-no-esta-posicionando-en-buscadores\/\" >\n\t\t\t\t\u00bfTu estudio de dise\u00f1o de interiores no est\u00e1 posicionando en buscadores?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32261 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/estrategias-en-redes-sociales-para-hoteles-de-lujo\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6.png\" class=\"attachment-full size-full wp-image-32445\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/estrategias-en-redes-sociales-para-hoteles-de-lujo\/\" >\n\t\t\t\tEstrategias en Redes Sociales para Hoteles de Lujo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b77d13f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b77d13f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cda6c1b\" data-id=\"3cda6c1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66e3413c elementor-widget elementor-widget-html\" data-id=\"66e3413c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"500\" src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c0384f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c0384f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19eea544\" data-id=\"19eea544\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-532b54d8 elementor-widget elementor-widget-spacer\" data-id=\"532b54d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es la venta cruzada? 5 maneras de potenciarla \u00bfY si tu cliente, en vez de comprar un solo producto se llevase dos, tres o<\/p>\n","protected":false},"author":1,"featured_media":20901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-20899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\ude80\u00bfQu\u00e9 es la venta cruzada? 5 maneras de potenciarla<\/title>\n<meta name=\"description\" content=\"\u00bfSabes que el cross selling puede ayudarte a aumentar el valor del ticket medio de tu negocio? Te contamos las estrategias m\u00e1s utilizadas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\ude80\u00bfQu\u00e9 es la venta cruzada? 5 maneras de potenciarla\" \/>\n<meta property=\"og:description\" content=\"\u00bfSabes que el cross selling puede ayudarte a aumentar el valor del ticket medio de tu negocio? Te contamos las estrategias m\u00e1s utilizadas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/\" \/>\n<meta property=\"og:site_name\" content=\"Isaura Media - Agencia de Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/isauramedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T09:28:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-28T10:06:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\\\/\"},\"author\":{\"name\":\"Fran\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/person\\\/293b042e32c39a3aa603de78e04e6ac7\"},\"headline\":\"\u00bfQu\u00e9 es la venta cruzada? 5 maneras de potenciarla\",\"datePublished\":\"2023-02-28T09:28:05+00:00\",\"dateModified\":\"2023-02-28T10:06:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\\\/\"},\"wordCount\":833,\"publisher\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/flowerhead.png\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\\\/\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\\\/\",\"name\":\"\ud83d\ude80\u00bfQu\u00e9 es la venta cruzada? 5 maneras de potenciarla\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/flowerhead.png\",\"datePublished\":\"2023-02-28T09:28:05+00:00\",\"dateModified\":\"2023-02-28T10:06:16+00:00\",\"description\":\"\u00bfSabes que el cross selling puede ayudarte a aumentar el valor del ticket medio de tu negocio? Te contamos las estrategias m\u00e1s utilizadas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.isauramedia.com\\\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/flowerhead.png\",\"contentUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/flowerhead.png\",\"width\":1400,\"height\":647,\"caption\":\"Persona ocultando su cara con una rama de hibiscos para ilustrar un texto sobre venta cruzada.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es la venta cruzada? 5 maneras de potenciarla\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#website\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/\",\"name\":\"Isaura Media - Agencia de Marketing Digital\",\"description\":\"Marketing digital para negocios brillantes\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.isauramedia.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\",\"name\":\"IsAuraMedia\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/LOGO_ISAURAMEDIA.png\",\"contentUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/LOGO_ISAURAMEDIA.png\",\"width\":1640,\"height\":127,\"caption\":\"IsAuraMedia\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/isauramedia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/isauramedia\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/person\\\/293b042e32c39a3aa603de78e04e6ac7\",\"name\":\"Fran\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ud83d\ude80\u00bfQu\u00e9 es la venta cruzada? 5 maneras de potenciarla","description":"\u00bfSabes que el cross selling puede ayudarte a aumentar el valor del ticket medio de tu negocio? Te contamos las estrategias m\u00e1s utilizadas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/","og_locale":"fr_FR","og_type":"article","og_title":"\ud83d\ude80\u00bfQu\u00e9 es la venta cruzada? 5 maneras de potenciarla","og_description":"\u00bfSabes que el cross selling puede ayudarte a aumentar el valor del ticket medio de tu negocio? Te contamos las estrategias m\u00e1s utilizadas.","og_url":"https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/","og_site_name":"Isaura Media - Agencia de Marketing Digital","article_publisher":"https:\/\/www.facebook.com\/isauramedia\/","article_published_time":"2023-02-28T09:28:05+00:00","article_modified_time":"2023-02-28T10:06:16+00:00","og_image":[{"width":1400,"height":647,"url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead.png","type":"image\/png"}],"author":"Fran","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Fran","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/#article","isPartOf":{"@id":"https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/"},"author":{"name":"Fran","@id":"https:\/\/www.isauramedia.com\/#\/schema\/person\/293b042e32c39a3aa603de78e04e6ac7"},"headline":"\u00bfQu\u00e9 es la venta cruzada? 5 maneras de potenciarla","datePublished":"2023-02-28T09:28:05+00:00","dateModified":"2023-02-28T10:06:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/"},"wordCount":833,"publisher":{"@id":"https:\/\/www.isauramedia.com\/#organization"},"image":{"@id":"https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead.png","articleSection":["Marketing Digital"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/","url":"https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/","name":"\ud83d\ude80\u00bfQu\u00e9 es la venta cruzada? 5 maneras de potenciarla","isPartOf":{"@id":"https:\/\/www.isauramedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/#primaryimage"},"image":{"@id":"https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead.png","datePublished":"2023-02-28T09:28:05+00:00","dateModified":"2023-02-28T10:06:16+00:00","description":"\u00bfSabes que el cross selling puede ayudarte a aumentar el valor del ticket medio de tu negocio? Te contamos las estrategias m\u00e1s utilizadas.","breadcrumb":{"@id":"https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/#primaryimage","url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead.png","contentUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/flowerhead.png","width":1400,"height":647,"caption":"Persona ocultando su cara con una rama de hibiscos para ilustrar un texto sobre venta cruzada."},{"@type":"BreadcrumbList","@id":"https:\/\/www.isauramedia.com\/que-es-la-venta-cruzada-5-maneras-de-potenciarla\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.isauramedia.com\/fr\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es la venta cruzada? 5 maneras de potenciarla"}]},{"@type":"WebSite","@id":"https:\/\/www.isauramedia.com\/#website","url":"https:\/\/www.isauramedia.com\/","name":"Isaura Media - Agencia de Marketing Digital","description":"Marketing digital para negocios brillantes","publisher":{"@id":"https:\/\/www.isauramedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.isauramedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.isauramedia.com\/#organization","name":"IsAuraMedia","url":"https:\/\/www.isauramedia.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.isauramedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/01\/LOGO_ISAURAMEDIA.png","contentUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/01\/LOGO_ISAURAMEDIA.png","width":1640,"height":127,"caption":"IsAuraMedia"},"image":{"@id":"https:\/\/www.isauramedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/isauramedia\/","https:\/\/www.instagram.com\/isauramedia\/"]},{"@type":"Person","@id":"https:\/\/www.isauramedia.com\/#\/schema\/person\/293b042e32c39a3aa603de78e04e6ac7","name":"Fran"}]}},"_links":{"self":[{"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/posts\/20899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/comments?post=20899"}],"version-history":[{"count":18,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/posts\/20899\/revisions"}],"predecessor-version":[{"id":21092,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/posts\/20899\/revisions\/21092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/media\/20901"}],"wp:attachment":[{"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/media?parent=20899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/categories?post=20899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/tags?post=20899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}