{"id":21705,"date":"2023-04-17T14:30:37","date_gmt":"2023-04-17T14:30:37","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=21705"},"modified":"2023-04-17T14:31:04","modified_gmt":"2023-04-17T14:31:04","slug":"marketing-automation-que-es-y-como-puede-impulsar-tu-negocio","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/fr\/marketing-automation-que-es-y-como-puede-impulsar-tu-negocio\/","title":{"rendered":"Marketing automation: qu\u00e9 es y c\u00f3mo puede impulsar tu negocio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21705\" class=\"elementor elementor-21705\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44b4d07b elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44b4d07b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74c88a4c elementor-hidden-desktop\" data-id=\"74c88a4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-259c6dff elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"259c6dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/2-1.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-21764\" alt=\"Pulseras en una mesa para ilustrar marketing automation.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/2-1.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/2-1-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/2-1-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/2-1-768x355.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78784093 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"78784093\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e5b5138\" data-id=\"2e5b5138\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26698533 elementor-widget elementor-widget-heading\" data-id=\"26698533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Marketing automation:<\/b>  qu\u00e9 es y c\u00f3mo puede <b>impulsar<\/b> tu <b>negocio<\/b>\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ffddc13\" data-id=\"2ffddc13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43ea9b14 elementor-widget elementor-widget-text-editor\" data-id=\"43ea9b14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Una de las formas m\u00e1s efectivas de ganarle tiempo al tiempo y, a la vez, organizar mejor tus acciones de marketing y hacerlas m\u00e1s efectivas, es <\/span><b>implementar alguna herramienta de <\/b><b><i>marketing automation<\/i><\/b><b>.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ada6507 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3ada6507\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1792c659\" data-id=\"1792c659\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-137f5537 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"137f5537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/2-1.jpg\" class=\"attachment-full size-full wp-image-21764\" alt=\"Pulseras en una mesa para ilustrar marketing automation.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/2-1.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/2-1-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/2-1-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/2-1-768x355.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f917b75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f917b75\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e0d2679\" data-id=\"2e0d2679\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dd4526f elementor-widget elementor-widget-text-editor\" data-id=\"6dd4526f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u201c\u00bfPara qu\u00e9 trabajar m\u00e1s si puedes trabajar menos? Empieza a automatizar tareas y gana a\u00f1os de vida\u201d.<\/b><\/p><p><span style=\"font-weight: 400;\">Cuando hablamos de <\/span><i><span style=\"font-weight: 400;\">marketing automation<\/span><\/i><span style=\"font-weight: 400;\"> nos referimos a un<\/span><b> software especializado en gestionar las acciones de marketing<\/b><span style=\"font-weight: 400;\"> para interactuar con los clientes de manera m\u00e1s efectiva, hacer un mejor seguimiento de las campa\u00f1as y crear mejores estrategias. Todo, con una misma herramienta.<\/span><\/p><p><span style=\"font-weight: 400;\">Te contamos m\u00e1s a continuaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3c1f95 elementor-widget elementor-widget-heading\" data-id=\"6b3c1f95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Beneficios<\/b> del <b>marketing automation<\/b> para empezar a <b>vender<\/b>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6132e405 elementor-widget elementor-widget-text-editor\" data-id=\"6132e405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No hay otra: <\/span><b>la automatizaci\u00f3n de procesos es un <\/b><b><i>must<\/i><\/b> <span style=\"font-weight: 400;\">para cualquier negocio que pretenda crecer y ser competitivo.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Por eso los negocios online miran hacia las herramientas de <\/span><i><span style=\"font-weight: 400;\">marketing automation<\/span><\/i><span style=\"font-weight: 400;\">, una forma de mejorar la gesti\u00f3n de todas las tareas de marketing<\/span><b> desde una sola plataforma.<\/b><\/p><p><span style=\"font-weight: 400;\">Adem\u00e1s, este tipo de herramientas permiten <\/span><b>reestructurar los flujos de trabajo, eliminando tareas repetitivas<\/b><span style=\"font-weight: 400;\"> que son un roba-tiempo. As\u00ed, puedes centrarte m\u00e1s en aquello que le aporte m\u00e1s a tu negocio, como mejorar la comunicaci\u00f3n y la relaci\u00f3n con tus clientes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Para que te hagas una idea, aqu\u00ed van algunas de las ventajas de estas herramientas:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ddb345c elementor-widget elementor-widget-heading\" data-id=\"7ddb345c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Tus comunicaciones, m\u00e1s personalizadas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670999dd elementor-widget elementor-widget-text-editor\" data-id=\"670999dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Puedes enviar mensajes y contenidos adaptados a las necesidades de cada visitante de tu web, con lo que su experiencia mejora.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a64d711 elementor-widget elementor-widget-heading\" data-id=\"a64d711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Saca el m\u00e1ximo rendimiento de tus leads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-808393a elementor-widget elementor-widget-text-editor\" data-id=\"808393a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La posibilidad de mostrar contenido relevante a cada cliente potencial, de forma personalizada, aumenta las posibilidades de conversi\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d36b83d elementor-widget elementor-widget-heading\" data-id=\"d36b83d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Eleva el email marketing a otro nivel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e609280 elementor-widget elementor-widget-text-editor\" data-id=\"6e609280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A diferencia de otros softwares, que se limitan a programar env\u00edos masivos a los suscriptores de tu lista de correo, las herramientas de <\/span><i><span style=\"font-weight: 400;\">marketing automation<\/span><\/i><span style=\"font-weight: 400;\"> son capaces de personalizar los correos y enviar mensajes seg\u00fan el punto del embudo de ventas en el que se encuentre el lead.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186b9078 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"186b9078\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66540631\" data-id=\"66540631\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-799798cb elementor-widget elementor-widget-image\" data-id=\"799798cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/3-3.jpg\" class=\"attachment-large size-large wp-image-21843\" alt=\"Un pueblo en una monta\u00f1a para ilustrar un texto sobre el marketing Automation.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/3-3.jpg 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/3-3-250x300.jpg 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30476aa3 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30476aa3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33cdd1bd\" data-id=\"33cdd1bd\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11de6593 elementor-widget elementor-widget-spacer\" data-id=\"11de6593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55f7e90a\" data-id=\"55f7e90a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2528abc8 elementor-widget elementor-widget-spacer\" data-id=\"2528abc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15239342 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15239342\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b3d077b\" data-id=\"1b3d077b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0bc666 elementor-widget elementor-widget-heading\" data-id=\"d0bc666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Conoce a fondo tus datos\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a1a1974 elementor-widget elementor-widget-text-editor\" data-id=\"3a1a1974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recopilar y procesar datos datos de todas tus acciones de marketing, permite elaborar perfiles de tus clientes, obtener claves para campa\u00f1as futuras y tomar mejores decisiones comerciales. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0db15f elementor-widget elementor-widget-heading\" data-id=\"c0db15f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Se integra con otras herramientas\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4135427 elementor-widget elementor-widget-text-editor\" data-id=\"4135427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Facebook Ads, Shopify, Slack, Mailchimp\u2026 Cada soluci\u00f3n de marketing automation permite m\u00faltiples integraciones con herramientas de email marketing, comercio electr\u00f3nico, comunicaci\u00f3n, y otras. Utilizar integraciones es una forma de ampliar funcionalidades utilizando otros softwares, pero sin salir de tu herramienta principal.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a169a elementor-widget elementor-widget-text-editor\" data-id=\"a0a169a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Al tener toda la gesti\u00f3n del marketing de tu empresa unificada en una plataforma, <\/span><b>el ahorro de tiempo y recursos se nota desde el primer d\u00eda.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb5943a elementor-widget elementor-widget-heading\" data-id=\"5eb5943a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Algunas herramientas de <b>marketing automation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175a28a8 elementor-widget elementor-widget-text-editor\" data-id=\"175a28a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En el mercado hay diferentes soluciones. Tendr\u00e1s que estudiar precios y funcionalidades de cada una y <\/span><b>elegir la que mejor se adapte a tus objetivos y a tu estrategia.<\/b><\/p><p><span style=\"font-weight: 400;\">Para ir entrando en harinas, te dejamos aqu\u00ed la lista de las m\u00e1s utilizadas:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ce5a4 elementor-widget elementor-widget-text-editor\" data-id=\"87ce5a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.oracle.com\/cx\/marketing\/automation\/\"><b>Eloqua<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> muy buen soporte y formaci\u00f3n. Indicada para empresas de cierto tama\u00f1o que necesitan sacarle el m\u00e1ximo partido a las automatizaciones. Tiene un gran marketplace de integraciones con servicios de terceros.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2549b elementor-widget elementor-widget-text-editor\" data-id=\"3c2549b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/business.adobe.com\/products\/marketo\/adobe-marketo.html\"><b>Marketo<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> es otra de las \u201cgrandes\u201d. Aunque no es barata, puede ser interesante para empresas que prev\u00e9n un crecimiento importante, y que quieren evitarse pasar a otra herramienta mayor y con m\u00e1s funcionalidades en un futuro.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71630b3b elementor-widget elementor-widget-image\" data-id=\"71630b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/7-1.jpg\" class=\"attachment-full size-full wp-image-21825\" alt=\"Ramas de olivo para los contextos sobre el marketing Automation.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/7-1.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/7-1-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/7-1-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/04\/7-1-768x355.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c43e3d2 elementor-widget elementor-widget-text-editor\" data-id=\"c43e3d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.hubspot.es\/\"><b>Hubspot:<\/b><\/a><span style=\"font-weight: 400;\"> m\u00e1s sencilla que las anteriores, con funcionalidades variadas, entre las cuales hay algunas de <\/span><i><span style=\"font-weight: 400;\">marketing automation<\/span><\/i><span style=\"font-weight: 400;\">. Tiene una interfaz amigable y f\u00e1cil de usar. Para empezar por lo b\u00e1sico, es perfecta y asequible. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2430c67 elementor-widget elementor-widget-text-editor\" data-id=\"2430c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.constantcontact.com\/\"><b>ConstantContact<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> para peque\u00f1os proyectos y usuarios sin conocimientos t\u00e9cnicos ni experiencia en este tipo de plataformas. La m\u00e1s econ\u00f3mica y sencilla, para empezar r\u00e1pidamente a organizar el email marketing de la empresa.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e40a8f elementor-widget elementor-widget-text-editor\" data-id=\"3e40a8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/connectif.ai\/\"><b>Connectif<\/b><\/a><b>: <\/b><span style=\"font-weight: 400;\">si tienes un ecommerce, es la herramienta que necesitas. Se integra con Prestashop, WooCommerce, Magento y Shopify, entre otras, y te permite personalizar la experiencia de compra hasta niveles estratosf\u00e9ricos y segmentar a tus clientes para hacerles mejor seguimiento y multiplicar la conversi\u00f3n.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a1Y adem\u00e1s nosotros <strong>somos partners<\/strong> de <strong>Connectif<\/strong> desde sus <strong>inicios<\/strong>!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63264a2 elementor-widget elementor-widget-text-editor\" data-id=\"63264a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cada una de estas herramientas de <i>marketing automation<\/i> tiene sus propias fortalezas y debilidades, y es importante elegir la que mejor se adapte a las necesidades de tu negocio. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c89d0d7 elementor-widget elementor-widget-heading\" data-id=\"c89d0d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Te ayudamos a <b>elegir<\/b> tu <b>herramienta<\/b> de<b> marketing automation<\/b>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bd723 elementor-widget elementor-widget-text-editor\" data-id=\"f5bd723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Seg\u00fan tu actividad, te puede interesar m\u00e1s un software u otro. Tenemos muchas horas de vuelo <\/span><b>ayudando a emprendedores a implementar este tipo de herramientas. <\/b><span style=\"font-weight: 400;\">\u00bfQuieres que te recomendemos alguna? \u00a1<\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\">Preg\u00fantanos<\/span><\/a><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1931cda1 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1931cda1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-201d19ef\" data-id=\"201d19ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74e2c7f9 elementor-widget elementor-widget-heading\" data-id=\"74e2c7f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33d2e9de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33d2e9de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd6fd1\" data-id=\"dd6fd1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43d2aa6f elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"43d2aa6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ea02538 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ea02538\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3061f7e9\" data-id=\"3061f7e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25076de0 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"25076de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32120 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png\" class=\"attachment-full size-full wp-image-32121\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" >\n\t\t\t\tEstrategias que todo servicio marketing digital deber\u00eda implementar ya\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69d7663b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69d7663b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23b857b4\" data-id=\"23b857b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-112935c3 elementor-widget elementor-widget-html\" data-id=\"112935c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"500\" src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1019c961 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1019c961\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58f853cf\" data-id=\"58f853cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aeb5955 elementor-widget elementor-widget-spacer\" data-id=\"aeb5955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-32cd599 e-flex e-con-boxed e-con e-parent\" data-id=\"32cd599\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba5b25 elementor-widget elementor-widget-text-editor\" data-id=\"5ba5b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Esta es la parte que m\u00e1s te va a gustar:<\/span><b> todo lo que puedes hacer con Connectif.<\/b><\/p><p><span style=\"font-weight: 400;\">En general, te va a servir para <\/span><b>gestionar todos los datos de tu tienda online de forma avanzada. <\/b><span style=\"font-weight: 400;\">Traducido, quiere decir que podr\u00e1s tener datos en tiempo real, personalizar tus comunicaciones con los clientes y programar <\/span><b>mejor tus campa\u00f1as de marketing.<\/b><\/p><p><span style=\"font-weight: 400;\">Pero como quieres concretar, concretemos. \u00bfQu\u00e9 puedes hacer con esta herramienta?<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Segmentar a tus usuarios: <\/b><span style=\"font-weight: 400;\">es decir, identificar distintos perfiles en funci\u00f3n de su interacci\u00f3n con los diferentes canales de tu ecommerce. Esto te abre la posibilidad de dise\u00f1ar campa\u00f1as de marketing mucho m\u00e1s efectivas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mejorar el email marketing: <\/b><span style=\"font-weight: 400;\">se acab\u00f3 eso de enviar el mismo email a todo el mundo, porque no solo se trata de automatizar el env\u00edo de correos (eso lo hacen muchas otras aplicaciones), sino de segmentar para dejar de enviar correos masivamente, y empezar a hacerlo en funci\u00f3n de las necesidades, los gustos o el punto del <\/span><a href=\"https:\/\/www.isauramedia.com\/funnel-de-ventas-pasos-basicos-para-crearlo\/\"><span style=\"font-weight: 400;\">embudo de ventas<\/span><\/a><span style=\"font-weight: 400;\"> en el que se encuentra el usuario.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monitorizar a los visitantes en tiempo real<\/b><span style=\"font-weight: 400;\">: lo que, a su vez, te da la opci\u00f3n de hacer recomendaciones personalizadas en ese mismo momento, cuando est\u00e1n dentro de tu tienda.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recomendar productos de forma personalizada:<\/b> Connectif te permite \u201cconocer\u201d a tus clientes, de forma que puedes mostrarle los productos o promociones que m\u00e1s aumenten las posibilidades de conversi\u00f3n, con notificaciones push, SMS y otras v\u00edas. Es, tambi\u00e9n, una forma de mejorar la experiencia de usuario.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing automation: qu\u00e9 es y c\u00f3mo puede impulsar tu negocio Una de las formas m\u00e1s efectivas de ganarle tiempo al tiempo y, a la vez,<\/p>\n","protected":false},"author":1,"featured_media":21764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[17,22,1],"tags":[],"class_list":["post-21705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-negocios","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\ude80Qu\u00e9 es marketing automation y c\u00f3mo puede impulsar tu negocio<\/title>\n<meta name=\"description\" content=\"Si a\u00fan no est\u00e1s automatizando la mayor\u00eda de las tareas de marketing de tu negocio, est\u00e1s perdiendo tiempo y dinero: mira estas herramientas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isauramedia.com\/marketing-automation-que-es-y-como-puede-impulsar-tu-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\ude80Qu\u00e9 es marketing automation y c\u00f3mo puede impulsar tu negocio\" \/>\n<meta property=\"og:description\" content=\"Si a\u00fan no est\u00e1s automatizando la mayor\u00eda de las tareas de marketing de tu negocio, est\u00e1s perdiendo tiempo y dinero: mira estas herramientas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isauramedia.com\/marketing-automation-que-es-y-como-puede-impulsar-tu-negocio\/\" \/>\n<meta property=\"og:site_name\" content=\"Isaura Media - 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