{"id":23854,"date":"2023-07-24T10:30:00","date_gmt":"2023-07-24T08:30:00","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=23854"},"modified":"2023-07-21T12:20:21","modified_gmt":"2023-07-21T10:20:21","slug":"que-son-los-puntos-de-dolor-y-como-identificarlos","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/fr\/que-son-los-puntos-de-dolor-y-como-identificarlos\/","title":{"rendered":"[Pain points] Qu\u00e9 son y c\u00f3mo identificar los puntos de dolor de tus clientes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23854\" class=\"elementor elementor-23854\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97dfd3b elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97dfd3b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-335274eb elementor-hidden-desktop\" data-id=\"335274eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35212c42 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"35212c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-23855\" alt=\"Un sal\u00f3n minimalista blanco para ilustrar un post sobre c\u00f3mo identificar los puntos de dolor de tus clientes.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43ec7252 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"43ec7252\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-26fbe35d\" data-id=\"26fbe35d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1059106 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1059106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b> [Pain points] <\/b> Qu\u00e9 son y c\u00f3mo identificar<b> los puntos de dolor <\/b> de tus clientes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-640b3b0c\" data-id=\"640b3b0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b5456dd elementor-widget elementor-widget-text-editor\" data-id=\"7b5456dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Buscar la satisfacci\u00f3n del cliente es clave para el \u00e9xito de un negocio, pero \u00bfc\u00f3mo saber lo que quieren? <\/span><b>Identificar sus puntos de dolor es el primer paso<\/b><span style=\"font-weight: 400;\"> para ofrecer soluciones efectivas, mejorar la experiencia.. \u00a1y aumentar tu facturaci\u00f3n!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d708bc0 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d708bc0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21b7698\" data-id=\"21b7698\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6ad6cd elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b6ad6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5.png\" class=\"attachment-full size-full wp-image-23855\" alt=\"Un sal\u00f3n minimalista blanco para ilustrar un post sobre c\u00f3mo identificar los puntos de dolor de tus clientes.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b410373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b410373\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67a9771c\" data-id=\"67a9771c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c462ef elementor-widget elementor-widget-text-editor\" data-id=\"57c462ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u201cAverigua qu\u00e9 le duele a tu cliente y ofr\u00e9cele en bandeja la soluci\u00f3n: sacar\u00e1 la tarjeta sin pesta\u00f1ear\u201d.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Suena muy bien, pero \u00bfc\u00f3mo identificar los puntos de dolor del cliente? Y, una vez que tienes claro cu\u00e1les son, \u00bfhay alguna pista para resolver sus <\/span><i><span style=\"font-weight: 400;\">pain points<\/span><\/i><span style=\"font-weight: 400;\">?<\/span><\/p><p><span style=\"font-weight: 400;\">Claro que s\u00ed. Vamos a verlo<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-376bc790 elementor-widget elementor-widget-heading\" data-id=\"376bc790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> \u00bfQu\u00e9 son <b>los puntos de dolor del cliente <\/b>  y  por qu\u00e9  son <b> importantes? <\/b>  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302c5207 elementor-widget elementor-widget-text-editor\" data-id=\"302c5207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hablar de puntos de dolor parece un poco dram\u00e1tico, pero es un concepto que debes manejar para<\/span><b> hacer un marketing efectivo.<\/b><\/p><p><span style=\"font-weight: 400;\">Se refiere a aquellos obst\u00e1culos, problemas, necesidades o dificultades que experimenta un cliente y que<\/span><b> tu empresa o tu marca puede resolver.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Los puntos de dolor var\u00edan en funci\u00f3n del p\u00fablico objetivo. Identificar \u201cqu\u00e9 le duele\u201d a tus potenciales clientes es fundamental para que puedas <\/span><b>dise\u00f1ar y ofrecer soluciones efectivas,<\/b><span style=\"font-weight: 400;\"> capaces de aportar eso que hace que la persona se sienta inc\u00f3moda o incompleta.<\/span><\/p><p><span style=\"font-weight: 400;\">Ya ves el potencial que tiene esta informaci\u00f3n para tu negocio, \u00bfverdad?<\/span><\/p><p><span style=\"font-weight: 400;\">El click que hay que hacer para vender m\u00e1s es no ofrecer lo que t\u00fa quieres, sino <\/span><b>lo que tu cliente necesita para solucionar su punto de dolor.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201cNecesito aprender ingl\u00e9s, pero no hay tut\u00eda, soy negado para los idiomas\u201d.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u201cMe gustar\u00eda ganar dinero invirtiendo pero no tengo ni idea de por d\u00f3nde empezar\u201d.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u201cMe organizo fatal, pierdo tiempo y clientes porque me hago un l\u00edo con mi agenda\u201d.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u201cAdoro a mi perro, pero llevo muy mal eso de tener siempre la casa llena de pelos\u201d.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">\u201cAdelgazar es imposible, he empezado mil dietas pero siempre recupero el peso que ten\u00eda (y un poco m\u00e1s)\u201d.<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Como ves, <\/span><b>hay muchos tipos diferentes de <\/b><b><i>pain points<\/i><\/b><b>, <\/b><span style=\"font-weight: 400;\">solo hay que saber qu\u00e9 teclas hay que tocar para encontrarlos. Te ponemos algunos ejemplos, pero hay muchos m\u00e1s:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56769ce4 elementor-widget elementor-widget-heading\" data-id=\"56769ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Experiencias negativas previas: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc0d1b5 elementor-widget elementor-widget-text-editor\" data-id=\"bc0d1b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Son personas que han pagado anteriormente por un producto o servicio similar al tuyo y no obtuvieron el resultado esperado. La forma de solucionarlo es definir muy bien los beneficios y ofrecer garant\u00edas, por ejemplo, con testimonios de otros compradores <\/span><a href=\"https:\/\/www.isauramedia.com\/prueba-social-o-como-utilizar-la-psicologia-para-aumentar-tus-ventas\/\"><span style=\"font-weight: 400;\">(es lo que se llama prueba social).<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-540b0fb elementor-widget elementor-widget-heading\" data-id=\"540b0fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Deseos que no consiguen alcanzar:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3613864 elementor-widget elementor-widget-text-editor\" data-id=\"3613864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La frustraci\u00f3n por intentar conseguir un objetivo y no llegar nunca puede ser muy grande. \u00bfQu\u00e9 pasa con toda esa gente que quiere ponerse en forma pero no logra crear una rutina de ejercicio? Intentar perder peso, hablar ingl\u00e9s con fluidez\u2026 Todos tenemos un sue\u00f1o frustrado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b36ca04 elementor-widget elementor-widget-heading\" data-id=\"b36ca04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Ineficiencias o procesos complicados:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c7868 elementor-widget elementor-widget-text-editor\" data-id=\"e1c7868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Simplificar la vida cotidiana, personal o profesional, de tus usuarios es un puntazo. A nadie le gusta perder tiempo o hacer la misma tarea dos veces por equivocaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3068c5 elementor-widget elementor-widget-text-editor\" data-id=\"c3068c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En todos los casos, las personas est\u00e1n deseando que aparezca alguien que le ofrezca un producto o servicio que de verdad <\/span><b>resuelva su problema o su frustraci\u00f3n.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e178a83 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e178a83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c2c7b08\" data-id=\"5c2c7b08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170b9f9 elementor-widget elementor-widget-image\" data-id=\"170b9f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-fotos-blog-cuadradas-FINAL-17.png\" class=\"attachment-large size-large wp-image-23997\" alt=\"Naranjas y flores sobre una tela para ilustrar un texto sobre qu\u00e9 son y c\u00f3mo identificar los puntos de dolor de tus clientes.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-fotos-blog-cuadradas-FINAL-17.png 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-fotos-blog-cuadradas-FINAL-17-250x300.png 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ba3d9f5 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ba3d9f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d5c6d4\" data-id=\"6d5c6d4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d7380d3 elementor-widget elementor-widget-spacer\" data-id=\"2d7380d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cb0fe9\" data-id=\"4cb0fe9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d3074b elementor-widget elementor-widget-spacer\" data-id=\"79d3074b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-375b4883 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"375b4883\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2007e1f9\" data-id=\"2007e1f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb22c3a elementor-widget elementor-widget-heading\" data-id=\"cb22c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> <b> Identifica los  pain points <\/b>  de tus consumidores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-360ebc2 elementor-widget elementor-widget-text-editor\" data-id=\"360ebc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Todos experimentamos dificultades de distinto tipo en nuestra vida diaria. O tenemos <\/span><b>objetivos que se nos hacen muy cuesta arriba.<\/b><span style=\"font-weight: 400;\"> O nos encontramos con muros que no podemos traspasar.<\/span><\/p><p><span style=\"font-weight: 400;\">Siempre hay algo que provoca <\/span><b>frustraci\u00f3n, ansiedad o p\u00e9rdidas de tiempo.<\/b><span style=\"font-weight: 400;\"> Encontrarlo es dar con el Santo Grial marketero. \u00bfC\u00f3mo hacerlo? As\u00ed:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Investiga: <\/b><span style=\"font-weight: 400;\">haz tus propias averiguaciones, busca las tendencias, lee qu\u00e9 se dice en los foros\u2026.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Haz encuestas:<\/b><span style=\"font-weight: 400;\"> lo m\u00e1s r\u00e1pido siempre es preguntar. <\/span><a href=\"https:\/\/www.isauramedia.com\/ideas-para-exprimir-tu-estrategia-de-email-marketing\/\"><span style=\"font-weight: 400;\">S\u00e1cale partido a tu lista de correo <\/span><\/a><span style=\"font-weight: 400;\">enviando preguntas directas sobre qu\u00e9 les gustar\u00eda.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pide feedback: <\/b><span style=\"font-weight: 400;\">habilita canales para que los clientes se puedan comunicar e inv\u00edtalos a hacerlo. Saber si un producto o servicio ha resultado efectivo de verdad o se ha quedado cojo, te indica el camino para afinar tu oferta.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pon la oreja en redes sociales: <\/b><span style=\"font-weight: 400;\">lo que comparten los usuarios te dar\u00e1 informaci\u00f3n muy valiosa.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Esp\u00eda a tu competencia:<\/b><span style=\"font-weight: 400;\"> \u00bfen qu\u00e9 se diferencia su oferta de la tuya? Ah\u00ed puedes tener alguna pista importante. Lee sus rese\u00f1as, prueba alguno de sus productos\u2026<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Cada punto de dolor que identifiques, es una oportunidad de negocio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477c284 elementor-widget elementor-widget-heading\" data-id=\"477c284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b> Apunta al centro de la diana: <\/b> crea una estrategia de marketing que ataque los puntos de dolor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-594f8c9 elementor-widget elementor-widget-text-editor\" data-id=\"594f8c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Identificar los puntos de dolor de tu p\u00fablico objetivo, te permite <\/span><b>segmentar tus campa\u00f1as de marketing de manera m\u00e1s efectiva.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Puedes dirigirte a grupos espec\u00edficos de <\/span><b>clientes que comparten un problema o necesidad<\/b><span style=\"font-weight: 400;\">, personalizar tu mensaje y ofrecer soluciones muy espec\u00edficas.<\/span><\/p><p><span style=\"font-weight: 400;\">Puedes hacerlo t\u00fa, o\u2026 puedes dejar que <\/span><b>te ayudemos para llegar m\u00e1s r\u00e1pido.<\/b><span style=\"font-weight: 400;\"> \u00bfC\u00f3mo? F\u00e1cil. <\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\">Ll\u00e1manos o env\u00edanos un correo<\/span><\/a><span style=\"font-weight: 400;\"> y \u00a1empezamos a trabajar!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ce430 elementor-widget elementor-widget-image\" data-id=\"10ce430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-19-1024x473.png\" class=\"attachment-large size-large wp-image-23987\" alt=\"Una pila de libros con una taza para ilustrar un texto sobre c\u00f3mo identificar puntos de dolor de clientes,\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-19-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-19-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-19-768x355.png 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-19.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71d6066f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71d6066f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526d3e8\" data-id=\"526d3e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454557ca elementor-widget elementor-widget-heading\" data-id=\"454557ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6277f1b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6277f1b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42fac695\" data-id=\"42fac695\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-253c1968 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"253c1968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5043243b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5043243b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-588056d7\" data-id=\"588056d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5163c5e3 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"5163c5e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32120 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png\" class=\"attachment-full size-full wp-image-32121\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" >\n\t\t\t\tEstrategias que todo servicio marketing digital deber\u00eda implementar ya\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e737015 elementor-section-boxed elementor-section-height-default 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src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66c66f34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66c66f34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36dfb313\" data-id=\"36dfb313\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5de6a01 elementor-widget elementor-widget-spacer\" data-id=\"5de6a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed4942e elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ed4942e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-872a93c\" data-id=\"872a93c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d77f537 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"d77f537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1.png\" class=\"attachment-full size-full wp-image-23578\" alt=\"Una silla de madera para ilustrar un texto sobre c\u00f3mo aumentar el ticket medio de tu eCommerce.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>[Pain points] Qu\u00e9 son y c\u00f3mo identificar los puntos de dolor de tus clientes Buscar la satisfacci\u00f3n del cliente es clave para el \u00e9xito de<\/p>\n","protected":false},"author":1,"featured_media":23855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[17,22],"tags":[],"class_list":["post-23854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udca5Qu\u00e9 son los puntos de dolor y c\u00f3mo identificarlos<\/title>\n<meta name=\"description\" content=\"\u00bfCu\u00e1les son los pain points de tus clientes potenciales? 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