{"id":27204,"date":"2024-12-20T10:00:00","date_gmt":"2024-12-20T09:00:00","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=27204"},"modified":"2024-12-18T12:14:26","modified_gmt":"2024-12-18T11:14:26","slug":"como-crear-un-funnel-de-ventas-adaptado-a-tu-negocio","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/fr\/como-crear-un-funnel-de-ventas-adaptado-a-tu-negocio\/","title":{"rendered":"C\u00f3mo hacer un funnel de ventas adaptado a tu negocio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27204\" class=\"elementor elementor-27204\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97dfd3b elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97dfd3b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-335274eb elementor-hidden-desktop\" data-id=\"335274eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35212c42 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"35212c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-12.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-27083\" alt=\"Detalles de decoraciones, navide\u00f1as para mostrar un texto sobre creaci\u00f3n de contenidos con inteligencia artificial.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-12.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-12-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-12-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-12-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ea08374 e-con-full e-flex e-con e-parent\" data-id=\"ea08374\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2ca7fb e-con-full e-flex e-con e-child\" data-id=\"a2ca7fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-030485a e-con-full e-flex e-con e-child\" data-id=\"030485a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb2303 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bfb2303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> C\u00f3mo hacer un <b> funnel de ventas l<\/b>adaptado a tu negocio\n\n\n\n \n\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ef9ffc e-con-full e-flex e-con e-child\" data-id=\"5ef9ffc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a789cd elementor-widget elementor-widget-text-editor\" data-id=\"8a789cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Uno de los errores m\u00e1s habituales que cometen muchos negocios digitales es <\/span><b>no tener un funnel de ventas en condiciones. <\/b><span style=\"font-weight: 400;\">Se gastan aut\u00e9nticos dinerales dinero en publicidad para captar leads&#8230; pero luego no tienen un camino dise\u00f1ado para <\/span><b>guiar a esos leads hasta la compra.<\/b><span style=\"font-weight: 400;\"> \u00a1Tanto esfuerzo para nada!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d708bc0 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d708bc0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21b7698\" data-id=\"21b7698\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6ad6cd elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b6ad6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-15.png\" class=\"attachment-full size-full wp-image-27209\" alt=\"Persona escribiendo en un ordenador con el logo de IsAura Media para un texto sobre c\u00f3mo hacer un funnnel de ventas.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-15.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-15-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-15-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-15-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b410373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b410373\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67a9771c\" data-id=\"67a9771c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c462ef elementor-widget elementor-widget-text-editor\" data-id=\"57c462ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sin un funnel de ventas adaptado a tu negocio, est\u00e1s tirando al WC tu tiempo y tu dinero.<\/b><\/p><p><span style=\"font-weight: 400;\">Y f\u00edjate que decimos funnel o embudo de ventas\u2026 no colador de leads. Porque se trata de conseguir que lleguen al final del viaje y <\/span><b>no se vayan perdiendo por el camino.<\/b><\/p><p><span style=\"font-weight: 400;\">Si t\u00fa eres de los que a\u00fan no tienen un funnel de ventas que sea <\/span><b>una aut\u00e9ntica m\u00e1quina de conversi\u00f3n,<\/b><span style=\"font-weight: 400;\"> te interesa lo que te tenemos que contar hoy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-376bc790 elementor-widget elementor-widget-heading\" data-id=\"376bc790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Por qu\u00e9 necesitas un funnel de ventas\n\n<\/b> \n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4705bd0 elementor-widget elementor-widget-text-editor\" data-id=\"4705bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para abrir boca, aqu\u00ed va una explicaci\u00f3n sencilla para los reci\u00e9n aterrizados en el mundo del marketing: el funnel (o embudo) de ventas, es <\/span><b>el camino que recorre el cliente<\/b><span style=\"font-weight: 400;\"> desde que descubre tu negocio hasta que hace una compra.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Se llama embudo porque es una imagen muy precisa para visualizar y entender el recorrido del cliente, desde el momento en que muestra inter\u00e9s por tus productos o servicios hasta que <\/span><b>toma la decisi\u00f3n de adquirirlos y pagar.<\/b><\/p><p><span style=\"font-weight: 400;\">Un embudo es ancho al principio, porque <\/span><b>entran muchos leads, o prospectos, o clientes potenciales <\/b><span style=\"font-weight: 400;\">(ll\u00e1malo como m\u00e1s te apetezca). A medida que\u00a0 los leads van pasando etapas, algunos se van perdiendo por el camino. <\/span><b>Solo un porcentaje llega al final y compra.<\/b><\/p><p><span style=\"font-weight: 400;\">Obviamente, cuanto mejor dise\u00f1ado est\u00e9 el embudo, ese porcentaje de compradores ser\u00e1 mayor. De eso se trata: <\/span><b>conseguir que el mayor n\u00famero posible de leads se conviertan en clientes.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">No es el \u00fanico indicador, hay m\u00e1s cositas que se pueden medir con herramientas de <\/span><a href=\"https:\/\/www.isauramedia.com\/analisis-de-datos\/\"><span style=\"font-weight: 400;\">anal\u00edtica de datos<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">El truco est\u00e1 en conocer bien las fases del funnel y <\/span><b>aplicar en cada una de ellas la mejor estrategia<\/b><span style=\"font-weight: 400;\">, para llevar el mayor n\u00famero posible compradores potenciales a la \u00faltima fase del embudo.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c64517 elementor-widget elementor-widget-heading\" data-id=\"2c64517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las 3 fases del funnel de ventas\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-732ce68 elementor-widget elementor-widget-text-editor\" data-id=\"732ce68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Simplificando las cosas un poquitillo, podemos decir que un embudo de ventas tiene 3 fases:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-805b25f elementor-widget elementor-widget-heading\" data-id=\"805b25f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. TOFU (top of the funnel) La p\u00e1gina de registro\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-419da16 elementor-widget elementor-widget-text-editor\" data-id=\"419da16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En la parte superior del embudo, el objetivo es<\/span><b> atraer a un p\u00fablico amplio y empezar a generar inter\u00e9s.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">En este punto, <\/span><b>los clientes potenciales descubren tu marca o tu negocio<\/b><span style=\"font-weight: 400;\">. Para llegar a ellos, habr\u00e1s puesto en marcha estrategias org\u00e1nicas como marketing de contenidos (blogs, v\u00eddeos, posts en redes sociales) o SEO para aparecer en las b\u00fasquedas, pero tambi\u00e9n <\/span><a href=\"https:\/\/www.isauramedia.com\/publicidad\/\"><span style=\"font-weight: 400;\">publicidad en redes sociales o Google Ads<\/span><\/a><span style=\"font-weight: 400;\"> para pisar el acelerador y que empiecen a entrar al embudo.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Los leads <\/span><b>llegan a trav\u00e9s de una p\u00e1gina de registro, <\/b><span style=\"font-weight: 400;\">dise\u00f1ada para conseguir que el visitante te facilite sus datos a cambio de algo que le resulte atractivo e interesante: el lead magnet.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e178a83 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e178a83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c2c7b08\" data-id=\"5c2c7b08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2cdbc7b e-flex e-con-boxed e-con e-parent\" data-id=\"2cdbc7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71e3494 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"71e3494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-fotos-blog-cuadradas-FINAL-15.png\" class=\"attachment-large size-large wp-image-27088\" alt=\"Una chica sujetando cuadernos para ilustrar un texto sobre creaci\u00f3n de contenidos con inteligencia artificial.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-fotos-blog-cuadradas-FINAL-15.png 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-fotos-blog-cuadradas-FINAL-15-250x300.png 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ba3d9f5 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ba3d9f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d5c6d4\" data-id=\"6d5c6d4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d7380d3 elementor-widget elementor-widget-spacer\" data-id=\"2d7380d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cb0fe9\" data-id=\"4cb0fe9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d3074b elementor-widget elementor-widget-spacer\" data-id=\"79d3074b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-375b4883 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"375b4883\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2007e1f9\" data-id=\"2007e1f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1799665 elementor-widget elementor-widget-heading\" data-id=\"1799665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. MOFU (middle of the funnel) Entrega del lead magnet\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12f8d1e elementor-widget elementor-widget-text-editor\" data-id=\"12f8d1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En esta etapa, el lead ya ha cubierto un formulario y se ha registrado en tu lista de correo. Ahora <\/span><b>espera que le entregues el lead magnet que le has prometido. <\/b><span style=\"font-weight: 400;\">Con ese \u201cregalito\u201d te va a conocer mejor y tu producto o servicio va a consolidarse en su mente como la soluci\u00f3n que est\u00e1 buscando.<\/span><\/p><p><span style=\"font-weight: 400;\">Hay diferentes tipos de lead magnet. Para elegir cu\u00e1l es mejor en cada caso <\/span><b>hay que tener en cuenta las caracter\u00edsticas del negocio, <\/b><span style=\"font-weight: 400;\">o del producto o servicio que se quiere promocionar. Por ejemplo, se puede ofrecer:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ebook\/gu\u00eda descargable<\/b><span style=\"font-weight: 400;\">: ideal para negocios de consultor\u00eda, B2B o educaci\u00f3n, donde se busca generar autoridad en un tema espec\u00edfico.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Webinar o Video Sales Letter<\/b><span style=\"font-weight: 400;\">: el webinar es un v\u00eddeo o directo, t\u00edpicamente de una hora o m\u00e1s; la VSL est\u00e1 grabada y es m\u00e1s corta. Ambos est\u00e1n recomendados para negocios que requieren explicar soluciones complejas, como empresas de software o servicios financieros.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plantilla\/checklist<\/b><span style=\"font-weight: 400;\">: funciona bien para agencias de marketing, dise\u00f1o o gestores de productividad, porque son una muestra de c\u00f3mo una herramienta pr\u00e1ctica soluciona un problema concreto.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Descuento o cup\u00f3n<\/b><span style=\"font-weight: 400;\">: perfecto para e-commerce o tiendas f\u00edsicas, incentivan la compra inmediata.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prueba gratuita<\/b><span style=\"font-weight: 400;\">: ideal para SaaS o servicios por suscripci\u00f3n, ya que permiten al usuario probar antes de comprometerse.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acceso a contenido exclusivo<\/b><span style=\"font-weight: 400;\">: funciona para plataformas de membres\u00eda, cursos online o productos digitales, donde el valor est\u00e1 en la exclusividad.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f635776 elementor-widget elementor-widget-heading\" data-id=\"f635776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. BOFU (bottom of the funnel) Secuencia de email marketing\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-839beb4 elementor-widget elementor-widget-text-editor\" data-id=\"839beb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ahora que el lead ya te conoce, <\/span><b>hay que enfocarse en convertirlo en cliente.<\/b><span style=\"font-weight: 400;\"> En este punto, el email marketing es el rey.<\/span><\/p><p><span style=\"font-weight: 400;\">Se trata de <\/span><b>dise\u00f1ar una secuencia de correos electr\u00f3nicos<\/b><span style=\"font-weight: 400;\"> en los que se ir\u00e1 ampliando la informaci\u00f3n con testimonios, casos de \u00e9xito, y otras estrategias. Tambi\u00e9n se pueden acompa\u00f1ar de ofertas personalizadas para motivar la conversi\u00f3n. Aqu\u00ed tienes <\/span><a href=\"https:\/\/www.isauramedia.com\/ideas-para-exprimir-tu-estrategia-de-email-marketing\/\"><span style=\"font-weight: 400;\">5 ideas para exprimir a tope tu estrategia de email marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">La comunicaci\u00f3n aqu\u00ed es m\u00e1s directa, con el \u00fanico objetivo de que <\/span><b>el lead tome la decisi\u00f3n de compra.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Aunque esta estructura es com\u00fan y funciona bien, no es la \u00fanica forma de organizar un funnel de ventas. Dependiendo del negocio, cada una de estas etapas <\/span><b>puede tener distintos elementos o adaptarse de diferentes maneras, <\/b><span style=\"font-weight: 400;\">utilizando Apps de mensajer\u00eda o aplicando estrategias de remarketing.<\/span><\/p><p><span style=\"font-weight: 400;\">Pero para eso ya hay que hilar m\u00e1s fino, que es lo m\u00e1s nos gusta hacer en <\/span><a href=\"https:\/\/www.isauramedia.com\/\"><span style=\"font-weight: 400;\">IsAuraMedia<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><b> \u00bfTe gustar\u00eda un funnel de ventas a medida?<\/b><span style=\"font-weight: 400;\"> Solo tienes que pedirlo y nos ponemos a trabajar. \u00bf<\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\">Nos cuentas qu\u00e9 necesitas<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ce430 elementor-widget elementor-widget-image\" data-id=\"10ce430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-14-1024x473.png\" class=\"attachment-large size-large wp-image-27078\" alt=\"Decoraciones navide\u00f1as blancas para ilustrar un post sobre creaci\u00f3n de contenidos con Inteligencia Artificial.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-14-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-14-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-14-768x355.png 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-14.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71d6066f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71d6066f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526d3e8\" data-id=\"526d3e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454557ca elementor-widget elementor-widget-heading\" data-id=\"454557ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6277f1b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6277f1b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42fac695\" data-id=\"42fac695\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-253c1968 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"253c1968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5043243b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5043243b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-588056d7\" data-id=\"588056d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5163c5e3 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"5163c5e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32120 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/fr\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png\" class=\"attachment-full size-full wp-image-32121\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/fr\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" >\n\t\t\t\tEstrategias que todo servicio marketing digital deber\u00eda implementar ya\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66c66f34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66c66f34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36dfb313\" data-id=\"36dfb313\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5de6a01 elementor-widget elementor-widget-spacer\" data-id=\"5de6a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed4942e elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ed4942e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-872a93c\" data-id=\"872a93c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d77f537 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"d77f537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1.png\" class=\"attachment-full size-full wp-image-23578\" alt=\"Una silla de madera para ilustrar un texto sobre c\u00f3mo aumentar el ticket medio de tu eCommerce.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo hacer un funnel de ventas ladaptado a tu negocio Uno de los errores m\u00e1s habituales que cometen muchos negocios digitales es no tener un<\/p>\n","protected":false},"author":26,"featured_media":27209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[50,17,22,25,18,24],"tags":[],"class_list":["post-27204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing-digital","category-negocios","category-publicidad-digital","category-seo","category-seo-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\ude80 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