{"id":6828,"date":"2021-02-25T12:42:19","date_gmt":"2021-02-25T12:42:19","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=6828"},"modified":"2021-03-04T15:41:23","modified_gmt":"2021-03-04T15:41:23","slug":"comment-se-positionner-sur-le-web-avec-des-annonces-google-sans-depenser-beaucoup-dargent","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/fr\/comment-se-positionner-sur-le-web-avec-des-annonces-google-sans-depenser-beaucoup-dargent\/","title":{"rendered":"Comment se positionner sur le web avec les annonces Google sans d\u00e9penser beaucoup d&rsquo;argent"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6828\" class=\"elementor elementor-6828\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-9d58826 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-hidden-phone elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"9d58826\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbb0496\" data-id=\"fbb0496\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-745ce6e5 elementor-nav-menu__align-end elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"745ce6e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-745ce6e5\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul 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href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item 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menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34c46e02 elementor-nav-menu__align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"34c46e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-grow\">\n\t\t\t\t<ul id=\"menu-1-34c46e02\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30412\"><a href=\"https:\/\/www.isauramedia.com\/fr\/qui-nous-sommes\/\" class=\"elementor-item\">QUI NOUS SOMMES<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30413\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30409\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contenu\/\" class=\"elementor-sub-item\">Contenu<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30407\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-3\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30406\"><a href=\"https:\/\/www.isauramedia.com\/fr\/community-management-2\/\" class=\"elementor-sub-item\">Gestion des R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30405\"><a href=\"https:\/\/www.isauramedia.com\/fr\/annonces-dans-les-moteurs-de-recherche\/\" class=\"elementor-sub-item\">Annonces sur les Moteurs de Recherche<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30401\"><a href=\"https:\/\/www.isauramedia.com\/fr\/analyse-des-donnees\/\" class=\"elementor-sub-item\">Analyse des Donn\u00e9es<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30404\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-pour-les-intelligences-artificielles\/\" class=\"elementor-sub-item\">SEO pour l\u2019intelligence Artificielle<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30403\"><a href=\"https:\/\/www.isauramedia.com\/fr\/publicites-sur-les-reseaux-sociaux\/\" class=\"elementor-sub-item\">Publicit\u00e9 sur les R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30402\"><a href=\"https:\/\/www.isauramedia.com\/fr\/production-de-contenus\/\" class=\"elementor-sub-item\">Production de Contenus<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30410\"><a href=\"https:\/\/www.isauramedia.com\/fr\/blog-3\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30411\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contacts\/\" class=\"elementor-item\">Contacts<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Permuter le menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-34c46e02\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30412\"><a href=\"https:\/\/www.isauramedia.com\/fr\/qui-nous-sommes\/\" class=\"elementor-item\" tabindex=\"-1\">QUI NOUS SOMMES<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30413\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30409\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contenu\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Contenu<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30407\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-3\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30406\"><a href=\"https:\/\/www.isauramedia.com\/fr\/community-management-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Gestion des R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30405\"><a href=\"https:\/\/www.isauramedia.com\/fr\/annonces-dans-les-moteurs-de-recherche\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Annonces sur les Moteurs de Recherche<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30401\"><a href=\"https:\/\/www.isauramedia.com\/fr\/analyse-des-donnees\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Analyse des Donn\u00e9es<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30404\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-pour-les-intelligences-artificielles\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO pour l\u2019intelligence Artificielle<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30403\"><a href=\"https:\/\/www.isauramedia.com\/fr\/publicites-sur-les-reseaux-sociaux\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Publicit\u00e9 sur les R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30402\"><a href=\"https:\/\/www.isauramedia.com\/fr\/production-de-contenus\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Production de Contenus<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30410\"><a href=\"https:\/\/www.isauramedia.com\/fr\/blog-3\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30411\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contacts\/\" class=\"elementor-item\" tabindex=\"-1\">Contacts<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a69707d elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a69707d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bce9897 elementor-hidden-desktop\" data-id=\"6bce9897\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-356f8b02 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"356f8b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Cabecera-blog-3-1-min.jpg\" class=\"attachment-full size-full wp-image-4313\" alt=\"taza de google ads\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Cabecera-blog-3-1-min.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Cabecera-blog-3-1-min-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Cabecera-blog-3-1-min-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Cabecera-blog-3-1-min-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-500b46e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"500b46e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9048ff1\" data-id=\"9048ff1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e190544 elementor-widget elementor-widget-heading\" data-id=\"e190544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment obtenir un <b>positionnement web avec Google Ads<\/b> sans d\u00e9penser une fortune<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cef0bf7\" data-id=\"cef0bf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e606659 elementor-widget elementor-widget-text-editor\" data-id=\"e606659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous n&rsquo;\u00eates pas sur Google, <strong>vous n&rsquo;existez pas.<\/strong><\/p><p>Parce que vos clients vont vous chercher, et s&rsquo;ils ne vous trouvent pas&#8230; ils trouveront vos concurrents.\u00a0<\/p><p>Vous voulez savoir <strong>comment vous positionner sans faire frissonner votre carte de cr\u00e9dit<\/strong> <strong>?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59b7ab13 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59b7ab13\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79310a79\" data-id=\"79310a79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-641ddc93 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"641ddc93\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Cabecera-blog-3-1-min-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4313\" alt=\"taza de google ads\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Cabecera-blog-3-1-min-768x432.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Cabecera-blog-3-1-min-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Cabecera-blog-3-1-min-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Cabecera-blog-3-1-min.jpg 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28e906a1 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28e906a1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c891766\" data-id=\"4c891766\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a5ab32f elementor-widget elementor-widget-heading\" data-id=\"7a5ab32f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"Les premi\u00e8res places sur Google sont tr\u00e8s disput\u00e9es,<b> car en tant qu'utilisateurs, nous sommes un peu paresseux. \u201d<\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0a7027 elementor-hidden-tablet elementor-hidden-phone elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5c0a7027\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1.5&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccb53fc elementor-widget elementor-widget-text-editor\" data-id=\"7ccb53fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous restons sur les premi\u00e8res options car nous avons la flemme de descendre en bas de la liste. Sans parler de la deuxi\u00e8me ou troisi\u00e8me page de recherche.\u00a0<\/p><p>Et <strong>c&rsquo;est l\u00e0 que la publicit\u00e9 payante entre en jeu<\/strong>, car si vous regardez bien, vous verrez que les premiers postes portent toujours le signe \u00ab\u00a0Ad\u00a0\u00bb.\u00a0<\/p><p>Vous voulez savoir comment y implanter votre entreprise ? Nous vous le dirons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4f21333a\" data-id=\"4f21333a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ab733bb elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"6ab733bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"670\" height=\"670\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Fotos-blog-13.jpg\" class=\"attachment-full size-full wp-image-4315\" alt=\"Nombre de traje y una corona en la cabeza para ilustrar un texto sobre c\u00f3mo conseguir posicionamiento web con Google Ads.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Fotos-blog-13.jpg 670w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Fotos-blog-13-300x300.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Fotos-blog-13-150x150.jpg 150w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Fotos-blog-13-100x100.jpg 100w\" sizes=\"(max-width: 670px) 100vw, 670px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7389ee6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7389ee6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a9dae9\" data-id=\"0a9dae9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3007229 elementor-widget elementor-widget-spacer\" data-id=\"3007229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c2d28c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c2d28c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a1cb5f\" data-id=\"9a1cb5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a10388e elementor-widget elementor-widget-heading\" data-id=\"a10388e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">AVERTISSEMENT\u00a0: <b>Nous allons \u00eatre un peu technique,<\/b> mais c'est n\u00e9c\u00e9ssaire. Quand il y a de l\u2019argent en jeu, Google donne beaucoup de possibilit\u00e9s, mais vous n\u2019en profiterez qu'en <b> comprenant bien l\u2019outil. <\/b><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c2d812c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c2d812c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1988688e\" data-id=\"1988688e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-259c0a18 elementor-widget elementor-widget-heading\" data-id=\"259c0a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est ce que <b>google ads?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e255adb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e255adb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-589a3601\" data-id=\"589a3601\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-208b262d elementor-widget elementor-widget-image\" data-id=\"208b262d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Copia-de-Isaura-_-Fotos-blog-5.jpg\" class=\"attachment-full size-full wp-image-4317\" alt=\"Una foto de un sal\u00f3n con el logo de Google Ads.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Copia-de-Isaura-_-Fotos-blog-5.jpg 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Copia-de-Isaura-_-Fotos-blog-5-250x300.jpg 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4384c2f0\" data-id=\"4384c2f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ecd084 elementor-widget elementor-widget-text-editor\" data-id=\"2ecd084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C&rsquo;est la <strong>plate-forme publicitaire de Google<\/strong>. En gros, c&rsquo;est ce qui vous permet d&rsquo;obtenir les meilleurs classements pour une recherche.\u00a0<\/p><p>Et non, ces gens ne sont pas l\u00e0 parce qu&rsquo;ils sont vraiment bons (ce qu&rsquo;ils pourraient \u00eatre). Ils sont l\u00e0 parce qu&rsquo;ils ont pay\u00e9.\u00a0<\/p><p>Pour l&rsquo;obtenir, il faut utiliser une s\u00e9rie de techniques connues dans le monde du marketing sous le nom de <strong>SEM : Search Engine Marketing<\/strong>. En d&rsquo;autres termes, le <strong>marketing des moteurs de recherche<\/strong>.\u00a0<\/p><p><strong>Remarque : les facteurs de r\u00e9f\u00e9rencement de votre site influencent \u00e9galement le co\u00fbt et la qualit\u00e9 de vos annonces,<\/strong> mais nous en parlerons plus longuement dans un autre article.<\/p><p>Le SEM fait r\u00e9f\u00e9rence \u00e0 tous les moteurs de recherche, mais comme <strong>Google est le roi absolu<\/strong>, nous nous concentrerons pour le moment sur ce point.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aeb2226 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aeb2226\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4838d023\" data-id=\"4838d023\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f11af47 elementor-widget elementor-widget-heading\" data-id=\"f11af47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">combien co\u00fbte une campagne publicitaire <b>google ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78fbd9ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78fbd9ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41296108\" data-id=\"41296108\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d259645 elementor-widget elementor-widget-text-editor\" data-id=\"4d259645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C&rsquo;est la question \u00e0 un million de dollars, celle que nous posent presque tous nos clients.\u00a0<\/p><p><strong>Et la r\u00e9ponse<\/strong> &#8211; nous sommes d\u00e9sol\u00e9s &#8211; est <strong>toujours la m\u00eame<\/strong> : <strong>cela d\u00e9pend<\/strong>.\u00a0<\/p><p>Allons, cette fois nous allons g\u00e9n\u00e9raliser, bien qu&rsquo;en r\u00e9alit\u00e9 il y ait plusieurs mod\u00e8les dans les publicit\u00e9s Google, on pourrait dire que \u00ab\u00a0la publicit\u00e9 sur Google suit un mod\u00e8le PPC ou Pay Per Click\u00a0\u00bb. Autrement dit, <strong>vous ne payez que si l&rsquo;utilisateur clique sur votre annonce.<\/strong> Nous vous disons cela pour vous rassurer : s&rsquo;ils ne vous recherchent pas, vous ne d\u00e9pensez pas d&rsquo;argent.<\/p><p><strong>Le prix est fix\u00e9 par adjudication<\/strong>, et varie donc en fonction du secteur dans lequel vous \u00e9voluez (d&rsquo;o\u00f9 l&rsquo;existence de deux paragraphes pr\u00e9c\u00e9dents).\u00a0 <strong>S&rsquo;il y a beaucoup d&rsquo;annonceurs int\u00e9ress\u00e9s par le m\u00eame<\/strong> espace et le m\u00eame mot-cl\u00e9, il est logique de penser que <strong>le prix augmente<\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a2c1eca elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a2c1eca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2c60d402\" data-id=\"2c60d402\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f0d349f elementor-widget elementor-widget-text-editor\" data-id=\"1f0d349f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sachant combien de personnes sont pr\u00eates \u00e0 payer pour cela, et combien (fixez un plafond \u00e0 partir duquel vous vous retirez de la vente aux ench\u00e8res), <strong>Google<\/strong> met son cerveau \u00e0 contribution et <strong>utilise une s\u00e9rie de param\u00e8tres pour d\u00e9terminer quelles annonces sont diffus\u00e9es et dans quel ordre.\u00a0<\/strong><\/p><p>En outre, au budget que vous allouez \u00e0 la campagne,<strong> vous devez ajouter une autre d\u00e9pense<\/strong>.\u00a0Il est vrai que vous pouvez g\u00e9rer vos annonces vous-m\u00eame, mais si vous n&rsquo;avez pas beaucoup d&rsquo;id\u00e9es, il est <strong>pr\u00e9f\u00e9rable d&rsquo;engager un professionnel,<\/strong> car la plate-forme est d\u00e9licate.\u00a0<\/p><p>Et oui, vous l&rsquo;avez devin\u00e9 : le positionnement SEM est une de nos sp\u00e9cialit\u00e9s chez IsauraMedia.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a63a4d8\" data-id=\"4a63a4d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-690bc95f elementor-widget elementor-widget-image\" data-id=\"690bc95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"670\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Fotos-blog-12.jpg\" class=\"attachment-full size-full wp-image-4319\" alt=\"Persona en un despacho para ilustrar un texto sobre c\u00f3mo conseguir posicionamiento web con Google Ads.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Fotos-blog-12.jpg 670w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Fotos-blog-12-300x300.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Fotos-blog-12-150x150.jpg 150w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Fotos-blog-12-100x100.jpg 100w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7482d8f7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7482d8f7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e07eb84\" data-id=\"7e07eb84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e851afc elementor-widget elementor-widget-heading\" data-id=\"2e851afc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COMMENT CREER UNE CAMPAGNE GOOGLE ADS <b> SANS VOUS RUINER <\/b>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-518ab47c elementor-widget elementor-widget-text-editor\" data-id=\"518ab47c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous pr\u00e9f\u00e9rez y aller seul ? Pas de probl\u00e8me.\u00a0<\/p><p><strong>Si vous comptez faire cavalier seul sur Google Ads, gardez ces conseils \u00e0 l&rsquo;esprit :\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5319787 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5319787\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-505234f\" data-id=\"505234f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d144bf2 elementor-widget elementor-widget-heading\" data-id=\"d144bf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. PRUDENCE AVEC LES MOTS-CL\u00c9S<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5de9ce64 elementor-widget elementor-widget-text-editor\" data-id=\"5de9ce64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Id\u00e9alement, il faut trouver un <strong>\u00e9quilibre entre le volume de recherche, la concurrence et l&rsquo;intention de recherche des utilisateurs.<\/strong> Gardez \u00e9galement un \u0153il sur la correspondance, ou les mots qui s&rsquo;y rapportent. Si vous le mettez trop large, il peut \u00eatre un puit d&rsquo;argent.\u00a0<\/p><p>Pour plus de clart\u00e9, vous pouvez utiliser le <strong>planificateur de mots-cl\u00e9s<\/strong> de Google ou des outils payants comme <strong>SEMRush.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9cafbd elementor-widget elementor-widget-video\" data-id=\"d9cafbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=6hv5hl89RN4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3760396 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3760396\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c47bd59\" data-id=\"c47bd59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3281bf8 elementor-widget elementor-widget-heading\" data-id=\"3281bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. ne soyez pas aveugl\u00e9 par l'achat. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08821ff elementor-widget elementor-widget-text-editor\" data-id=\"08821ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La premi\u00e8re chose \u00e0 faire, c&rsquo;est de cr\u00e9er des <strong>CAMPAGNES DE MARQUE<\/strong> :\u00a0<\/p><ul><li>Ils vous prot\u00e8gent de vos concurrents s&rsquo;ils font une offre sur votre marque.<\/li><li>Assurez-vous qu&rsquo;ils vous trouvent quand ils vous cherchent.<\/li><li>Sont les plus efficaces en termes de retour sur investissement (ROI)<\/li><li>Ils sont moins chers<\/li><\/ul><p>Dans les autres campagnes, nous devons essayer de trouver un \u00e9quilibre entre l&rsquo;utilisation de mots-cl\u00e9s plus g\u00e9n\u00e9riques et plus sp\u00e9cifiques<\/p><ul><li><strong>G\u00e9n\u00e9riques<\/strong> : ceux que les gens recherchent lorsqu&rsquo;ils envisagent encore d&rsquo;acheter. Exemple : \u00ab\u00a0r\u00e9frig\u00e9rateurs\u00a0\u00bb. Ils sont g\u00e9n\u00e9ralement moins chers et servent g\u00e9n\u00e9ralement \u00e0 apporter du trafic au site web, mais ils ne sont pas aussi efficaces en termes de conversion.<\/li><li><strong>Sp\u00e9cifiques<\/strong> : celles que l&rsquo;utilisateur recherche lorsqu&rsquo;il sait d\u00e9j\u00e0 ce qu&rsquo;il veut acheter. Exemple : \u00ab\u00a0Acheter un r\u00e9frig\u00e9rateur Bosch KJTX8\u00a0\u00bb.\u00a0 Ils sont g\u00e9n\u00e9ralement plus chers mais plus efficaces en termes de conversion.<\/li><\/ul><p>La chose normale dans le SEM est d&rsquo;utiliser des <strong>mots-cl\u00e9s transactionnels<\/strong>, tels que \u00ab\u00a0acheter des v\u00eatements en ligne\u00a0\u00bb ou \u00ab\u00a0micro-ondes bon march\u00e9\u00a0\u00bb. C&rsquo;est <strong>ce que les gens recherchent lorsqu&rsquo;ils sont pr\u00eats \u00e0 acheter.<\/strong> Ils sont g\u00e9n\u00e9ralement les plus efficaces en termes de ROI (retour sur investissement)&#8230; mais aussi les <strong>plus chers<\/strong>.\u00a0<\/p><p>Si vous utilisez d&rsquo;autres types de mots cl\u00e9s, <strong>ceux que les gens recherchent lorsqu&rsquo;ils envisagent encore d&rsquo;acheter<\/strong> (des choses comme \u00ab\u00a0quel est le meilleur mobile 2020\u00a0\u00bb), vous pouvez toujours obtenir du trafic vers votre page&#8230; mais vous devrez alors<strong> travailler davantage sur le processus d&rsquo;achat.<\/strong>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a145d elementor-widget elementor-widget-heading\" data-id=\"d1a145d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. TESTS A\/B<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-118a8b9 elementor-widget elementor-widget-text-editor\" data-id=\"118a8b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>De nombreux \u00e9l\u00e9ments entrent en jeu dans une publicit\u00e9 :<\/strong> le titre, l&rsquo;URL visible, l&rsquo;appel \u00e0 l&rsquo;action, la copie ou le texte que vous utilisez, et m\u00eame la page d&rsquo;accueil vers laquelle vous dirigez tout ce trafic. <strong>Un test A\/B est le moyen d&rsquo;optimiser chaque \u00e9l\u00e9ment autant que possible.<\/strong>\u00a0<\/p><p>Comment cela fonctionne-t-il ? <strong>Vous lancez deux annonces qui sont identiques dans tous les sens sauf un<\/strong> (le titre, par exemple) : vous pouvez ainsi <strong>mesurer exactement laquelle fonctionne le mieux.<\/strong> Lorsque vous avez le r\u00e9sultat, testez un autre changement, puis un autre&#8230; et ainsi de suite.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bb735cd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bb735cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2076a3f1\" data-id=\"2076a3f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45be6b7 elementor-widget elementor-widget-heading\" data-id=\"45be6b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UNE PETITE CHOSE<b> EN PLUS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d738fc5 elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d738fc5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aa65edc\" data-id=\"aa65edc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c87cc56 elementor-widget elementor-widget-image\" data-id=\"c87cc56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"670\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Fotos-blog-10.jpg\" class=\"attachment-full size-full wp-image-4321\" alt=\"M\u00e9tricas de los anuncios de google ads\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Fotos-blog-10.jpg 670w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Fotos-blog-10-300x300.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Fotos-blog-10-150x150.jpg 150w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Fotos-blog-10-100x100.jpg 100w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8bffebd\" data-id=\"8bffebd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-15e77ca elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"15e77ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72976bd\" data-id=\"72976bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2cf3da elementor-widget elementor-widget-text-editor\" data-id=\"b2cf3da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>V\u00e9rifiez vos datas<\/strong>. Il est tr\u00e8s facile de cr\u00e9er un compte de publicit\u00e9 Google, de fixer un petit plafond de d\u00e9penses et de se dire \u00ab\u00a0voil\u00e0, je suis sur Google, maintenant laissez tomber et oubliez tout \u00e7a\u00a0\u00bb. <strong>C&rsquo;est une merveilleuse fa\u00e7on de jeter l&rsquo;argent par les fen\u00eatres<\/strong>.<\/p><p>M\u00eame si vous avez bien con\u00e7u la campagne au d\u00e9but, elle <strong>n\u00e9cessite toujours quelques ajustements pour qu&rsquo;elle se d\u00e9roule sans heurts<\/strong>. Passez du temps (au moins une fois par semaine, parfois tous les jours) pour voir comment les chiffres se comportent et pour examiner les domaines \u00e0 am\u00e9liorer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efa0e2f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efa0e2f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98fe48c\" data-id=\"98fe48c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-965a3fc elementor-widget elementor-widget-heading\" data-id=\"965a3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00eat \u00e0 vous positionner sur le web avec<b> Google Ads ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c198d99 elementor-widget elementor-widget-text-editor\" data-id=\"c198d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec cela, vous avez d\u00e9j\u00e0 quelques notions de base pour comprendre Google Ads et commencer \u00e0 travailler avec le positionnement SEM sans vous ruiner en cours de route.\u00a0<\/p><p>Avez-vous des conseils \u00e0 partager ? Partagez-le sur les r\u00e9seaux sociaux et marquez-nous dans les commentaires, afin que nous puissions tous nous entraider \ud83d\ude09.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52532b19 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52532b19\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63e6eac5\" data-id=\"63e6eac5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fc1ebd8 elementor-widget elementor-widget-heading\" data-id=\"5fc1ebd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vous avez aim\u00e9 ce contenu ? Eh bien, nous en avons d'autres ! Inscrivez-vous ci-dessous et nous vous enverrons un e-mail pour vous informer de la publication d'un nouvel article \ud83d\ude42<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-105af751 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"105af751\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9217d32\" data-id=\"9217d32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31fb6440 elementor-widget elementor-widget-spacer\" data-id=\"31fb6440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment obtenir un positionnement web avec Google Ads sans d\u00e9penser une fortune Si vous n&rsquo;\u00eates pas sur Google, vous n&rsquo;existez pas. Parce que vos clients vont vous chercher, et s&rsquo;ils ne vous trouvent pas&#8230; ils trouveront vos concurrents. Vous voulez savoir comment vous positionner sans faire frissonner votre carte de cr\u00e9dit ? \u00ab\u00a0Les premi\u00e8res places [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-6828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les annonces Google sans d\u00e9penser beaucoup d&#039;argent<\/title>\n<meta name=\"description\" content=\"Vous voulez savoir comment obtenir un positionnement web avec GOOGLE sans faire frissonner votre carte de cr\u00e9dit ? Nous te le dirons. 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Appelle-nous !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isauramedia.com\/fr\/comment-se-positionner-sur-le-web-avec-des-annonces-google-sans-depenser-beaucoup-dargent\/\" \/>\n<meta property=\"og:site_name\" content=\"Isaura Media - Agencia de Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/isauramedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-25T12:42:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-04T15:41:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/07\/Isaura-_-Cabecera-blog-3-1-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"787\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-se-positionner-sur-le-web-avec-des-annonces-google-sans-depenser-beaucoup-dargent\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-se-positionner-sur-le-web-avec-des-annonces-google-sans-depenser-beaucoup-dargent\\\/\"},\"author\":{\"name\":\"Fran\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/person\\\/293b042e32c39a3aa603de78e04e6ac7\"},\"headline\":\"Comment se positionner sur le web avec les annonces Google sans d\u00e9penser beaucoup d&rsquo;argent\",\"datePublished\":\"2021-02-25T12:42:19+00:00\",\"dateModified\":\"2021-03-04T15:41:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-se-positionner-sur-le-web-avec-des-annonces-google-sans-depenser-beaucoup-dargent\\\/\"},\"wordCount\":1348,\"publisher\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-se-positionner-sur-le-web-avec-des-annonces-google-sans-depenser-beaucoup-dargent\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Isaura-_-Cabecera-blog-3-1-min.jpg\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-se-positionner-sur-le-web-avec-des-annonces-google-sans-depenser-beaucoup-dargent\\\/\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-se-positionner-sur-le-web-avec-des-annonces-google-sans-depenser-beaucoup-dargent\\\/\",\"name\":\"Les annonces Google sans d\u00e9penser beaucoup d'argent\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-se-positionner-sur-le-web-avec-des-annonces-google-sans-depenser-beaucoup-dargent\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-se-positionner-sur-le-web-avec-des-annonces-google-sans-depenser-beaucoup-dargent\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/Isaura-_-Cabecera-blog-3-1-min.jpg\",\"datePublished\":\"2021-02-25T12:42:19+00:00\",\"dateModified\":\"2021-03-04T15:41:23+00:00\",\"description\":\"Vous voulez savoir comment obtenir un positionnement web avec GOOGLE sans faire frissonner votre carte de cr\u00e9dit ? 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