{"id":7910,"date":"2021-03-04T15:01:22","date_gmt":"2021-03-04T15:01:22","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=7910"},"modified":"2021-03-05T12:21:45","modified_gmt":"2021-03-05T12:21:45","slug":"comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/","title":{"rendered":"Comment tirer parti des alertes GOOGLE dans votre strat\u00e9gie de marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7910\" class=\"elementor elementor-7910\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-33a20cb9 elementor-section-content-middle elementor-section-full_width elementor-hidden-desktop elementor-section-height-default elementor-section-height-default\" data-id=\"33a20cb9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ba01773\" data-id=\"5ba01773\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc38c6e elementor-nav-menu__align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"bc38c6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-none\">\n\t\t\t\t<ul id=\"menu-1-bc38c6e\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Permuter le menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-bc38c6e\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-47690a3e elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"47690a3e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2778a83a\" data-id=\"2778a83a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f01b44e elementor-nav-menu__align-end elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"4f01b44e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;&quot;},&quot;layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-4f01b44e\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-4f01b44e\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6854b174 elementor-nav-menu__align-center elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"6854b174\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-6854b174\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30412\"><a href=\"https:\/\/www.isauramedia.com\/fr\/qui-nous-sommes\/\" class=\"elementor-item\">QUI NOUS SOMMES<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30413\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30409\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contenu\/\" class=\"elementor-sub-item\">Contenu<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30408\"><a href=\"https:\/\/www.isauramedia.com\/fr\/web-design-2\/\" class=\"elementor-sub-item\">Conception Web<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30407\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-3\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30406\"><a href=\"https:\/\/www.isauramedia.com\/fr\/community-management-2\/\" class=\"elementor-sub-item\">Gestion des R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30405\"><a href=\"https:\/\/www.isauramedia.com\/fr\/annonces-dans-les-moteurs-de-recherche\/\" class=\"elementor-sub-item\">Annonces sur les Moteurs de Recherche<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30401\"><a href=\"https:\/\/www.isauramedia.com\/fr\/analyse-des-donnees\/\" class=\"elementor-sub-item\">Analyse des Donn\u00e9es<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30404\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-pour-les-intelligences-artificielles\/\" class=\"elementor-sub-item\">SEO pour l\u2019intelligence Artificielle<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30403\"><a href=\"https:\/\/www.isauramedia.com\/fr\/publicites-sur-les-reseaux-sociaux\/\" class=\"elementor-sub-item\">Publicit\u00e9 sur les R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30402\"><a href=\"https:\/\/www.isauramedia.com\/fr\/production-de-contenus\/\" class=\"elementor-sub-item\">Production de Contenus<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30410\"><a href=\"https:\/\/www.isauramedia.com\/fr\/blog-3\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30411\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contacts\/\" class=\"elementor-item\">Contacts<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Permuter le menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-6854b174\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30412\"><a href=\"https:\/\/www.isauramedia.com\/fr\/qui-nous-sommes\/\" class=\"elementor-item\" tabindex=\"-1\">QUI NOUS SOMMES<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30413\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30409\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contenu\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Contenu<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30408\"><a href=\"https:\/\/www.isauramedia.com\/fr\/web-design-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Conception Web<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30407\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-3\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30406\"><a href=\"https:\/\/www.isauramedia.com\/fr\/community-management-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Gestion des R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30405\"><a href=\"https:\/\/www.isauramedia.com\/fr\/annonces-dans-les-moteurs-de-recherche\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Annonces sur les Moteurs de Recherche<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30401\"><a href=\"https:\/\/www.isauramedia.com\/fr\/analyse-des-donnees\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Analyse des Donn\u00e9es<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30404\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-pour-les-intelligences-artificielles\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO pour l\u2019intelligence Artificielle<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30403\"><a href=\"https:\/\/www.isauramedia.com\/fr\/publicites-sur-les-reseaux-sociaux\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Publicit\u00e9 sur les R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30402\"><a href=\"https:\/\/www.isauramedia.com\/fr\/production-de-contenus\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Production de Contenus<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30410\"><a href=\"https:\/\/www.isauramedia.com\/fr\/blog-3\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30411\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contacts\/\" class=\"elementor-item\" tabindex=\"-1\">Contacts<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1aedaf10 elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aedaf10\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-319739d3 elementor-hidden-desktop\" data-id=\"319739d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e101fdf elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"7e101fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1350\" height=\"650\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg\" class=\"attachment-full size-full wp-image-4175\" alt=\"Una persona tomando una taza de cafe para ilustrar como utilizar el Google Alerts en la estrategia de marketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg 1350w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min-300x144.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min-1024x493.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min-768x370.jpg 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2733be8a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2733be8a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2775797f\" data-id=\"2775797f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d8d67e0 elementor-widget elementor-widget-heading\" data-id=\"3d8d67e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">COMMENT TIRER PARTI DES <b>ALERTES GOOGLE <\/b>DANS VOTRE STRAT\u00c9GIE DE MARKETING<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-689d5574\" data-id=\"689d5574\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b28142b elementor-widget elementor-widget-text-editor\" data-id=\"7b28142b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9couvrir <strong>tout ce qui bouge autour de certains mots-cl\u00e9s <\/strong>peut vous \u00eatre tr\u00e8s utile, si vous savez comment en tirer parti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35d61ee6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35d61ee6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74704a11\" data-id=\"74704a11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e4cd3cf elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"6e4cd3cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min-768x370.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4175\" alt=\"Una persona tomando una taza de cafe para ilustrar como utilizar el Google Alerts en la estrategia de marketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min-768x370.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min-300x144.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min-1024x493.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg 1350w\" sizes=\"(max-width: 768px) 100vw, 768px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7adb86e3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7adb86e3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ee1ebd0\" data-id=\"5ee1ebd0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e025b95 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"1e025b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Copia-de-Isaura-_-Fotos-blog-4wj6kvn5uuu6thicsxaqgfaadpandli0eidz7l8wp4.jpg\" title=\"Copia de Isaura _ Fotos blog\" alt=\"Copia de Isaura _ Fotos blog\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff8b2a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff8b2a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55ee304\" data-id=\"55ee304\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54b3c9f elementor-widget elementor-widget-text-editor\" data-id=\"54b3c9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous n\u2019avez jamais utilis\u00e9 Google Alerts ou si <strong>vous ne savez pas tr\u00e8s bien ce qui peut vous \u00eatre utile<\/strong>, nous allons commencer par vous dire que c\u2019est un peu comme \u00ab\u00a0la vieille vitrine\u00a0\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ef9d65 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ef9d65\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-651f45e\" data-id=\"651f45e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78c7bf2 elementor-widget elementor-widget-text-editor\" data-id=\"78c7bf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous ne savez pas qui il est ? Vous verrez que c&rsquo;est le cas. Ce voisin fouineur qui est toujours derri\u00e8re la fen\u00eatre ou la porte, qui <strong>espionne ce qui se passe dehors<\/strong> : qui passe, ce qui se passe&#8230; <strong>C&rsquo;est similaire mais dans un outil num\u00e9rique<\/strong>. Et votre strat\u00e9gie de marketing s&rsquo;y int\u00e9resse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b271ef5 elementor-widget elementor-widget-heading\" data-id=\"b271ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"Activer les alertes Google, c'est comme <b> tendre l'oreille vers le web<\/b> pour savoir ce qui se dit sur les sujets qui vous int\u00e9ressent.\"<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642e095 elementor-hidden-tablet elementor-hidden-phone elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"642e095\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1.5&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d1aee60\" data-id=\"d1aee60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e0217b elementor-hidden-tablet elementor-hidden-phone elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6e0217b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Isaura-_-Fotos-blog-4-oty8lpf9skeqmxnb83y2vvegpksjudp2wvmjymcv4k-4wj6kvn5uutwl6u7mvyi6vda6s2jqnif3rn273zf6c.jpg\" title=\"Isaura-_-Fotos-blog-4-oty8lpf9skeqmxnb83y2vvegpksjudp2wvmjymcv4k\" alt=\"Isaura-_-Fotos-blog-4-oty8lpf9skeqmxnb83y2vvegpksjudp2wvmjymcv4k\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-244c24a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"244c24a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d916cc6\" data-id=\"d916cc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a76c88b elementor-widget elementor-widget-heading\" data-id=\"a76c88b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alertes Google, <b> le \"mouchard\"<\/b> du moteur de recherche<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7948310 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7948310\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52c445c\" data-id=\"52c445c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecdea38 elementor-widget elementor-widget-text-editor\" data-id=\"ecdea38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voyons, la r\u00e9alit\u00e9 est que vous n&rsquo;avez pas le temps de faire des recherches tous les jours sur les sujets qui vous int\u00e9ressent. Alors <strong>pourquoi ne pas programmer le moteur de recherche pour qu&rsquo;il vous alerte<\/strong> en cas de mouvement ?<\/p><p>Google Alerts fonctionne depuis quelques ann\u00e9es maintenant, mais la v\u00e9rit\u00e9 est que ce n&rsquo;est pas un outil dont on profite habituellement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59292f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59292f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d91de69\" data-id=\"d91de69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e9ef99 elementor-widget elementor-widget-image\" data-id=\"4e9ef99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"670\" height=\"670\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/Isaura-_-Fotos-blog-5-min-1.jpg\" class=\"attachment-full size-full wp-image-4181\" alt=\"Un reloj verde en un fondo rosa para ilustrar un texto sobre c\u00f3mo aprovechar Google Alerts en tu estrategia de marketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/Isaura-_-Fotos-blog-5-min-1.jpg 670w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/Isaura-_-Fotos-blog-5-min-1-300x300.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/Isaura-_-Fotos-blog-5-min-1-150x150.jpg 150w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/Isaura-_-Fotos-blog-5-min-1-100x100.jpg 100w\" sizes=\"(max-width: 670px) 100vw, 670px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-65b333e\" data-id=\"65b333e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa4b13a elementor-widget elementor-widget-text-editor\" data-id=\"fa4b13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mal fait, car il est tr\u00e8s utile. Il vous permet de<strong> cr\u00e9er des alertes de mani\u00e8re tr\u00e8s simple et intuitive<\/strong> (et le fait que ce soit gratuit compte aussi).<\/p><p>L&rsquo;id\u00e9e de base est la suivante : vous programmez les mots dont vous voulez \u00eatre conscient et <strong>le moteur de recherche vous avertit par e-mail<\/strong> <strong>lorsqu&rsquo;il d\u00e9tecte un contenu<\/strong> qui les inclut.<\/p><p>Vous pouvez programmer la fr\u00e9quence et le calendrier de ces notifications, entre autres options. Si le mot est tr\u00e8s courant, vous pouvez aussi lui dire de vous envoyer un r\u00e9sum\u00e9, pour ne pas \u00eatre enseveli sous les courriels.<\/p><p>Et <strong>Google vous avertira<\/strong> lorsqu&rsquo;il d\u00e9tectera un contenu index\u00e9 correspondant \u00e0 ce que vous avez programm\u00e9.<\/p><p>C&rsquo;est aussi simple que cela.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50a7b507 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50a7b507\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8992e3\" data-id=\"8992e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c7e6bd4 elementor-widget elementor-widget-heading\" data-id=\"2c7e6bd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi \u00eates-vous int\u00e9ress\u00e9 par les alertes Google pour votre <b>strat\u00e9gie marketing<\/b> ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-507d5038 elementor-widget elementor-widget-text-editor\" data-id=\"507d5038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fondamentalement, parce qu&rsquo;il vous permet de garder une trace :<\/p><ul><li>Ce qu&rsquo;ils disent de votre entreprise ou de vous.<\/li><li>Ce qu&rsquo;ils disent de votre concours.<\/li><li>Ce qui est partag\u00e9 sur votre niche ou votre entreprise.<\/li><\/ul><p>Entre autres choses.\u00a0<\/p><p>Ces informations sont importantes pour pouvoir <strong>prendre de meilleures d\u00e9cisions<\/strong> sur ce qu&rsquo;il faut faire ou ne pas faire, ainsi que pour r\u00e9agir lorsque vous estimez qu&rsquo;il est n\u00e9cessaire de le faire.<\/p><p>Examinons cela de plus pr\u00e8s :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef4415f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef4415f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e6e7b4b\" data-id=\"e6e7b4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc030fa elementor-widget elementor-widget-image\" data-id=\"dc030fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Isaura-_-Fotos-blog-6-oty8ota2duoppf59l2bdf8xbz75j76zwwhi33zjh4g-4wj6kvn5uuura2un4zz6zj4arjqunhh6zzvt8jrvqo.jpg\" title=\"Isaura-_-Fotos-blog-6-oty8ota2duoppf59l2bdf8xbz75j76zwwhi33zjh4g\" alt=\"Isaura-_-Fotos-blog-6-oty8ota2duoppf59l2bdf8xbz75j76zwwhi33zjh4g\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54536ed\" data-id=\"54536ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a20f280 elementor-widget elementor-widget-heading\" data-id=\"a20f280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. ce que les gens disent de vous<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0eb578 elementor-widget elementor-widget-spacer\" data-id=\"e0eb578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c54d3d elementor-widget elementor-widget-text-editor\" data-id=\"5c54d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N&rsquo;aimeriez-vous pas parfois <strong>entendre ce que les gens disent quand vous n&rsquo;\u00eates pas l\u00e0<\/strong> ? Cette pens\u00e9e a travers\u00e9 tous nos esprits \u00e0 un moment donn\u00e9.\u00a0<\/p><p>Allez, le petit bavardage.<\/p><p>Dans ce cas, nous allons \u00eatre indulgents et nous pardonner cette attaque de curiosit\u00e9 car pour votre strat\u00e9gie de marketing, il est<strong> tr\u00e8s utile de savoir ce qu&rsquo;on dit de vous, de votre entreprise, de votre marque.<\/strong><\/p><p>Ainsi, vous pouvez conna\u00eetre l&rsquo;image que les gens ont et voir si elle correspond \u00e0 celle que vous voulez projeter.\u00a0<\/p><p>Si elle ne correspond pas, vous savez que v<strong>ous devez faire des changements.<\/strong><\/p><p>Vous pouvez m\u00eame r\u00e9pondre. Un <strong><em>retour d&rsquo;information<\/em> en temps utile peut \u00eatre d\u00e9cisif dans certaines circonstances.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e87b18 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e87b18\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f10ecb\" data-id=\"7f10ecb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac1ba9a elementor-widget elementor-widget-heading\" data-id=\"ac1ba9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Conna\u00eetre votre \n concurrence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37edb89 elementor-widget elementor-widget-spacer\" data-id=\"37edb89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea9f4c0 elementor-widget elementor-widget-text-editor\" data-id=\"ea9f4c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous \u00eates ainsi au courant de leur activit\u00e9, de leur actualit\u00e9&#8230; ou de leurs probl\u00e8mes, qui vous int\u00e9ressent \u00e9galement.<\/p><p>Vous saurez ce qui se dit sur eux et vous serez m\u00eame au courant du contenu qu&rsquo;ils partagent (n&rsquo;oubliez pas qu&rsquo;il est possible qu&rsquo;ils surveillent aussi le v\u00f4tre).<\/p><p>Ce sont des r\u00e9f\u00e9rences dont vous profiterez pour ne pas \u00eatre \u00e0 la tra\u00eene, mais <strong>pour \u00e9galer ou m\u00eame devancer leurs strat\u00e9gies.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413dba8 elementor-widget elementor-widget-heading\" data-id=\"413dba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. ce qui se passe dans votre secteur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3c049 elementor-widget elementor-widget-spacer\" data-id=\"ab3c049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f944ec5 elementor-widget elementor-widget-text-editor\" data-id=\"f944ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour \u00eatre \u00e0 la pointe de votre cr\u00e9neau, c&rsquo;est essentiel. Il vous permettra d&rsquo;\u00eatre mis \u00e0 jour et aussi de <strong>savoir ce qui int\u00e9resse les gens.\u00a0<\/strong><\/p><p>Vous pouvez utiliser ces informations pour <strong>adapter votre strat\u00e9gie de contenu<\/strong> aux sujets qui g\u00e9n\u00e8rent le plus de demande \u00e0 un moment donn\u00e9. Et vous pouvez faire de votre blog une r\u00e9f\u00e9rence des derni\u00e8res tendances.<\/p><p>Qu&rsquo;est-ce que cela apporte ? Le public, les clients, les utilisateurs. Au moins, ils se tournent vers vous parce que vous \u00eates \u00e0 jour et que vous leur donnez <strong>des informations pr\u00e9cieuses sur les sujets qui sont demand\u00e9s aujourd&rsquo;hui<\/strong>. Donc, au pr\u00e9sent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490c134 elementor-widget elementor-widget-image\" data-id=\"490c134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"385\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-8-min-1024x493.jpg\" class=\"attachment-large size-large wp-image-4185\" alt=\"Un par de manos en un teclado y una taza de caf\u00e9 para ilustrar un texto sobre c\u00f3mo aprovechar Google alerts.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-8-min-1024x493.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-8-min-300x144.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-8-min-768x370.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-8-min.jpg 1350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3457074 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3457074\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-053652f\" data-id=\"053652f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-317ec60 elementor-widget elementor-widget-heading\" data-id=\"317ec60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Mettez en place des alertes Google<\/b> avec les sujets qui vous int\u00e9ressent.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3034740 elementor-widget elementor-widget-text-editor\" data-id=\"3034740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous avez vu ce que cet outil peut faire pour vous, n&rsquo;est-ce pas ? Vous devez maintenant le <strong>configurer pour qu&rsquo;il fonctionne pour vous.<\/strong><\/p><p>Et faites-le de mani\u00e8re \u00e0 <strong>soutenir votre strat\u00e9gie de marketing<\/strong>, comme nous l&rsquo;avons d\u00e9j\u00e0 indiqu\u00e9.\u00a0<\/p><p>Cependant, vous savez d\u00e9j\u00e0 que nous vous donnons ici quelques conseils de base. Si vous voulez tirer le meilleur parti des alertes Google, la meilleure chose \u00e0 faire est<strong> d&rsquo;en parler \u00e0 vos conseillers en marketing.<\/strong><\/p><p>Que voulez-vous nous demander ? Alors, n&rsquo;h\u00e9sitez pas. Posez-nous vos questions et nous vous donnerons un coup de main. C&rsquo;est dire \u00e0 quel point nous sommes amicaux \ud83d\ude09<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db6bf18 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db6bf18\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58131853\" data-id=\"58131853\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29a5f404 elementor-widget elementor-widget-heading\" data-id=\"29a5f404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vous avez aim\u00e9 ce contenu ? Eh bien, nous en avons d'autres ! Inscrivez-vous ci-dessous et nous vous enverrons un e-mail pour vous informer de la publication d'un nouvel article \ud83d\ude42\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>COMMENT TIRER PARTI DES ALERTES GOOGLE DANS VOTRE STRAT\u00c9GIE DE MARKETING D\u00e9couvrir tout ce qui bouge autour de certains mots-cl\u00e9s peut vous \u00eatre tr\u00e8s utile, si vous savez comment en tirer parti. Si vous n\u2019avez jamais utilis\u00e9 Google Alerts ou si vous ne savez pas tr\u00e8s bien ce qui peut vous \u00eatre utile, nous allons [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-7910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les alertes GOOGLE dans votre strat\u00e9gie de marketing<\/title>\n<meta name=\"description\" content=\"Google Alerts permet de cr\u00e9er des alertes quand il d\u00e9tecte un contenu index\u00e9 correspondant \u00e0 ce que vous avez programm\u00e9. Simple et intuitif ! Une question ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les alertes GOOGLE dans votre strat\u00e9gie de marketing\" \/>\n<meta property=\"og:description\" content=\"Google Alerts permet de cr\u00e9er des alertes quand il d\u00e9tecte un contenu index\u00e9 correspondant \u00e0 ce que vous avez programm\u00e9. Simple et intuitif ! Une question ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Isaura Media - Agencia de Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/isauramedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-04T15:01:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-05T12:21:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\\\/\"},\"author\":{\"name\":\"Fran\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/person\\\/293b042e32c39a3aa603de78e04e6ac7\"},\"headline\":\"Comment tirer parti des alertes GOOGLE dans votre strat\u00e9gie de marketing\",\"datePublished\":\"2021-03-04T15:01:22+00:00\",\"dateModified\":\"2021-03-05T12:21:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\\\/\"},\"wordCount\":963,\"publisher\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/cabecera-web-_-Isaura-6-min.jpg\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\\\/\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\\\/\",\"name\":\"Les alertes GOOGLE dans votre strat\u00e9gie de marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/fr\\\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/cabecera-web-_-Isaura-6-min.jpg\",\"datePublished\":\"2021-03-04T15:01:22+00:00\",\"dateModified\":\"2021-03-05T12:21:45+00:00\",\"description\":\"Google Alerts permet de cr\u00e9er des alertes quand il d\u00e9tecte un contenu index\u00e9 correspondant \u00e0 ce que vous avez programm\u00e9. 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Simple et intuitif ! Une question ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"Les alertes GOOGLE dans votre strat\u00e9gie de marketing","og_description":"Google Alerts permet de cr\u00e9er des alertes quand il d\u00e9tecte un contenu index\u00e9 correspondant \u00e0 ce que vous avez programm\u00e9. Simple et intuitif ! Une question ?","og_url":"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/","og_site_name":"Isaura Media - Agencia de Marketing Digital","article_publisher":"https:\/\/www.facebook.com\/isauramedia\/","article_published_time":"2021-03-04T15:01:22+00:00","article_modified_time":"2021-03-05T12:21:45+00:00","og_image":[{"width":1350,"height":650,"url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg","type":"image\/jpeg"}],"author":"Fran","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Fran","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/#article","isPartOf":{"@id":"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/"},"author":{"name":"Fran","@id":"https:\/\/www.isauramedia.com\/#\/schema\/person\/293b042e32c39a3aa603de78e04e6ac7"},"headline":"Comment tirer parti des alertes GOOGLE dans votre strat\u00e9gie de marketing","datePublished":"2021-03-04T15:01:22+00:00","dateModified":"2021-03-05T12:21:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/"},"wordCount":963,"publisher":{"@id":"https:\/\/www.isauramedia.com\/#organization"},"image":{"@id":"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg","articleSection":["Non classifi\u00e9(e)"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/","url":"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/","name":"Les alertes GOOGLE dans votre strat\u00e9gie de marketing","isPartOf":{"@id":"https:\/\/www.isauramedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg","datePublished":"2021-03-04T15:01:22+00:00","dateModified":"2021-03-05T12:21:45+00:00","description":"Google Alerts permet de cr\u00e9er des alertes quand il d\u00e9tecte un contenu index\u00e9 correspondant \u00e0 ce que vous avez programm\u00e9. Simple et intuitif ! Une question ?","breadcrumb":{"@id":"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/#primaryimage","url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg","contentUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg","width":1350,"height":650,"caption":"Una persona tomando una taza de cafe para ilustrar como utilizar el Google Alerts en la estrategia de marketing."},{"@type":"BreadcrumbList","@id":"https:\/\/www.isauramedia.com\/fr\/comment-tirer-parti-des-alertes-google-dans-votre-strategie-de-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.isauramedia.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment tirer parti des alertes GOOGLE dans votre strat\u00e9gie de marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.isauramedia.com\/#website","url":"https:\/\/www.isauramedia.com\/","name":"Isaura Media - Agencia de Marketing Digital","description":"Marketing digital para negocios brillantes","publisher":{"@id":"https:\/\/www.isauramedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.isauramedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.isauramedia.com\/#organization","name":"IsAuraMedia","url":"https:\/\/www.isauramedia.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.isauramedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/01\/LOGO_ISAURAMEDIA.png","contentUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/01\/LOGO_ISAURAMEDIA.png","width":1640,"height":127,"caption":"IsAuraMedia"},"image":{"@id":"https:\/\/www.isauramedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/isauramedia\/","https:\/\/www.instagram.com\/isauramedia\/"]},{"@type":"Person","@id":"https:\/\/www.isauramedia.com\/#\/schema\/person\/293b042e32c39a3aa603de78e04e6ac7","name":"Fran"}]}},"_links":{"self":[{"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/posts\/7910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/comments?post=7910"}],"version-history":[{"count":4,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/posts\/7910\/revisions"}],"predecessor-version":[{"id":8793,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/posts\/7910\/revisions\/8793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/media\/7916"}],"wp:attachment":[{"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/media?parent=7910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/categories?post=7910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isauramedia.com\/fr\/wp-json\/wp\/v2\/tags?post=7910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}