{"id":9575,"date":"2021-03-16T11:40:47","date_gmt":"2021-03-16T11:40:47","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=9575"},"modified":"2021-03-16T11:45:29","modified_gmt":"2021-03-16T11:45:29","slug":"discovery-ads-larme-pas-si-secrete-de-google","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/fr\/discovery-ads-larme-pas-si-secrete-de-google\/","title":{"rendered":"Discovery Ads : L&rsquo;arme (pas si) secr\u00e8te de Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9575\" class=\"elementor elementor-9575\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-8bf20c5 elementor-section-content-middle elementor-section-full_width elementor-hidden-desktop elementor-section-height-default elementor-section-height-default\" data-id=\"8bf20c5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c716705\" data-id=\"4c716705\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d00421e elementor-nav-menu__align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"d00421e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-none\">\n\t\t\t\t<ul id=\"menu-1-d00421e\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Permuter le menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-d00421e\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-6445b5f9 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"6445b5f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b14c0a6\" data-id=\"4b14c0a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6917510b elementor-nav-menu__align-end elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"6917510b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;&quot;},&quot;layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-6917510b\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-6917510b\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54fe7af8 elementor-nav-menu__align-center elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"54fe7af8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-54fe7af8\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30412\"><a href=\"https:\/\/www.isauramedia.com\/fr\/qui-nous-sommes\/\" class=\"elementor-item\">QUI NOUS SOMMES<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30413\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30409\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contenu\/\" class=\"elementor-sub-item\">Contenu<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30407\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-3\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30406\"><a href=\"https:\/\/www.isauramedia.com\/fr\/community-management-2\/\" class=\"elementor-sub-item\">Gestion des R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30405\"><a href=\"https:\/\/www.isauramedia.com\/fr\/annonces-dans-les-moteurs-de-recherche\/\" class=\"elementor-sub-item\">Annonces sur les Moteurs de Recherche<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30401\"><a href=\"https:\/\/www.isauramedia.com\/fr\/analyse-des-donnees\/\" class=\"elementor-sub-item\">Analyse des Donn\u00e9es<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30404\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-pour-les-intelligences-artificielles\/\" class=\"elementor-sub-item\">SEO pour l\u2019intelligence Artificielle<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30403\"><a href=\"https:\/\/www.isauramedia.com\/fr\/publicites-sur-les-reseaux-sociaux\/\" class=\"elementor-sub-item\">Publicit\u00e9 sur les R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30402\"><a href=\"https:\/\/www.isauramedia.com\/fr\/production-de-contenus\/\" class=\"elementor-sub-item\">Production de Contenus<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30410\"><a href=\"https:\/\/www.isauramedia.com\/fr\/blog-3\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30411\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contacts\/\" class=\"elementor-item\">Contacts<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Permuter le menu\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-54fe7af8\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30412\"><a href=\"https:\/\/www.isauramedia.com\/fr\/qui-nous-sommes\/\" class=\"elementor-item\" tabindex=\"-1\">QUI NOUS SOMMES<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30413\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30409\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contenu\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Contenu<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30407\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-3\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30406\"><a href=\"https:\/\/www.isauramedia.com\/fr\/community-management-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Gestion des R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30405\"><a href=\"https:\/\/www.isauramedia.com\/fr\/annonces-dans-les-moteurs-de-recherche\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Annonces sur les Moteurs de Recherche<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30401\"><a href=\"https:\/\/www.isauramedia.com\/fr\/analyse-des-donnees\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Analyse des Donn\u00e9es<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30404\"><a href=\"https:\/\/www.isauramedia.com\/fr\/seo-pour-les-intelligences-artificielles\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO pour l\u2019intelligence Artificielle<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30403\"><a href=\"https:\/\/www.isauramedia.com\/fr\/publicites-sur-les-reseaux-sociaux\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Publicit\u00e9 sur les R\u00e9seaux Sociaux<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30402\"><a href=\"https:\/\/www.isauramedia.com\/fr\/production-de-contenus\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Production de Contenus<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30410\"><a href=\"https:\/\/www.isauramedia.com\/fr\/blog-3\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30411\"><a href=\"https:\/\/www.isauramedia.com\/fr\/contacts\/\" class=\"elementor-item\" tabindex=\"-1\">Contacts<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51166d97 elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51166d97\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10312c85 elementor-hidden-desktop\" data-id=\"10312c85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31ca2484 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"31ca2484\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1151\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/12\/Decoracion-hogar-2048x1151.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-4655\" alt=\"Decoraciones de paja para ilustrar un texto sobre discovery ads de Google.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/12\/Decoracion-hogar-2048x1151.jpg 2048w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/12\/Decoracion-hogar-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/12\/Decoracion-hogar-1024x575.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/12\/Decoracion-hogar-768x432.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/12\/Decoracion-hogar-1536x863.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3689ee93 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3689ee93\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6568442\" data-id=\"6568442\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a40de81 elementor-widget elementor-widget-heading\" data-id=\"3a40de81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Discovery Ads <\/b> : L'arme (pas si) secr\u00e8te de Google<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-73ae09ee\" data-id=\"73ae09ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a90bc6d elementor-widget elementor-widget-text-editor\" data-id=\"4a90bc6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Obtenez les meilleurs classements sur trois vitrines Google :<strong> D\u00e9couvrir, Gmail et YouTube<\/strong>. Ainsi, vos clients<strong> vous trouveront<\/strong>&#8230; m\u00eame s&rsquo;ils ne vous cherchent pas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59469fa9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59469fa9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22cf12a6\" data-id=\"22cf12a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dae4391 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"3dae4391\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Decoracion-hogar-4wj6kvnby4p8c8xg12w23qf1g8vonzp3jb3qtbqo44.jpg\" title=\"Decoraci\u00f3n-hogar\" alt=\"Decoraciones de paja para ilustrar un texto sobre discovery ads de Google.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b502feb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b502feb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64022e78\" data-id=\"64022e78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14be4ff1 elementor-widget elementor-widget-text-editor\" data-id=\"14be4ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Les annonces Google Discovery vous mettent en relation avec un public d\u00e9sireux de d\u00e9couvrir de nouveaux produits et de nouvelles marques.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797c806 elementor-widget elementor-widget-text-editor\" data-id=\"797c806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google a toujours quelques longueurs d&rsquo;avance, et c&rsquo;est pourquoi il y a un an, il a introduit un concept d&rsquo;annonce diff\u00e9rent bas\u00e9 sur les <strong>nouveaux mod\u00e8les de comportement des utilisateurs.<\/strong><\/p><p>Quel est le point crucial ? Exploiter le potentiel des plateformes les plus utilis\u00e9es pour faire d\u00e9couvrir aux utilisateurs<strong> de nouvelles marques et de nouveaux produits<\/strong> en leur pr\u00e9sentant des publicit\u00e9s \u00e0 c\u00f4t\u00e9 du contenu qui les int\u00e9resse le plus.<\/p><p><strong>Comment faites-vous cela ? Jetons un coup d&rsquo;\u0153il.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46a69f24 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46a69f24\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784666e4\" data-id=\"784666e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62f44f73 elementor-widget elementor-widget-heading\" data-id=\"62f44f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Qu'est-ce <\/b>que les annonces Discovery et <b>comment<\/b> sont-elles affich\u00e9es ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6010cdb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6010cdb8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a10137b\" data-id=\"3a10137b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9b1da3 elementor-widget elementor-widget-text-editor\" data-id=\"a9b1da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Expliqu\u00e9 aussi simplement que possible, il s&rsquo;agit d&rsquo;un <strong>nouveau format d&rsquo;annonce<\/strong> bas\u00e9 sur l&rsquo;apprentissage automatique de Google, c&rsquo;est-\u00e0-dire sa capacit\u00e9 \u00e0<strong> conna\u00eetre vos habitudes de recherche et \u00e0 faire des pr\u00e9dictions \u00e0 leur sujet.<\/strong><\/p><p>Si vous avez entendu parler de l&rsquo;apprentissage automatique, c&rsquo;est de l\u00e0 qu&rsquo;il vient.<\/p><p>Pour vous donner un aper\u00e7u du contexte, il y a quelque temps, Google s&rsquo;est rendu compte que les utilisateurs <strong>changeaient lentement leur fa\u00e7on d&rsquo;interagir avec le contenu<\/strong>. Ils ne se contentaient plus de faire des recherches, mais ils aimaient<strong> \u00ab\u00a0d\u00e9couvrir\u00a0\u00bb de nouvelles choses.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61291ce7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61291ce7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1dccdf5f\" data-id=\"1dccdf5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e296efb elementor-widget elementor-widget-image\" data-id=\"4e296efb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/mujer-con-ordenador-4wj6kvn5uuuh1s6hyymypz7akmir0jhlp94w82ie7w.jpg\" title=\"mujer-con-ordenador\" alt=\"mujer-con-ordenador\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e8d88a8\" data-id=\"3e8d88a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cd21132 elementor-widget elementor-widget-heading\" data-id=\"6cd21132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Donc, M. Google a fait deux<b><\/b> choses : <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28751e9d elementor-widget elementor-widget-text-editor\" data-id=\"28751e9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2018, il a pr\u00e9sent\u00e9 <strong>Google Discovery<\/strong> : des actualit\u00e9s personnalis\u00e9es pour les mobiles, c&rsquo;est-\u00e0-dire des <strong>contenus qui int\u00e9ressent chaque utilisateur sp\u00e9cifique.<\/strong><\/p><p>Et en 2019, profitant de cette tendance, elle a lanc\u00e9 <strong>Discovery Ads, la m\u00eame id\u00e9e appliqu\u00e9e \u00e0 la publicit\u00e9<\/strong>. C&rsquo;est-\u00e0-dire des propositions qui tirent parti de <strong>vos int\u00e9r\u00eats et de votre volont\u00e9 de \u00ab\u00a0d\u00e9couvrir\u00a0\u00bb les nouvelles.\u00a0<\/strong><\/p><p>Ainsi, \u00e0 c\u00f4t\u00e9 du contenu qui vous int\u00e9resse le plus, vous verrez appara\u00eetre du <strong>contenu \u00ab\u00a0sponsoris\u00e9\u00a0\u00bb qui correspond \u00e9galement \u00e0 vos int\u00e9r\u00eats<\/strong> (m\u00eame si vous ne les recherchez pas).<\/p><p>En d&rsquo;autres termes, les Discovery Ads sont <strong>ax\u00e9es sur les publics<\/strong>, et pas tant sur la r\u00e9ponse aux recherches par mots cl\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c04edc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c04edc8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dd00d44\" data-id=\"4dd00d44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23141ad1 elementor-widget elementor-widget-heading\" data-id=\"23141ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reconna\u00eetre les annonces de d\u00e9couverte. O\u00f9 ces annonces apparaissent-elles ? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4078f55d elementor-widget elementor-widget-text-editor\" data-id=\"4078f55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eh bien, dans les flux de<strong> trois plateformes o\u00f9 il y a d\u00e9j\u00e0<\/strong> <strong>des millions d&rsquo;utilisateurs actifs<\/strong> :<\/p><ul><li><strong>Gmail<\/strong>, dans les onglets Social et Promotions. Dans l&rsquo;en-t\u00eate de ces deux onglets, il y a toujours quelques entr\u00e9es avec des <strong>recommandations Discovery.<\/strong><\/li><li><strong>La D\u00e9couverte de votre compte Google<\/strong>. Si vous l&rsquo;avez activ\u00e9, il vous montre une s\u00e9rie de cartes avec <strong>des sujets que Google pense \u00eatre int\u00e9ressants pour vous.<\/strong> En fonction de vos pr\u00e9f\u00e9rences, il adaptera le contenu qu&rsquo;il sugg\u00e8re.\u00a0<\/li><\/ul><p>Vous pouvez \u00e9galement le configurer pour indiquer les sujets que vous souhaitez qu&rsquo;il vous tienne au courant. Les annonces de d\u00e9couverte y appara\u00eetront \u00e9galement.<\/p><ul><li><strong>La <em>home<\/em> de YouTube<\/strong>. Cette plateforme ne cesse de cro\u00eetre. Chaque mois, plus de 2000 millions d&rsquo;utilisateurs recherchent tout sur YouTube ! Divertissement, \u00e9ducation, id\u00e9es&#8230; mais aussi marques et produits. Un autre moyen pour les annonces de d\u00e9couverte.<\/li><\/ul><p>Vous pouvez voir quelle vitrine. Formidable, n&rsquo;est-ce pas ? Si vous r\u00e9fl\u00e9chissez \u00e0 la mani\u00e8re dont vous pouvez vous positionner dans Google (<a href=\"https:\/\/www.isauramedia.com\/fr\/2-facons-de-positionner-votre-entreprise-dans-google\/\" target=\"_blank\" rel=\"noopener\">et que vous avez d\u00e9j\u00e0 lu ce billet sur les deux fa\u00e7ons de le faire<\/a>), n&rsquo;excluez pas d&rsquo;utiliser les annonces d\u00e9couvertes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6471ccab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6471ccab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-386d9238\" data-id=\"386d9238\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c69aed4 elementor-widget elementor-widget-heading\" data-id=\"6c69aed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment cr\u00e9er une campagne Discovery Ads ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73983413 elementor-widget elementor-widget-text-editor\" data-id=\"73983413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La v\u00e9rit\u00e9 est que c&rsquo;est assez intuitif, nous allons donc vous donner <strong>quelques informations g\u00e9n\u00e9rales<\/strong> pour vous donner une id\u00e9e.\u00a0<\/p><p>Pour mettre en place votre campagne, vous devez vous rendre sur votre compte Google Ads. Lorsque vous vous connectez, <strong>ouvrez une nouvelle campagne et s\u00e9lectionnez Discovery Ads.\u00a0<\/strong><\/p><p>Vous devrez remplir une s\u00e9rie de champs, comme vous le faites dans d&rsquo;autres campagnes, par exemple :<\/p><ul><li>Objectif de marketing<\/li><li>Budget<\/li><li>Localisation g\u00e9ographique<\/li><li>Type d&rsquo;audience, etc.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c9c8d87\" data-id=\"6c9c8d87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-183ec00 elementor-widget elementor-widget-image\" data-id=\"183ec00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/cactuss-4wj6kvn5uuura2un4zz6zj4arjqunhh6zzvt8jrvqo.jpg\" title=\"cactuss\" alt=\"cactuss\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b4c402b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b4c402b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7953cb5a\" data-id=\"7953cb5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c039e78 elementor-widget elementor-widget-text-editor\" data-id=\"1c039e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Et enfin, il vous demandera<strong> les \u00ab\u00a0pi\u00e8ces\u00a0\u00bb pour cr\u00e9er vos annonces<\/strong>. Gardez une chose \u00e0 l&rsquo;esprit : le format est tr\u00e8s visuel et <strong>les images que vous choisissez sont essentielles<\/strong>, alors faites attention, car c&rsquo;est ainsi que vous allez attirer l&rsquo;attention et <strong>inciter les utilisateurs \u00e0 interagir avec votre marque.<\/strong><\/p><p>Avec tr\u00e8s peu d&rsquo;efforts de votre part, vous aurez sur ces trois plateformes que nous avons mentionn\u00e9es pr\u00e9c\u00e9demment des flux d&rsquo;images de votre marque, avec<strong> des appels \u00e0 l&rsquo;action<\/strong> pour rediriger les utilisateurs vers votre URL.<\/p><p><strong>Tu r\u00e9alises ce que \u00e7a veut dire ?<\/strong><\/p><p>Par exemple,<strong> vous pouvez \u00eatre pr\u00e9sent sur YouTube sans avoir \u00e0 cr\u00e9er votre propre cha\u00eene<\/strong> ou \u00e0 cr\u00e9er des vid\u00e9os de marque sympas, ce que de nombreuses entreprises n&rsquo;envisagent m\u00eame pas de faire.<\/p><p>De cette fa\u00e7on, vous apparaitrez sur ces cha\u00eenes d&rsquo;une mani\u00e8re qui ne vous compliquera pas la vie et (si vous le faites bien) vous donnera un retour int\u00e9ressant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a7bef6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a7bef6c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59812f4\" data-id=\"59812f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31904f8d elementor-widget elementor-widget-heading\" data-id=\"31904f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Explorez Discovery Ads et utilisez-la pour donner de la visibilit\u00e9 \u00e0 votre entreprise.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b9d9a8 elementor-widget elementor-widget-text-editor\" data-id=\"9b9d9a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;objectif principal des campagnes Discovery Ads est d&rsquo;<strong>obtenir des conversions<\/strong>, il est donc dans votre int\u00e9r\u00eat d&rsquo;explorer les avantages de l&rsquo;utilisation de cette forme de promotion pour votre entreprise.<\/p><p>Toutefois, si vous avez besoin de conseils sur <strong>la mani\u00e8re d&rsquo;aborder vos campagnes,<\/strong> <a href=\"https:\/\/www.isauramedia.com\/fr\/contacter\/\" target=\"_blank\" rel=\"noopener\">appelez-nous<\/a> et nous nous assi\u00e9rons avec vous (et un caf\u00e9) pour vous aider \u00e0 les concevoir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ce0bacf elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ce0bacf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8894650\" data-id=\"8894650\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ee75b3 elementor-widget elementor-widget-heading\" data-id=\"44ee75b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vous avez aim\u00e9 ce contenu ? Eh bien, nous en avons d'autres ! Inscrivez-vous juste en dessous et nous vous enverrons un email pour vous pr\u00e9venir lorsque nous publierons un nouvel article\ud83d\ude09.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discovery Ads : L&rsquo;arme (pas si) secr\u00e8te de Google Obtenez les meilleurs classements sur trois vitrines Google : D\u00e9couvrir, Gmail et YouTube. Ainsi, vos clients vous trouveront&#8230; m\u00eame s&rsquo;ils ne vous cherchent pas. Les annonces Google Discovery vous mettent en relation avec un public d\u00e9sireux de d\u00e9couvrir de nouveaux produits et de nouvelles marques. Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-9575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discovery Ads : L&#039;arme secr\u00e8te de Google | IsAuraMedia<\/title>\n<meta name=\"description\" content=\"Google Discovery ads est tr\u00e8s pratique pour se faire connaitre d&#039;un nouveaux public en ligne. Vous chercher des explications ? 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