{"id":10308,"date":"2021-03-25T13:24:04","date_gmt":"2021-03-25T13:24:04","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=10308"},"modified":"2021-03-25T13:27:38","modified_gmt":"2021-03-25T13:27:38","slug":"copywriting-para-metaetiquetas","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/it\/copywriting-para-metaetiquetas\/","title":{"rendered":"Copywriting para metaetiquetas: dispara el poder de la primera impresi\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10308\" class=\"elementor elementor-10308\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-73d5ebb elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"73d5ebb\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-sub-item\">Gestione dei Social Media<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30337\"><a href=\"https:\/\/www.isauramedia.com\/it\/annunci-sui-motori-di-ricerca\/\" class=\"elementor-sub-item\">Annunci sui Motori di Ricerca<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30333\"><a href=\"https:\/\/www.isauramedia.com\/it\/analisi-dei-dati\/\" class=\"elementor-sub-item\">Analisi dei Dati<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30336\"><a href=\"https:\/\/www.isauramedia.com\/it\/seo-per-le-intelligenze-artificiali\/\" class=\"elementor-sub-item\">SEO per le Intelligenze Artificiali<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30335\"><a href=\"https:\/\/www.isauramedia.com\/it\/annunci-sui-social-media\/\" class=\"elementor-sub-item\">Annunci sui Social Media<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30334\"><a href=\"https:\/\/www.isauramedia.com\/it\/produzione-di-contenuti\/\" class=\"elementor-sub-item\">Produzione di Contenuti<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30342\"><a href=\"https:\/\/www.isauramedia.com\/it\/blog-4\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30343\"><a href=\"https:\/\/www.isauramedia.com\/it\/contatti\/\" class=\"elementor-item\">CONTATTI<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu di commutazione\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-32c1ddf3\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30344\"><a href=\"https:\/\/www.isauramedia.com\/it\/chi-siamo\/\" class=\"elementor-item\" tabindex=\"-1\">CHI SIAMO<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30345\"><a class=\"elementor-item\" tabindex=\"-1\">Servizi<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30341\"><a href=\"https:\/\/www.isauramedia.com\/it\/contenus\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Contenuti<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30339\"><a href=\"https:\/\/www.isauramedia.com\/it\/seo-4\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30338\"><a href=\"https:\/\/www.isauramedia.com\/it\/community-management-3\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Gestione dei Social Media<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30337\"><a href=\"https:\/\/www.isauramedia.com\/it\/annunci-sui-motori-di-ricerca\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Annunci sui Motori di Ricerca<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30333\"><a href=\"https:\/\/www.isauramedia.com\/it\/analisi-dei-dati\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Analisi dei Dati<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30336\"><a href=\"https:\/\/www.isauramedia.com\/it\/seo-per-le-intelligenze-artificiali\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO per le Intelligenze Artificiali<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30335\"><a href=\"https:\/\/www.isauramedia.com\/it\/annunci-sui-social-media\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Annunci sui Social Media<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30334\"><a href=\"https:\/\/www.isauramedia.com\/it\/produzione-di-contenuti\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Produzione di Contenuti<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30342\"><a href=\"https:\/\/www.isauramedia.com\/it\/blog-4\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30343\"><a href=\"https:\/\/www.isauramedia.com\/it\/contatti\/\" class=\"elementor-item\" tabindex=\"-1\">CONTATTI<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a37bff elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a37bff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17997f52 elementor-hidden-desktop\" data-id=\"17997f52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1748660f elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"1748660f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/Isaura-_-Cabecera-blog-2-41.jpg\" class=\"attachment-full size-full wp-image-10600\" alt=\"Una mujer ocultando la cara con un sombrero para ilustrar un texto sobre copywriting para metaetiquetas.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/Isaura-_-Cabecera-blog-2-41.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/Isaura-_-Cabecera-blog-2-41-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/Isaura-_-Cabecera-blog-2-41-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/Isaura-_-Cabecera-blog-2-41-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c46a885 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c46a885\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-67fbad9\" data-id=\"67fbad9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b450f1e elementor-widget elementor-widget-heading\" data-id=\"7b450f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Copywriting para metaetiquetas:<\/b> dispara el poder de la primera impresi\u00f3n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c37a3cc\" data-id=\"6c37a3cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f69c782 elementor-widget elementor-widget-text-editor\" data-id=\"7f69c782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 pasa con las metaetiquetas, que son siempre unas pobres olvidadas? Si las cuidas y las pones bonitas (para tus usuarios y para el SEO) las metaetiquetas<\/span><b> te ayudar\u00e1n a captar clics y mejorar tus resultados.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-405fa20c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"405fa20c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f0ff690\" data-id=\"3f0ff690\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43617cd0 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"43617cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Isaura-_-Cabecera-blog-2-41-4wj6kvnby4p8c8xg12w23qf1g8vonzp3jb3qtbqo44.jpg\" title=\"Isaura _ Cabecera blog 2 (41)\" alt=\"Una mujer ocultando la cara con un sombrero para ilustrar un texto sobre copywriting para metaetiquetas.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3227c373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3227c373\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c3066bc\" data-id=\"3c3066bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-461f8237 elementor-widget elementor-widget-text-editor\" data-id=\"461f8237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>La primera impresi\u00f3n es la que cuenta: cuida tus metaetiquetas para ganarte a los usuarios de un solo vistazo.<\/b><\/p><p><span style=\"font-weight: 400;\">Si a\u00fan no les prestas la debida atenci\u00f3n, no pasa nada. Lo solucionamos. Vamos a contarte <\/span><b>qu\u00e9 son las metaetiquetas,<\/b><span style=\"font-weight: 400;\"> por qu\u00e9 son importantes, y c\u00f3mo sacarles partido sin romperte mucho la cabeza.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Porque aunque parecen poca cosa (ya ves, un pu\u00f1ado de caracteres) son <\/span><b>clave para ara\u00f1ar visitas.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">As\u00ed que hoy te vamos a dar <\/span><b>unas pistas con toque de copywriting<\/b><span style=\"font-weight: 400;\"> para que mejores tus \u201cmetas\u201d, que no se merecen ese olvido.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ddbd38e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ddbd38e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55ead2f5\" data-id=\"55ead2f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f80aeed elementor-widget elementor-widget-heading\" data-id=\"1f80aeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 son las <b>metaetiquetas<\/b> y por qu\u00e9 <b>tienes que mimarlas<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cfa71c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cfa71c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-81279be\" data-id=\"81279be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-412214dd elementor-widget elementor-widget-image\" data-id=\"412214dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Ima\u0301genes-web-alargada-_-Isaura-1-4wj6kvn5uuv1idisb1bf931aygyyafgsaqmq911d9g.png\" title=\"Ima\u0301genes web alargada _ Isaura (1)\" alt=\"Ima\u0301genes web alargada _ Isaura (1)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b61dffd\" data-id=\"2b61dffd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-129d954c elementor-widget elementor-widget-text-editor\" data-id=\"129d954c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No te espantes nada m\u00e1s empezar, pero tenemos que darte<\/span><b> una miniexplicaci\u00f3n t\u00e9cnica:<\/b><span style=\"font-weight: 400;\"> las metaetiquetas son trocitos de c\u00f3digo HTML que se insertan en una p\u00e1gina web, con el objetivo de facilitar la tarea de los motores de b\u00fasqueda.<\/span><\/p><p><span style=\"font-weight: 400;\">Puede sonarte a chino, pero <\/span><b>seguro que sabes a qu\u00e9 nos referimos.<\/b><\/p><p><span style=\"font-weight: 400;\">Hay varios tipos de metaetiquetas o <\/span><i><span style=\"font-weight: 400;\">metatags<\/span><\/i><span style=\"font-weight: 400;\">, pero las m\u00e1s habituales (y las que tienes que usar s\u00ed o s\u00ed) son <\/span><b>el metatitle y la metadescripci\u00f3n.<\/b><\/p><p><span style=\"font-weight: 400;\">Y tu dir\u00e1s \u201c<\/span><i><span style=\"font-weight: 400;\">\u00a1pero si eso ya lo hago y no toco nada de c\u00f3digo!\u201d<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Cierto, porque para incluirlos en tu p\u00e1gina <\/span><b>tienes herramientas sencillas<\/b><span style=\"font-weight: 400;\"> que te evitan ese paso. Ni siquiera tienes que llegar a ver las \u201ctripillas\u201d del asunto.<\/span><\/p><p><span style=\"font-weight: 400;\">T\u00fa solo tienes que <\/span><b>escribir un title y una metadescripci\u00f3n y optimizarlos<\/b><span style=\"font-weight: 400;\"> para que te den buen resultado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d66ff94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d66ff94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df8fed9\" data-id=\"df8fed9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cc4699 elementor-widget elementor-widget-heading\" data-id=\"3cc4699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfpor qu\u00e9 son tan importantes?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e21367 elementor-widget elementor-widget-text-editor\" data-id=\"16e21367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Por ambas razones, merece la pena que les prestes atenci\u00f3n.<\/span><\/p><ol><li style=\"list-style-type: none;\"><ol><li><span style=\"font-weight: 400;\">Porque es lo que <\/span><b>aparece en los resultados de Google.<\/b><span style=\"font-weight: 400;\"> El t\u00edtulo y la descripci\u00f3n del contenido es lo primero que ve el usuario que hace una b\u00fasqueda org\u00e1nica. <\/span><b>Si est\u00e1 bien redactado, genera inter\u00e9s<\/b><span style=\"font-weight: 400;\"> y le est\u00e1 diciendo al o\u00eddo al usuario \u201chaz clic aqu\u00ed\u201d.<\/span><\/li><li><span style=\"font-weight: 400;\">Porque le da a Google informaci\u00f3n importante <\/span><b>para el posicionamiento. <\/b><span style=\"font-weight: 400;\">Ya sabes, todo <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.isauramedia.com\/herramientas-de-busqueda-de-keywords\/\"><span style=\"font-weight: 400;\">eso del SEO y las keywords<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/li><\/ol><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95b9cd8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95b9cd8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a0f8dac\" data-id=\"3a0f8dac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6273e3ef elementor-widget elementor-widget-heading\" data-id=\"6273e3ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>C\u00f3mo redactar<\/b> metadescripciones que impacten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-482f327e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"482f327e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77c414bb\" data-id=\"77c414bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a35d748 elementor-widget elementor-widget-text-editor\" data-id=\"a35d748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para qu\u00e9 te vas a dejar las pesta\u00f1as escribiendo un contenido de primera, si luego esa primera frase que se ve en el buscador es un churro. O <\/span><b>no describe lo que el usuario se va a encontrar.<\/b><\/p><p><span style=\"font-weight: 400;\">Para evitar fugas por ese lado, vamos a tener en cuenta estas cosillas:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30e072e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30e072e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33d757c8\" data-id=\"33d757c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14962d71 elementor-widget elementor-widget-heading\" data-id=\"14962d71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Ojo con los l\u00edmites: caracteres y p\u00edxeles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6246c8f elementor-widget elementor-widget-text-editor\" data-id=\"6246c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si ya est\u00e1s haciendo metadescripciones, sabr\u00e1s que hay que abreviar y que <\/span><b>no puedes perder de vista el contador.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Trabajando con WordPress, seguramente conocer\u00e1s<\/span><b> Yoast, el plugin m\u00e1s utilizado<\/b><span style=\"font-weight: 400;\"> (aunque hay otros) que te va indicando el n\u00famero de caracteres y te avisa cuando te has pasado.<\/span><\/p><p><span style=\"font-weight: 400;\">Pero ten en cuenta dos cosas:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcd705 elementor-widget elementor-widget-text-editor\" data-id=\"5bcd705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Mira los p\u00edxeles, y no solo los caracteres.<\/b><span style=\"font-weight: 400;\"> Muchas personas ven que el contador de caracteres no supera los m\u00e1ximos y se quedan tranquilos. Pero no todos los caracteres ocupan lo mismo, por tanto pon un ojo en los p\u00edxeles, que te dar\u00e1n una referencia real.<\/span><\/li><li><span style=\"font-weight: 400;\">Recuerda comprobar la <\/span><b>visualizaci\u00f3n en escritorio y smartphone.<\/b><span style=\"font-weight: 400;\"> Puede suceder que encaje bien en una versi\u00f3n y se corte en la otra. Evita sorpresas.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-13f1f83b\" data-id=\"13f1f83b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ac1afd2 elementor-widget elementor-widget-image\" data-id=\"6ac1afd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Ima\u0301genes-web-alargada-_-Isaura-4wj6kvn5uuv1idisb1bf931aygyyafgsaqmq911d9g.png\" title=\"Ima\u0301genes web alargada _ Isaura\" alt=\"Un chico en el campo para nuestro texto sobre copy Writing de metaetiquetas.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbe9eac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbe9eac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c44d170\" data-id=\"c44d170\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a46099 elementor-widget elementor-widget-heading\" data-id=\"6a46099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Metat\u00edtulos que impacten<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be3ad58 elementor-widget elementor-widget-text-editor\" data-id=\"be3ad58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hay poco espacio, as\u00ed que tienes que usarlo sabiamente.<\/span><\/p><p><b>La keyword, imprescindible.<\/b><span style=\"font-weight: 400;\"> Tiene que llevarla, y cuanto antes aparezca, mejor. Igual te parece que te repites pero no, no sobra.Tambi\u00e9n recuerda que debe aparecer <\/span><b>siempre de forma natural.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Adem\u00e1s, debe <\/span><b>encajar con la intenci\u00f3n de b\u00fasqueda<\/b><span style=\"font-weight: 400;\"> de las palabras que se han tecleado en el navegador.<\/span><\/p><p><span style=\"font-weight: 400;\">Utiliza alg\u00fan emoji \ud83e\udd47 para <\/span><b>llamar la atenci\u00f3n. <\/b><span style=\"font-weight: 400;\">Funciona para captar clics.<\/span><\/p><p><span style=\"font-weight: 400;\">Tambi\u00e9n puedes utilizar [corchetes], signos +, cifras, o dos puntos: <\/span><b>se trata de llamar la atenci\u00f3n.<\/b><\/p><p><span style=\"font-weight: 400;\">Si tienes una marca, recuerda <\/span><b>ponerla al final con un separador<\/b><span style=\"font-weight: 400;\"> | IsauraMedia<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90cd8f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90cd8f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a20ce0\" data-id=\"0a20ce0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97a9ba1 elementor-widget elementor-widget-image\" data-id=\"97a9ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/Isaura-_-Cabecera-blog-2-40-1024x576.jpg\" class=\"attachment-large size-large wp-image-10590\" alt=\"Un close up de flores para ilustrar un texto sobre copywriting para metaetiquetas.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/Isaura-_-Cabecera-blog-2-40-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/Isaura-_-Cabecera-blog-2-40-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/Isaura-_-Cabecera-blog-2-40-768x432.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/Isaura-_-Cabecera-blog-2-40.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b824411 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b824411\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4457c03e\" data-id=\"4457c03e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d4b567 elementor-widget elementor-widget-heading\" data-id=\"4d4b567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Truquitos de copywriting para la metadescripci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b92c69 elementor-widget elementor-widget-text-editor\" data-id=\"62b92c69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El copywriting es lo que va a persuadir a tu usuario o tu lector para que haga&#8230; lo que t\u00fa quieres que haga. En este caso, que elija tu entrada y haga clic.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As\u00ed que anota:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4718323 elementor-widget elementor-widget-text-editor\" data-id=\"4718323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Incluye<\/span><b> llamadas a la acci\u00f3n<\/b><span style=\"font-weight: 400;\"> que inviten al usuario a entrar.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliza<\/span><b> preguntas para llamar la atenci\u00f3n<\/b><span style=\"font-weight: 400;\"> e ir directo a los puntos de dolor que abordas luego en el contenido. Tambi\u00e9n exclamaciones.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trata de ser original. No importa que en tu sitio web haya otros contenidos similares, haz que las descripciones sean<\/span><b> atractivas y distintas.<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elige <\/span><b>verbos que inviten a la acci\u00f3n: <\/b><span style=\"font-weight: 400;\">haz, aprende, domina, dispara, resuelve, lee&#8230;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trata de crear <\/span><b>una invitaci\u00f3n con garra,<\/b><span style=\"font-weight: 400;\"> con alg\u00fan giro o una frase que deslumbre.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ten siempre en mente <\/span><b>para qui\u00e9n escribes: <\/b><span style=\"font-weight: 400;\">te ayudar\u00e1 a encontrar el lenguaje.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe5a1ca elementor-widget elementor-widget-text-editor\" data-id=\"fe5a1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Y todo, breve, conciso y al grano \ud83d\ude09<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfTe interesa esto del copy? Pues profundiza en el tema leyendo esto sobre <\/span><a href=\"https:\/\/www.isauramedia.com\/copywriting-emocional\/\"><span style=\"font-weight: 400;\">copywriting emocional.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68ae79bb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68ae79bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26369cb4\" data-id=\"26369cb4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-597b157c elementor-widget elementor-widget-heading\" data-id=\"597b157c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chiquitas pero <b>importantes<\/b>: optimiza tus metaetiquetas\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d2c84f elementor-widget elementor-widget-text-editor\" data-id=\"52d2c84f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Una \u00faltima cosa: recuerda que las metaetiquetas no son inamovibles. Si ves que no acaban de funcionar, puedes<\/span><b> revisarlas y cambiarlas por una versi\u00f3n mejorada.<\/b><\/p><p><span style=\"font-weight: 400;\">De todas formas, si quieres hacer un repasillo a tu planteamiento de contenidos para<\/span><b> darle un enfoque m\u00e1s \u201cpro\u201d<\/b><span style=\"font-weight: 400;\">, puedes preguntarnos, que somos majos y tenemos una f\u00e1brica de ideas. <\/span><a href=\"https:\/\/www.isauramedia.com\/contacto\/\"><span style=\"font-weight: 400;\">Nos llamas<\/span><\/a><span style=\"font-weight: 400;\"> y te ayudamos a redondear tu proyecto, sea cual sea.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21e1f78a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21e1f78a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61178fe\" data-id=\"61178fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58e6590a elementor-widget elementor-widget-heading\" data-id=\"58e6590a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42940d1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42940d1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71b1cdee\" data-id=\"71b1cdee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b8936f2 elementor-widget elementor-widget-spacer\" data-id=\"6b8936f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50681467 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50681467\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1652ee9a\" data-id=\"1652ee9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-242b3607 elementor-widget elementor-widget-html\" data-id=\"242b3607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"500\" src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1daf2b1b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1daf2b1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d0abfb5\" data-id=\"4d0abfb5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-680de20f elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"680de20f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tPOST <b>RELACIONADOS<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-693d457 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"693d457\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73edc745\" data-id=\"73edc745\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-599f1a27 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"599f1a27\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32552 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/it\/posiciona-tu-negocio-de-interiorismo-en-buscadores-isaura-media\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-13.png\" class=\"attachment-full size-full wp-image-32556\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-13.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-13-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-13-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-13-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/it\/posiciona-tu-negocio-de-interiorismo-en-buscadores-isaura-media\/\" >\n\t\t\t\tPosiciona tu negocio de interiorismo en buscadores | Isaura Media\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMaggio 19, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32521 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/it\/como-puedes-sacar-provecho-de-long-tail-keywords-en-tu-negocio\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-10.png\" class=\"attachment-full size-full wp-image-32522\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-10.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-10-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-10-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-10-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/it\/como-puedes-sacar-provecho-de-long-tail-keywords-en-tu-negocio\/\" >\n\t\t\t\tC\u00f3mo puedes sacar provecho de long tail keywords en tu negocio\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMaggio 12, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32468 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/it\/tu-estudio-de-diseno-de-interiores-no-esta-posicionando-en-buscadores\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6.png\" class=\"attachment-full size-full wp-image-32472\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/05\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/it\/tu-estudio-de-diseno-de-interiores-no-esta-posicionando-en-buscadores\/\" >\n\t\t\t\t\u00bfTu estudio de dise\u00f1o de interiores no est\u00e1 posicionando en buscadores?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMaggio 7, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Copywriting para metaetiquetas: dispara el poder de la primera impresi\u00f3n \u00bfQu\u00e9 pasa con las metaetiquetas, que son siempre unas pobres olvidadas? Si las cuidas y<\/p>\n","protected":false},"author":1,"featured_media":10600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udccc Copywriting para metaetiquetas | IsAuraMedia Blog<\/title>\n<meta name=\"description\" content=\"La primera impresi\u00f3n es la que cuenta: \u00a1cuida tus metaetiquetas para ganarte a los usuarios de un solo vistazo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isauramedia.com\/copywriting-para-metaetiquetas\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udccc Copywriting para metaetiquetas | IsAuraMedia Blog\" \/>\n<meta property=\"og:description\" content=\"La primera impresi\u00f3n es la que cuenta: \u00a1cuida tus metaetiquetas para ganarte a los usuarios de un solo vistazo!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isauramedia.com\/copywriting-para-metaetiquetas\/\" \/>\n<meta property=\"og:site_name\" content=\"Isaura Media - 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