{"id":10846,"date":"2021-03-31T10:12:37","date_gmt":"2021-03-31T10:12:37","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=10846"},"modified":"2021-03-31T10:39:44","modified_gmt":"2021-03-31T10:39:44","slug":"cambios-de-google-ads","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/it\/cambios-de-google-ads\/","title":{"rendered":"Google Ads hace cambios en la concordancia (y le da el finiquito a la concordancia amplia modificada)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10846\" class=\"elementor elementor-10846\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-3ac261f6 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"3ac261f6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_sticky_section_sticky&quot;:&quot;yes&quot;,&quot;jet_sticky_section_sticky_visibility&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35cbf3a5\" data-id=\"35cbf3a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-386ceeaf elementor-widget elementor-widget-spacer\" data-id=\"386ceeaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d276030\" data-id=\"6d276030\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70cbacd6 elementor-nav-menu__align-center elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"70cbacd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-70cbacd6\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30344\"><a href=\"https:\/\/www.isauramedia.com\/it\/chi-siamo\/\" class=\"elementor-item\">CHI SIAMO<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30345\"><a class=\"elementor-item\">Servizi<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30341\"><a href=\"https:\/\/www.isauramedia.com\/it\/contenus\/\" class=\"elementor-sub-item\">Contenuti<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30340\"><a href=\"https:\/\/www.isauramedia.com\/it\/web-design-3\/\" class=\"elementor-sub-item\">Progettazione Web<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30339\"><a href=\"https:\/\/www.isauramedia.com\/it\/seo-4\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30338\"><a href=\"https:\/\/www.isauramedia.com\/it\/community-management-3\/\" class=\"elementor-sub-item\">Gestione dei Social Media<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30337\"><a href=\"https:\/\/www.isauramedia.com\/it\/annunci-sui-motori-di-ricerca\/\" class=\"elementor-sub-item\">Annunci sui Motori di Ricerca<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30333\"><a href=\"https:\/\/www.isauramedia.com\/it\/analisi-dei-dati\/\" class=\"elementor-sub-item\">Analisi dei Dati<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30336\"><a href=\"https:\/\/www.isauramedia.com\/it\/seo-per-le-intelligenze-artificiali\/\" class=\"elementor-sub-item\">SEO per le Intelligenze Artificiali<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30335\"><a href=\"https:\/\/www.isauramedia.com\/it\/annunci-sui-social-media\/\" class=\"elementor-sub-item\">Annunci sui Social Media<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30334\"><a href=\"https:\/\/www.isauramedia.com\/it\/produzione-di-contenuti\/\" class=\"elementor-sub-item\">Produzione di Contenuti<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30342\"><a href=\"https:\/\/www.isauramedia.com\/it\/blog-4\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30343\"><a href=\"https:\/\/www.isauramedia.com\/it\/contatti\/\" class=\"elementor-item\">CONTATTI<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu di commutazione\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-70cbacd6\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30344\"><a href=\"https:\/\/www.isauramedia.com\/it\/chi-siamo\/\" class=\"elementor-item\" tabindex=\"-1\">CHI SIAMO<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30345\"><a class=\"elementor-item\" tabindex=\"-1\">Servizi<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30341\"><a href=\"https:\/\/www.isauramedia.com\/it\/contenus\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Contenuti<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30340\"><a href=\"https:\/\/www.isauramedia.com\/it\/web-design-3\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Progettazione Web<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30339\"><a href=\"https:\/\/www.isauramedia.com\/it\/seo-4\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30338\"><a href=\"https:\/\/www.isauramedia.com\/it\/community-management-3\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Gestione dei Social Media<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30337\"><a href=\"https:\/\/www.isauramedia.com\/it\/annunci-sui-motori-di-ricerca\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Annunci sui Motori di Ricerca<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30333\"><a href=\"https:\/\/www.isauramedia.com\/it\/analisi-dei-dati\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Analisi dei Dati<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30336\"><a href=\"https:\/\/www.isauramedia.com\/it\/seo-per-le-intelligenze-artificiali\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO per le Intelligenze Artificiali<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30335\"><a href=\"https:\/\/www.isauramedia.com\/it\/annunci-sui-social-media\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Annunci sui Social Media<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30334\"><a href=\"https:\/\/www.isauramedia.com\/it\/produzione-di-contenuti\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Produzione di Contenuti<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30342\"><a href=\"https:\/\/www.isauramedia.com\/it\/blog-4\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30343\"><a href=\"https:\/\/www.isauramedia.com\/it\/contatti\/\" class=\"elementor-item\" tabindex=\"-1\">CONTATTI<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f3535bd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f3535bd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31e44fe7\" data-id=\"31e44fe7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43030d10 elementor-widget elementor-widget-heading\" data-id=\"43030d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Google Ads hace cambios en la concordancia<\/b> (y le da el finiquito a la concordancia amplia modificada)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-46bfc35b\" data-id=\"46bfc35b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e12d34 elementor-widget elementor-widget-text-editor\" data-id=\"6e12d34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hace muy poquitas semanas Google nos sorprend\u00eda con el anuncio de que iba a introducir cambios inmediatos en la forma de establecer<\/span><b> la concordancia de palabras clave en sus anuncios.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12bedf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12bedf9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3822d03\" data-id=\"3822d03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1680c9f elementor-widget elementor-widget-image\" data-id=\"1680c9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/10-4wj6kvnby4p8c8xg12w23qf1g8vonzp3jb3qtbqo44.png\" title=\"10\" alt=\"Una hoja y cuadernos para ilustrar un texto sobre Google Ads y cambios en la concordancia.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68e9ebda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68e9ebda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1324bd77\" data-id=\"1324bd77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79b4f9c6 elementor-widget elementor-widget-text-editor\" data-id=\"79b4f9c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00bfYa hab\u00edas conseguido entender (y manejar) la concordancia amplia modificada? \u00a1Bien por ti! Pero que sepas que tiene los d\u00edas contados\u2026<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40233db5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40233db5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17498f41\" data-id=\"17498f41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-498d7e5 elementor-widget elementor-widget-text-editor\" data-id=\"498d7e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En concreto, dos concordancias van a cambiar,<\/span><b> la de frase y la concordancia amplia modificada.<\/b><\/p><p><span style=\"font-weight: 400;\">Hoy vamos a pararnos un rato a tratar de entender cu\u00e1les son esos cambios, por qu\u00e9 los hace Google y<\/span><b> c\u00f3mo te afectan (si es que te van a afectar en algo).<\/b><\/p><p><span style=\"font-weight: 400;\">No te preocupes: es m\u00e1s sencillo de lo que parece y los coleguis de IsAuraMedia te echamos una mano.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fcf32c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fcf32c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40bf37ab\" data-id=\"40bf37ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e60add3 elementor-widget elementor-widget-heading\" data-id=\"6e60add3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Refrescando conceptos:<\/b> qu\u00e9 es la concordancia en Google Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f1ebc60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f1ebc60\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3155e16c\" data-id=\"3155e16c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3426041f elementor-widget elementor-widget-text-editor\" data-id=\"3426041f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cuando creas una campa\u00f1a en Google, tienes que decirle al algoritmo <\/span><b>c\u00f3mo y cu\u00e1ndo quieres que muestre tus anuncios. <\/b><span style=\"font-weight: 400;\">Es decir, tienes que darle instrucciones.<\/span><\/p><p><span style=\"font-weight: 400;\">Es necesario porque cuando una persona hace una b\u00fasqueda, no siempre <\/span><b>escribe la palabra clave que activa tu anuncio con exactitud.<\/b><\/p><p><span style=\"font-weight: 400;\">Puede que teclee una parte, o quiz\u00e1 <\/span><b>escribe con faltas de ortograf\u00eda,<\/b><span style=\"font-weight: 400;\"> o pone una palabra diferente a la <\/span><i><span style=\"font-weight: 400;\">keyword <\/span><\/i><span style=\"font-weight: 400;\">pero del mismo campo sem\u00e1ntico.<\/span><\/p><p><span style=\"font-weight: 400;\">Sin embargo, seg\u00fan las instrucciones que hayas dado, es posible que con esos t\u00e9rminos de b\u00fasqueda <\/span><b>tu anuncio se active y se muestre.<\/b><\/p><p><span style=\"font-weight: 400;\">La clave para que eso suceda est\u00e1 en <\/span><b>determinar las concordancias.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fb2464 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fb2464\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-48b1406d\" data-id=\"48b1406d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e786c79 elementor-widget elementor-widget-image\" data-id=\"4e786c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/45-4wj6kvn5uuuh1s6hyymypz7akmir0jhlp94w82ie7w.png\" title=\"45\" alt=\"45\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37f98ed7\" data-id=\"37f98ed7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b4ecbaf elementor-widget elementor-widget-text-editor\" data-id=\"1b4ecbaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hasta ahora Google ofrec\u00eda varios tipos de concordancia:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4c689 elementor-widget elementor-widget-text-editor\" data-id=\"2b4c689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>La concordancia exacta<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">La concordancia de frase<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">La concordancia amplia<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">La concordancia amplia modificada<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-347ceba elementor-widget elementor-widget-text-editor\" data-id=\"347ceba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No nos vamos a extender en esto porque no es el tema de hoy y no queremos irnos por los cerros de \u00dabeda, pero s\u00ed te recomendamos que<\/span><b> leas este post sobre c\u00f3mo utilizar la<\/b><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.isauramedia.com\/concordancia-amplia-modificada\/\"><b> concordancia amplia y amplia modificada en tus campa\u00f1as<\/b><\/a><b>.<\/b><\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es lo que ha hecho Google entonces, y<\/span><b> qu\u00e9 va a ocurrir a partir de ahora?<\/b><span style=\"font-weight: 400;\"> Vamos a verlo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-595fbca7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"595fbca7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cdde7c9\" data-id=\"4cdde7c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b348d12 elementor-widget elementor-widget-heading\" data-id=\"5b348d12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>\u00bfCu\u00e1les<\/b> son las concordancias que cambian <b>y por qu\u00e9?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a4168b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a4168b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42540916\" data-id=\"42540916\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25c8d29d elementor-widget elementor-widget-text-editor\" data-id=\"25c8d29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google va a implementar estos cambios porque considera que de este modo<\/span><b> tus anuncios llegar\u00e1n mejor a tus clientes potenciales, <\/b><span style=\"font-weight: 400;\">o al menos a los clientes m\u00e1s relevantes (aquellos que est\u00e1n buscando los productos o los servicios que t\u00fa ofreces) Google.<\/span><\/p><p><span style=\"font-weight: 400;\">Para ello han modificado dos par\u00e1metros:<\/span><b> la concordancia de frase y la concordancia amplia modificada.<\/b><\/p><p><b>La concordancia de frase<\/b><span style=\"font-weight: 400;\"> es la que hace que tus anuncios se muestren en b\u00fasquedas <\/span><b>que incluyan el significado<\/b><span style=\"font-weight: 400;\"> de la palabra clave que hayas se\u00f1alado.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ab23e13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ab23e13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a337e6b\" data-id=\"a337e6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2923678e elementor-widget elementor-widget-text-editor\" data-id=\"2923678e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Por ejemplo, si tu palabra clave es \u201ctraje de boda\u201d, tu anuncio se mostrar\u00e1 tambi\u00e9n para las b\u00fasquedas de \u201ctraje para boda\u201d o \u201ccomprar traje de boda barato\u201d o \u201ctraje de boda segunda mano\u201d.<\/span><\/p><p><b>El significado de la <\/b><b><i>keyword <\/i><\/b><b>est\u00e1 impl\u00edcito.<\/b><span style=\"font-weight: 400;\"> No aparecer\u00e1 para \u201ctraje de vestir\u201d o para \u201cplanner de boda\u201d.<\/span><\/p><p><span style=\"font-weight: 400;\">Y la concordancia amplia modificada, que consiste (o casi podemos decir consist\u00eda) en modificar con un signo \u201c+\u201d<\/span><b> las <\/b><b><i>keywords <\/i><\/b><b>que quieres que hagan saltar tu anuncio en las b\u00fasquedas.<\/b><\/p><p><span style=\"font-weight: 400;\">Google ha observado que, en la pr\u00e1ctica, ambas concordancias ven\u00edan sirviendo m\u00e1s o menos para lo mismo. Y ha pensado que con una<\/span><b> combinaci\u00f3n de ambas funciones<\/b><span style=\"font-weight: 400;\"> puedes llegar a clientes m\u00e1s interesantes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71777a3e\" data-id=\"71777a3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23d8ca8b elementor-widget elementor-widget-image\" data-id=\"23d8ca8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/46-4wj6kvn5uuura2un4zz6zj4arjqunhh6zzvt8jrvqo.png\" title=\"46\" alt=\"46\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2816c5e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2816c5e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-349b55f2\" data-id=\"349b55f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15522fb0 elementor-widget elementor-widget-heading\" data-id=\"15522fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Anota: estas son las 2 novedades<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f03f10c elementor-widget elementor-widget-text-editor\" data-id=\"3f03f10c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Toma nota de las dos cosillas que cambian:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beed356 elementor-widget elementor-widget-text-editor\" data-id=\"beed356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><b>La concordancia de frase se ampliar\u00e1<\/b><span style=\"font-weight: 400;\"> para incluir el tr\u00e1fico adicional del modificador de concordancia amplia, aunque se especifica que <\/span><b>seguir\u00e1 respetando el orden de las palabras cuando sea importante para el significado<\/b><span style=\"font-weight: 400;\"> (es decir, tu anuncio no saltar\u00e1 para \u201cboda de traje\u201d si Google considera que altera el significado original).<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Las concordancias ya no van a ser tan espec\u00edficas y pueden<\/span><b> mostrar anuncios con m\u00e1s variedad de tipos de b\u00fasqueda.<\/b><\/p><ol start=\"2\"><li><b>La concordancia amplia modificada deja de existir.<\/b><span style=\"font-weight: 400;\"> No te preocupes por las palabras de concordancia amplia modificada que ya tienes en tus grupos de anuncios: esas seguir\u00e1n funcionando.\u00a0<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739c012 elementor-widget elementor-widget-text-editor\" data-id=\"739c012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pero a partir de julio de 2021, que ser\u00e1 cuando esto entre en vigor, <\/span><b style=\"font-size: 1rem;\">ya no podr\u00e1s modificar las que tienes ni crear otras nuevas, solo podr\u00e1s eliminarlas. <\/b><span style=\"font-weight: 400;\">Esa funci\u00f3n quedar\u00e1 recogida en la concordancia de frase y Google activar\u00e1 tu anuncio con las palabras incluidas en esa <\/span><i style=\"font-size: 1rem;\"><span>keyword<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3890aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3890aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78d795ae\" data-id=\"78d795ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-647855b elementor-widget elementor-widget-image\" data-id=\"647855b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Isaura-_-Cabecera-blog-3-1-1-4wj6kvnby4p8c8xg12w23qf1g8vonzp3jb3qtbqo44.png\" title=\"Isaura _ Cabecera blog 3 (1)\" alt=\"Isaura _ Cabecera blog 3 (1)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5095a2f3 elementor-widget elementor-widget-text-editor\" data-id=\"5095a2f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Y lo que estar\u00e1s pensando desde hace un rato: <\/span><b>\u00bfme tengo que preocupar?<\/b><\/p><p><span style=\"font-weight: 400;\">Bueno, est\u00e1 claro que cuando Google hace un cambio de normas, <\/span><b>toca ponerse las pilas e incorporar lo antes posible.<\/b><\/p><p><span style=\"font-weight: 400;\">La nostalgia en estos casos no es buena, y cuanto <\/span><b>antes le pilles el truco a los cambios,<\/b><span style=\"font-weight: 400;\"> mejor para ti.<\/span><\/p><p><span style=\"font-weight: 400;\">Cosas que pueden ocurrir:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3d997 elementor-widget elementor-widget-text-editor\" data-id=\"1b3d997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Que tengas que <\/span><b>adaptar tu estrategia<\/b><span style=\"font-weight: 400;\"> porque la concordancia de frase empiece a incluir palabras clave no rentables que activan tus anuncios.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Que tengas que <\/span><b>adaptar el presupuesto,<\/b><span style=\"font-weight: 400;\"> sobre todo en aquellas cuentas que lo asignen en funci\u00f3n de los tipos de concordancia.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Que te d\u00e9 la impresi\u00f3n (moment\u00e1nea) de que <\/span><b>pierdes un poco el control<\/b><span style=\"font-weight: 400;\"> de tus campa\u00f1as.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3275453 elementor-widget elementor-widget-text-editor\" data-id=\"3275453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En cualquier caso, estos cambios peri\u00f3dicos son parte de la vida y de Google, y simplemente hay que <\/span><b style=\"font-size: 1rem;\">incorporarlos y continuar trabajando.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6947a27f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6947a27f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d4b144c\" data-id=\"1d4b144c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46d6b67 elementor-widget elementor-widget-heading\" data-id=\"46d6b67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfNecesitas <b>ayuda con tus campa\u00f1as<\/b> de Google Ads?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3f180 elementor-widget elementor-widget-text-editor\" data-id=\"2e3f180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Porque si te l\u00edas quieres <\/span><b>una mano amiga para optimizarlas,<\/b><span style=\"font-weight: 400;\"> no tienes m\u00e1s que pedirlo. <\/span><a href=\"https:\/\/www.isauramedia.com\/contacto\/\"><span style=\"font-weight: 400;\">Ll\u00e1manos y cu\u00e9ntanos<\/span><\/a><span style=\"font-weight: 400;\"> qu\u00e9 tienes y qu\u00e9 te gustar\u00eda tener.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Tan f\u00e1cil como eso, y nos ponemos a trabajar para <\/span><b>exprimir tus campa\u00f1as de Ads hasta la \u00faltima gota.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d02324d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d02324d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e4fa0e9\" data-id=\"5e4fa0e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-779491fe elementor-widget elementor-widget-heading\" data-id=\"779491fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2896aead elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2896aead\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f1489e2\" data-id=\"2f1489e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b0be26 elementor-widget elementor-widget-spacer\" data-id=\"14b0be26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79e134c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79e134c5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69f325d9\" data-id=\"69f325d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50dcee83 elementor-widget elementor-widget-html\" data-id=\"50dcee83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"500\" src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b8391cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b8391cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74af9494\" data-id=\"74af9494\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-367da8a3 elementor-widget elementor-widget-spacer\" data-id=\"367da8a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Ads hace cambios en la concordancia (y le da el finiquito a la concordancia amplia modificada) Hace muy poquitas semanas Google nos sorprend\u00eda con el anuncio de que iba a introducir cambios inmediatos en la forma de establecer la concordancia de palabras clave en sus anuncios. \u00bfYa hab\u00edas conseguido entender (y manejar) la concordancia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udc49 Cambios de Google Ads en la concordancia | IsAura Media<\/title>\n<meta name=\"description\" content=\"Google Ads elimina la concordancia amplia modificada y ampl\u00eda la concordancia de frase. \u00bfQuieres saber en qu\u00e9 consisten estos cambios y c\u00f3mo te afectan?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isauramedia.com\/cambios-de-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udc49 Cambios de Google Ads en la concordancia | IsAura Media\" \/>\n<meta property=\"og:description\" content=\"Google Ads elimina la concordancia amplia modificada y ampl\u00eda la concordancia de frase. \u00bfQuieres saber en qu\u00e9 consisten estos cambios y c\u00f3mo te afectan?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isauramedia.com\/cambios-de-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Isaura Media - Agencia de Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/isauramedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-31T10:12:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-31T10:39:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"787\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/cambios-de-google-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/cambios-de-google-ads\\\/\"},\"author\":{\"name\":\"Fran\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/person\\\/293b042e32c39a3aa603de78e04e6ac7\"},\"headline\":\"Google Ads hace cambios en la concordancia (y le da el finiquito a la concordancia amplia modificada)\",\"datePublished\":\"2021-03-31T10:12:37+00:00\",\"dateModified\":\"2021-03-31T10:39:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/cambios-de-google-ads\\\/\"},\"wordCount\":989,\"publisher\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/cambios-de-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/10.png\",\"articleSection\":[\"Sin categorizar\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/cambios-de-google-ads\\\/\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/cambios-de-google-ads\\\/\",\"name\":\"\ud83d\udc49 Cambios de Google Ads en la concordancia | IsAura Media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/cambios-de-google-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/cambios-de-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/10.png\",\"datePublished\":\"2021-03-31T10:12:37+00:00\",\"dateModified\":\"2021-03-31T10:39:44+00:00\",\"description\":\"Google Ads elimina la concordancia amplia modificada y ampl\u00eda la concordancia de frase. \u00bfQuieres saber en qu\u00e9 consisten estos cambios y c\u00f3mo te afectan?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/cambios-de-google-ads\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.isauramedia.com\\\/cambios-de-google-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/cambios-de-google-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/10.png\",\"contentUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/10.png\",\"width\":1400,\"height\":787,\"caption\":\"Una hoja y cuadernos para ilustrar un texto sobre Google Ads y cambios en la concordancia.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/cambios-de-google-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.isauramedia.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads hace cambios en la concordancia (y le da el finiquito a la concordancia amplia modificada)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#website\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/\",\"name\":\"Isaura Media - Agencia de Marketing Digital\",\"description\":\"Marketing digital para negocios brillantes\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.isauramedia.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\",\"name\":\"IsAuraMedia\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/LOGO_ISAURAMEDIA.png\",\"contentUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/LOGO_ISAURAMEDIA.png\",\"width\":1640,\"height\":127,\"caption\":\"IsAuraMedia\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/isauramedia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/isauramedia\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/person\\\/293b042e32c39a3aa603de78e04e6ac7\",\"name\":\"Fran\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ud83d\udc49 Cambios de Google Ads en la concordancia | IsAura Media","description":"Google Ads elimina la concordancia amplia modificada y ampl\u00eda la concordancia de frase. \u00bfQuieres saber en qu\u00e9 consisten estos cambios y c\u00f3mo te afectan?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.isauramedia.com\/cambios-de-google-ads\/","og_locale":"it_IT","og_type":"article","og_title":"\ud83d\udc49 Cambios de Google Ads en la concordancia | IsAura Media","og_description":"Google Ads elimina la concordancia amplia modificada y ampl\u00eda la concordancia de frase. \u00bfQuieres saber en qu\u00e9 consisten estos cambios y c\u00f3mo te afectan?","og_url":"https:\/\/www.isauramedia.com\/cambios-de-google-ads\/","og_site_name":"Isaura Media - Agencia de Marketing Digital","article_publisher":"https:\/\/www.facebook.com\/isauramedia\/","article_published_time":"2021-03-31T10:12:37+00:00","article_modified_time":"2021-03-31T10:39:44+00:00","og_image":[{"width":1400,"height":787,"url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/10.png","type":"image\/png"}],"author":"Fran","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Fran","Tempo di lettura stimato":"6 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.isauramedia.com\/cambios-de-google-ads\/#article","isPartOf":{"@id":"https:\/\/www.isauramedia.com\/cambios-de-google-ads\/"},"author":{"name":"Fran","@id":"https:\/\/www.isauramedia.com\/#\/schema\/person\/293b042e32c39a3aa603de78e04e6ac7"},"headline":"Google Ads hace cambios en la concordancia (y le da el finiquito a la concordancia amplia modificada)","datePublished":"2021-03-31T10:12:37+00:00","dateModified":"2021-03-31T10:39:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.isauramedia.com\/cambios-de-google-ads\/"},"wordCount":989,"publisher":{"@id":"https:\/\/www.isauramedia.com\/#organization"},"image":{"@id":"https:\/\/www.isauramedia.com\/cambios-de-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/10.png","articleSection":["Sin categorizar"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.isauramedia.com\/cambios-de-google-ads\/","url":"https:\/\/www.isauramedia.com\/cambios-de-google-ads\/","name":"\ud83d\udc49 Cambios de Google Ads en la concordancia | IsAura Media","isPartOf":{"@id":"https:\/\/www.isauramedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.isauramedia.com\/cambios-de-google-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.isauramedia.com\/cambios-de-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/10.png","datePublished":"2021-03-31T10:12:37+00:00","dateModified":"2021-03-31T10:39:44+00:00","description":"Google Ads elimina la concordancia amplia modificada y ampl\u00eda la concordancia de frase. \u00bfQuieres saber en qu\u00e9 consisten estos cambios y c\u00f3mo te afectan?","breadcrumb":{"@id":"https:\/\/www.isauramedia.com\/cambios-de-google-ads\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.isauramedia.com\/cambios-de-google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.isauramedia.com\/cambios-de-google-ads\/#primaryimage","url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/10.png","contentUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/03\/10.png","width":1400,"height":787,"caption":"Una hoja y cuadernos para ilustrar un texto sobre Google Ads y cambios en la concordancia."},{"@type":"BreadcrumbList","@id":"https:\/\/www.isauramedia.com\/cambios-de-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.isauramedia.com\/it\/"},{"@type":"ListItem","position":2,"name":"Google Ads hace cambios en la concordancia (y le da el finiquito a la concordancia amplia modificada)"}]},{"@type":"WebSite","@id":"https:\/\/www.isauramedia.com\/#website","url":"https:\/\/www.isauramedia.com\/","name":"Isaura Media - Agencia de Marketing Digital","description":"Marketing digital para negocios brillantes","publisher":{"@id":"https:\/\/www.isauramedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.isauramedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.isauramedia.com\/#organization","name":"IsAuraMedia","url":"https:\/\/www.isauramedia.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.isauramedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/01\/LOGO_ISAURAMEDIA.png","contentUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/01\/LOGO_ISAURAMEDIA.png","width":1640,"height":127,"caption":"IsAuraMedia"},"image":{"@id":"https:\/\/www.isauramedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/isauramedia\/","https:\/\/www.instagram.com\/isauramedia\/"]},{"@type":"Person","@id":"https:\/\/www.isauramedia.com\/#\/schema\/person\/293b042e32c39a3aa603de78e04e6ac7","name":"Fran"}]}},"_links":{"self":[{"href":"https:\/\/www.isauramedia.com\/it\/wp-json\/wp\/v2\/posts\/10846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isauramedia.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isauramedia.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/it\/wp-json\/wp\/v2\/comments?post=10846"}],"version-history":[{"count":77,"href":"https:\/\/www.isauramedia.com\/it\/wp-json\/wp\/v2\/posts\/10846\/revisions"}],"predecessor-version":[{"id":10955,"href":"https:\/\/www.isauramedia.com\/it\/wp-json\/wp\/v2\/posts\/10846\/revisions\/10955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/it\/wp-json\/wp\/v2\/media\/10878"}],"wp:attachment":[{"href":"https:\/\/www.isauramedia.com\/it\/wp-json\/wp\/v2\/media?parent=10846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isauramedia.com\/it\/wp-json\/wp\/v2\/categories?post=10846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isauramedia.com\/it\/wp-json\/wp\/v2\/tags?post=10846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}