{"id":20195,"date":"2022-12-12T15:31:39","date_gmt":"2022-12-12T15:31:39","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=20195"},"modified":"2022-12-13T08:56:56","modified_gmt":"2022-12-13T08:56:56","slug":"pops-up-trucos-para-sacarle-partido-a-las-ventanas-emergentes","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/it\/pops-up-trucos-para-sacarle-partido-a-las-ventanas-emergentes\/","title":{"rendered":"Pops-up \u00bfs\u00ed o no? Trucos para sacarle partido a las ventanas emergentes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20195\" class=\"elementor elementor-20195\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3932ed8b elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3932ed8b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ef3527c elementor-hidden-desktop\" data-id=\"4ef3527c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bd9fb2 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"3bd9fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-20206\" alt=\"Un cuaderno de notas para ilustrar las ventaja de pop ups.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25-768x355.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5766c84 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5766c84\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-731a9861\" data-id=\"731a9861\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70eefb9c elementor-widget elementor-widget-heading\" data-id=\"70eefb9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Pops-up \u00bfs\u00ed o no?<\/b> Trucos para sacarle partido a las ventanas emergentes\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-347539a6\" data-id=\"347539a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6753a783 elementor-widget elementor-widget-text-editor\" data-id=\"6753a783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si haces una encuesta informal a tu alrededor, la mayor\u00eda de la gente te dir\u00e1 que no le gustan mucho los popups. Que si estorban, que si son molestos\u2026 pero<\/span><b> \u00bfy lo bien que convierten? <\/b><span style=\"font-weight: 400;\">Hoy te contamos algunos trucos para que <\/span><b>los pop-ups de tu sitio web te den muchas alegr\u00edas<\/b><span style=\"font-weight: 400;\"> (y no estropeen la experiencia de usuario).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c22e832 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1c22e832\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ce6e994\" data-id=\"4ce6e994\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5abbb381 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"5abbb381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25.jpg\" class=\"attachment-full size-full wp-image-20206\" alt=\"Un cuaderno de notas para ilustrar las ventaja de pop ups.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25-768x355.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9ce993 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9ce993\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d4f5d9d\" data-id=\"6d4f5d9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1365d630 elementor-widget elementor-widget-text-editor\" data-id=\"1365d630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u201cClaves para que no puedas prescindir de los pop-ups en tu sitio web\u201d.<\/b><\/p><p><span style=\"font-weight: 400;\">Esas ventanas emergentes que \u201csaltan\u201d de vez en cuando pueden resultar muy \u00fatiles si se integran con un poco de cari\u00f1o en <\/span><b>una estrategia de marketing bien dise\u00f1ada.<\/b><\/p><p><span style=\"font-weight: 400;\">\u00bfC\u00f3mo hacerlo? <\/span><b>Con algunas buenas pr\u00e1cticas, <\/b><span style=\"font-weight: 400;\">que por supuesto te vamos a contar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-376923a9 elementor-widget elementor-widget-heading\" data-id=\"376923a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Popups: <b>aprovecha sus ventajas<\/b>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2170daac elementor-widget elementor-widget-text-editor\" data-id=\"2170daac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Por si no lo sabes, te lo vamos a recordar: los pop-ups o ventanas emergentes, son ventanas que se muestran en tu sitio web, superpuestas en la p\u00e1gina, con <\/span><b>mensajes que incitan a la conversi\u00f3n, <\/b><span style=\"font-weight: 400;\">normalmente suscribirse a la lista de correo o hacer una compra.<\/span><\/p><p><span style=\"font-weight: 400;\">El pop-up puede<\/span><b> aparecer en distintos momentos,<\/b><span style=\"font-weight: 400;\"> seg\u00fan c\u00f3mo se programe su activaci\u00f3n.<\/span><\/p><p><span style=\"font-weight: 400;\">Lo m\u00e1s habitual es que se active un pop-up <\/span><b>cuando el visitante llega al sitio web,<\/b><span style=\"font-weight: 400;\"> y muestre informaci\u00f3n relevante en ese momento, como por ejemplo un descuento promocional de bienvenida.<\/span><\/p><p><span style=\"font-weight: 400;\">El otro momento m\u00e1s habitual es el pop-up de salida. Cuando el visitante hace adem\u00e1n de marcharse (busca la forma de ir hacia atr\u00e1s o lleva el rat\u00f3n hacia la esquina superior derecha para cerrar la p\u00e1gina) se activa una ventana emergente que<\/span><b> le ofrece algo atractivo para que se quede. <\/b><span style=\"font-weight: 400;\">Especialmente si ha metido algo en el carrito y se va sin completar el checkout.<\/span><\/p><p><span style=\"font-weight: 400;\">Al margen de que gusten m\u00e1s o menos, hay una realidad: <\/span><b>los pop-ups<\/b> <b>funcionan.<\/b><\/p><p><b>La media de conversi\u00f3n es algo superior al 11%<\/b><span style=\"font-weight: 400;\">, lo que no est\u00e1 nada mal y, si est\u00e1n muy optimizados, pueden llegar a convertir \u00a1hasta un 42%!<\/span><\/p><p><span style=\"font-weight: 400;\">Por tanto, vamos a centrarnos en <\/span><b>los argumentos a favor<\/b><span style=\"font-weight: 400;\"> para tratar de exprimirlos al m\u00e1ximo<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18a48a57 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18a48a57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43ee3974\" data-id=\"43ee3974\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-214a4fca elementor-widget elementor-widget-image\" data-id=\"214a4fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-fotos-blog-cuadradas-FINAL-18.jpg\" class=\"attachment-large size-large wp-image-20216\" alt=\"Un t\u00e9 y una vela para ilustrar un texto sobre pop-ups y ventanas emergentes.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-fotos-blog-cuadradas-FINAL-18.jpg 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-fotos-blog-cuadradas-FINAL-18-250x300.jpg 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc4c433 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc4c433\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-518311b1\" data-id=\"518311b1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f96b4c5 elementor-widget elementor-widget-spacer\" data-id=\"6f96b4c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4e28de96\" data-id=\"4e28de96\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12c98639 elementor-widget elementor-widget-spacer\" data-id=\"12c98639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1762bcb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1762bcb8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ea4a8cd\" data-id=\"3ea4a8cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e8dc0d elementor-widget elementor-widget-heading\" data-id=\"9e8dc0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>A favor del pop-up<\/b>: estos son los pros de utilizarlos\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a15827 elementor-widget elementor-widget-text-editor\" data-id=\"63a15827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 te puede interesar <\/span><b>incluir pop-ups<\/b><span style=\"font-weight: 400;\"> en algunas de tus p\u00e1ginas m\u00e1s importantes? Echa un vistazo:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23598507 elementor-widget elementor-widget-heading\" data-id=\"23598507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ayudan a enfocar al usuario\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40471388 elementor-widget elementor-widget-text-editor\" data-id=\"40471388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A veces, toda la informaci\u00f3n que hay en la web es demasiado. Por eso el pop-up bien dise\u00f1ado es tan efectivo: condensa el mensaje en<\/span><b> unas l\u00edneas y una \u00fanica CTA <\/b><span style=\"font-weight: 400;\">o llamada a la acci\u00f3n. Ayudan a que el usuario se enfoque solo en lo relevante, por lo que <\/span><b>aumentan las posibilidades de conversi\u00f3n.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf401c0 elementor-widget elementor-widget-heading\" data-id=\"cf401c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Son muy vers\u00e1tiles\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb964b3 elementor-widget elementor-widget-text-editor\" data-id=\"6fb964b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Puedes colocar <\/span><b>pop-ups con distintos mensajes <\/b><span style=\"font-weight: 400;\">y colocarlos estrat\u00e9gicamente. Por ejemplo, prepara varios lead magnets (archivos gratuitos descargables) con temas diferentes, y crea pop-ups con ganchos diferentes, para captar m\u00e1s el inter\u00e9s del usuario.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607feba2 elementor-widget elementor-widget-heading\" data-id=\"607feba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hacen crecer tu lista de correo\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-368666e5 elementor-widget elementor-widget-text-editor\" data-id=\"368666e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La realidad es que el pop-up es una manera efectiva de <\/span><b>conseguir emails para tu lista, <\/b><span style=\"font-weight: 400;\">normalmente a cambio de un lead magnet, como te coment\u00e1bamos en el punto anterior.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64fd341c elementor-widget elementor-widget-heading\" data-id=\"64fd341c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rentabiliza tus visitas\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e398c9b elementor-widget elementor-widget-text-editor\" data-id=\"5e398c9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Con lo que cuesta conseguir a un visitante, no parece mala idea tratar de retenerlo un poco m\u00e1s, \u00bfverdad? Da igual que venga del tr\u00e1fico org\u00e1nico (inversi\u00f3n de tiempo) o del tr\u00e1fico de pago (inversi\u00f3n de dinero). Si el pop-up <\/span><b>consigue que permanezca en la p\u00e1gina <\/b><span style=\"font-weight: 400;\">o realice la acci\u00f3n que t\u00fa quieres, habr\u00e1 valido la pena.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36925af2 elementor-widget elementor-widget-image\" data-id=\"36925af2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-26-1024x473.jpg\" class=\"attachment-large size-large wp-image-20224\" alt=\"Un ambiente de trabajo para ilustrar un texto sobre trucos para sacar partido de ventanas emergentes.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-26-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-26-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-26-768x355.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-26.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6199ee9e elementor-widget elementor-widget-heading\" data-id=\"6199ee9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mejora tus pop-ups con estos <b>trucos\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cddc3e7 elementor-widget elementor-widget-text-editor\" data-id=\"cddc3e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lo dicho, la clave de los popups es optimizarlos. \u00bfPor qu\u00e9 no empiezas por echar un vistazo a estos tips?<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Utiliza el trigger o disparador correcto:<\/b><span style=\"font-weight: 400;\"> no tengas miedo de utilizar algunos trucos marqueteros, como la urgencia (\u00a1\u00faltima oportunidad!) o la escasez (\u00a1corre que se acaba!). Son una forma de darle un empujoncito a esos usuarios que quieren comprar pero \u201clo dejan para despu\u00e9s\u201d.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mejora las CTA: <\/b><span style=\"font-weight: 400;\">las llamadas a la acci\u00f3n le indican al usuario qu\u00e9 es lo que tiene que hacer. Por eso, cuanto m\u00e1s breve y claro sea el mensaje, mejor. Prueba distintas CTAs y qu\u00e9date con las que convierten mejor.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personaliza los mensajes:<\/b><span style=\"font-weight: 400;\"> no hagas un pop-up est\u00e1ndar para todas las p\u00e1ginas de tu web. Mostrar el mismo pop-up a todos los usuarios es un error. Debes adaptar los mensajes segmentando a los usuarios, teniendo en cuenta en qu\u00e9 momento del <\/span><a href=\"https:\/\/www.isauramedia.com\/funnel-de-ventas-pasos-basicos-para-crearlo\/\"><span style=\"font-weight: 400;\">embudo de ventas<\/span><\/a> <span style=\"font-weight: 400;\">se encuentran.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adapta para smartphone:<\/b><span style=\"font-weight: 400;\"> los tel\u00e9fonos m\u00f3viles ya superan a los usuarios de otros dispositivos, por tanto, tenlo presente y crea dise\u00f1os espec\u00edficos para smartphone, que garanticen una buena experiencia de usuario.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Utiliza un buen copy:<\/b><span style=\"font-weight: 400;\"> es un lugar donde caben muy pocas palabras, as\u00ed que \u00fasalas con sabidur\u00eda. Un buen <\/span><a href=\"https:\/\/www.isauramedia.com\/copywriting-emocional\/\"><span style=\"font-weight: 400;\">copywriting<\/span><\/a><span style=\"font-weight: 400;\"> es innegociable.<\/span><\/li><\/ol><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Pon en marcha estas estrategias sencillas y ver\u00e1s c\u00f3mo <\/span><b>los n\u00fameros mejoran.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a98cce elementor-widget elementor-widget-heading\" data-id=\"5a98cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQuieres <b>m\u00e1s claves sobre pop-ups<\/b> (o lo que sea)?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c61a2a elementor-widget elementor-widget-text-editor\" data-id=\"16c61a2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Queremos que tu ecommerce vuele, por eso todas las semanas te damos ideas que sabemos que funcionan.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">No obstante, aqu\u00ed no caben todos los ases que tenemos en la manga. \u00bfQuieres que te demos m\u00e1s? <\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\">Ll\u00e1manos o m\u00e1ndanos un mensaje<\/span><\/a><span style=\"font-weight: 400;\">, y ver\u00e1s lo que podemos hacer por tu estrategia de marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2358f366 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2358f366\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c0a0e56\" data-id=\"3c0a0e56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74e2cfb elementor-widget elementor-widget-heading\" data-id=\"74e2cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b450c6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b450c6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68228c11\" data-id=\"68228c11\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cc89291 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"5cc89291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60871f50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60871f50\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4abbdfe0\" data-id=\"4abbdfe0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54aeb9c elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"54aeb9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32120 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/it\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png\" class=\"attachment-full size-full wp-image-32121\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-300x139.png 300w, 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Trucos para sacarle partido a las ventanas emergentes Si haces una encuesta informal a tu alrededor, la mayor\u00eda de la gente<\/p>\n","protected":false},"author":8,"featured_media":20206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[21,17],"tags":[],"class_list":["post-20195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-web","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udca3 Pop-ups \u00bfs\u00ed o no? Ventajas y trucos para optimizarlos<\/title>\n<meta name=\"description\" content=\"\u00bfSabes c\u00f3mo sacarle el m\u00e1ximo partido a las ventanas emergentes? 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