{"id":20694,"date":"2023-01-31T10:56:38","date_gmt":"2023-01-31T10:56:38","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=20694"},"modified":"2023-01-31T10:56:38","modified_gmt":"2023-01-31T10:56:38","slug":"como-conseguir-clientes-b2b-para-tu-empresa","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/it\/como-conseguir-clientes-b2b-para-tu-empresa\/","title":{"rendered":"C\u00f3mo conseguir clientes B2B para tu empresa: estrategias off y online"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20694\" class=\"elementor elementor-20694\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33bf3ca1 elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33bf3ca1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-290cef05 elementor-hidden-desktop\" data-id=\"290cef05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78d23a5f elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"78d23a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-20726\" alt=\"Un jard\u00edn interior para ilustrar un texto sobre c\u00f3mo conseguir clientes B2B para una empresa\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5-768x355.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e0e678 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3e0e678\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7878a935\" data-id=\"7878a935\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29be2444 elementor-widget elementor-widget-heading\" data-id=\"29be2444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>C\u00f3mo conseguir clientes B2B <\/b> para tu empresa: estrategias off y online\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-29b3b6e2\" data-id=\"29b3b6e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a05e81b elementor-widget elementor-widget-text-editor\" data-id=\"2a05e81b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Conseguir nuevos clientes nunca es f\u00e1cil, pero la cosa puede complicarse a\u00fan m\u00e1s cuando lo que te interesa es captar clientes B2B (<\/span><i><span style=\"font-weight: 400;\">business to business<\/span><\/i><span style=\"font-weight: 400;\">). Una vez m\u00e1s,<\/span><b> el marketing est\u00e1 aqu\u00ed para ayudarte.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-372000ba elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"372000ba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50290d80\" data-id=\"50290d80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a99de6b elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"2a99de6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5.jpg\" class=\"attachment-full size-full wp-image-20726\" alt=\"Un jard\u00edn interior para ilustrar un texto sobre c\u00f3mo conseguir clientes B2B para una empresa\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-5-768x355.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-247971c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"247971c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c6c92c5\" data-id=\"4c6c92c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f842994 elementor-widget elementor-widget-text-editor\" data-id=\"6f842994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u201c\u00bfEs m\u00e1s dif\u00edcil conectar con clientes B2B? No, si usas las herramientas adecuadas\u201d.<\/b><\/p><p><span style=\"font-weight: 400;\">Ya sabes que confiamos ciegamente en el marketing bien planteado, con profesionalidad y una dosis de cari\u00f1o. Y por eso en este post vamos a darte <\/span><b>algunos consejos marketeros que te ayudar\u00e1n.<\/b><span style=\"font-weight: 400;\"> Pero como no queremos dejar pasar oportunidades tambi\u00e9n incluimos algunas t\u00e9cnicas de siempre que siguen funcionando.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As\u00ed que hoy te traemos <\/span><b>estrategias online y offline <\/b><span style=\"font-weight: 400;\">para que puedas ampliar tu cartera de clientes B2B.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb6d645 elementor-widget elementor-widget-heading\" data-id=\"3fb6d645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>As\u00ed puedes llegar a otras empresas: <\/b>estrategias B2B\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7beee155 elementor-widget elementor-widget-text-editor\" data-id=\"7beee155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A todo lo que te contamos a continuaci\u00f3n, a\u00f1\u00e1dele una cosa: preoc\u00fapate porque la experiencia del cliente siempre sea sobresaliente, porque ser\u00e1 la manera de <\/span><b>fidelizarlos y rentabilizar todo el esfuerzo que haces en captaci\u00f3n.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Dicho eso, vamos al l\u00edo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641c96ce elementor-widget elementor-widget-heading\" data-id=\"641c96ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Offline: la magia de los contactos y recomendaciones\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed2640 elementor-widget elementor-widget-text-editor\" data-id=\"4ed2640\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las recomendaciones y las referencias son estrategias de esas \u201cde toda la vida\u201d que siguen funcionando, porque parten de<\/span><b> la confianza y credibilidad que ya has establecido con tus clientes <\/b><span style=\"font-weight: 400;\">actuales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As\u00ed que \u00bfpor qu\u00e9 no utilizarlo a tu favor, ya que te lo has ganado? \u00bfPor qu\u00e9 no decirles a tus otros clientes que <\/span><b>est\u00e1s buscando m\u00e1s empresas<\/b><span style=\"font-weight: 400;\"> para trabajar con ellas?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Dando por supuesto que son clientes satisfechos, no tendr\u00e1n problema en presentarte a otras empresas que puedan estar <\/span><b>interesadas en tus productos o servicios.<\/b><\/p><p><span style=\"font-weight: 400;\">Por otra parte, <\/span><b>el networking en vivo tiene un enorme potencial.<\/b><span style=\"font-weight: 400;\"> Por eso, si necesitas captar clientes para tu empresa empieza a asistir a <\/span><b>eventos y conferencias del sector, <\/b><span style=\"font-weight: 400;\">\u00fanete a organizaciones comerciales y grupos profesionales y ponte en contacto con otras empresas de tu campo.<\/span><\/p><p><span style=\"font-weight: 400;\">Otra posibilidad es que organices t\u00fa mismo alg\u00fan evento y hagas de anfitri\u00f3n. Es una oportunidad para <\/span><b>reunir a representantes de distintas empresas <\/b><span style=\"font-weight: 400;\">y compartir objetivos, herramientas o dar a conocer productos o servicios.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ampliar tu red de contactos te ayudar\u00e1 a conocer clientes potenciales y <\/span><b>crear nuevas oportunidades. <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ac1972 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac1972\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97c450e\" data-id=\"97c450e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ffa150c elementor-widget elementor-widget-image\" data-id=\"3ffa150c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-fotos-blog-cuadradas-FINAL-2.jpg\" class=\"attachment-large size-large wp-image-20731\" alt=\"Una chica con un traje rosa, con una tarta de cumple para ilustrar un texto sobre c\u00f3mo conseguir clientes B2B para tu empresa.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-fotos-blog-cuadradas-FINAL-2.jpg 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-fotos-blog-cuadradas-FINAL-2-250x300.jpg 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68f5e430 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68f5e430\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-444b6d0f\" data-id=\"444b6d0f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25498015 elementor-widget elementor-widget-spacer\" data-id=\"25498015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-252cb490\" data-id=\"252cb490\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3552aa1b elementor-widget elementor-widget-spacer\" data-id=\"3552aa1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66a2cca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66a2cca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4050d64e\" data-id=\"4050d64e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b4d7415 elementor-widget elementor-widget-text-editor\" data-id=\"2b4d7415\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Seguramente has empezado con un perfil normal y <\/span><b>llevas un tiempo subiendo contenidos relacionados con tu marca.<\/b><span style=\"font-weight: 400;\"> Perfecto, es la manera de comenzar a rodar y tomarle la temperatura a la audiencia que te interesa.<\/span><\/p><p><span style=\"font-weight: 400;\">Aprovecha para interactuar y tomar buena nota de c\u00f3mo <\/span><b>tu producto o servicio puede resolver necesidades<\/b><span style=\"font-weight: 400;\"> o solucionar problemas de tu p\u00fablico objetivo. Tambi\u00e9n, ten un ojo puesto en tu competencia para analizar qu\u00e9 hacen, c\u00f3mo lo hacen y cu\u00e1les son sus resultados.<\/span><\/p><p><span style=\"font-weight: 400;\">Cuando quieras dar un salto adelante, <\/span><b>transforma tu perfil en una cuenta business,<\/b><span style=\"font-weight: 400;\"> que te ofrecer\u00e1 muchas m\u00e1s opciones pensadas para empresas (antes tienes que crear una cuenta en Facebook para empresas).<\/span><\/p><p><span style=\"font-weight: 400;\">La cuenta business <\/span><b>permite a\u00f1adir m\u00e1s datos a tu informaci\u00f3n de perfil, <\/b><span style=\"font-weight: 400;\">como la p\u00e1gina web, tel\u00e9fono, n\u00famero de contacto, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">Tambi\u00e9n <\/span><b>te da acceso a Instagram Insights, <\/b><span style=\"font-weight: 400;\">que son las estad\u00edsticas sobre tus publicaciones. Esta informaci\u00f3n te ser\u00e1 de mucha utilidad para saber c\u00f3mo crece tu cuenta, n\u00famero de interacciones, alcance, impresiones, rendimiento de tus CTAs, etc.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52bb3112 elementor-widget elementor-widget-heading\" data-id=\"52bb3112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Online: enfoca tu estrategia de marketing para atraer empresas\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6039a2 elementor-widget elementor-widget-text-editor\" data-id=\"4a6039a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para captar clientes, el marketing es tu gran aliado siempre, solo que en este caso debes <\/span><b>enfocar toda tu estrategia hacia la captaci\u00f3n de empresas<\/b><span style=\"font-weight: 400;\"> y no clientes individuales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La elecci\u00f3n de estrategias de marketing para encontrar nuevos clientes B2B <\/span><b>depende de tu sector, tu p\u00fablico objetivo y otros factores<\/b><span style=\"font-weight: 400;\">. No obstante, a continuaci\u00f3n te contamos cu\u00e1les son las m\u00e1s utilizadas:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b0d71 elementor-widget elementor-widget-heading\" data-id=\"43b0d71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Marketing de contenidos\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af2b914 elementor-widget elementor-widget-text-editor\" data-id=\"af2b914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para captar clientes, el marketing es tu gran aliado siempre, solo que en este caso debes <\/span><b>enfocar toda tu estrategia hacia la captaci\u00f3n de empresas<\/b><span style=\"font-weight: 400;\"> y no clientes individuales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La elecci\u00f3n de estrategias de marketing para encontrar nuevos clientes B2B <\/span><b>depende de tu sector, tu p\u00fablico objetivo y otros factores<\/b><span style=\"font-weight: 400;\">. No obstante, a continuaci\u00f3n te contamos cu\u00e1les son las m\u00e1s utilizadas:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394ca7b elementor-widget elementor-widget-heading\" data-id=\"394ca7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Email marketing\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569e99f elementor-widget elementor-widget-text-editor\" data-id=\"569e99f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Empieza a alimentar tu lista de correo, captando los emails de empresas que puedan ser clientes potenciales (<\/span><a href=\"https:\/\/www.isauramedia.com\/ideas-para-exprimir-tu-estrategia-de-email-marketing\/\"><span style=\"font-weight: 400;\">aqu\u00ed<\/span><\/a><span style=\"font-weight: 400;\"> te explicamos c\u00f3mo hacerlo), y luego <\/span><b>crea campa\u00f1as de correo electr\u00f3nico <\/b><span style=\"font-weight: 400;\">espec\u00edficas para presentarles su empresa.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Puedes <\/span><b>incluir ofertas promocionales <\/b><span style=\"font-weight: 400;\">para animarlos a ponerse en contacto y llevar m\u00e1s tr\u00e1fico a tu sitio web.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Si te preocupa que tus correos pasen desapercibidos, en este post te explicamos <\/span><a href=\"https:\/\/www.isauramedia.com\/5-trucos-para-aumentar-la-tasa-de-apertura-de-tus-emails\/\"><span style=\"font-weight: 400;\">c\u00f3mo aumentar la tasa de apertura de tus emails<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ccdfcc elementor-widget elementor-widget-heading\" data-id=\"6ccdfcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Publicidad de pago\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f056104 elementor-widget elementor-widget-text-editor\" data-id=\"f056104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Obviamente, no se puede descartar si est\u00e1s en una fase de captaci\u00f3n de clientes. La publicidad de pago en plataformas como Google AdWords o LinkedIn Ads puede ser muy efectiva para llegar a empresas que est\u00e9n <\/span><b>buscando activamente los productos o servicios que t\u00fa ofreces.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e15da7d elementor-widget elementor-widget-image\" data-id=\"1e15da7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1-2-1024x473.jpg\" class=\"attachment-large size-large wp-image-20741\" alt=\"Foto de un cocktail de frutas para ilustrar un texto sobre c\u00f3mo conseguir clientes B2B.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1-2-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1-2-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1-2-768x355.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/01\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1-2.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-474a79f1 elementor-widget elementor-widget-heading\" data-id=\"474a79f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Vamos a crear tu estrategia<\/b> para conseguir clientes B2B\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ba1d49 elementor-widget elementor-widget-text-editor\" data-id=\"24ba1d49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El enfoque de las campa\u00f1as B2B debe estar orientado a crear <\/span><b>conexiones s\u00f3lidas con otras empresas, <\/b><span style=\"font-weight: 400;\">basadas en la generaci\u00f3n de confianza, la comunicaci\u00f3n fluida y las referencias que puedan aportar sobre ti otras empresas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Podemos ayudarte a construir una estrategia de marketing B2B. <\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\">Si nos llamas<\/span><\/a><span style=\"font-weight: 400;\">, te contamos c\u00f3mo lo haremos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e54eeb4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e54eeb4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-123688aa\" data-id=\"123688aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fccabc5 elementor-widget elementor-widget-heading\" data-id=\"2fccabc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47e49e85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47e49e85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e67c45e\" data-id=\"2e67c45e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-390adc2 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"390adc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65d749e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65d749e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-288e5166\" data-id=\"288e5166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-473bbbbe elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"473bbbbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32120 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/it\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png\" class=\"attachment-full size-full wp-image-32121\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-300x139.png 300w, 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cuando<\/p>\n","protected":false},"author":8,"featured_media":20726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[17,22],"tags":[],"class_list":["post-20694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\ude80 Estrategias para conseguir clientes B2B para tu empresa<\/title>\n<meta name=\"description\" content=\"Si quieres captar clientes business to business tienes que enfocar tu estrategia de marketing. 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