{"id":20860,"date":"2023-02-23T09:23:04","date_gmt":"2023-02-23T09:23:04","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=20860"},"modified":"2023-02-23T09:28:39","modified_gmt":"2023-02-23T09:28:39","slug":"lead-magnet-que-es-y-como-crear-uno-eficaz","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/it\/lead-magnet-que-es-y-como-crear-uno-eficaz\/","title":{"rendered":"[Lead magnet] Qu\u00e9 es y c\u00f3mo crear uno eficaz"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20860\" class=\"elementor elementor-20860\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c7d7f7f elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c7d7f7f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d0dbe54 elementor-hidden-desktop\" data-id=\"6d0dbe54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-392fce77 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"392fce77\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-20869\" alt=\"Una mujer sujetando un ordenador para ilustrar c\u00f3mo crear un lead magnet.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-768x355.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65fad555 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"65fad555\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25541f25\" data-id=\"25541f25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-526ac07b elementor-widget elementor-widget-heading\" data-id=\"526ac07b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>[Lead magnet]<\/b> Qu\u00e9 es y c\u00f3mo crear uno eficaz\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7025966d\" data-id=\"7025966d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-241e1bc6 elementor-widget elementor-widget-text-editor\" data-id=\"241e1bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Captar leads es uno de los objetivos de cualquiera con un negocio online si quiere aumentar sus ventas. Pero los usuarios no te van a dar sus datos porque s\u00ed. Para convencerlos, una estrategia ganadora es<\/span><b> ofrecerles un lead magnet con contenido valioso para ellos.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69f4b920 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"69f4b920\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ef84980\" data-id=\"7ef84980\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73ff586d elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"73ff586d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4.jpg\" class=\"attachment-full size-full wp-image-20869\" alt=\"Una mujer sujetando un ordenador para ilustrar c\u00f3mo crear un lead magnet.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-768x355.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67b89bcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67b89bcc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fd282e\" data-id=\"3fd282e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1978f866 elementor-widget elementor-widget-text-editor\" data-id=\"1978f866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00a0Quid pro quo: un lead magnet mol\u00f3n a cambio de tu email.<\/b><\/p><p><span style=\"font-weight: 400;\">Si tu lead magnet (literalmente, im\u00e1n de leads) est\u00e1 bien hecho, los leads empezar\u00e1n a llegar, tu base de datos crecer\u00e1 y tendr\u00e1s <\/span><b>m\u00e1s posibilidades de que se acaben convirtiendo en clientes.<\/b><\/p><p><span style=\"font-weight: 400;\">Pero \u00bfsabes c\u00f3mo crear <\/span><b>un lead magnet eficiente?<\/b><\/p><p><span style=\"font-weight: 400;\">En este post vamos a darte algunas pistas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8944d40 elementor-widget elementor-widget-heading\" data-id=\"8944d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>\u00bfQu\u00e9 es<\/b> un lead magnet?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d32e641 elementor-widget elementor-widget-text-editor\" data-id=\"3d32e641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En marketing llamamos lead magnet a una pieza de contenido dise\u00f1ada para atraer y captar la atenci\u00f3n de clientes potenciales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">El objetivo de que <\/span><b>te proporcionen su informaci\u00f3n de contacto, <\/b><span style=\"font-weight: 400;\">como su direcci\u00f3n de correo electr\u00f3nico o n\u00famero de tel\u00e9fono, a cambio de recibir un contenido que les interesa.<\/span><\/p><p><span style=\"font-weight: 400;\">El lead magnet puede adoptar muchas formas: <\/span><b>un libro electr\u00f3nico o una gu\u00eda en PDF<\/b><span style=\"font-weight: 400;\"> son formatos muy utilizados, pero tambi\u00e9n se pueden ofrecer webinars, acceso a v\u00eddeos exclusivos, plantillas editables, checklists, etc.,\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En cualquier caso, el objetivo es <\/span><b>crear valor para el cliente potencial <\/b><span style=\"font-weight: 400;\">e incitarlo a suscribirse a un bolet\u00edn o rellenar un formulario con sus datos.<\/span><\/p><p><span style=\"font-weight: 400;\">Si quieres crear una gran base de leads para incluirlos en <\/span><a href=\"https:\/\/www.isauramedia.com\/lista-de-correo-por-que-es-importante-y-como-aumentarla\/\"><span style=\"font-weight: 400;\">tu lista de correo<\/span><\/a><span style=\"font-weight: 400;\"> y l<\/span><b>uego enviarles comunicaciones de marketing,<\/b><span style=\"font-weight: 400;\"> esta estrategia te interesa mucho.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Estos son los <\/span><i><span style=\"font-weight: 400;\">must <\/span><\/i><span style=\"font-weight: 400;\">que debe tener todo lead magnet para que funcione:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevancia:<\/b><span style=\"font-weight: 400;\"> debe abordar un problema o necesidad que preocupe a tu p\u00fablico objetivo.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Valor:<\/b><span style=\"font-weight: 400;\"> debe ofrecer un valor real, como informaci\u00f3n o recursos pr\u00e1cticos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Claridad:<\/b><span style=\"font-weight: 400;\"> debe ser f\u00e1cil de consumir, es decir, el valor que ofrece tiene que entenderse con claridad.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Una vez que tu lista de leads va engordando, puedes seguir utilizando nuevos\u00a0 lead magnets para ofrecerles m\u00e1s valor y <\/span><b>hacerlos avanzar en el embudo de ventas.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Tambi\u00e9n es una manera de consolidar tu marca y establecer tu <\/span><i><span style=\"font-weight: 400;\">expertise <\/span><\/i><span style=\"font-weight: 400;\">en el sector al que te dedicas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ten en cuenta que al ofrecer recursos valiosos, demuestras tus conocimientos y te posicionas como <\/span><b>fuente de informaci\u00f3n fiable y de confianza<\/b><span style=\"font-weight: 400;\"> para tu p\u00fablico objetivo. Sea como sea, siempre ganas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-304f31b elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"304f31b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d0000\" data-id=\"5d0000\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37d010db elementor-widget elementor-widget-image\" data-id=\"37d010db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-fotos-blog-cuadradas-FINAL-4.jpg\" class=\"attachment-large size-large wp-image-20879\" alt=\"Una oficina blanca para ilustrar un texto sobre lead magnet.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-fotos-blog-cuadradas-FINAL-4.jpg 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-fotos-blog-cuadradas-FINAL-4-250x300.jpg 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a398324 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a398324\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5fc2d8b1\" data-id=\"5fc2d8b1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ca2ad4 elementor-widget elementor-widget-spacer\" data-id=\"45ca2ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c3d6ef8\" data-id=\"7c3d6ef8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a43b884 elementor-widget elementor-widget-spacer\" data-id=\"a43b884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd5d778 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd5d778\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d5cbd96\" data-id=\"3d5cbd96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2849c2 elementor-widget elementor-widget-heading\" data-id=\"c2849c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como crear un <b>lead magnet eficaz<\/b>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7206afca elementor-widget elementor-widget-text-editor\" data-id=\"7206afca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hay varios factores clave que deben tenerse en cuenta a la hora de crear un lead magnet que funcione a toda m\u00e1quina y <\/span><b>empiece a generar leads.<\/b><span style=\"font-weight: 400;\"> Toma nota de 7 cosas que tienes que tener en cuenta para crearlo:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-556b2676 elementor-widget elementor-widget-heading\" data-id=\"556b2676\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Identifica a tu p\u00fablico objetivo\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d397bab elementor-widget elementor-widget-text-editor\" data-id=\"d397bab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El lead magnet debe dise\u00f1arse para atraer a un grupo espec\u00edfico de personas, no a todo el mundo.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Es importante saber a qui\u00e9n se intenta atraer y cu\u00e1les son sus necesidades e intereses. De ese modo, <\/span><b>puedes dise\u00f1ar el gancho m\u00e1s efectivo.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acdf311 elementor-widget elementor-widget-heading\" data-id=\"1acdf311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Ofrece valor\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bdec26 elementor-widget elementor-widget-text-editor\" data-id=\"7bdec26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Debe contener informaci\u00f3n o recursos valiosos que sean de inter\u00e9s para el p\u00fablico objetivo. Aqu\u00ed no vale dar gato por liebre: realmente tiene que <\/span><b>aportar algo que merezca la pena.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d336f5d elementor-widget elementor-widget-heading\" data-id=\"d336f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Facilita el acceso\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfef0ec elementor-widget elementor-widget-text-editor\" data-id=\"4dfef0ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para una buena experiencia de usuario, el lead magnet debe ser de f\u00e1cil acceso y descarga. Es interesante <\/span><b>crear una <\/b><a href=\"https:\/\/www.isauramedia.com\/claves-para-crear-una-landing-page-molona\/\"><b>landing page<\/b><\/a><b> espec\u00edfica<\/b><span style=\"font-weight: 400;\"> y derivar tr\u00e1fico desde tu web, tus redes o tu campa\u00f1a de anuncios.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Tambi\u00e9n puedes ofrecer el lead magnet a tus visitantes, en <\/span><a href=\"https:\/\/www.isauramedia.com\/pops-up-trucos-para-sacarle-partido-a-las-ventanas-emergentes\/\"><span style=\"font-weight: 400;\">un pop up<\/span><\/a><span style=\"font-weight: 400;\"> que aparezca antes de que abandonen la web.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6adf76 elementor-widget elementor-widget-image\" data-id=\"5e6adf76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1-2-1024x473.jpg\" class=\"attachment-large size-large wp-image-20884\" alt=\"Una diarrea con la planta para usar un texto sobre qu\u00e9 es un lead Magnet.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1-2-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1-2-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1-2-768x355.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/02\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1-2.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c76537 elementor-widget elementor-widget-heading\" data-id=\"1c76537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Utiliza t\u00e9cnicas de persuasi\u00f3n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a542b elementor-widget elementor-widget-text-editor\" data-id=\"39a542b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si quieres llamar la atenci\u00f3n y que el usuario se descargue el lead magnet, <\/span><b>el <\/b><a href=\"https:\/\/www.isauramedia.com\/libros-de-copywriting\/\"><b>copywriting<\/b><\/a><b> es tu aliado.<\/b><span style=\"font-weight: 400;\"> Un buen copy tiene que transmitir el valor lead magnet.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14874a6f elementor-widget elementor-widget-heading\" data-id=\"14874a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Utiliza llamadas a la acci\u00f3n contundentes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9afed elementor-widget elementor-widget-text-editor\" data-id=\"6d9afed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El usuario debe saber exactamente qu\u00e9 hacer si quiere acceder al lead magnet. Las CTA deben <\/span><b>indicar con claridad el paso siguiente.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1425c5 elementor-widget elementor-widget-heading\" data-id=\"b1425c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Crea un dise\u00f1o atractivo\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-377eef2 elementor-widget elementor-widget-text-editor\" data-id=\"377eef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El lead magnet tambi\u00e9n debe entrar por los ojos, y para eso necesitas que la imagen que se muestra <\/span><b>sea capaz de captar la atenci\u00f3n. <\/b><span style=\"font-weight: 400;\">Todo suma a la hora de aumentar las posibilidades de descarga. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9da5e8 elementor-widget elementor-widget-heading\" data-id=\"a9da5e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Prueba y optimiza\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d337ff elementor-widget elementor-widget-text-editor\" data-id=\"7d337ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La t\u00e9cnica del ensayo-error tambi\u00e9n se aplica aqu\u00ed.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Es importante probar diferentes versiones del lead magnet para ver cu\u00e1l de ellas funciona mejor y <\/span><b>hacer cambios en funci\u00f3n de los resultados. <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2df6cc14 elementor-widget elementor-widget-heading\" data-id=\"2df6cc14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Aumenta tu lista de leads.<\/b> \u00bfProbamos con un lead magnet?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-109b9aba elementor-widget elementor-widget-text-editor\" data-id=\"109b9aba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El lead magnet es una poderosa herramienta de marketing para atraer clientes potenciales, <\/span><b>captar informaci\u00f3n de contacto<\/b><span style=\"font-weight: 400;\"> y aumentar el tr\u00e1fico del sitio web.<\/span><\/p><p><span style=\"font-weight: 400;\">Si est\u00e1 bien optimizado, los resultados pueden ser muy importantes para tu negocio. Si quieres, te ayudamos a crearlos.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Tan f\u00e1cil como<\/span> <a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><b>llamarnos y contarnos qu\u00e9 necesitas.<\/b><\/a><span style=\"font-weight: 400;\"> \u00bfTe apuntas con nosotros?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fcb34a3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fcb34a3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14384a21\" data-id=\"14384a21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-736ab23f elementor-widget elementor-widget-heading\" data-id=\"736ab23f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29a427a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29a427a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d1a9a49\" data-id=\"6d1a9a49\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c507e37 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"6c507e37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28dd732e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28dd732e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-505c794b\" data-id=\"505c794b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ede4c42 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"7ede4c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32120 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/it\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png\" class=\"attachment-full size-full wp-image-32121\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/it\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" >\n\t\t\t\tEstrategias que todo servicio marketing digital deber\u00eda implementar ya\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31097ddb elementor-section-boxed elementor-section-height-default 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src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-191088cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"191088cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4707e5c\" 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aumentar<\/p>\n","protected":false},"author":8,"featured_media":20869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-20860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udca3 \u00bfQu\u00e9 es un lead magnet? 7 claves para crear uno eficaz<\/title>\n<meta name=\"description\" content=\"\u00bfTu objetivo para este a\u00f1o es captar m\u00e1s leads? 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