{"id":25787,"date":"2024-05-06T10:45:00","date_gmt":"2024-05-06T08:45:00","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=25787"},"modified":"2024-10-09T12:34:24","modified_gmt":"2024-10-09T10:34:24","slug":"caso-de-exito-asi-disenamos-campanas-publicitarias-de-exito-para-un-hotel","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/it\/caso-de-exito-asi-disenamos-campanas-publicitarias-de-exito-para-un-hotel\/","title":{"rendered":"[Caso de \u00e9xito] As\u00ed dise\u00f1amos campa\u00f1as publicitarias de \u00e9xito para un hotel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25787\" class=\"elementor elementor-25787\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97dfd3b elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97dfd3b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-335274eb elementor-hidden-desktop\" data-id=\"335274eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35212c42 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"35212c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-27.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-25789\" alt=\"Un modelo con zapatos rosa par ilustrar un caso de \u00e9xito de IsAura Media con un cliente de hosteler\u00eda.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-27.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-27-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-27-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-27-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ea08374 e-con-full e-flex e-con e-parent\" data-id=\"ea08374\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2ca7fb e-con-full e-flex e-con e-child\" data-id=\"a2ca7fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-030485a e-con-full e-flex e-con e-child\" data-id=\"030485a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb2303 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bfb2303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n [Caso de \u00e9xito] As\u00ed dise\u00f1amos   <b> campa\u00f1as publicitarias de \u00e9xito   <\/b> para un hotel\n\n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ef9ffc e-con-full e-flex e-con e-child\" data-id=\"5ef9ffc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a789cd elementor-widget elementor-widget-text-editor\" data-id=\"8a789cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Queremos que nos conozcas mejor y para eso vamos a empezar a mostrarte los resultados que conseguimos dise\u00f1ando <\/span><b>estrategias de marketing para clientes reales.<\/b><span style=\"font-weight: 400;\"> En este caso, compartimos contigo los resultados de nuestro trabajo para un hotel. Como somos muy discretos por respeto a nuestros clientes, vamos a llamarlo Hotel Mol\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d708bc0 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d708bc0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21b7698\" data-id=\"21b7698\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6ad6cd elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b6ad6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-27.png\" class=\"attachment-full size-full wp-image-25789\" alt=\"Un modelo con zapatos rosa par ilustrar un caso de \u00e9xito de IsAura Media con un cliente de hosteler\u00eda.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-27.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-27-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-27-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-27-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b410373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b410373\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67a9771c\" data-id=\"67a9771c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c462ef elementor-widget elementor-widget-text-editor\" data-id=\"57c462ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00bfC\u00f3mo planteamos una campa\u00f1a en IsAuraMedia? No te quedes con las ganas de saberlo y lee este post hasta el final\u201d.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Te invitamos a que te asomes al trabajo diario, con pico y pala (o con rat\u00f3n y pantalla) de IsAuraMedia a trav\u00e9s de este caso de \u00e9xito, en el que llegamos a obtener<\/span><b> un retorno de la inversi\u00f3n de hasta un 1175%<\/b><\/p><p><span style=\"font-weight: 400;\">\u00bfNo te pica la curiosidad? Pues sigue leyendo, que <\/span><b>te contamos m\u00e1s detalles.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-376bc790 elementor-widget elementor-widget-heading\" data-id=\"376bc790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">  <b>  Hotel Mol\u00f3n: estos eran los objetivos marcados\n <\/b> \n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4705bd0 elementor-widget elementor-widget-text-editor\" data-id=\"4705bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Los responsables del Hotel Mol\u00f3n se pusieron en contacto con nosotros a finales de 2022. La primera parte de nuestro trabajo es escuchar. <\/span><b>Le preguntamos al cliente qu\u00e9 es lo que necesita, <\/b><span style=\"font-weight: 400;\">sacamos nuestra libreta de notas y dejamos que pida por esa boquita, como si hablase con la l\u00e1mpara de Aladino.<\/span><\/p><p><span style=\"font-weight: 400;\">S\u00ed, esa que <\/span><b>concede deseos.<\/b><span style=\"font-weight: 400;\"> Es lo que tratamos de hacer en IsAuraMedia.<\/span><\/p><p><span style=\"font-weight: 400;\">Nos dijeron que el Hotel Mol\u00f3n necesitaba impulsar su marca: es un sector muy competitivo en el que, <\/span><b>para conseguir resultados, hay que brillar.<\/b><\/p><p><span style=\"font-weight: 400;\">Tambi\u00e9n quer\u00edan mejorar el posicionamiento web para<\/span><b> ganar m\u00e1s visibilidad en los buscadores y aumentar el tr\u00e1fico.<\/b><\/p><p><span style=\"font-weight: 400;\">Las redes sociales necesitaban un poco de aire fresco, y para eso hab\u00eda que <\/span><b>gestionarlas con mano profesional, <\/b><span style=\"font-weight: 400;\">con objetivos y sabiendo c\u00f3mo navegar por los algoritmos.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfY todo eso para qu\u00e9? Pues, en \u00faltimo t\u00e9rmino, para a<\/span><b>umentar las reservas directas en el hotel.<\/b><\/p><p><span style=\"font-weight: 400;\">Para eso contrataron nuestros servicios de:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.isauramedia.com\/gestion-de-redes-sociales\/\"><b>Community management:<\/b><\/a> <span style=\"font-weight: 400;\">para mejorar la gesti\u00f3n de la comunidad, darle coherencia a las comunicaciones y ganar engagement y seguidores.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.isauramedia.com\/publicidad\/\"><b>SEM:<\/b><\/a> <span style=\"font-weight: 400;\">para conseguir atraer al cliente que est\u00e1 intentando encontrar un hotel, hacia nuestro Hotel Mol\u00f3n, que es lo que el cliente necesita (aunque a\u00fan no lo sepa).\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.isauramedia.com\/seo\/\"><b>SEO:<\/b><\/a><span style=\"font-weight: 400;\"> para llamar la atenci\u00f3n de Google y otros buscadores y lograr que los resultados del Hotel Mol\u00f3n ganen posiciones en los resultados de b\u00fasqueda.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Con estos mimbres <\/span><b>empezamos a trazar nuestro plan de ataque, <\/b><span style=\"font-weight: 400;\">y en diciembre de 2022 le dimos el pistoletazo de salida al proyecto.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a1A trabajar!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e178a83 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e178a83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c2c7b08\" data-id=\"5c2c7b08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170b9f9 elementor-widget elementor-widget-image\" data-id=\"170b9f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-fotos-blog-cuadradas-FINAL-30.png\" class=\"attachment-large size-large wp-image-25799\" alt=\"Un lector de vinilos para ilustrar un texto sobre un caso de \u00e9xito de Isauramedia.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-fotos-blog-cuadradas-FINAL-30.png 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-fotos-blog-cuadradas-FINAL-30-250x300.png 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ba3d9f5 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ba3d9f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d5c6d4\" data-id=\"6d5c6d4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d7380d3 elementor-widget elementor-widget-spacer\" data-id=\"2d7380d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cb0fe9\" data-id=\"4cb0fe9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d3074b elementor-widget elementor-widget-spacer\" data-id=\"79d3074b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-375b4883 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"375b4883\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2007e1f9\" data-id=\"2007e1f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f83ed7 elementor-widget elementor-widget-heading\" data-id=\"7f83ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hablemos de resultados: estos fueron<b> los mejores momentos<\/b> de la estrategia\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d660a66 elementor-widget elementor-widget-text-editor\" data-id=\"d660a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aunque el marketing digital no es una ciencia exacta, hay una cosa cierta: cuando se trabaja de forma sistematizada y siguiendo un plan,<\/span><b> los resultados acaban llegando.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Y eso fue lo que pas\u00f3:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79efc2e elementor-widget elementor-widget-heading\" data-id=\"79efc2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Google Ads\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da45c2 elementor-widget elementor-widget-text-editor\" data-id=\"1da45c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Uno de los grandes desaf\u00edos en este apartado era que ten\u00edamos que competir con la <\/span><i><span style=\"font-weight: 400;\">marca paraguas<\/span><\/i><span style=\"font-weight: 400;\"> del hotel, es decir, una marca principal o gen\u00e9rica que abarca diferentes productos o servicios. Y, adem\u00e1s, <\/span><b>enfrentarnos a los grandes motores de reservas <\/b><span style=\"font-weight: 400;\">como Booking. \u00a1Ten\u00edamos que destacar frente a los grandes!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En un principio lanzamos campa\u00f1as gen\u00e9ricas para aumentar el tr\u00e1fico a la web, y <\/span><b>campa\u00f1as de marca orientadas a conversi\u00f3n. <\/b><span style=\"font-weight: 400;\">Solo cuando esas campa\u00f1as de marca empezaron a rodar y generar conversiones, decidimos pausar las campa\u00f1as gen\u00e9ricas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Y funcion\u00f3.<\/span><\/p><p><span style=\"font-weight: 400;\">En el a\u00f1o 2023, con una inversi\u00f3n anual de 1900 \u20ac <\/span><b>tuvimos un retorno de 24.200 \u20ac. <\/b><span style=\"font-weight: 400;\">No est\u00e1 mal, \u00bfeh?<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a1Un Retorno de la Inversi\u00f3n <\/span><b>(ROI) de 1175%!<\/b><\/p><p><span style=\"font-weight: 400;\">Para mantener ese ROI positivo, la estrategia es invertir lo justo para que la herramienta d\u00e9 los resultados que queremos. Hay que tener en cuenta que Google Ads solo funciona para captar la demanda que ya existe en el mercado, por eso <\/span><b>es muy importante dirigirse al p\u00fablico correcto. <\/b><span style=\"font-weight: 400;\">O lo que es lo mismo: hacer un trabajo fino de segmentaci\u00f3n.<\/span><\/p><p><span style=\"font-weight: 400;\">Como somos conscientes de que hay vida m\u00e1s all\u00e1 de Google, tambi\u00e9n <\/span><b>destinamos una parte del presupuesto a Bing Ads,<\/b><span style=\"font-weight: 400;\"> donde logramos un retorno de casi el 760%<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a801b85 elementor-widget elementor-widget-heading\" data-id=\"a801b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Facebook Ads\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2b922 elementor-widget elementor-widget-text-editor\" data-id=\"2a2b922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En esta otra pata del banco lanzamos campa\u00f1as de <\/span><i><span style=\"font-weight: 400;\">awareness <\/span><\/i><span style=\"font-weight: 400;\">(o conciencia de marca) con las que logramos m\u00e1s de 6.500.000 impresiones y casi 185.700 clics en anuncios. Por si te est\u00e1n gustando los n\u00fameros: <\/span><b>logramos un CTR de 2,84%\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">A medida que aumentaba el alcance de nuestros anuncios,<\/span><b> aumentaban en paralelo las b\u00fasquedas directas en Google,<\/b><span style=\"font-weight: 400;\"> donde nuestros anuncios de marca ya ocupaban las primeras posiciones de resultados de b\u00fasqueda.<\/span><\/p><p><span style=\"font-weight: 400;\">Quer\u00edamos que<\/span><b> el usuario hiciese la reserva en el sitio web del Hotel Mol\u00f3n, <\/b><span style=\"font-weight: 400;\">y no en Booking\u2026 y empezamos a conseguir esos resultados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b4d1e elementor-widget elementor-widget-heading\" data-id=\"e9b4d1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Redes Sociales\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa1be6b elementor-widget elementor-widget-text-editor\" data-id=\"aa1be6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tambi\u00e9n conseguimos muy buenos resultados en este apartado: un<\/span><b> aumento constante de seguidores mes a mes <\/b><span style=\"font-weight: 400;\">y un incremento significativo del alcance de nuestras publicaciones gracias a las campa\u00f1as de post promocionados.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfC\u00f3mo lo ves?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Nosotros, muy bien. <\/span><b>Estamos muy contentos con los resultados<\/b><span style=\"font-weight: 400;\"> (\u00a1y el Hotel Mol\u00f3n nos consta que tambi\u00e9n!).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Esto y otras cosillas es lo que hacemos en IsAuraMedia. <\/span><b>\u00bfQuieres que hagamos esta magia marketera para ti?<\/b><span style=\"font-weight: 400;\"> Pues ya sabes, solo tienes que <\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\">marcar nuestro n\u00famero de tel\u00e9fono o mandarnos un email<\/span><\/a><span style=\"font-weight: 400;\">, y enseguida nos ponemos a trabajar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ce430 elementor-widget elementor-widget-image\" data-id=\"10ce430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-26-1024x473.png\" class=\"attachment-large size-large wp-image-25804\" alt=\"Cuadernos y una orqu\u00eddea para ilustrar un texto sobre un caso de \u00e9xito de Isauramedia.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-26-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-26-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-26-768x355.png 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-26.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71d6066f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71d6066f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526d3e8\" data-id=\"526d3e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454557ca elementor-widget elementor-widget-heading\" data-id=\"454557ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6277f1b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6277f1b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42fac695\" data-id=\"42fac695\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-253c1968 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"253c1968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5043243b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5043243b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-588056d7\" data-id=\"588056d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5163c5e3 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"5163c5e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/it\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32120 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/it\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png\" class=\"attachment-full size-full wp-image-32121\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/it\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" >\n\t\t\t\tEstrategias que todo servicio marketing digital deber\u00eda implementar ya\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e737015 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e737015\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25b97340\" data-id=\"25b97340\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63c4ecc5 elementor-widget elementor-widget-html\" data-id=\"63c4ecc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"500\" 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size-full wp-image-23578\" alt=\"Una silla de madera para ilustrar un texto sobre c\u00f3mo aumentar el ticket medio de tu eCommerce.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>[Caso de \u00e9xito] As\u00ed dise\u00f1amos campa\u00f1as publicitarias de \u00e9xito para un hotel Queremos que nos conozcas mejor y para eso vamos a empezar a mostrarte<\/p>\n","protected":false},"author":26,"featured_media":25789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[50,17,22,25,20,19,18],"tags":[],"class_list":["post-25787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing-digital","category-negocios","category-publicidad-digital","category-redes-sociales","category-sem","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Caso de \u00e9xito] Campa\u00f1a para un hotel: estrategia y resultados<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo abordamos las estrategias de marketing para nuestros clientes? 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