{"id":4864,"date":"2021-01-08T11:03:16","date_gmt":"2021-01-08T11:03:16","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=4864"},"modified":"2021-01-08T13:10:47","modified_gmt":"2021-01-08T13:10:47","slug":"concordancia-amplia-modificada","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/it\/concordancia-amplia-modificada\/","title":{"rendered":"[Google Ads] Utiliza la concordancia amplia modificada y dispara tus campa\u00f1as"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4864\" class=\"elementor elementor-4864\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-2a8288e3 elementor-section-content-middle elementor-section-full_width elementor-hidden-desktop elementor-section-height-default elementor-section-height-default\" data-id=\"2a8288e3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c837d59\" data-id=\"5c837d59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14f8530a elementor-nav-menu__align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"14f8530a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-none\">\n\t\t\t\t<ul id=\"menu-1-14f8530a\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu di commutazione\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-14f8530a\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-7a4d0e8d elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-hidden-phone elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"7a4d0e8d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b26752a\" data-id=\"1b26752a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bc36f8e elementor-nav-menu__align-end elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-global elementor-global-1039 elementor-widget-nav-menu\" data-id=\"3bc36f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;fas fa-caret-down&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-3bc36f8e\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu di commutazione\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-3bc36f8e\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c73f elementor-nav-menu__align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"e3c73f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-grow\">\n\t\t\t\t<ul id=\"menu-1-e3c73f\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu di commutazione\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-e3c73f\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55fe3d7b elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55fe3d7b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14a7ccbd elementor-hidden-desktop\" data-id=\"14a7ccbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-651ca1f1 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"651ca1f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Cabecera-blog-2-30.jpg\" class=\"attachment-full size-full wp-image-4887\" alt=\"Una rama de flores para ilustrar un post sobre concordancia amplia modificada para campa\u00f1as de google Ads.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Cabecera-blog-2-30.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Cabecera-blog-2-30-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Cabecera-blog-2-30-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Cabecera-blog-2-30-768x432.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d0350f9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d0350f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-654f689d\" data-id=\"654f689d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcd08b2 elementor-widget elementor-widget-heading\" data-id=\"fcd08b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">[Google Ads] Utiliza la <b>concordancia amplia modificada<\/b> y dispara tus campa\u00f1as<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-562d052a\" data-id=\"562d052a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d82b898 elementor-widget elementor-widget-text-editor\" data-id=\"6d82b898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfQuieres sacarle el <strong>m\u00e1ximo partido a tus campa\u00f1as de Google Ads<\/strong>? Pues entonces tienes que conocer qu\u00e9 es la concordancia amplia, cu\u00e1ndo utilizarla y <\/span><b>c\u00f3mo puedes modificarla para optimizar resultados.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f4de595 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f4de595\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d3d029d\" data-id=\"1d3d029d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-111c9603 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"111c9603\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Cabecera-blog-2-30-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4887\" alt=\"Una rama de flores para ilustrar un post sobre concordancia amplia modificada para campa\u00f1as de google Ads.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Cabecera-blog-2-30-768x432.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Cabecera-blog-2-30-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Cabecera-blog-2-30-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Cabecera-blog-2-30.jpg 1400w\" sizes=\"(max-width: 768px) 100vw, 768px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79ac6e12 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79ac6e12\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a27b686\" data-id=\"7a27b686\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2646979f elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"2646979f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Isaura-_-Fotos-blog-2-25-4wj6kvn5uuu6thicsxaqgfaadpandli0eidz7l8wp4.jpg\" title=\"_Isaura _ Fotos blog 2 (25)\" alt=\"Una mano con espuma para ilustrar la concordancia amplia modificada en google Ads.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cd9c944 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cd9c944\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49206f38\" data-id=\"49206f38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60fd3e31 elementor-widget elementor-widget-text-editor\" data-id=\"60fd3e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u201cAprovecha las herramientas que te da Google Ads para exprimir cada euro que inviertes en tus campa\u00f1as\u201d.<\/b><\/p><p><span style=\"font-weight: 400;\">Si preparas tus propias campa\u00f1as de marketing digital, debes saber <\/span><b>c\u00f3mo funcionan los distintos tipos de concordancia en Google Ads.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bc13372 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bc13372\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e2a753f\" data-id=\"5e2a753f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cdcf62d elementor-widget elementor-widget-text-editor\" data-id=\"1cdcf62d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfY qu\u00e9 es esto de la concordancia? Pues se refiere a las \u201cinstrucciones\u201d que das a tus campa\u00f1as para que <\/span><b>el algoritmo muestre tu anuncio<\/b><span style=\"font-weight: 400;\"> cuando el usuario teclea determinadas palabras clave.<\/span><\/p><p><span style=\"font-weight: 400;\">Entender\u00e1s entonces lo importantes que son esas instrucciones. De ello depende en buena medida <\/span><b>el \u00e9xito de tu campa\u00f1a.<\/b><\/p><p><span style=\"font-weight: 400;\">\u00bfQue no has entendido gran cosa?<\/span><\/p><p><span style=\"font-weight: 400;\">Normal, esto era solo para que te hicieras una idea r\u00e1pida.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Enseguida<\/span><b> te lo explicamos un poquito mejor <\/b><span style=\"font-weight: 400;\">\ud83d\ude09<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f25954e elementor-hidden-tablet elementor-hidden-phone elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3f25954e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1.5&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11695798\" data-id=\"11695798\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d0dccf8 elementor-hidden-tablet elementor-hidden-phone elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7d0dccf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"670\" height=\"670\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Fotos-blog-2-25.jpg\" class=\"attachment-full size-full wp-image-4892\" alt=\"Una mano con espuma para ilustrar la concordancia amplia modificada en google Ads.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Fotos-blog-2-25.jpg 670w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Fotos-blog-2-25-300x300.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Fotos-blog-2-25-150x150.jpg 150w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Fotos-blog-2-25-100x100.jpg 100w\" sizes=\"(max-width: 670px) 100vw, 670px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-239bdcca elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"239bdcca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f646a55\" data-id=\"5f646a55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-107396c elementor-widget elementor-widget-heading\" data-id=\"107396c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 es la concordancia amplia<b> y por qu\u00e9 tienes que saber c\u00f3mo usarla <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f31fa73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f31fa73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78e608a2\" data-id=\"78e608a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27f48c2b elementor-widget elementor-widget-text-editor\" data-id=\"27f48c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vamos a ponerte un ejemplo desde el principio para que <\/span><b>puedas pillar la idea f\u00e1cilmente.<\/b><\/p><p><span style=\"font-weight: 400;\">Imag\u00ednate que tienes un negocio de <\/span><i><span style=\"font-weight: 400;\">collares para perro<\/span><\/i><span style=\"font-weight: 400;\">. De momento, qu\u00e9date con eso.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Cuando programas tu campa\u00f1a en Google Ads tienes que <\/span><b>definir qu\u00e9 tipo de concordancia de palabras clave<\/b><span style=\"font-weight: 400;\"> quieres que se aplique a tus anuncios.<\/span><\/p><p><span style=\"font-weight: 400;\">Dicho de otra manera: cu\u00e1les van a ser las palabras clave que <\/span><b>activen la publicaci\u00f3n de tus anuncios<\/b><span style=\"font-weight: 400;\"> para que el usuario los vea.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-275ce213 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"275ce213\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63a34432\" data-id=\"63a34432\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5da787d9 elementor-widget elementor-widget-image\" data-id=\"5da787d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"670\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Fotos-blog-2-26.jpg\" class=\"attachment-full size-full wp-image-4894\" alt=\"Un. Sobre con una nuez partida medias para ilustrar un texto sobre la concordancia amplia modificada en Google Ads.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Fotos-blog-2-26.jpg 670w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Fotos-blog-2-26-300x300.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Fotos-blog-2-26-150x150.jpg 150w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Fotos-blog-2-26-100x100.jpg 100w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a0c7410\" data-id=\"3a0c7410\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46781250 elementor-widget elementor-widget-text-editor\" data-id=\"46781250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para eso, <strong>Google Ads te ofrece varias opciones<\/strong>. En concreto estas 5:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concordancia amplia<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modificador de concordancia amplia<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concordancia de frase<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concordancia exacta<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concordancia negativa<\/span><\/li><\/ul><\/li><\/ul><p><span style=\"font-weight: 400;\">Merece la pena que te pares un momento a definir <\/span><b>qu\u00e9 tipo de concordancia encaja con tus objetivos,<\/b><span style=\"font-weight: 400;\"> porque de ello van a depender tus resultados (y el aprovechamiento o no de tu presupuesto de campa\u00f1a).<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfHay alguna mejor que otra? <\/span><b>\u00bfPor qu\u00e9 tenemos 5 posibilidades?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2adb53e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2adb53e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-355f773b\" data-id=\"355f773b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68225bfb elementor-widget elementor-widget-text-editor\" data-id=\"68225bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bueno, <\/span><b>para un consultor profesional son opciones v\u00e1lidas, <\/b><span style=\"font-weight: 400;\">en funci\u00f3n de qu\u00e9 es lo que interese hacer o cu\u00e1l es el modelo de negocio que tiene que promocionar.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Nada es blanco o negro (y aqu\u00ed es donde entran <\/span><b>los truquillos <\/b><b><i>pro<\/i><\/b><b>: <\/b><span style=\"font-weight: 400;\">si quieres un ejemplo pr\u00e1ctico de c\u00f3mo optimizamos una campa\u00f1a, pincha en este<\/span><a href=\"https:\/\/www.isauramedia.com\/caso-de-exito-un-cambio-de-estrategia-en-google-ads-que-disparo-las-ventas\/\"><span style=\"font-weight: 400;\"> caso de \u00e9xito con un cambio de estrategia en Google Ads<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p><p><span style=\"font-weight: 400;\">Pero si est\u00e1s tratando de <\/span><b>montar tu propia campa\u00f1a,<\/b><span style=\"font-weight: 400;\"> echa un vistazo a este post sobre <\/span><a href=\"https:\/\/www.isauramedia.com\/posicionamiento-web-google-ads\/\"><span style=\"font-weight: 400;\">c\u00f3mo conseguir posicionamiento web con Google Ads<\/span><\/a><span style=\"font-weight: 400;\"> y deja adem\u00e1s que te demos <\/span><b>unas indicaciones sobre la concordancia<\/b><span style=\"font-weight: 400;\"> que te pueden resultar muy \u00fatiles.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Vamos a centrarnos en dos tipos de concordancia: <\/span><b>amplia y amplia modificada.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7db75e67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7db75e67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f1ee92e\" data-id=\"5f1ee92e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bd6fdd4 elementor-widget elementor-widget-heading\" data-id=\"1bd6fdd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Concordancia amplia: aqu\u00ed vale todo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d2caf9 elementor-widget elementor-widget-text-editor\" data-id=\"68d2caf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Volvamos a tu negocio de <\/span><i><span style=\"font-weight: 400;\">collares para perro.<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">La concordancia amplia <\/span><b>se asigna a todas las palabras clave e incluye muchas variaciones:<\/b><span style=\"font-weight: 400;\"> sin\u00f3nimos, palabras con faltas de ortograf\u00eda, b\u00fasquedas similares, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">Por ejemplo, tu anuncio de <\/span><i><span style=\"font-weight: 400;\">collares para perro<\/span><\/i><span style=\"font-weight: 400;\"> podr\u00eda aparecer tambi\u00e9n cuando se teclea <\/span><i><span style=\"font-weight: 400;\">cadenas para perro, arneses para perro, correas para perro&#8230;<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Y tambi\u00e9n en: <\/span><i><span style=\"font-weight: 400;\">collares para gatos<\/span><\/i><span style=\"font-weight: 400;\"> o incluso c<\/span><i><span style=\"font-weight: 400;\">ollares para se\u00f1oras. <\/span><\/i><span style=\"font-weight: 400;\">Incluso si alguien teclea mal y pone <\/span><i><span style=\"font-weight: 400;\">colar para perro <\/span><\/i><span style=\"font-weight: 400;\">en vez de<\/span><i><span style=\"font-weight: 400;\"> collar.\u00a0<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">La concordancia amplia <\/span><b>activa todas las palabras clave,<\/b><span style=\"font-weight: 400;\"> en este caso \u201c<\/span><i><span style=\"font-weight: 400;\">collares<\/span><\/i><span style=\"font-weight: 400;\">\u201d y \u201c<\/span><i><span style=\"font-weight: 400;\">perro<\/span><\/i><span style=\"font-weight: 400;\">\u201d. As\u00ed que cuando el algoritmo detecte b\u00fasquedas con alguna de esas keywords, saltar\u00e1 una alarma.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Quiz\u00e1, si solo vendes collares para perro (y no para gatos o se\u00f1oras; o solo vendes collares y no correas) <\/span><b>tanta amplitud no te interesa demasiado \u00bfverdad?<\/b><\/p><p><span style=\"font-weight: 400;\">Te interesa acotar un poco m\u00e1s los resultados, y por eso<\/span><b> queremos que te fijes en la concordancia amplia modificada.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31795dcb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31795dcb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6be6b36d\" data-id=\"6be6b36d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5301626f elementor-widget elementor-widget-heading\" data-id=\"5301626f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Concordancia amplia modificada, o c\u00f3mo poner puertas al campo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3093f6 elementor-widget elementor-widget-text-editor\" data-id=\"6f3093f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ya hemos visto que <\/span><b>la amplitud no siempre es lo que te conviene,<\/b><span style=\"font-weight: 400;\"> sobre todo cuando hay dinero por medio.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Porque tus anuncios cuestan, y <\/span><b>debes optimizar tus resultados<\/b><span style=\"font-weight: 400;\"> cuanto m\u00e1s, mejor.<\/span><\/p><p><span style=\"font-weight: 400;\">Por tanto, debes limitar la concordancia un poco m\u00e1s, para que <\/span><b>se ci\u00f1a mejor a la intenci\u00f3n de b\u00fasqueda del usuario.<\/b><\/p><p><span style=\"font-weight: 400;\">Ah\u00ed es cuando te interesa la opci\u00f3n de concordancia amplia modificada, porque te permite definir <\/span><b>qu\u00e9 palabras claves van a activar tu anuncio.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8ce1770\" data-id=\"8ce1770\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-693176f5 elementor-widget elementor-widget-image\" data-id=\"693176f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"670\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Fotos-blog-2-27.jpg\" class=\"attachment-full size-full wp-image-4902\" alt=\"Un ordenador y un par de gafas para ilustrar un texto sobre concordancia amplia modificada en Google Ads.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Fotos-blog-2-27.jpg 670w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Fotos-blog-2-27-300x300.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Fotos-blog-2-27-150x150.jpg 150w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Fotos-blog-2-27-100x100.jpg 100w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bb9ad25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bb9ad25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c7f464c\" data-id=\"5c7f464c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ec1f8c elementor-widget elementor-widget-text-editor\" data-id=\"7ec1f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfC\u00f3mo lo haces? <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7478529?hl=es-419#:~:text=Los%20tipos%20de%20concordancia%20de,en%20grupos%20espec%C3%ADficos%20de%20clientes.\"><span style=\"font-weight: 400;\">Google te lo explica as\u00ed<\/span><\/a><span style=\"font-weight: 400;\">: \u201cLa opci\u00f3n de modificador de concordancia amplia solo muestra anuncios en las b\u00fasquedas <\/span><b>que incluyan palabras designadas con un signo \u201c+\u201d delante, <\/b><span style=\"font-weight: 400;\">o variantes cercanas de estas\u201d.<\/span><\/p><p><span style=\"font-weight: 400;\">Es decir, tendr\u00e1s que modificar con un \u201c+\u201d las keywords que m\u00e1s te interesen para que sean esas las que activen tu anuncio.<\/span><\/p><p><span style=\"font-weight: 400;\">De ese modo tienes m\u00e1s opciones de que lo vean usuarios a los que realmente pueda interesar, y <\/span><b>aumentar as\u00ed la tasa de conversi\u00f3n.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6a343a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6a343a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9907173\" data-id=\"9907173\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac14478 elementor-widget elementor-widget-heading\" data-id=\"ac14478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Entonces \u00bfes mejor la concordancia amplia \u201cnormal\u201d o la concordancia amplia modificada? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e5668 elementor-widget elementor-widget-text-editor\" data-id=\"72e5668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vamos a quedarnos con la <\/span><i><span style=\"font-weight: 400;\">respuesta gallega<\/span><\/i><span style=\"font-weight: 400;\">: depende.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La concordancia amplia es \u00fatil en algunos casos. Por ejemplo, sirve para <\/span><b>atraer tr\u00e1fico gen\u00e9rico a tu web,<\/b><span style=\"font-weight: 400;\"> ya que las palabras clave de una categor\u00eda amplia pueden tener un enorme alcance.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pero si lo que quieres es afinar para que tu anuncio <\/span><b>coincida lo m\u00e1ximo posible con la intenci\u00f3n de b\u00fasqueda del usuario, <\/b><span style=\"font-weight: 400;\">entonces te interesa acotar las palabras clave utilizando la concordancia amplia modificada.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1303e217 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1303e217\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40c8780e\" data-id=\"40c8780e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-160006b3 elementor-widget elementor-widget-image\" data-id=\"160006b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Cabecera-blog-2-32-1024x576.jpg\" class=\"attachment-large size-large wp-image-4909\" alt=\"Un hombre al ordenador, con una taza de caf\u00e9 para ilustrar un texto sobre c\u00f3mo utilizar la concordancia amplia modificada en Google Ads.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Cabecera-blog-2-32-1024x576.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Cabecera-blog-2-32-300x169.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Cabecera-blog-2-32-768x432.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2021\/01\/Isaura-_-Cabecera-blog-2-32.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c009176 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c009176\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a8e48aa\" data-id=\"7a8e48aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ea8e577 elementor-widget elementor-widget-heading\" data-id=\"7ea8e577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Mejora tus campa\u00f1as en Google Ads <\/b> utilizando la concordancia amplia modificada  \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-765faea7 elementor-widget elementor-widget-text-editor\" data-id=\"765faea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hemos tratado de darte unas nociones para <\/span><b>acercarte al concepto de concordancia amplia y concordancia amplia modificada.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Seguramente, a medida que te familiarices con los ajustes de Google Ads lo ir\u00e1smanejando mejor. No obstante, siempre puedes pedirnos que<\/span><b> te echemos una mano para optimizar tus campa\u00f1as.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Solo tienes que <\/span><a href=\"https:\/\/www.isauramedia.com\/contacto\/\"><span style=\"font-weight: 400;\">mandarnos un \u201chola\u201d<\/span><\/a><span style=\"font-weight: 400;\"> y contarnos qu\u00e9 necesitas. Seguro que encontramos una <\/span><b>estrategia a tu medida.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12e0cfbd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12e0cfbd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e3a206c\" data-id=\"7e3a206c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29fb0cff elementor-widget elementor-widget-heading\" data-id=\"29fb0cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo \ud83d\ude42\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ed5a47c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ed5a47c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23627c43\" data-id=\"23627c43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dacdd52 elementor-widget elementor-widget-spacer\" data-id=\"dacdd52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b5523b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b5523b1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d9e0ad3\" data-id=\"6d9e0ad3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-705f5154 elementor-widget elementor-widget-html\" data-id=\"705f5154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"500\" src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4524c1bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4524c1bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a80b8a8\" data-id=\"a80b8a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dd37313 elementor-widget elementor-widget-spacer\" data-id=\"3dd37313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>[Google Ads] Utiliza la concordancia amplia modificada y dispara tus campa\u00f1as \u00bfQuieres sacarle el m\u00e1ximo partido a tus campa\u00f1as de Google Ads? Pues entonces tienes que conocer qu\u00e9 es la concordancia amplia, cu\u00e1ndo utilizarla y c\u00f3mo puedes modificarla para optimizar resultados. \u201cAprovecha las herramientas que te da Google Ads para exprimir cada euro que inviertes [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads: C\u00f3mo usar la concordancia amplia modificada | Isaura Blog<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres sacarle el m\u00e1ximo partido a tus campa\u00f1as de Google Ads? Conoce la concordancia amplia, cu\u00e1ndo usarla y c\u00f3mo modificarla para optimizar resultados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isauramedia.com\/concordancia-amplia-modificada\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads: C\u00f3mo usar la concordancia amplia modificada | Isaura Blog\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres sacarle el m\u00e1ximo partido a tus campa\u00f1as de Google Ads? 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