{"id":17926,"date":"2022-07-11T10:33:11","date_gmt":"2022-07-11T10:33:11","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=17926"},"modified":"2022-07-11T10:33:11","modified_gmt":"2022-07-11T10:33:11","slug":"7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/pt-pt\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/","title":{"rendered":"Social listening: 7 herramientas gratuitas para poner la oreja en redes sociales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17926\" class=\"elementor elementor-17926\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-47245a2a elementor-section-content-middle elementor-section-full_width elementor-hidden-desktop elementor-section-height-default elementor-section-height-default\" data-id=\"47245a2a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d0cb5c9\" data-id=\"5d0cb5c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6241e6b1 elementor-nav-menu__align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"6241e6b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-none\">\n\t\t\t\t<ul id=\"menu-1-6241e6b1\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-6241e6b1\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-ab923e5 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"ab923e5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_sticky_section_sticky&quot;:&quot;yes&quot;,&quot;jet_sticky_section_sticky_visibility&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4bb844c2\" data-id=\"4bb844c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16dcbcb9 elementor-widget elementor-widget-spacer\" data-id=\"16dcbcb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3966490\" data-id=\"3966490\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cf27662 elementor-nav-menu__align-center elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"5cf27662\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-5cf27662\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30317\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/quem-somos\/\" class=\"elementor-item\">Quem Somos<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30085\"><a class=\"elementor-item\">Servi\u00e7os<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30326\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/content\/\" class=\"elementor-sub-item\">Conte\u00fados<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30325\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/web-design-pt\/\" class=\"elementor-sub-item\">WEB DESIGN<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30324\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/seo\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30323\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/community-management-pt\/\" class=\"elementor-sub-item\">Gest\u00e3o de Redes Sociais<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30322\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/anuncios-em-motores-de-busca\/\" class=\"elementor-sub-item\">An\u00fancios para Motores de Busca<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30087\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/__trashed\/\" class=\"elementor-sub-item\">An\u00e1lise de Dados<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30320\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/seo-para-ia\/\" class=\"elementor-sub-item\">SEO para Intelig\u00eancia Artificial<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30319\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/anuncios-em-redes-sociais\/\" class=\"elementor-sub-item\">An\u00fancios em redes sociais<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30318\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/producao-de-conteudos\/\" class=\"elementor-sub-item\">Produ\u00e7\u00e3o de conte\u00fados<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30316\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/blog-pt\/\" class=\"elementor-item\">Blog<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30315\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/contacto\/\" class=\"elementor-item\">Contacto<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-5cf27662\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30317\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/quem-somos\/\" class=\"elementor-item\" tabindex=\"-1\">Quem Somos<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30085\"><a class=\"elementor-item\" tabindex=\"-1\">Servi\u00e7os<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30326\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/content\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Conte\u00fados<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30325\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/web-design-pt\/\" class=\"elementor-sub-item\" tabindex=\"-1\">WEB DESIGN<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30324\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/seo\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30323\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/community-management-pt\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Gest\u00e3o de Redes Sociais<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30322\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/anuncios-em-motores-de-busca\/\" class=\"elementor-sub-item\" tabindex=\"-1\">An\u00fancios para Motores de Busca<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30087\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/__trashed\/\" class=\"elementor-sub-item\" tabindex=\"-1\">An\u00e1lise de Dados<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30320\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/seo-para-ia\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO para Intelig\u00eancia Artificial<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30319\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/anuncios-em-redes-sociais\/\" class=\"elementor-sub-item\" tabindex=\"-1\">An\u00fancios em redes sociais<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30318\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/producao-de-conteudos\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Produ\u00e7\u00e3o de conte\u00fados<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30316\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/blog-pt\/\" class=\"elementor-item\" tabindex=\"-1\">Blog<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30315\"><a href=\"https:\/\/www.isauramedia.com\/pt-pt\/contacto\/\" class=\"elementor-item\" tabindex=\"-1\">Contacto<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1bdba26d\" data-id=\"1bdba26d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13e1550c elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"13e1550c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;&quot;},&quot;layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-13e1550c\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-13e1550c\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-498be722 elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"498be722\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58f27346 elementor-hidden-desktop\" data-id=\"58f27346\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62611688 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"62611688\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-17928\" alt=\"Tres mujeres reyendo para ilustrar un texto sobre social listening.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3abeabc6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3abeabc6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3666df6c\" data-id=\"3666df6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7329340b elementor-widget elementor-widget-heading\" data-id=\"7329340b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Social listening:<\/b> \n7 herramientas gratuitas para poner la oreja en redes sociales<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e251e73\" data-id=\"e251e73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ac89876 elementor-widget elementor-widget-text-editor\" data-id=\"5ac89876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfEscuchas las conversaciones ajenas? A lo mejor en la vida real no lo haces (o no lo confiesas) pero s\u00ed es muy interesante que pegues la oreja en redes sociales para <\/span><b>saber qu\u00e9 se dice de tu marca. <\/b><span style=\"font-weight: 400;\">Es lo que <\/span><b>se conoce como social listening. <\/b><span style=\"font-weight: 400;\">Y si no lo est\u00e1s haciendo, deber\u00edas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15bb36f9 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15bb36f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cd2b744\" data-id=\"1cd2b744\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-114199c1 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"114199c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.jpg\" class=\"attachment-full size-full wp-image-17928\" alt=\"Tres mujeres reyendo para ilustrar un texto sobre social listening.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.jpg 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a087a4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a087a4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-473f08c\" data-id=\"473f08c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47de5578 elementor-widget elementor-widget-text-editor\" data-id=\"47de5578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00a1S\u00ed! Ser cotilla tambi\u00e9n forma parte de tu estrategia de marketing (solo que lo llamamos escucha social)<\/b><\/p><p><span style=\"font-weight: 400;\">En concreto, lo m\u00e1s interesante es saber qu\u00e9 dicen cuando t\u00fa no est\u00e1s delante, porque te puede dar <\/span><b>referencias muy interesantes para orientar tus acciones.<\/b><\/p><p><span style=\"font-weight: 400;\">Hoy, nos disfrazamos de esp\u00edas para<\/span><b> hablar de social listening.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-762e64f7 elementor-widget elementor-widget-heading\" data-id=\"762e64f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> <b>\u00bfQu\u00e9 es social Listening?<\/b> Por estas 3 razones te interesa saberlo\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386a9b8e elementor-widget elementor-widget-text-editor\" data-id=\"386a9b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social listening, o escucha social, significa <\/span><b>escuchar lo que dicen en redes sociales y foros<\/b><span style=\"font-weight: 400;\"> sobre tu marca, tu empresa, tu producto o tu servicio. Pero atenci\u00f3n, no en tus canales, sino <\/span><b>cuando se supone que t\u00fa no est\u00e1s presente.<\/b><\/p><p><span style=\"font-weight: 400;\">La cuesti\u00f3n es que\u2026 s\u00ed vas a estar presente, porque si incorporas el social listening a tu lista de acciones de marketing, habr\u00e1s puesto micr\u00f3fonos bajo la mesa (seguimos modo-esp\u00eda-ON) y <\/span><b>te estar\u00e1s enterando de todo.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613d0591 elementor-widget elementor-widget-text-editor\" data-id=\"613d0591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Obviamente no tienes que estar pendiente. Utilizas <\/span><a href=\"https:\/\/www.isauramedia.com\/inteligencia-artificial-aplicada-al-marketing\/\"><span style=\"font-weight: 400;\">herramientas digitales basadas en Inteligencia Artificial<\/span><\/a><span style=\"font-weight: 400;\">, capaces de <\/span><b>filtrar cantidades enormes de datos de conversaciones online <\/b><span style=\"font-weight: 400;\">y de extraer la informaci\u00f3n que te interesa. Cosas como: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d5006a elementor-widget elementor-widget-text-editor\" data-id=\"43d5006a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u00e9 se dice: <\/b><span style=\"font-weight: 400;\">si son comentarios positivos o si, por el contrario, hay quejas sobre tu marca.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qui\u00e9nes lo dicen: <\/b><span style=\"font-weight: 400;\">no con nombre y apellido, pero s\u00ed con datos que te permitir\u00e1n elaborar un perfil.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-size: 1rem;\">Cu\u00e1nto inter\u00e9s despierta tu marca:<\/b><span style=\"font-weight: 400;\"> ya sabes que hay quien dice que es bueno que hablen, bien o mal, pero que hablen.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381efaaf elementor-widget elementor-widget-text-editor\" data-id=\"381efaaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Y hay m\u00e1s qu\u00e9 puedes saber. Lo m\u00e1s importante es definir qu\u00e9 quieres \u201cescuchar\u201d, es decir <\/span><b>poner objetivos estrat\u00e9gicos y elegir la herramienta adecuada<\/b><span style=\"font-weight: 400;\"> para llegar a ellos. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d292f10 elementor-widget elementor-widget-heading\" data-id=\"5d292f10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 la escucha social es importante para tu marca\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92f000 elementor-widget elementor-widget-text-editor\" data-id=\"c92f000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Porque te ayuda a entender mejor el impacto que est\u00e1s generando y<\/span><b> te da pistas de c\u00f3mo mejorar.<\/b><\/p><p><span style=\"font-weight: 400;\">Si tienes en marcha campa\u00f1as de marketing, puedes saber <\/span><b>c\u00f3mo est\u00e1 reaccionando la audiencia.<\/b><\/p><p><span style=\"font-weight: 400;\">Tambi\u00e9n es \u00fatil activar alertas despu\u00e9s de un evento puntual, una masterclass, una conferencia virtual\u2026 y<\/span><b> comprobar reacciones.<\/b><\/p><p><span style=\"font-weight: 400;\">Te permite<\/span><b> conocer mejor a tu competencia:<\/b><span style=\"font-weight: 400;\"> tu audiencia tambi\u00e9n habla de los dem\u00e1s.<\/span><\/p><p><span style=\"font-weight: 400;\">Tambi\u00e9n puedes <\/span><b>detectar tendencias de manera precoz<\/b><span style=\"font-weight: 400;\"> e incorporarlas a tus campa\u00f1as.<\/span><\/p><p><span style=\"font-weight: 400;\">Y si se est\u00e1 generando <\/span><a href=\"https:\/\/www.isauramedia.com\/como-gestionar-comentarios-negativos\/\"><span style=\"font-weight: 400;\">una crisis de reputaci\u00f3n o de marca<\/span><\/a><span style=\"font-weight: 400;\">, te enteras al momento y <\/span><b>tienes m\u00e1s margen para gestionarla.<\/b><\/p><p><span style=\"font-weight: 400;\">\u00bfVes por qu\u00e9 te interesa? Escuchar conversaciones ajenas aporta mucha informaci\u00f3n \u00fatil.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f530358 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f530358\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76ff20a8\" data-id=\"76ff20a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a9ec239 elementor-widget elementor-widget-image\" data-id=\"3a9ec239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-fotos-blog-cuadradas-FINAL-2.png\" class=\"attachment-large size-large wp-image-17933\" alt=\"Un grupo de amigos para ilustrar un texto sobre social listening.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-fotos-blog-cuadradas-FINAL-2.png 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-fotos-blog-cuadradas-FINAL-2-250x300.png 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fad04d6 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fad04d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-179eea30\" data-id=\"179eea30\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a115261 elementor-widget elementor-widget-spacer\" data-id=\"7a115261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ebc25d2\" data-id=\"5ebc25d2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65f8ad9 elementor-widget elementor-widget-spacer\" data-id=\"65f8ad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-574c8485 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"574c8485\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71853a1\" data-id=\"71853a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c913b41 elementor-widget elementor-widget-heading\" data-id=\"3c913b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Anota estas 7 herramientas<\/b> de Social Listening gratuitas\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfe8243 elementor-widget elementor-widget-text-editor\" data-id=\"4bfe8243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.google.es\/alerts\"><b>Google Alerts<\/b><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: es lo primero y m\u00e1s sencillo que puedes poner en marcha. Introduces las palabras a las que quieres hacer seguimiento y recibes una alerta cuando Google detecte algo.<\/span><\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/brandmentions.com\/\"><b>BrandMentions<\/b><\/a><span style=\"font-weight: 400;\">: se utiliza para monitorizar marcas y para gesti\u00f3n de reputaci\u00f3n.<\/span><b> Tiene 3 herramientas online gratuitas.<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Un rastreador de medios sociales que incluye contenido en v\u00eddeo o microblogs. Un Hashtag Tracker, que analiza el rendimiento de los hashtag en Instagram, Facebook, Twitter, etc. Y un Brand Tracker, orientado al analizar el rendimiento de marca.<\/span><\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/answerthepublic.com\/\"><b>Answer the public<\/b><\/a><span style=\"font-weight: 400;\">: permite saber<\/span><b> qu\u00e9 preguntas se hacen los usuarios,<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> qu\u00e9 les preocupa, cu\u00e1les son sus problemas y temas de inter\u00e9s. De ese modo, sabes qu\u00e9 tienes que incluir en tu estrategia de contenidos para dar en el clavo.<\/span><\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.agorapulse.com\/\"><b>\u00c1gora Pulse<\/b><\/a><span style=\"font-weight: 400;\">: enfocada a redes sociales. Permite programar publicaciones, <\/span><b>seguir la pista de las reacciones<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> y responder en tiempo record.<\/span><\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/mention.com\/\"><b>Mention<\/b><\/a><span style=\"font-weight: 400;\">: \u00bfquieres saber cu\u00e1ndo te nombran? Esta herramienta te avisa de <\/span><b>conversaciones que est\u00e1n teniendo lugar.<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> La versi\u00f3n gratuita tiene ciertas limitaciones, pero sirve para empezar.<\/span><\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.hootsuite.com\/\"><b>Hootsuite<\/b><\/a><span style=\"font-weight: 400;\">: una plataforma muy vers\u00e1til, que tambi\u00e9n puedes utilizar como <\/span><b>herramienta de escucha social,<\/b><span style=\"font-weight: 400;\"> introduciendo palabras clave o hashtag que quieres rastrear.<br \/><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/twilert.com\/\"><b>Twilert<\/b><\/a><span style=\"font-weight: 400;\">: lo has adivinado, si tu medio es Twitter, esta es tu herramienta. Es muy sencilla y permite <\/span><b>programar alertas para keywords o hashtags.<\/b><span style=\"font-weight: 400;\"> La versi\u00f3n de pago contiene, adem\u00e1s, opciones para anal\u00edtica de datos.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58d43084 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58d43084\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-605806df\" data-id=\"605806df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11f61167 elementor-widget elementor-widget-image\" data-id=\"11f61167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1024x473.png\" class=\"attachment-large size-large wp-image-17948\" alt=\"Una concha en una playa para ilustrar un texto sobre herramientas gratuitas de social Listening.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-768x355.png 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57dfebda elementor-widget elementor-widget-heading\" data-id=\"57dfebda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfTe ayudamos a<b> poner la oreja y saber qu\u00e9 se dice de ti en redes? <\/b>\nVamos a por tu estrategia de social listening\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592731af elementor-widget elementor-widget-text-editor\" data-id=\"592731af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Con lo dicho hasta ahora, esperamos haberte puesto los dientes largos y, si no ten\u00edas estrategia de social listening, est\u00e9s pensando en<\/span><b> ponerla en marcha ya mismo.<\/b><\/p><p><span style=\"font-weight: 400;\">\u00a1Y nos parece genial! Pero no pierdas de vista que los mejores resultados los obtienes cuando <\/span><b>planteas tu estrategia de forma conjunta.<\/b><span style=\"font-weight: 400;\"> Si pones todas tus acciones de marketing a remar en la misma direcci\u00f3n, los resultados pueden ser espectaculares.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfTe ayudamos a montarlo?<\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\"> Ll\u00e1manos<\/span><\/a><span style=\"font-weight: 400;\">, y te contamos c\u00f3mo lo podemos hacer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d98c60b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d98c60b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ec9d42c\" data-id=\"6ec9d42c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1869a682 elementor-widget elementor-widget-heading\" data-id=\"1869a682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dadb6a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dadb6a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ce0ad2a\" data-id=\"7ce0ad2a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1309bf9f elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"1309bf9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d6645c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d6645c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0ced87\" data-id=\"e0ced87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6678c1a elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"6678c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/pt-pt\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/pt-pt\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/pt-pt\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/pt-pt\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32120 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/pt-pt\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png\" class=\"attachment-full size-full wp-image-32121\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/pt-pt\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" >\n\t\t\t\tEstrategias que todo servicio marketing digital deber\u00eda implementar ya\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52d2b723 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52d2b723\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1490193b\" data-id=\"1490193b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f41f7f1 elementor-widget elementor-widget-html\" data-id=\"2f41f7f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"500\" src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-635b2597 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"635b2597\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a10a458\" data-id=\"2a10a458\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-796ea30d elementor-widget elementor-widget-spacer\" data-id=\"796ea30d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Social listening: 7 herramientas gratuitas para poner la oreja en redes sociales \u00bfEscuchas las conversaciones ajenas? A lo mejor en la vida real no lo<\/p>\n","protected":false},"author":1,"featured_media":17928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[17,20],"tags":[],"class_list":["post-17926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udce2 Social listening: qu\u00e9 es y 7 herramientas gratis<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 se dice de tu marca en redes sociales? Si no lo sabes es porque no usas herramientas de social listening. Te damos unas cuantas para empezar\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udce2 Social listening: qu\u00e9 es y 7 herramientas gratis\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 se dice de tu marca en redes sociales? Si no lo sabes es porque no usas herramientas de social listening. Te damos unas cuantas para empezar\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/\" \/>\n<meta property=\"og:site_name\" content=\"Isaura Media - Agencia de Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/isauramedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-11T10:33:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\\\/\"},\"author\":{\"name\":\"Fran\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/person\\\/293b042e32c39a3aa603de78e04e6ac7\"},\"headline\":\"Social listening: 7 herramientas gratuitas para poner la oreja en redes sociales\",\"datePublished\":\"2022-07-11T10:33:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\\\/\"},\"wordCount\":868,\"publisher\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.jpg\",\"articleSection\":[\"Marketing Digital\",\"Redes Sociales\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\\\/\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\\\/\",\"name\":\"\ud83d\udce2 Social listening: qu\u00e9 es y 7 herramientas gratis\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.jpg\",\"datePublished\":\"2022-07-11T10:33:11+00:00\",\"description\":\"\u00bfQu\u00e9 se dice de tu marca en redes sociales? Si no lo sabes es porque no usas herramientas de social listening. Te damos unas cuantas para empezar\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.isauramedia.com\\\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.jpg\",\"width\":1400,\"height\":647,\"caption\":\"Tres mujeres reyendo para ilustrar un texto sobre social listening.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.isauramedia.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social listening: 7 herramientas gratuitas para poner la oreja en redes sociales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#website\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/\",\"name\":\"Isaura Media - Agencia de Marketing Digital\",\"description\":\"Marketing digital para negocios brillantes\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.isauramedia.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\",\"name\":\"IsAuraMedia\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/LOGO_ISAURAMEDIA.png\",\"contentUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/LOGO_ISAURAMEDIA.png\",\"width\":1640,\"height\":127,\"caption\":\"IsAuraMedia\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/isauramedia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/isauramedia\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/person\\\/293b042e32c39a3aa603de78e04e6ac7\",\"name\":\"Fran\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ud83d\udce2 Social listening: qu\u00e9 es y 7 herramientas gratis","description":"\u00bfQu\u00e9 se dice de tu marca en redes sociales? Si no lo sabes es porque no usas herramientas de social listening. Te damos unas cuantas para empezar","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/","og_locale":"pt_PT","og_type":"article","og_title":"\ud83d\udce2 Social listening: qu\u00e9 es y 7 herramientas gratis","og_description":"\u00bfQu\u00e9 se dice de tu marca en redes sociales? Si no lo sabes es porque no usas herramientas de social listening. Te damos unas cuantas para empezar","og_url":"https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/","og_site_name":"Isaura Media - Agencia de Marketing Digital","article_publisher":"https:\/\/www.facebook.com\/isauramedia\/","article_published_time":"2022-07-11T10:33:11+00:00","og_image":[{"width":1400,"height":647,"url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.jpg","type":"image\/jpeg"}],"author":"Fran","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Fran","Tempo estimado de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/#article","isPartOf":{"@id":"https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/"},"author":{"name":"Fran","@id":"https:\/\/www.isauramedia.com\/#\/schema\/person\/293b042e32c39a3aa603de78e04e6ac7"},"headline":"Social listening: 7 herramientas gratuitas para poner la oreja en redes sociales","datePublished":"2022-07-11T10:33:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/"},"wordCount":868,"publisher":{"@id":"https:\/\/www.isauramedia.com\/#organization"},"image":{"@id":"https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.jpg","articleSection":["Marketing Digital","Redes Sociales"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/","url":"https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/","name":"\ud83d\udce2 Social listening: qu\u00e9 es y 7 herramientas gratis","isPartOf":{"@id":"https:\/\/www.isauramedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/#primaryimage"},"image":{"@id":"https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.jpg","datePublished":"2022-07-11T10:33:11+00:00","description":"\u00bfQu\u00e9 se dice de tu marca en redes sociales? Si no lo sabes es porque no usas herramientas de social listening. Te damos unas cuantas para empezar","breadcrumb":{"@id":"https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/#primaryimage","url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.jpg","contentUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/07\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.jpg","width":1400,"height":647,"caption":"Tres mujeres reyendo para ilustrar un texto sobre social listening."},{"@type":"BreadcrumbList","@id":"https:\/\/www.isauramedia.com\/7-herramientas-gratuitas-para-poner-la-oreja-en-redes-sociales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.isauramedia.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Social listening: 7 herramientas gratuitas para poner la oreja en redes sociales"}]},{"@type":"WebSite","@id":"https:\/\/www.isauramedia.com\/#website","url":"https:\/\/www.isauramedia.com\/","name":"Isaura Media - Agencia de Marketing Digital","description":"Marketing digital para negocios brillantes","publisher":{"@id":"https:\/\/www.isauramedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.isauramedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.isauramedia.com\/#organization","name":"IsAuraMedia","url":"https:\/\/www.isauramedia.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.isauramedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/01\/LOGO_ISAURAMEDIA.png","contentUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/01\/LOGO_ISAURAMEDIA.png","width":1640,"height":127,"caption":"IsAuraMedia"},"image":{"@id":"https:\/\/www.isauramedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/isauramedia\/","https:\/\/www.instagram.com\/isauramedia\/"]},{"@type":"Person","@id":"https:\/\/www.isauramedia.com\/#\/schema\/person\/293b042e32c39a3aa603de78e04e6ac7","name":"Fran"}]}},"_links":{"self":[{"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/posts\/17926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=17926"}],"version-history":[{"count":15,"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/posts\/17926\/revisions"}],"predecessor-version":[{"id":17971,"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/posts\/17926\/revisions\/17971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/media\/17928"}],"wp:attachment":[{"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=17926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=17926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=17926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}