{"id":2053,"date":"2020-08-14T10:29:04","date_gmt":"2020-08-14T10:29:04","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=2053"},"modified":"2020-11-27T08:40:14","modified_gmt":"2020-11-27T08:40:14","slug":"estrategia-google-alerts","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/pt-pt\/estrategia-google-alerts\/","title":{"rendered":"C\u00f3mo aprovechar Google Alerts en tu estrategia de marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2053\" class=\"elementor elementor-2053\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-33a20cb9 elementor-section-content-middle elementor-section-full_width elementor-hidden-desktop elementor-section-height-default elementor-section-height-default\" data-id=\"33a20cb9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ba01773\" data-id=\"5ba01773\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc38c6e elementor-nav-menu__align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"bc38c6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-none\">\n\t\t\t\t<ul id=\"menu-1-bc38c6e\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-bc38c6e\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-2ca19459 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-hidden-phone elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"2ca19459\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58f4385e\" data-id=\"58f4385e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c63146b elementor-nav-menu__align-end elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-global elementor-global-1039 elementor-widget-nav-menu\" data-id=\"2c63146b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;fas fa-caret-down&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-2c63146b\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-2c63146b\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2231cb38 elementor-nav-menu__align-center elementor-nav-menu--dropdown-mobile elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"2231cb38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-grow\">\n\t\t\t\t<ul id=\"menu-1-2231cb38\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-2231cb38\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30434\"><a href=\"https:\/\/www.isauramedia.com\/en\/who-we-are\/\" class=\"elementor-item\" tabindex=\"-1\">Who We Are<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-30435\"><a class=\"elementor-item\" tabindex=\"-1\">Services<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30431\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30430\"><a href=\"https:\/\/www.isauramedia.com\/en\/web-design\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Web Design<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30429\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30428\"><a href=\"https:\/\/www.isauramedia.com\/en\/community-management\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Community Management<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30427\"><a href=\"https:\/\/www.isauramedia.com\/en\/search-engine-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Search Engine Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30423\"><a href=\"https:\/\/www.isauramedia.com\/en\/data-analysis\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Data Analysis<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30426\"><a href=\"https:\/\/www.isauramedia.com\/en\/seo-para-ia-2\/\" class=\"elementor-sub-item\" tabindex=\"-1\">SEO for Artificial Intelligence<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30425\"><a href=\"https:\/\/www.isauramedia.com\/en\/social-media-ads\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Social Media Ads<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30424\"><a href=\"https:\/\/www.isauramedia.com\/en\/content-production\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Content Production<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30432\"><a href=\"https:\/\/www.isauramedia.com\/en\/blog-2\/\" class=\"elementor-item\" tabindex=\"-1\">BLOG<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-30433\"><a href=\"https:\/\/www.isauramedia.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">Contact<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1aedaf10 elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aedaf10\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-319739d3 elementor-hidden-desktop\" data-id=\"319739d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e101fdf elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"7e101fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1350\" height=\"650\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg\" class=\"attachment-full size-full wp-image-4175\" alt=\"Una persona tomando una taza de cafe para ilustrar como utilizar el Google Alerts en la estrategia de marketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg 1350w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min-300x144.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min-1024x493.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min-768x370.jpg 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2733be8a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2733be8a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2775797f\" data-id=\"2775797f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d8d67e0 elementor-widget elementor-widget-heading\" data-id=\"3d8d67e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo aprovechar <b>Google Alerts<\/b> en tu estrategia de marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-689d5574\" data-id=\"689d5574\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b28142b elementor-widget elementor-widget-text-editor\" data-id=\"7b28142b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Enterarte de todo <\/span><b>lo que se mueve en torno a determinadas palabras clave<\/b><span style=\"font-weight: 400;\"> puede ser muy \u00fatil para ti, si le sabes sacar partido.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35d61ee6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35d61ee6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74704a11\" data-id=\"74704a11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e4cd3cf elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"6e4cd3cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min-768x370.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4175\" alt=\"Una persona tomando una taza de cafe para ilustrar como utilizar el Google Alerts en la estrategia de marketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min-768x370.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min-300x144.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min-1024x493.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg 1350w\" sizes=\"(max-width: 768px) 100vw, 768px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7adb86e3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7adb86e3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ee1ebd0\" data-id=\"5ee1ebd0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e025b95 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"1e025b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Copia-de-Isaura-_-Fotos-blog-4wj6kvn5uuu6thicsxaqgfaadpandli0eidz7l8wp4.jpg\" title=\"Copia de Isaura _ Fotos blog\" alt=\"Copia de Isaura _ Fotos blog\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff8b2a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff8b2a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55ee304\" data-id=\"55ee304\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54b3c9f elementor-widget elementor-widget-text-editor\" data-id=\"54b3c9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si nunca has usado Google Alerts o no sabes muy bien <\/span><b>para qu\u00e9 puede serte \u00fatil,<\/b><span style=\"font-weight: 400;\"> vamos a empezar por decirte que es un poco como \u201cla vieja del visillo\u201d.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ef9d65 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ef9d65\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-651f45e\" data-id=\"651f45e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78c7bf2 elementor-widget elementor-widget-text-editor\" data-id=\"78c7bf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfQue no sabes qui\u00e9n es? Ver\u00e1s como s\u00ed sabes. Esa vecina cotilla que est\u00e1 todo el tiempo tras la ventana o la puerta, <\/span><b>espiando lo que se cuece<\/b><span style=\"font-weight: 400;\"> fuera: qui\u00e9n pasa, qu\u00e9 es lo que cuenta\u2026 Pues <\/span><b>es parecido pero en herramienta digital.<\/b><span style=\"font-weight: 400;\"> Y a tu estrategia de marketing le interesa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b271ef5 elementor-widget elementor-widget-heading\" data-id=\"b271ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u201cActivar alertas de Google es como <b>pegar la oreja a la red <\/b>para enterarte de qu\u00e9 se cuenta sobre los temas que te interesan\u201d.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642e095 elementor-hidden-tablet elementor-hidden-phone elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"642e095\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1.5&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d1aee60\" data-id=\"d1aee60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e0217b elementor-hidden-tablet elementor-hidden-phone elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6e0217b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Isaura-_-Fotos-blog-4-oty8lpf9skeqmxnb83y2vvegpksjudp2wvmjymcv4k-4wj6kvn5uutwl6u7mvyi6vda6s2jqnif3rn273zf6c.jpg\" title=\"Isaura-_-Fotos-blog-4-oty8lpf9skeqmxnb83y2vvegpksjudp2wvmjymcv4k\" alt=\"Isaura-_-Fotos-blog-4-oty8lpf9skeqmxnb83y2vvegpksjudp2wvmjymcv4k\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-244c24a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"244c24a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d916cc6\" data-id=\"d916cc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a76c88b elementor-widget elementor-widget-heading\" data-id=\"a76c88b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Alerts, <b>el \u201cchivato\u201d<\/b> del buscador\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7948310 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7948310\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52c445c\" data-id=\"52c445c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecdea38 elementor-widget elementor-widget-text-editor\" data-id=\"ecdea38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vamos a ver, la realidad es que t\u00fa no tienes tiempo de estar haciendo b\u00fasquedas todos los d\u00edas sobre los temas que te interesan. As\u00ed que \u00bfpor qu\u00e9 no <\/span><b>programar al buscador para que te avise <\/b><span style=\"font-weight: 400;\">cuando hay movimiento?<\/span><\/p><p><span style=\"font-weight: 400;\">Hace ya bastantes a\u00f1os que funciona Google Alerts, pero la verdad es que no es una herramienta a la que se le suela sacar partido.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59292f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59292f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d91de69\" data-id=\"d91de69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e9ef99 elementor-widget elementor-widget-image\" data-id=\"4e9ef99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"670\" height=\"670\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/Isaura-_-Fotos-blog-5-min-1.jpg\" class=\"attachment-full size-full wp-image-4181\" alt=\"Un reloj verde en un fondo rosa para ilustrar un texto sobre c\u00f3mo aprovechar Google Alerts en tu estrategia de marketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/Isaura-_-Fotos-blog-5-min-1.jpg 670w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/Isaura-_-Fotos-blog-5-min-1-300x300.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/Isaura-_-Fotos-blog-5-min-1-150x150.jpg 150w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/Isaura-_-Fotos-blog-5-min-1-100x100.jpg 100w\" sizes=\"(max-width: 670px) 100vw, 670px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-65b333e\" data-id=\"65b333e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa4b13a elementor-widget elementor-widget-text-editor\" data-id=\"fa4b13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mal hecho, porque es muy \u00fatil. Te permite <\/span><b>crear alertas de una manera muy sencilla e intuitiva<\/b><span style=\"font-weight: 400;\"> (y lo de que es gratis tambi\u00e9n cuenta).<\/span><\/p><p><span style=\"font-weight: 400;\">B\u00e1sicamente la idea es esta: programas las palabras a las que quieres estar atento y<\/span><b> el buscador te avisa por email cuando detecte alg\u00fan contenido<\/b><span style=\"font-weight: 400;\"> que las incluya.<\/span><\/p><p><span style=\"font-weight: 400;\">Puedes programar la frecuencia y el horario de esas notificaciones, entre otras opciones. Si la palabra es muy com\u00fan tambi\u00e9n puedes indicar que te env\u00ede un resumen, para que no te entierren en emails.<\/span><\/p><p><span style=\"font-weight: 400;\">Y <\/span><b>Google te avisar\u00e1 <\/b><span style=\"font-weight: 400;\">cuando detecte contenidos indexados que coincidan con lo que has programado.<\/span><\/p><p><span style=\"font-weight: 400;\">As\u00ed de f\u00e1cil.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50a7b507 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50a7b507\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8992e3\" data-id=\"8992e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c7e6bd4 elementor-widget elementor-widget-heading\" data-id=\"2c7e6bd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 te interesa Google Alerts para tu <b>estrategia de marketing<\/b>?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-507d5038 elementor-widget elementor-widget-text-editor\" data-id=\"507d5038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Fundamentalmente, porque te permite hacer un seguimiento de:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lo que dicen de tu empresa o de ti.\u00a0<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lo que dicen de tu competencia.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lo que se comparte sobre tu nicho o negocio.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Entre otras cosas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Esa informaci\u00f3n es importante para poder <\/span><b>tomar mejores decisiones <\/b><span style=\"font-weight: 400;\">sobre lo que conviene o no hacer, as\u00ed como responder cuando consideres necesario hacerlo.<\/span><\/p><p><span style=\"font-weight: 400;\">Vamos a ver esto un poquito m\u00e1s de cerca:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef4415f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef4415f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e6e7b4b\" data-id=\"e6e7b4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc030fa elementor-widget elementor-widget-image\" data-id=\"dc030fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/elementor\/thumbs\/Isaura-_-Fotos-blog-6-oty8ota2duoppf59l2bdf8xbz75j76zwwhi33zjh4g-4wj6kvn5uuura2un4zz6zj4arjqunhh6zzvt8jrvqo.jpg\" title=\"Isaura-_-Fotos-blog-6-oty8ota2duoppf59l2bdf8xbz75j76zwwhi33zjh4g\" alt=\"Isaura-_-Fotos-blog-6-oty8ota2duoppf59l2bdf8xbz75j76zwwhi33zjh4g\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54536ed\" data-id=\"54536ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a20f280 elementor-widget elementor-widget-heading\" data-id=\"a20f280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Qu\u00e9 se cuenta sobre ti<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0eb578 elementor-widget elementor-widget-spacer\" data-id=\"e0eb578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c54d3d elementor-widget elementor-widget-text-editor\" data-id=\"5c54d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfNo te gustar\u00eda a veces <\/span><b>escuchar lo que se comenta cuando t\u00fa no est\u00e1s presente?<\/b><span style=\"font-weight: 400;\"> Ese pensamiento se nos ha pasado a todos por la cabeza en alg\u00fan momento.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Vamos, el puntito cotilla.<\/span><\/p><p><span style=\"font-weight: 400;\">En este caso vamos a ser indulgentes y perdonarnos ese ataque de curiosidad porque para tu estrategia de marketing es muy \u00fatil <\/span><b>saber lo que dicen de ti, de tu empresa, de tu marca.<\/b><\/p><p><span style=\"font-weight: 400;\">De esa forma puedes conocer la imagen que tiene la gente y ver si coincide con la que quieres proyectar.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Si no coincide, ya sabes que <\/span><b>tienes que hacer cambios.<\/b><\/p><p><span style=\"font-weight: 400;\">Incluso puedes contestar. <\/span><b>Un <\/b><b><i>feedback <\/i><\/b><b>a tiempo puede ser decisivo<\/b><span style=\"font-weight: 400;\"> en seg\u00fan qu\u00e9 circunstancia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e87b18 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e87b18\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f10ecb\" data-id=\"7f10ecb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac1ba9a elementor-widget elementor-widget-heading\" data-id=\"ac1ba9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. qui\u00e9n y por qu\u00e9 nombra a tu competencia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37edb89 elementor-widget elementor-widget-spacer\" data-id=\"37edb89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea9f4c0 elementor-widget elementor-widget-text-editor\" data-id=\"ea9f4c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As\u00ed est\u00e1s atento a su actividad, sus novedades\u2026 o sus problemas, que tambi\u00e9n son de tu inter\u00e9s.<\/span><\/p><p><span style=\"font-weight: 400;\">Sabr\u00e1s qu\u00e9 se dice de ellos e incluso estar\u00e1s al d\u00eda de los contenidos que comparten (date cuenta que es posible que ellos tambi\u00e9n monitoricen los tuyos).<\/span><\/p><p><span style=\"font-weight: 400;\">Son referencias que vas a aprovechar para no quedarte atr\u00e1s, sino <\/span><b>igualar o incluso adelantarte a sus estrategias.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413dba8 elementor-widget elementor-widget-heading\" data-id=\"413dba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. qu\u00e9 se cuece en tu sector<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3c049 elementor-widget elementor-widget-spacer\" data-id=\"ab3c049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f944ec5 elementor-widget elementor-widget-text-editor\" data-id=\"f944ec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para ser punta de lanza en tu nicho, esto es fundamental. Te permitir\u00e1 estar actualizado y adem\u00e1s, <\/span><b>saber qu\u00e9 es lo que le interesa a la gente.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Puedes utilizar esa informaci\u00f3n para <\/span><b>adaptar tu estrategia de contenidos<\/b><span style=\"font-weight: 400;\"> a los temas que est\u00e1n generando mayor demanda en cada momento. Y puedes convertir tu blog en una referencia de las tendencias m\u00e1s punteras.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 aporta eso? P\u00fablico, clientes, usuarios. Como m\u00ednimo que miren hacia ti porque est\u00e1s al d\u00eda y les das<\/span><b> informaci\u00f3n de valor sobre los temas que est\u00e1n demandando hoy.<\/b><span style=\"font-weight: 400;\"> As\u00ed, en tiempo presente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490c134 elementor-widget elementor-widget-image\" data-id=\"490c134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"385\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-8-min-1024x493.jpg\" class=\"attachment-large size-large wp-image-4185\" alt=\"Un par de manos en un teclado y una taza de caf\u00e9 para ilustrar un texto sobre c\u00f3mo aprovechar Google alerts.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-8-min-1024x493.jpg 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-8-min-300x144.jpg 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-8-min-768x370.jpg 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-8-min.jpg 1350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3457074 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3457074\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-053652f\" data-id=\"053652f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-317ec60 elementor-widget elementor-widget-heading\" data-id=\"317ec60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Configura Google Alerts<\/b> con los temas que te interesan\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3034740 elementor-widget elementor-widget-text-editor\" data-id=\"3034740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ya has visto lo que esta herramienta te puede aportar \u00bfverdad? Ahora queda que<\/span><b> la configures para que trabaje para ti.<\/b><\/p><p><span style=\"font-weight: 400;\">Y hazlo de forma que <\/span><b>apoye tu estrategia de marketing,<\/b><span style=\"font-weight: 400;\"> como te hemos indicado antes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">No obstante ya sabes que aqu\u00ed te estamos dando unas pistas b\u00e1sicas. Si quieres sacarle todo el jugo a Google Alerts lo mejor es que <\/span><b>se lo cuentes a tus asesores de marketing.<\/b><\/p><p><span style=\"font-weight: 400;\">\u00bfQue nos quieres preguntar a nosotros? Pues no te cortes. <\/span><a href=\"https:\/\/www.isauramedia.com\/contacto\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cons\u00faltanos tus dudas<\/span><\/a><span style=\"font-weight: 400;\"> y te echamos una mano. As\u00ed de majos somos \ud83d\ude09<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db6bf18 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db6bf18\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58131853\" data-id=\"58131853\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29a5f404 elementor-widget elementor-widget-heading\" data-id=\"29a5f404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo \ud83d\ude42\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4329b418 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4329b418\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8ae3c0\" data-id=\"e8ae3c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77167e0c elementor-widget elementor-widget-spacer\" data-id=\"77167e0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c8462e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c8462e2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74b90a5f\" data-id=\"74b90a5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d43315a elementor-widget elementor-widget-html\" data-id=\"3d43315a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"500\" src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo aprovechar Google Alerts en tu estrategia de marketing Enterarte de todo lo que se mueve en torno a determinadas palabras clave puede ser muy \u00fatil para ti, si le sabes sacar partido. Si nunca has usado Google Alerts o no sabes muy bien para qu\u00e9 puede serte \u00fatil, vamos a empezar por decirte que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[17,20,18],"tags":[],"class_list":["post-2053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-redes-sociales","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo aprovechar Google Alerts en tu estrategia de marketing<\/title>\n<meta name=\"description\" content=\"Configura Google Alerts para &quot;espiar&quot; lo que se cuece en internet: monitoriza tu marca, vigila a la competencia y mant\u00e9n al dia tu estrategia de contenidos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isauramedia.com\/estrategia-google-alerts\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo aprovechar Google Alerts en tu estrategia de marketing\" \/>\n<meta property=\"og:description\" content=\"Configura Google Alerts para &quot;espiar&quot; lo que se cuece en internet: monitoriza tu marca, vigila a la competencia y mant\u00e9n al dia tu estrategia de contenidos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isauramedia.com\/estrategia-google-alerts\/\" \/>\n<meta property=\"og:site_name\" content=\"Isaura Media - Agencia de Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/isauramedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-14T10:29:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-27T08:40:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/estrategia-google-alerts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/estrategia-google-alerts\\\/\"},\"author\":{\"name\":\"Fran\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/person\\\/293b042e32c39a3aa603de78e04e6ac7\"},\"headline\":\"C\u00f3mo aprovechar Google Alerts en tu estrategia de marketing\",\"datePublished\":\"2020-08-14T10:29:04+00:00\",\"dateModified\":\"2020-11-27T08:40:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/estrategia-google-alerts\\\/\"},\"wordCount\":854,\"publisher\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/estrategia-google-alerts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/cabecera-web-_-Isaura-6-min.jpg\",\"articleSection\":[\"Marketing Digital\",\"Redes Sociales\",\"SEO\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/estrategia-google-alerts\\\/\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/estrategia-google-alerts\\\/\",\"name\":\"C\u00f3mo aprovechar Google Alerts en tu estrategia de marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/estrategia-google-alerts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/estrategia-google-alerts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/cabecera-web-_-Isaura-6-min.jpg\",\"datePublished\":\"2020-08-14T10:29:04+00:00\",\"dateModified\":\"2020-11-27T08:40:14+00:00\",\"description\":\"Configura Google Alerts para \\\"espiar\\\" lo que se cuece en internet: monitoriza tu marca, vigila a la competencia y mant\u00e9n al dia tu estrategia de contenidos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/estrategia-google-alerts\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.isauramedia.com\\\/estrategia-google-alerts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/estrategia-google-alerts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/cabecera-web-_-Isaura-6-min.jpg\",\"contentUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/cabecera-web-_-Isaura-6-min.jpg\",\"width\":1350,\"height\":650,\"caption\":\"Una persona tomando una taza de cafe para ilustrar como utilizar el Google Alerts en la estrategia de marketing.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/estrategia-google-alerts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.isauramedia.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo aprovechar Google Alerts en tu estrategia de marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#website\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/\",\"name\":\"Isaura Media - Agencia de Marketing Digital\",\"description\":\"Marketing digital para negocios brillantes\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.isauramedia.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#organization\",\"name\":\"IsAuraMedia\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/LOGO_ISAURAMEDIA.png\",\"contentUrl\":\"https:\\\/\\\/www.isauramedia.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/LOGO_ISAURAMEDIA.png\",\"width\":1640,\"height\":127,\"caption\":\"IsAuraMedia\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/isauramedia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/isauramedia\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.isauramedia.com\\\/#\\\/schema\\\/person\\\/293b042e32c39a3aa603de78e04e6ac7\",\"name\":\"Fran\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo aprovechar Google Alerts en tu estrategia de marketing","description":"Configura Google Alerts para \"espiar\" lo que se cuece en internet: monitoriza tu marca, vigila a la competencia y mant\u00e9n al dia tu estrategia de contenidos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.isauramedia.com\/estrategia-google-alerts\/","og_locale":"pt_PT","og_type":"article","og_title":"C\u00f3mo aprovechar Google Alerts en tu estrategia de marketing","og_description":"Configura Google Alerts para \"espiar\" lo que se cuece en internet: monitoriza tu marca, vigila a la competencia y mant\u00e9n al dia tu estrategia de contenidos.","og_url":"https:\/\/www.isauramedia.com\/estrategia-google-alerts\/","og_site_name":"Isaura Media - Agencia de Marketing Digital","article_publisher":"https:\/\/www.facebook.com\/isauramedia\/","article_published_time":"2020-08-14T10:29:04+00:00","article_modified_time":"2020-11-27T08:40:14+00:00","og_image":[{"width":1350,"height":650,"url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg","type":"image\/jpeg"}],"author":"Fran","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Fran","Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.isauramedia.com\/estrategia-google-alerts\/#article","isPartOf":{"@id":"https:\/\/www.isauramedia.com\/estrategia-google-alerts\/"},"author":{"name":"Fran","@id":"https:\/\/www.isauramedia.com\/#\/schema\/person\/293b042e32c39a3aa603de78e04e6ac7"},"headline":"C\u00f3mo aprovechar Google Alerts en tu estrategia de marketing","datePublished":"2020-08-14T10:29:04+00:00","dateModified":"2020-11-27T08:40:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.isauramedia.com\/estrategia-google-alerts\/"},"wordCount":854,"publisher":{"@id":"https:\/\/www.isauramedia.com\/#organization"},"image":{"@id":"https:\/\/www.isauramedia.com\/estrategia-google-alerts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg","articleSection":["Marketing Digital","Redes Sociales","SEO"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/www.isauramedia.com\/estrategia-google-alerts\/","url":"https:\/\/www.isauramedia.com\/estrategia-google-alerts\/","name":"C\u00f3mo aprovechar Google Alerts en tu estrategia de marketing","isPartOf":{"@id":"https:\/\/www.isauramedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.isauramedia.com\/estrategia-google-alerts\/#primaryimage"},"image":{"@id":"https:\/\/www.isauramedia.com\/estrategia-google-alerts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg","datePublished":"2020-08-14T10:29:04+00:00","dateModified":"2020-11-27T08:40:14+00:00","description":"Configura Google Alerts para \"espiar\" lo que se cuece en internet: monitoriza tu marca, vigila a la competencia y mant\u00e9n al dia tu estrategia de contenidos.","breadcrumb":{"@id":"https:\/\/www.isauramedia.com\/estrategia-google-alerts\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.isauramedia.com\/estrategia-google-alerts\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.isauramedia.com\/estrategia-google-alerts\/#primaryimage","url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg","contentUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2020\/08\/cabecera-web-_-Isaura-6-min.jpg","width":1350,"height":650,"caption":"Una persona tomando una taza de cafe para ilustrar como utilizar el Google Alerts en la estrategia de marketing."},{"@type":"BreadcrumbList","@id":"https:\/\/www.isauramedia.com\/estrategia-google-alerts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.isauramedia.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo aprovechar Google Alerts en tu estrategia de marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.isauramedia.com\/#website","url":"https:\/\/www.isauramedia.com\/","name":"Isaura Media - Agencia de Marketing Digital","description":"Marketing digital para negocios brillantes","publisher":{"@id":"https:\/\/www.isauramedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.isauramedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.isauramedia.com\/#organization","name":"IsAuraMedia","url":"https:\/\/www.isauramedia.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.isauramedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/01\/LOGO_ISAURAMEDIA.png","contentUrl":"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2022\/01\/LOGO_ISAURAMEDIA.png","width":1640,"height":127,"caption":"IsAuraMedia"},"image":{"@id":"https:\/\/www.isauramedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/isauramedia\/","https:\/\/www.instagram.com\/isauramedia\/"]},{"@type":"Person","@id":"https:\/\/www.isauramedia.com\/#\/schema\/person\/293b042e32c39a3aa603de78e04e6ac7","name":"Fran"}]}},"_links":{"self":[{"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/posts\/2053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=2053"}],"version-history":[{"count":28,"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/posts\/2053\/revisions"}],"predecessor-version":[{"id":4191,"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/posts\/2053\/revisions\/4191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/media\/4175"}],"wp:attachment":[{"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=2053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=2053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isauramedia.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=2053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}