{"id":24963,"date":"2023-12-04T10:30:00","date_gmt":"2023-12-04T08:30:00","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=24963"},"modified":"2023-12-04T10:27:19","modified_gmt":"2023-12-04T08:27:19","slug":"que-es-la-segmentacion-en-marketing-ventajas-y-herramientas","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/pt-pt\/que-es-la-segmentacion-en-marketing-ventajas-y-herramientas\/","title":{"rendered":"Qu\u00e9 es la segmentaci\u00f3n en marketing: ventajas y herramientas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24963\" class=\"elementor elementor-24963\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97dfd3b elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97dfd3b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-335274eb elementor-hidden-desktop\" data-id=\"335274eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35212c42 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"35212c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-32.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-24964\" alt=\"Un sof\u00e1 com una mesita de m\u00e1rmol para ilustrar un post sobre la segmentaci\u00f3n en marketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-32.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-32-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-32-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-32-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ea08374 e-con-full e-flex e-con e-parent\" data-id=\"ea08374\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2ca7fb e-con-full e-flex e-con e-child\" data-id=\"a2ca7fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-030485a e-con-full e-flex e-con e-child\" data-id=\"030485a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb2303 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bfb2303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b> Qu\u00e9 es la segmentaci\u00f3n en marketing:  <\/b> ventajas y herramientas\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ef9ffc e-con-full e-flex e-con e-child\" data-id=\"5ef9ffc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a789cd elementor-widget elementor-widget-text-editor\" data-id=\"8a789cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si diriges tus campa\u00f1as a sectores muy amplios de mercado, o incluso a todos tus clientes potenciales, seguramente <\/span><b>est\u00e1s malgastando tu presupuesto.<\/b><span style=\"font-weight: 400;\"> En marketing, para optimizar cada euro gastado, utilizamos la segmentaci\u00f3n, esto es, <\/span><b>dividir el mercado en trocitos<\/b><span style=\"font-weight: 400;\"> para poder lanzar mensajes m\u00e1s efectivos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d708bc0 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d708bc0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21b7698\" data-id=\"21b7698\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6ad6cd elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b6ad6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-32.png\" class=\"attachment-full size-full wp-image-24964\" alt=\"Un sof\u00e1 com una mesita de m\u00e1rmol para ilustrar un post sobre la segmentaci\u00f3n en marketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-32.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-32-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-32-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-32-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b410373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b410373\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67a9771c\" data-id=\"67a9771c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c462ef elementor-widget elementor-widget-text-editor\" data-id=\"57c462ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00a0\u201cYa lo dec\u00eda mi abuela: quien mucho abarca\u2026 Su consejo hoy ser\u00eda: segmenta para ganar\u201d.<\/b><\/p><p><span style=\"font-weight: 400;\">Y no importa que tengas muy claro qui\u00e9n es el p\u00fablico objetivo de tu negocio. Te garantizamos que se consiguen <\/span><b>resultados infinitamente mejores con una buena segmentaci\u00f3n.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-376bc790 elementor-widget elementor-widget-heading\" data-id=\"376bc790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> <b>\u00bfQu\u00e9 es segmentar el mercado?<\/b> \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302c5207 elementor-widget elementor-widget-text-editor\" data-id=\"302c5207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En marketing, llamamos segmentar a dividir el conjunto del p\u00fablico objetivo de un negocio o un producto en subgrupos con <\/span><b>caracter\u00edsticas y necesidades comunes.<\/b><\/p><p><span style=\"font-weight: 400;\">Identificar estos segmentos permite a las empresas <\/span><b>crear campa\u00f1as de marketing efectivas,<\/b><span style=\"font-weight: 400;\"> adaptando las estrategias para que apunten a las necesidades espec\u00edficas de cada segmento.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Tambi\u00e9n se adaptan promociones, precios, canales de comunicaci\u00f3n e incluso productos, lo necesario para aportar la m\u00e1xima satisfacci\u00f3n a cada segmento en particular y <\/span><b>conseguir m\u00e1s conversiones.<\/b><\/p><p><span style=\"font-weight: 400;\">Una segmentaci\u00f3n de mercados permite que las empresas puedan <\/span><b>concentrar sus esfuerzos y su dinero<\/b><span style=\"font-weight: 400;\"> en aquellos sectores donde es m\u00e1s probable que un determinado mensaje tenga \u00e9xito.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfY por qu\u00e9 se hace as\u00ed? Porque segmentando se consigue:<\/span><\/p><ol><li><b> Mejorar los resultados del <\/b><a href=\"https:\/\/www.isauramedia.com\/ideas-para-exprimir-tu-estrategia-de-email-marketing\/\"><b>email marketing<\/b><\/a><b>: <\/b><span style=\"font-weight: 400;\">tu lista de correo no es uniforme. Agrupando a los contactos por intereses, edad, sexo\u2026 o el filtro que consideres relevante, puedes enviar mejores emails y conseguir un <\/span><i><span style=\"font-weight: 400;\">engagement <\/span><\/i><span style=\"font-weight: 400;\">mucho mayor.<\/span><\/li><li><b> Optimizar las campa\u00f1as de pago: <\/b><span style=\"font-weight: 400;\">es una de las grandes ventajas del entorno digital, poder dirigir la publicidad a p\u00fablicos m\u00e1s reducidos y m\u00e1s espec\u00edficos. Hacer un buen trabajo de segmentaci\u00f3n previo a lanzar una campa\u00f1a, es garant\u00eda de un mejor retorno de la inversi\u00f3n.<\/span><\/li><li><b> Aumentar la tasa de conversi\u00f3n:<\/b><span style=\"font-weight: 400;\"> los mensajes personalizados constituyen una mejor experiencia de usuario y facilitan las conversiones. La segmentaci\u00f3n ayuda a vender m\u00e1s y tambi\u00e9n a <\/span><a href=\"https:\/\/www.isauramedia.com\/quieres-aumentar-el-ticket-medio-de-tu-ecommerce-connectif-puede-ayudarte\/\"><span style=\"font-weight: 400;\">aumentar el ticket medio<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c01fe7 elementor-widget elementor-widget-heading\" data-id=\"6c01fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b> Principales tipos de segmentaci\u00f3n<\/b> \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b221cf8 elementor-widget elementor-widget-text-editor\" data-id=\"b221cf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Los criterios utilizados para segmentar un mercado pueden variar infinitamente (bueno, no tanto), dependiendo <\/span><b>del sector y del producto o servicio.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Lo m\u00e1s habitual es considerar los siguientes factores:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demogr\u00e1ficos:<\/b><span style=\"font-weight: 400;\"> como edad, g\u00e9nero, ingresos, educaci\u00f3n, etc.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Psicol\u00f3gicos<\/b><span style=\"font-weight: 400;\">: valores, actitudes, creencias, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Econ\u00f3micos:<\/b><span style=\"font-weight: 400;\"> en funci\u00f3n del poder adquisitivo del cliente potencial.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conductuales: <\/b><span style=\"font-weight: 400;\">h\u00e1bitos de compra, lealtad a la marca, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geogr\u00e1ficos: <\/b><span style=\"font-weight: 400;\">en ocasiones, es importante conocer la localizaci\u00f3n.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Otros tipos de segmentaci\u00f3n pueden tener en cuenta cuestiones como el <\/span><b>dispositivo electr\u00f3nico de preferencia<\/b><span style=\"font-weight: 400;\">, \u00faltima interacci\u00f3n con la marca, etc.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e178a83 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e178a83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c2c7b08\" data-id=\"5c2c7b08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170b9f9 elementor-widget elementor-widget-image\" data-id=\"170b9f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-fotos-blog-cuadradas-FINAL-10.png\" class=\"attachment-large size-large wp-image-24974\" alt=\"Una chica, consultando un cuaderno para ilustrar un texto sobre que es la segmentaci\u00f3n en marketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-fotos-blog-cuadradas-FINAL-10.png 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-fotos-blog-cuadradas-FINAL-10-250x300.png 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ba3d9f5 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ba3d9f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d5c6d4\" data-id=\"6d5c6d4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d7380d3 elementor-widget elementor-widget-spacer\" data-id=\"2d7380d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cb0fe9\" data-id=\"4cb0fe9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d3074b elementor-widget elementor-widget-spacer\" data-id=\"79d3074b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-375b4883 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"375b4883\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2007e1f9\" data-id=\"2007e1f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52d123d elementor-widget elementor-widget-heading\" data-id=\"52d123d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> <b>5 herramientas para segmentar <\/b>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2c5816 elementor-widget elementor-widget-heading\" data-id=\"b2c5816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Google Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0ef83d elementor-widget elementor-widget-text-editor\" data-id=\"d0ef83d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gratuita, potente y, muchas veces, infrautilizada. Proporciona informaci\u00f3n muy valiosa sobre el tr\u00e1fico en sitios web y aplicaciones, y ofrece funciones de segmentaci\u00f3n que permiten <\/span><b>analizar el comportamiento de los clientes <\/b><span style=\"font-weight: 400;\">y hacer un seguimiento de su recorrido.<\/span><\/p><p><span style=\"font-weight: 400;\">Comprender <\/span><b>c\u00f3mo interact\u00faan los clientes<\/b><span style=\"font-weight: 400;\"> permite optimizar la experiencia y decidir con criterio las acciones de marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-707574e elementor-widget elementor-widget-heading\" data-id=\"707574e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Userpilot<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed9fae elementor-widget elementor-widget-text-editor\" data-id=\"aed9fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recomendable para los Saas (Software as a Service), <\/span><a href=\"https:\/\/userpilot.com\/\"><span style=\"font-weight: 400;\">Userpilot<\/span><\/a><span style=\"font-weight: 400;\"> permite ofrecer <\/span><b>experiencias personalizadas dentro de la aplicaci\u00f3n,<\/b><span style=\"font-weight: 400;\"> segmentando a los usuarios seg\u00fan sus interacciones y mejorando as\u00ed la experiencia del producto.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a237224 elementor-widget elementor-widget-heading\" data-id=\"a237224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Segment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec94a5 elementor-widget elementor-widget-text-editor\" data-id=\"1ec94a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/segment.com\/\"><span style=\"font-weight: 400;\">Segment<\/span><\/a><span style=\"font-weight: 400;\"> es una gran herramienta de segmentaci\u00f3n de marketing para m\u00faltiples canales, unificando las interacciones con cada cliente en diferentes plataformas, medios o redes. Permite <\/span><b>crear campa\u00f1as omnicanal personalizadas:<\/b><span style=\"font-weight: 400;\"> un mensaje para cada audiencia y cada canal de comunicaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ee614 elementor-widget elementor-widget-heading\" data-id=\"e8ee614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Sprout Social<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b131d elementor-widget elementor-widget-text-editor\" data-id=\"21b131d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Orientada a la gesti\u00f3n de redes sociales, <\/span><a href=\"https:\/\/sproutsocial.com\/es\/\"><span style=\"font-weight: 400;\">Sprout Social<\/span><\/a><span style=\"font-weight: 400;\"> permite llegar a segmentos espec\u00edficos con mensajes personalizados y obtener <\/span><b>mejores resultados en las campa\u00f1as de Social Media.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a93ce elementor-widget elementor-widget-heading\" data-id=\"b7a93ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Optimove<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a048b4 elementor-widget elementor-widget-text-editor\" data-id=\"3a048b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Muy interesante para ecommerce. <\/span><a href=\"https:\/\/www.optimove.com\/\"><span style=\"font-weight: 400;\">Optimove<\/span><\/a><span style=\"font-weight: 400;\"> segmenta clientes en tiempo real y env\u00eda mensajes personalizados <\/span><b>en funci\u00f3n de la actividad de ese usuario en el sitio web<\/b><span style=\"font-weight: 400;\"> o la aplicaci\u00f3n.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd89c28 elementor-widget elementor-widget-heading\" data-id=\"cd89c28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> <b>\u00bfTe ayudamos a crear mejores campa\u00f1as?<\/b>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dfcfe9 elementor-widget elementor-widget-text-editor\" data-id=\"8dfcfe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ya has visto que segmentando conseguimos mejores resultados, pero eso no es todo lo que podemos hacer. Hay m\u00e1s estrategias que podemos poner en marcha<\/span><b> para que tus campa\u00f1as de marketing vuelen,<\/b><span style=\"font-weight: 400;\"> pero para eso ya tenemos que tomarnos un caf\u00e9 y que nos cuentes en qu\u00e9 punto est\u00e1 tu proyecto y a d\u00f3nde te gustar\u00eda llegar. \u00bf<\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\">Lo vemos<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ce430 elementor-widget elementor-widget-image\" data-id=\"10ce430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-33-1024x473.png\" class=\"attachment-large size-large wp-image-24969\" alt=\"Ordenador y una almohada en una cama para ilustrar un texto sobre segmentaci\u00f3n en marketing.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-33-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-33-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-33-768x355.png 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/12\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-33.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71d6066f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71d6066f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526d3e8\" data-id=\"526d3e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454557ca elementor-widget elementor-widget-heading\" data-id=\"454557ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6277f1b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6277f1b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42fac695\" data-id=\"42fac695\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-253c1968 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"253c1968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5043243b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5043243b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-588056d7\" data-id=\"588056d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5163c5e3 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"5163c5e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/pt-pt\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/pt-pt\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/pt-pt\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/pt-pt\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32120 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/pt-pt\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png\" class=\"attachment-full size-full wp-image-32121\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/pt-pt\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" >\n\t\t\t\tEstrategias que todo servicio marketing digital deber\u00eda implementar ya\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e737015 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e737015\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25b97340\" data-id=\"25b97340\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63c4ecc5 elementor-widget elementor-widget-html\" data-id=\"63c4ecc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"500\" src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66c66f34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66c66f34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36dfb313\" data-id=\"36dfb313\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5de6a01 elementor-widget elementor-widget-spacer\" data-id=\"5de6a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed4942e elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ed4942e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-872a93c\" data-id=\"872a93c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d77f537 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"d77f537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1.png\" class=\"attachment-full size-full wp-image-23578\" alt=\"Una silla de madera para ilustrar un texto sobre c\u00f3mo aumentar el ticket medio de tu eCommerce.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 es la segmentaci\u00f3n en marketing: ventajas y herramientas Si diriges tus campa\u00f1as a sectores muy amplios de mercado, o incluso a todos tus clientes<\/p>\n","protected":false},"author":24,"featured_media":24964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[50,53,17,22,25,20,19],"tags":[],"class_list":["post-24963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-email-marketing","category-marketing-digital","category-negocios","category-publicidad-digital","category-redes-sociales","category-sem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\udca3Qu\u00e9 es segmentar en marketing: ventajas y herramientas<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres sacarle m\u00e1s partido a tus campa\u00f1as y maximizar cada euro invertido? 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