{"id":25688,"date":"2024-04-15T10:34:09","date_gmt":"2024-04-15T08:34:09","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=25688"},"modified":"2024-10-09T12:37:50","modified_gmt":"2024-10-09T10:37:50","slug":"las-4-practicas-de-seo-que-todos-los-negocios-tienen-que-conocer","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/pt-pt\/las-4-practicas-de-seo-que-todos-los-negocios-tienen-que-conocer\/","title":{"rendered":"Las 4 pr\u00e1cticas de SEO que todos los negocios tienen que conocer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25688\" class=\"elementor elementor-25688\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97dfd3b elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97dfd3b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-335274eb elementor-hidden-desktop\" data-id=\"335274eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35212c42 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"35212c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-25699\" alt=\"Una mujer utilizando el m\u00f3vil para ilustrar un texto sobre pr\u00e1cticas de SEO para negocios.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ea08374 e-con-full e-flex e-con e-parent\" data-id=\"ea08374\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2ca7fb e-con-full e-flex e-con e-child\" data-id=\"a2ca7fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-030485a e-con-full e-flex e-con e-child\" data-id=\"030485a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb2303 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bfb2303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n Las  <b> 4 pr\u00e1cticas de SEO  <\/b> \nque todos los negocios tienen que conocer\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ef9ffc e-con-full e-flex e-con e-child\" data-id=\"5ef9ffc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a789cd elementor-widget elementor-widget-text-editor\" data-id=\"8a789cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para algunas empresas, el SEO es un misterio del universo. <\/span><b>\u00bfPor qu\u00e9 unas webs suben y otras bajan en los resultados de b\u00fasqueda<\/b><span style=\"font-weight: 400;\">? \u00bfMilagro? No, aunque a veces lo parezca.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d708bc0 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d708bc0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21b7698\" data-id=\"21b7698\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6ad6cd elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b6ad6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21.png\" class=\"attachment-full size-full wp-image-25699\" alt=\"Una mujer utilizando el m\u00f3vil para ilustrar un texto sobre pr\u00e1cticas de SEO para negocios.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-21-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b410373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b410373\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67a9771c\" data-id=\"67a9771c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c462ef elementor-widget elementor-widget-text-editor\" data-id=\"57c462ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00bfEs el SEO tan misterioso como la f\u00f3rmula de la Coca-Cola? No, aunque tiene su intr\u00edngulis. Te ayudamos a comprenderlo.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Si bien los algoritmos pueden ser dif\u00edciles (o imposibles) de descifrar, existen pr\u00e1cticas de SEO que, combinadas, podr\u00e1n tu web en el buen camino<\/span><b> para conseguir resultados.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">F\u00edjate en este dato: seg\u00fan un estudio de <\/span><a href=\"https:\/\/www.sistrix.es\/\"><span style=\"font-weight: 400;\">Sistrix<\/span><\/a><span style=\"font-weight: 400;\">, aproximadamente el <\/span><b>75% de los clics se los llevan los tres primeros resultados org\u00e1nicos<\/b><span style=\"font-weight: 400;\"> en las SERP, o p\u00e1ginas de resultados de los motores de b\u00fasqueda.<\/span><\/p><p><span style=\"font-weight: 400;\">Es posible recibir clics en posiciones m\u00e1s bajas, pero la mayor\u00eda del tr\u00e1fico org\u00e1nico se reparte entre los primeros puestos. La cuesti\u00f3n es <\/span><b>\u00bfc\u00f3mo colocar tu sitio web en los mejores lugares?\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Veamos cu\u00e1les son los 4 tipos de SEO que hay que tener en cuenta para conseguir que tu web suba como la espuma.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-376bc790 elementor-widget elementor-widget-heading\" data-id=\"376bc790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b> Qu\u00e9 es  <\/b>  SEO y <b> por qu\u00e9 <\/b> deber\u00eda interesarte  saber lo b\u00e1sico\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4705bd0 elementor-widget elementor-widget-text-editor\" data-id=\"4705bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El SEO, que significa Optimizaci\u00f3n de Motores de B\u00fasqueda en ingl\u00e9s (<\/span><i><span style=\"font-weight: 400;\">Search Engine Optimization<\/span><\/i><span style=\"font-weight: 400;\">), es un conjunto de estrategias y t\u00e9cnicas que tienen como objetivo <\/span><b>mejorar la visibilidad y el posicionamiento de un sitio web<\/b><span style=\"font-weight: 400;\"> en los resultados org\u00e1nicos de los motores de b\u00fasqueda como Google, Bing o Yahoo.<\/span><\/p><p><span style=\"font-weight: 400;\">Cuando hablamos de mejorar el SEO de un sitio web, nos referimos a <\/span><b>optimizarlo para que sea m\u00e1s atractivo<\/b><span style=\"font-weight: 400;\"> para los buscadores. Si a Google (u otro buscador) le parece que un sitio web es relevante o aporta informaci\u00f3n de valor, <\/span><b>lo colocar\u00e1 en las primeras posiciones<\/b><span style=\"font-weight: 400;\"> cuando los usuarios hagan b\u00fasquedas relacionadas con los temas o productos que ofrece el sitio.<\/span><\/p><p><span style=\"font-weight: 400;\">Y ya sabemos que, cuanto m\u00e1s arriba est\u00e9 un sitio (es decir, cuanto mejor posicionado est\u00e9), <\/span><b>m\u00e1s clics genera, m\u00e1s tr\u00e1fico, m\u00e1s visibilidad<\/b><span style=\"font-weight: 400;\"> y, en \u00faltima instancia, se traduce en m\u00e1s conversiones.<\/span><\/p><p><span style=\"font-weight: 400;\">El SEO es una pr\u00e1ctica en constante evoluci\u00f3n que requiere atenci\u00f3n continua y <\/span><b>adaptaci\u00f3n a los cambios en los algoritmos, <\/b><span style=\"font-weight: 400;\">que a veces no son f\u00e1ciles de interpretar.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Por eso, conviene atacar por diferentes \u00e1ngulos y hacer un buen trabajo de hormiga para ir escalando posiciones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d123d elementor-widget elementor-widget-heading\" data-id=\"52d123d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los <b> 4 tipos de SEO <\/b> que debes conocer\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb0e001 elementor-widget elementor-widget-text-editor\" data-id=\"fb0e001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hay cuatro tipos principales de SEO, <\/span><b>cada uno con su enfoque y objetivos<\/b><span style=\"font-weight: 400;\">. Son estos:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e178a83 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e178a83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c2c7b08\" data-id=\"5c2c7b08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170b9f9 elementor-widget elementor-widget-image\" data-id=\"170b9f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-fotos-blog-cuadradas-FINAL-23.png\" class=\"attachment-large size-large wp-image-25689\" alt=\"Elementos decorativos y flores para ilustrar un texto sobre pr\u00e1cticas SEO.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-fotos-blog-cuadradas-FINAL-23.png 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-fotos-blog-cuadradas-FINAL-23-250x300.png 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ba3d9f5 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ba3d9f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d5c6d4\" data-id=\"6d5c6d4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d7380d3 elementor-widget elementor-widget-spacer\" data-id=\"2d7380d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cb0fe9\" data-id=\"4cb0fe9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d3074b elementor-widget elementor-widget-spacer\" data-id=\"79d3074b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-375b4883 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"375b4883\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2007e1f9\" data-id=\"2007e1f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-754bb0b elementor-widget elementor-widget-heading\" data-id=\"754bb0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. SEO on-pagE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5478c2 elementor-widget elementor-widget-text-editor\" data-id=\"e5478c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se refiere a todas las estrategias y acciones que se llevan a cabo <\/span><b>dentro del sitio web<\/b><span style=\"font-weight: 400;\"> para mejorar su visibilidad.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 incluye esto? La creaci\u00f3n de contenido relevante para el usuario, que el sitio tenga una estructura l\u00f3gica y bien jerarquizada, que las palabras clave est\u00e9n bien elegidas, que haya buenas meta descripciones, que las im\u00e1genes est\u00e9n optimizadas\u2026\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Y otros factores que afectan directamente a la <\/span><a href=\"https:\/\/www.isauramedia.com\/experiencia-de-usuario-google-te-ayuda-con-las-core-web-vitals\/\"><span style=\"font-weight: 400;\">experiencia de usuario<\/span><\/a><span style=\"font-weight: 400;\"> y la forma en que <\/span><b>los motores de b\u00fasqueda interpretan y clasifican el sitio web.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce25e4 elementor-widget elementor-widget-heading\" data-id=\"0ce25e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. SEO off-page\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3502089 elementor-widget elementor-widget-text-editor\" data-id=\"3502089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se centra en mejorar<\/span><b> la autoridad y la relevancia<\/b><span style=\"font-weight: 400;\"> del sitio web mediante acciones externas al sitio en s\u00ed.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En este apartado nos centramos en todo aquello que se puede hacer <\/span><b>fuera de la web en cuesti\u00f3n.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Por ejemplo, crear una red de enlaces de calidad desde otros sitios web, menciones en redes sociales, rese\u00f1as en directorios locales, relaciones p\u00fablicas digitales y otras estrategias destinadas a <\/span><b>aumentar la credibilidad y la visibilidad.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b623670 elementor-widget elementor-widget-heading\" data-id=\"b623670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. SEO t\u00e9cnico\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2916748 elementor-widget elementor-widget-text-editor\" data-id=\"2916748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Los aspectos t\u00e9cnicos de un sitio web pueden lastrar el posicionamiento si no est\u00e1n optimizados. Nos referimos a que pueda ser <\/span><b>rastreado, indexado y clasificado por los motores de b\u00fasqueda.<\/b><\/p><p><span style=\"font-weight: 400;\">Un sitio con un buen SEO t\u00e9cnico tendr\u00e1:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Una<\/span><b> estructura del sitio web<\/b><span style=\"font-weight: 400;\"> clara y l\u00f3gica tanto para los usuarios como para los motores de b\u00fasqueda.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>URLs descriptivas y legibles, <\/b><span style=\"font-weight: 400;\">que incluyan palabras clave relevantes.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Etiquetas HTML bien optimizadas,<\/b><span style=\"font-weight: 400;\"> incluyendo etiquetas de t\u00edtulo \u00fanicas y descriptivas y metadescripciones atractivas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Un archivo robots.txt<\/b><span style=\"font-weight: 400;\"> para controlar qu\u00e9 p\u00e1ginas de tu sitio web deben ser rastreadas por los motores de b\u00fasqueda y cu\u00e1les no.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Y, adem\u00e1s, hay que vigilar la velocidad de carga, la seguridad del sitio, la compatibilidad con el m\u00f3vil y otros dispositivos, etc.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f02e50b elementor-widget elementor-widget-heading\" data-id=\"f02e50b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. SEO local<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d660a66 elementor-widget elementor-widget-text-editor\" data-id=\"d660a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Es importante para las empresas que tienen una<\/span><b> localizaci\u00f3n f\u00edsica o que ofrecen servicios en una ubicaci\u00f3n espec\u00edfica.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Por eso, este tipo de SEO se centra en optimizar la visibilidad de un negocio en l\u00ednea para b\u00fasquedas locales, es decir, aquellas que incluyen <\/span><b>t\u00e9rminos de ubicaci\u00f3n geogr\u00e1fica<\/b><span style=\"font-weight: 400;\"> como ciudades, barrios o regiones.<\/span><\/p><p><span style=\"font-weight: 400;\">El SEO local pasa por la creaci\u00f3n y optimizaci\u00f3n de un perfil en <\/span><a href=\"https:\/\/www.isauramedia.com\/google-my-business\/\"><span style=\"font-weight: 400;\">Google My Business<\/span><\/a><span style=\"font-weight: 400;\">, con informaci\u00f3n detallada sobre la empresa, con la direcci\u00f3n, tel\u00e9fono, horario, rese\u00f1as de clientes, etc. Esto ayuda a que el negocio aparezca <\/span><b>en los resultados de b\u00fasqueda locales y en Google Maps.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f83ed7 elementor-widget elementor-widget-heading\" data-id=\"7f83ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Y tu sitio web \u00bfc\u00f3mo lleva lo del SEO?\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0ef83d elementor-widget elementor-widget-text-editor\" data-id=\"d0ef83d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Como ves, en SEO <\/span><b>hay que jugar a varias bandas,<\/b><span style=\"font-weight: 400;\"> trabajando en distintas direcciones a la vez.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Cada tipo de SEO juega un papel importante en la mejora del posicionamiento web en buscadores, y <\/span><b>una estrategia integral de SEO<\/b><span style=\"font-weight: 400;\"> generalmente combina elementos de cada uno de estos tipos para lograr los mejores resultados posibles.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pero si, con todo, tu sitio web no acaba de colocarse en los primeros puestos \u00a1no te agobies! <\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\">Cu\u00e9ntanoslo<\/span><\/a><span style=\"font-weight: 400;\"> y te proponemos soluciones.<\/span><\/p><p><br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ce430 elementor-widget elementor-widget-image\" data-id=\"10ce430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-20-1024x473.png\" class=\"attachment-large size-large wp-image-25704\" alt=\"Materiales de oficina para ilustrar un texto sobre pr\u00e1cticas de SEO.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-20-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-20-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-20-768x355.png 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-20.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71d6066f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71d6066f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526d3e8\" data-id=\"526d3e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454557ca elementor-widget elementor-widget-heading\" data-id=\"454557ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6277f1b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6277f1b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42fac695\" data-id=\"42fac695\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-253c1968 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"253c1968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5043243b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5043243b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-588056d7\" data-id=\"588056d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5163c5e3 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"5163c5e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/pt-pt\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/pt-pt\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales-2\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/pt-pt\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/pt-pt\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32120 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/pt-pt\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png\" class=\"attachment-full size-full wp-image-32121\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/03\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-6-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/pt-pt\/estrategias-que-todo-servicio-marketing-digital-deberia-implementar-ya\/\" >\n\t\t\t\tEstrategias que todo servicio marketing digital deber\u00eda implementar ya\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e737015 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e737015\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25b97340\" data-id=\"25b97340\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63c4ecc5 elementor-widget elementor-widget-html\" data-id=\"63c4ecc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"500\" src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66c66f34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66c66f34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36dfb313\" data-id=\"36dfb313\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5de6a01 elementor-widget elementor-widget-spacer\" data-id=\"5de6a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed4942e elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ed4942e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-872a93c\" data-id=\"872a93c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d77f537 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"d77f537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1.png\" class=\"attachment-full size-full wp-image-23578\" alt=\"Una silla de madera para ilustrar un texto sobre c\u00f3mo aumentar el ticket medio de tu eCommerce.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las 4 pr\u00e1cticas de SEO que todos los negocios tienen que conocer Para algunas empresas, el SEO es un misterio del universo. \u00bfPor qu\u00e9 unas<\/p>\n","protected":false},"author":26,"featured_media":25699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[50,17,22,18],"tags":[],"class_list":["post-25688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing-digital","category-negocios","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83d\ude80 4 pr\u00e1cticas de SEO que todos los negocios deben conocer<\/title>\n<meta name=\"description\" content=\"\u00bfSabes que existen 4 tipos de SEO? Para posicionar una web hay que combinar estrategias. Te contamos cu\u00e1les son y c\u00f3mo obtener resultados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isauramedia.com\/las-4-practicas-de-seo-que-todos-los-negocios-tienen-que-conocer\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\ude80 4 pr\u00e1cticas de SEO que todos los negocios deben conocer\" \/>\n<meta property=\"og:description\" content=\"\u00bfSabes que existen 4 tipos de SEO? Para posicionar una web hay que combinar estrategias. 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