{"id":25751,"date":"2024-04-29T11:30:00","date_gmt":"2024-04-29T09:30:00","guid":{"rendered":"https:\/\/www.isauramedia.com\/?p=25751"},"modified":"2024-10-09T12:38:31","modified_gmt":"2024-10-09T10:38:31","slug":"estas-aprovechando-las-ventajas-del-marketing-relacional","status":"publish","type":"post","link":"https:\/\/www.isauramedia.com\/pt-pt\/estas-aprovechando-las-ventajas-del-marketing-relacional\/","title":{"rendered":"\u00bfEst\u00e1s aprovechando las ventajas del marketing relacional?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25751\" class=\"elementor elementor-25751\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97dfd3b elementor-section-stretched elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97dfd3b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-335274eb elementor-hidden-desktop\" data-id=\"335274eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35212c42 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"35212c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-24.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-25773\" alt=\"Ambiente de sal\u00f3n n\u00f3rdico para ilustrar un texto sobre ventajas de marketing relacional.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-24.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-24-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-24-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-24-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ea08374 e-con-full e-flex e-con e-parent\" data-id=\"ea08374\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2ca7fb e-con-full e-flex e-con e-child\" data-id=\"a2ca7fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-030485a e-con-full e-flex e-con e-child\" data-id=\"030485a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb2303 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bfb2303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfEst\u00e1s aprovechando las <b>ventajas del marketing relacional?\n <\/b>\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ef9ffc e-con-full e-flex e-con e-child\" data-id=\"5ef9ffc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a789cd elementor-widget elementor-widget-text-editor\" data-id=\"8a789cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En marketing, todas las herramientas de las que disponemos tienen que remar en la misma direcci\u00f3n. Tambi\u00e9n el marketing de relaciones, un conjunto de estrategias para<\/span><b> crear v\u00ednculos s\u00f3lidos y duraderos con los clientes. <\/b><span style=\"font-weight: 400;\">O dicho de otra manera, en conseguir que tus clientes sean \u201cpara toda la vida\u201d.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d708bc0 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d708bc0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21b7698\" data-id=\"21b7698\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6ad6cd elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b6ad6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-24.png\" class=\"attachment-full size-full wp-image-25773\" alt=\"Ambiente de sal\u00f3n n\u00f3rdico para ilustrar un texto sobre ventajas de marketing relacional.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-24.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-24-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-24-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-24-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b410373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b410373\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67a9771c\" data-id=\"67a9771c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c462ef elementor-widget elementor-widget-text-editor\" data-id=\"57c462ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\u00bfEres de relaciones s\u00f3lidas y estables\u2026 con tus clientes? Potencia lazos con el marketing relacional.<\/b><\/p><p><span style=\"font-weight: 400;\">Aunque vayamos caminando hacia un mundo digitalizado a tope,<\/span><b> el poder de las relaciones sigue siendo una de las grandes bazas, <\/b><span style=\"font-weight: 400;\">tanto en los negocios online como offline. No dejes pasar la ocasi\u00f3n de establecer lazos duraderos con tus clientes y beneficiarte de todas las ventajas de las relaciones s\u00f3lidas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-376bc790 elementor-widget elementor-widget-heading\" data-id=\"376bc790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">  <b>  \u00bfQu\u00e9 es eso del marketing relacional? \n\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4705bd0 elementor-widget elementor-widget-text-editor\" data-id=\"4705bd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El marketing relacional (o marketing de relaciones con los clientes) consiste en<\/span><b> crear v\u00ednculos fuertes con los clientes de tu marca, <\/b><span style=\"font-weight: 400;\">con el objetivo de generar relaciones significativas a largo plazo. Y \u00bfpara qu\u00e9? Pues porque eso se traducir\u00e1 en <\/span><b>ocasiones de negocio recurrentes<\/b><span style=\"font-weight: 400;\"> que se notar\u00e1n en la facturaci\u00f3n.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Se podr\u00eda pensar que el marketing relacional se opone a la idea tradicional de marketing, ya que<\/span><b> su primer objetivo no es vender, sino generar relaciones.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Es cierto que no tiene un enfoque puramente transaccional, sino centrado en la satisfacci\u00f3n del cliente y en su compromiso a largo plazo. Pero la verdad es que, de fondo, <\/span><b>la meta sigue siendo generar conversiones.<\/b><\/p><p><span style=\"font-weight: 400;\">Digamos que son <\/span><b>dos aproximaciones diferentes al mismo objetivo.<\/b><span style=\"font-weight: 400;\"> Lo ideal es trabajar con ambas estrategias a la vez para conseguir los mejores resultados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e178a83 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e178a83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c2c7b08\" data-id=\"5c2c7b08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170b9f9 elementor-widget elementor-widget-image\" data-id=\"170b9f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-fotos-blog-cuadradas-FINAL-28-1.png\" class=\"attachment-large size-large wp-image-25768\" alt=\"Caf\u00e9 con una agenda para ilustrar un texto sobre marketing relacional.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-fotos-blog-cuadradas-FINAL-28-1.png 500w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-fotos-blog-cuadradas-FINAL-28-1-250x300.png 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ba3d9f5 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ba3d9f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d5c6d4\" data-id=\"6d5c6d4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d7380d3 elementor-widget elementor-widget-spacer\" data-id=\"2d7380d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cb0fe9\" data-id=\"4cb0fe9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d3074b elementor-widget elementor-widget-spacer\" data-id=\"79d3074b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-375b4883 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"375b4883\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2007e1f9\" data-id=\"2007e1f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f83ed7 elementor-widget elementor-widget-heading\" data-id=\"7f83ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b> Ventajas<\/b>  del marketing relacional\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d660a66 elementor-widget elementor-widget-text-editor\" data-id=\"d660a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dado que el marketing relacional se basa en mantener un estrecho contacto con los clientes, las marcas pueden aprovechar esa cercan\u00eda para acceder a <\/span><b>informaci\u00f3n muy \u00fatil para dise\u00f1ar sus campa\u00f1as.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Por ejemplo, se puede comprender mejor <\/span><b>c\u00f3mo utilizan los clientes los productos o servicios,<\/b><span style=\"font-weight: 400;\"> cu\u00e1les son sus expectativas y si est\u00e1n conformes con los beneficios que obtienen de ellos.<\/span><\/p><p><span style=\"font-weight: 400;\">Adem\u00e1s, la relaci\u00f3n cercana con el cliente permite averiguar si existen otras necesidades que la marca no est\u00e1 abordando, y <\/span><b>abrir nuevas oportunidades de negocio.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Si tuvi\u00e9semos que resumir las ventajas del marketing de relaciones, ser\u00edan estas:\u00a0<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Es rentable:<\/b><span style=\"font-weight: 400;\"> invertir en <\/span><a href=\"https:\/\/www.isauramedia.com\/como-fidelizar-clientes-5-estrategias-que-funcionan\/\"><span style=\"font-weight: 400;\">fidelizar clientes<\/span><\/a><span style=\"font-weight: 400;\"> y generar relaciones duraderas siempre es m\u00e1s barato que conseguir clientes nuevos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Genera comunidad:<\/b><span style=\"font-weight: 400;\"> crear relaciones hace que las personas se sientan parte de un grupo especial. Es importante interactuar con ese grupo y ofrecerle constantemente ventajas que los motiven a seguir activos.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Potencia nuevas ventas:<\/b><span style=\"font-weight: 400;\"> los clientes fieles a la marca seguir\u00e1n comprando mientras se mantenga esa relaci\u00f3n.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aviva las recomendaciones:<\/b><span style=\"font-weight: 400;\"> quienes est\u00e1n contentos con una marca, la recomiendan a sus conocidos. Es algo natural, a todos nos apetece compartir con nuestro c\u00edrculo aquello que nos agrada o nos ha dado satisfacciones. Para las marcas, es una promoci\u00f3n muy valiosa, ya que las recomendaciones que vienen de una persona cercana son las que generan m\u00e1s confianza y credibilidad.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aporta ideas:<\/b><span style=\"font-weight: 400;\"> escuchar a los clientes y tomar nota de su nivel de satisfacci\u00f3n es como tener una br\u00fajula de negocio. Si hay necesidades que la marca no est\u00e9 atendiendo, puede crear nuevos productos o servicios en torno a ellas.\u00a0<\/span><\/li><\/ol><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15db8bb elementor-widget elementor-widget-heading\" data-id=\"15db8bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo <b> crear una  estrategia de marketing relacional <\/b> en 3 pasos\n \n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a3024 elementor-widget elementor-widget-heading\" data-id=\"30a3024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Crea conexiones emocionales\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7448ee9 elementor-widget elementor-widget-text-editor\" data-id=\"7448ee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Est\u00e1 m\u00e1s que demostrado que los v\u00ednculos m\u00e1s poderosos que las marcas pueden establecer con su audiencia <\/span><b>est\u00e1n basados en las emociones.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">\u00bfC\u00f3mo?<\/span><\/p><p><span style=\"font-weight: 400;\">Creando contenidos inspiradores, utilizando t\u00e9cnicas de marketing emp\u00e1tico,<\/span><b> conectando los valores personales con el prop\u00f3sito de la marca, <\/b><span style=\"font-weight: 400;\">aprovechando <\/span><a href=\"https:\/\/www.isauramedia.com\/haz-magia-con-el-storytelling\/\"><span style=\"font-weight: 400;\">el potencial del storytelling<\/span><\/a><span style=\"font-weight: 400;\"> para crear lazos\u2026<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44bbdbf elementor-widget elementor-widget-heading\" data-id=\"44bbdbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Establece un di\u00e1logo con el cliente\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ceb4c elementor-widget elementor-widget-text-editor\" data-id=\"33ceb4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">P\u00eddele valoraciones, an\u00edmalo a dar su feedback sobre tus productos o servicios y <\/span><b>hazle ver que valoras su punto de vista.<\/b><\/p><p><span style=\"font-weight: 400;\">Es una forma de obtener informaci\u00f3n valiosa y, a la vez, hacer que el cliente <\/span><b>se sienta parte activa de la marca.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b79592f elementor-widget elementor-widget-heading\" data-id=\"b79592f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Potencia la comunidad\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee32149 elementor-widget elementor-widget-text-editor\" data-id=\"ee32149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La creaci\u00f3n de <\/span><a href=\"https:\/\/www.isauramedia.com\/comunidades-digitales-por-que-son-esenciales-para-el-exito-de-las-marcas\/\"><span style=\"font-weight: 400;\">comunidades digitales<\/span><\/a><span style=\"font-weight: 400;\"> es una estrategia poderosa. A todos nos gusta sentirnos parte de una comunidad con la que<\/span><b> compartimos ideales o claves de estilo de vida.<\/b><span style=\"font-weight: 400;\"> Para las marcas, la comunidad es el entorno ideal para crear esas relaciones que tanto pueden aportar a largo plazo.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e75b2 elementor-widget elementor-widget-heading\" data-id=\"45e75b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Apostamos por el marketing de relaciones\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-170c889 elementor-widget elementor-widget-text-editor\" data-id=\"170c889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nos encanta saber que nuestros clientes cuentan con nosotros. Saben que estamos cerca, en su c\u00edrculo de confianza, para ayudar <\/span><b>cuando necesitan una mano con el marketing de su negocio.<\/b><\/p><p><span style=\"font-weight: 400;\">Y si nosotros apostamos por el marketing de relaciones, y nos funciona, podemos ayudarte a que funcione en tu empresa tambi\u00e9n. Todo es cuesti\u00f3n de <\/span><b>combinar estrategias en la proporci\u00f3n justa. <\/b><span style=\"font-weight: 400;\">\u00bf<\/span><a href=\"https:\/\/www.isauramedia.com\/contactanos\/\"><span style=\"font-weight: 400;\">Te contamos c\u00f3mo lo hacemos<\/span><\/a><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ce430 elementor-widget elementor-widget-image\" data-id=\"10ce430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25-1024x473.png\" class=\"attachment-large size-large wp-image-25753\" alt=\"Dos libros y un par de gafas en una mesa para ilustrar las ventajas del marketing relacional.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25-768x355.png 768w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2024\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-25.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71d6066f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71d6066f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526d3e8\" data-id=\"526d3e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454557ca elementor-widget elementor-widget-heading\" data-id=\"454557ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha gustado este contenido? \u00a1Pues tenemos m\u00e1s! Ap\u00fantate justo debajo y te mandamos un correo para avisarte cuando colguemos un nuevo art\u00edculo\ud83d\ude09\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6277f1b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6277f1b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42fac695\" data-id=\"42fac695\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-253c1968 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"253c1968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\u00faltimos <b> Posts<\/b>\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5043243b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5043243b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-588056d7\" data-id=\"588056d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5163c5e3 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"5163c5e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32217 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/pt-pt\/deja-de-perder-clientes-vip-llega-a-ellos-con-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4.png\" class=\"attachment-full size-full wp-image-32218\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/pt-pt\/deja-de-perder-clientes-vip-llega-a-ellos-con-redes-sociales\/\" >\n\t\t\t\t\u00a1Deja de perder clientes VIP! Llega a ellos con redes sociales\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32186 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/pt-pt\/las-redes-sociales-mal-gestionadas-te-estan-costando-miles\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png\" class=\"attachment-full size-full wp-image-32192\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-2-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/pt-pt\/las-redes-sociales-mal-gestionadas-te-estan-costando-miles\/\" >\n\t\t\t\tLas redes sociales mal gestionadas te est\u00e1n costando miles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32157 post type-post status-publish format-standard has-post-thumbnail hentry category-analitica-web category-automatizacion category-ecommerce category-marketing-digital category-negocios category-publicidad-digital category-seo category-seo-copywriting\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.isauramedia.com\/pt-pt\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png\" class=\"attachment-full size-full wp-image-32166\" alt=\"\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2026\/04\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.isauramedia.com\/pt-pt\/tu-hotel-de-lujo-pierde-clientes-por-no-tener-estrategia-en-redes-sociales\/\" >\n\t\t\t\t\u00bfTu hotel de lujo pierde clientes por no tener estrategia en redes sociales?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e737015 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e737015\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25b97340\" data-id=\"25b97340\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63c4ecc5 elementor-widget elementor-widget-html\" data-id=\"63c4ecc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"540\" height=\"500\" src=\"https:\/\/de537d68.sibforms.com\/serve\/MUIEADwN2QLSX4Ywth16rOqb9ksPwX3m6Ip9ikmQs3RtzFcuS25zHdc3i7lUIVTmlAMu91mfJQATB3hcRXa1fN4znEoIuyOWcc_iYjsYT4lrDmhuXcoq3vHAtUvm0xSp8yKWqfGg2NfK5c_dRWqsLY82AJ2O0aCYcrzc5UCU-o5Ee5GeRArWtVU4siykN-1qepq1DFJZbhb0CGMS\" frameborder=\"0\" scrolling=\"auto\" allowfullscreen style=\"display: block;margin-left: auto;margin-right: auto;max-width: 100%;\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66c66f34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66c66f34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36dfb313\" 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data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-872a93c\" data-id=\"872a93c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d77f537 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"d77f537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"647\" src=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1.png\" class=\"attachment-full size-full wp-image-23578\" alt=\"Una silla de madera para ilustrar un texto sobre c\u00f3mo aumentar el ticket medio de tu eCommerce.\" srcset=\"https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1.png 1400w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-300x139.png 300w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-1024x473.png 1024w, https:\/\/www.isauramedia.com\/wp-content\/uploads\/2023\/06\/Isaura-Cabecera-blog-FINAL-1400-\u00d7-700-px-4-1-768x355.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1s aprovechando las ventajas del marketing relacional? En marketing, todas las herramientas de las que disponemos tienen que remar en la misma direcci\u00f3n. Tambi\u00e9n el<\/p>\n","protected":false},"author":26,"featured_media":25773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[50,17,22,25,20,18],"tags":[],"class_list":["post-25751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing-digital","category-negocios","category-publicidad-digital","category-redes-sociales","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83e\udd70 \u00bfEst\u00e1s aprovechando las ventajas del marketing relacional?<\/title>\n<meta name=\"description\" content=\"La fidelizaci\u00f3n y las relaciones a largo plazo son la base del marketing relacional. \u00bfConoces sus ventajas? 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